Reina Uba, Project Manager in Kraków, Poland
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Reina Uba

Verified Expert  in Project Management

Project Manager

Kraków, Poland
Toptal Member Since
January 6, 2022

Reina is a people leader and project manager with a developer background and 15 years of experience in the IT industry. She has worked as an agile project manager and development team lead on diverse web and mobile-based projects for over ten years. Being a Certified Scrum Master and Product Owner (CSPO), Reina is keen on using Agile, Kanban, and Waterfall methodologies for project management and delivery.

Project Highlights

Navionics Android and iOS Applications
Planned the strategic roadmap for the Navionics applications and managed its development and end-to-end delivery.
Integrating Verification Service to the Registration Flow
Integrated a verification service to the registration flow compatible with the UK KYC requirements.
Flutter Mobile Application for ERP Software for Software Product Design and Development Agency
Created full project backlog, finance, and project tracker for successful project delivery.


Work Experience

Technical Project Manager

2023 - PRESENT
Digital Marketing Agency
  • Worked on product analysis on the new features, created feature design mockups, and wrote user stories for the development team.
  • Planned the development with the agile team. Coordinating with the QA team to finalize the product testing.
  • Planned releases and coordinated release management.
  • Created project delivery plans for the upcoming strategic features.
  • Created reports for account management and operation teams by querying the user and platform data using SQL. Created reports on customer behaviors and usage of the platform.
  • Supported operations and accounts team to track customer issues and triage them to the correct channels.
  • Worked with the finance team to create monthly finance reports and improve customer transaction tracking in Stripe.

Project Manager

2022 - 2023
Hardware and Software Manufacturer
  • Established Agile processes in the development team. Worked with the development team to create end-to-end delivery process and supported the team in process learning.
  • Coached product manager in creating product roadmaps and planning beta testing for the application.
  • Supported the release manager in creating the release process for the application. Established release tracking in Jira for the development teams.
  • Created delivery project plans for mobile projects. Updated the project progress based on the estimations and actual progress.
  • Maintained development team backlogs. Worked with the product manager to transfer the product user stories to the development backlog and created user stories for the areas that had changed after creating product user stories.

Process Management Coach

2022 - 2023
eID Easy
  • Implemented a product management process for software delivery. Streamlined the requests coming from the market to the development process and releases to the customers.
  • Set up the delivery pipeline for planning new methods of delivery. Worked with the sales team to implement the planning and prioritization based on the new methods' market value, customer demand, and other KPIs.
  • Analyzed the authentication and signature methods' financial data to review the methods' KPIs and business value.
  • Worked with the sales and finance team to project future revenues based on the sales pipeline, new methods pipeline, and projected usage.
  • Participated in meetings with different method providers to collect the integration documents and credentials for the development team.
  • Tracked the methods' integration delivery, from gathering requirements with the sales team to the after-release market actions.

Head of PMO

2022 - 2023
  • Set up and led a team of nine project, program, and portfolio managers. Hired and coached team members.
  • Transferred the company from Waterfall project management to Agile, cross-functional teams.
  • Planned company strategic projects and programs with the leadership team and managed delivery roadmap and execution.
  • Set up the common processes for project communication, risk, issue, and change management.

Technical Project Manager

2022 - 2022
Software Product Design and Dev Agency
  • Created and maintained full product backlogs for several projects, like a customer-reactive website and Android and iOS app.
  • Wrote user stories for the development team and defined the acceptance criteria and functional and non-functional requirements.
  • Created client projects' financial trackers based on backlog estimations and development time logging. Tracked the project target cost and actuals.
  • Represented clients in their clients' bi-weekly meetings and created reports on the project progress, risks, issues, and decisions.

Project Manager | Principal Delivery Lead

2018 - 2022
William Hill
  • Worked on several projects for William Hill, involving internal teams, external development partners, and suppliers.
  • Handled the end-to-end delivery of various projects, creating the project plans, identifying investment requirements, planning the communication management approach, managing stakeholders, and monitoring and controlling risks and issues.
  • Managed the delivery leads team, handling career planning and performance reviews.
  • Supported the teams' agile delivery and helped them to become high-performing agile teams.
  • Tracked teams' agile metrics and collaborated in work reviews to plan and track improvements based on KPIs.
  • Organized and facilitated workshops to plan the quarterly channel roadmap, identify and plan dependencies, recognize risks, and create visibility of the roadmaps and milestones.

Mobile Manager

2013 - 2018
Navionics SRL
  • Helped to establish a new development office for Navionics in Estonia.
  • Hired and managed the Android development team for the Estonian office, integrating processes with the developers located in Italy. Hired and managed Android and iOS developers and quality assurance specialists for a new development unit in India.
  • Managed the external development companies working to support and accelerate the implementation of the Android application for Navionics.
  • Cooperated with the company's directors to create and plan the strategy for the mobile platform. Created and maintained mobile team roadmaps.
  • Established Agile methodology in the mobile teams. Managed the day-to-day development of the Navionics iOS and Android applications using the Agile methodology.
  • Acted as a product owner. Created user stories for the team and managed the delivery process until the launch to the market.
  • Organized and managed the beta testing group for the Navionics applications.
  • Tracked applications and customers' KPIs from the market. Planned application improvements based on customers' behaviors, suggestions, and complaints.
  • Collaborated closely with the marketing team to align timelines for marketing campaigns and implement their requirements.
  • Promoted the apps on Facebook and Google platforms, implementing deep links and APIs for digital marketing.

Project Manager

2011 - 2013
  • Delivered web portals for Gala Casino, Bingo, and Coral based on Liferay technology.
  • Collected and analyzed customer requirements for the system. Facilitated requirements analysis and review workshops, and created a detailed analysis of the requirements to be implemented by the development team.
  • Managed the end-to-end project delivery, created complete project delivery plans, and planned and tracked the teamwork using the Agile methodology.
  • Released systems to production, monitoring and maintaining the live systems, and handed over to the customers.

Java Developer

2006 - 2011
  • Implemented the first versions of Playtech mobile games using a Java ME platform.
  • Developed the back end of the Playtech Poker server network. Tested, debugged, and released changes for the complex servers' network based on Java.
  • Collaborated with the design, testing, and management departments to collect and align the requirements for deliveries and manage communication.

Navionics Android and iOS Applications

Planned the strategic roadmap for the Navionics applications and managed its development and end-to-end delivery.

• I managed a development team of 15 developers and a quality assurance team with six QA specialists.
• Planned the strategic roadmap items with the company's directors, translated the high-level requirements to the development work, and created a development team user stories backlog.
• Worked with the design team to create interactive prototypes for end user testing to finalize UI/UX and requirements before creating user stories.
• Planned and estimated the development work with the development team. Worked day-by-day with development teams to capture progress information and any risks or issues with potential impact on delivery timelines. Planned releases.
• Communicated with support, marketing, and management stakeholders to align information on the expected deliveries. Planned beta testing group activities to review the upcoming changes before delivery to the final customers.
• Tracked the delivery and customer KPIs and monitored the customer responses from the market to plan any further improvements. Analysed customer trends and planned strategies to improve customer engagement.

Web Portals for Gala Casino, Bingo, and Coral

Created new web portals for Gala Casino, Bingo, and Coral, integrating players' authentication data from third-party services.

Held sessions with clients for collecting product requirements and translated the client wireframes into technical tasks for the development team. Created end-to-end project plans and communicated with the client about the expected timeframes and milestones. Managed the development team daily and followed up on the development status. Managed the CMS team that configured the portal content. Delivered the portal to the end customers, monitored production issues, and planned bugs fixes.

Integrating Verification Service to the Registration Flow

Integrated a verification service to the registration flow compatible with the UK KYC requirements.

Created the plan for the project, which involved three internal teams, one external team, and several internal and external stakeholders. Aligned the strategy with the external team project manager. Run the status meeting with company managers to give them an overview of the project status. I was the primary contact point for the project for any status or communication.

Flutter Mobile Application for ERP Software for Software Product Design and Development Agency

Created full project backlog, finance, and project tracker for successful project delivery.

• Worked with the design team to review the designs that were created and agreed with the client, made an entire project backlog in Jira, and wrote requirements for project user stories.
• Reviewed the project budget and aligned the agreed scope during the initiation phase with the design and user stories.
• Created project scope and cost trackers and built end-to-end project delivery plan for progress tracking.
• Worked with the development team, facilitating all team agile meetings, and planned the work to sprints based on the project plan.
• Coordinated QA work for creating test cases and testing of deliveries.
• Led end client-facing meetings to present the project progress, demo the current sprint deliverables, and provide an overview of the current scope and budget status, main risks, and issues.

iOS and Android Applications for Hardware and Software Manufacturer

Created project plan for MVP and developed a framework for the project's successful delivery (the engagement completed before product launch).

• Managed two mobile development teams.
• Supported product manager in defining the requirements, managing backlogs, defining MVP, and creating project/product delivery plans.
• Facilitated team agile ceremonies, planning, and tracking development work aligning with the plan.
• Coordinated team discussions to resolve and plan dependencies between the mobile development, middleware, and hardware teams.

Improvements for UGC Platform

Delivered successful releases with improvements requested by account managers and delivered a new promotion tool.

• Managed a team of five developers, facilitating all team scrum meetings. Setting KPIs for team continuous delivery and improvements.
• Working with the product manager to review product roadmap items and planning development, reviewing features' scope to define MVP and plan iterations.
• Wrote development team user stories, creating wireframes and designs in Figma. Refined tickets with the product manager and the team.
• Planned releases for various improvements.
2007 - 2011

Doctorate in Information Technology

University of Tartu - Tartu, Estonia

2001 - 2006

Bachelor's Degree in Information Technology

University of Tartu - Tartu, Estonia


Project Management Professional (PMP)

Project Management Institute (PMI)


Professional Agile Leadership™ I (PAL I)


Certified Lean Six Sigma Black Belt



Certified Lean Expert



Certified Lean Specialist



Certified Lean Six Sigma Green Belt



Certified Lean Six Sigma Yellow Belt



PRINCE2 Practitioner Certification



PRINCE2 6th Edition Foundation



Certified Scrum Product Owner (CSPO)

Scrum Alliance


Professional Scrum with Kanban (PSK I)


Professional Scrum Master Level I (PSM I)


Agile PM

APMG International


Confluence, Project Management & Work Tracking Tools, Jira, Office 365, Microsoft Excel, G Suite, Slack, Skype, Zoom, Microsoft Project, Facebook Ads SDK, SQL, Subversion (SVN), Apache Maven, Git, Google Analytics, Tealium iQ Tag Management, GitLab, Trello, ETL, Bamboo, HubSpot, GitHub, Figma, Google Sheets, Asana, Facebook Ads Manager, PostgreSQL

Industry Expertise

Technology, Software, Real Estate, Digital Marketing, Consumer Products, Digital Agencies


Agile, Requirements Analysis, Scrum, Agile Project Management, Management, Data-driven Development, Agile Leadership, Implementation Project Management, Agile Delivery, Kanban, Key Performance Metrics, Agile Product Management, PRINCE2, Change Management, Waterfall Delivery, User Acceptance Testing (UAT), Organizational Change Management (OCM), Agile Software Development, DevOps, Lean, UX Design, Testing, Microservices Architecture, Azure DevOps, Microservices, Search Engine Optimization (SEO), Six Sigma, Lean Project Management, Behavior-driven Development (BDD), Data Science


Android, iOS, Amazon Web Services (AWS), SharePoint, WordPress, Enterprise Resource Planning (ERP),, Social Media Advertising, Magento, Shopify, WooCommerce


IT Projects, IT Project Management, Global Team Management, Hiring Process Development, Project Delivery, Agile Product Delivery, Communication, Risk Management, Stakeholder Management, Stakeholder Engagement, Backlog Management, Feature Backlog Prioritization, Certified ScrumMaster (CSM), Project Management, Sprints, Workshop Facilitation, Structured Facilitation, Planning, Sprint Planning, Process Flows, Scrum Master, Scrum Coaching, Project Planning, Backlog Grooming, Program Management, Roadmaps, Cross-functional Team Leadership, Requirements & Specifications, Project Scheduling, Distributed Team Management, Technical Project Management, Reporting, Project Tracking, Project Coordination, Project Timelines, Project Reporting, Certified Scrum Professional, Content Management Systems (CMS), Product Strategy, Minimum Viable Product (MVP), Cross-functional Collaboration, Web Development, Estimation & Planning, Process Improvement Project Management, Project Management & Delivery, Project Estimation, Digital Project Management, Hybrid Project Management, Team Leadership, Progress Reporting, Organization, Best Practices, Software Project Management, Detail-oriented, Project Discovery, Resource Allocation, Software Implementation, Scope Management, Cost Control, Meetings, Conflict Resolution, Process Improvement, Leadership, Project Leadership, Troubleshooting, Product Owner, Time Management, Software Development, Gantt Chart, Technical Requirements, Governance, Delivery, Task Management, IT Business Analysis, Team Management, Technical Hiring, People Management, People Development, Key Performance Indicators (KPIs), Scrumban, Metrics, Third-party Management, Issue Management, Agile Coaching, Product Management, Product Ownership, Mobile Apps, eCommerce, Mobile App Development, User Stories, Mobile Applications, Web & Mobile Applications, Agile DevOps, Business Processes, Agile Program Management, IT Program Management, Budgeting, Websites, Product Roadmaps, Feature Roadmaps, Web Project Management, Budget Management, Technical Program Management, Portfolio Management, Business Analysis, Release Management, Project Budget Management, Project Finance, Financials, Product Development, Web Applications, Discovery Workshops, Data Management, Game Development, Process Mapping, Process Management, Software as a Service (SaaS), Objectives & Key Results (OKRs), Business Operations, Project Portfolio Management (PPM), Accountability, Strategic Planning & Execution, Jira Administration, Jira Administrator, Process Optimization, Business to Business (B2B), System Integration, Digital Transformation, SDKs, Scope of Work, Documentation, User Journeys, Project Management Operations, Operations, Certified Project Manager, Financial Management, Coaching, Mentorship & Coaching, Project Management Professional (PMP), Microsoft Office, Complex Problem Solving, Integration, Risk Analysis, Team Mentoring, Productivity, Resource Management, Gaming, Staffing, Prototyping, Discovery, Waterfall Methodology, Languages, UX Wireframes, Workflow, Operational Streamlining, User Requirements, Business Requirements, Quality Management, Web Platforms, COE, Technical Product Management, API Integration, IT Product Management, Customer Support, Workshops, Project Scoping, Implementation, Project Rescue, Applications, Technical Support, Communication Management, Web Services, R&D, BlueJeans, Development, Java, Business Process Analysis, Business Process Modeling, J2ME, Debugging, Marketing, Customer Analysis, PRINCE2 Project Management, Wireframing, Wireframe to Product, Technical Analysis, Know Your Customer (KYC), External Communications, Dependency Management, Partner Management, Analytics, Dashboards, Customer Journeys, Mobile, CI/CD Pipelines, Mobile eCommerce, Data Analytics, Mobile GPS, App Store, Facebook API, Google Ads, Agile Practices, PI Planning, Less, Continuous Learning, Continuous Improvement, Swift, User Experience (UX), User Interface (UI), Data Analysis, .NET, JavaScript, CSS, HTML, DevSecOps, AWS DevOps, Security, IT Security, Compliance, GDPR, UI Design, Liferay, B2B Partnerships, Budget Controls, Website Setup, Team Building, Strategy, Beta Testing, A/B Testing, Tracking, Mobile/Web Project Management, Flutter, Hybrid Apps, PMO, Project Management Office (PMO), PMO Development, Agile Transformation, Business Strategy, Marketplaces, Two-sided Marketplaces, Game Production, Freelancing, Startups, SaaS, Authentication, Digital Signatures, Vendor Management, APIs, Programming, Notion, Small Business, Sprint Retrospectives, Technical Business Analysis, Front-end, Customer Experience, Consumer Applications, QA Testing, Manual QA, Software QA, Cloud, AWS Cloud Architecture, Human Resources (HR), Business Process Optimization, Process Analysis, Databases, Social Media, Analysis, Quality Assurance (QA), Data Migration, Creative Thinking, Enterprise, MySQL, Airtable, System Implementation, Lean Six Sigma Green Belt, Lean Six Sigma, Lean Six Sigma Black Belt, Six Sigma Black Belt Certified, Professional Agile Leadership (PAL), Creative Design, Cloud Infrastructure, Natural Language Processing (NLP), Customer Relationship Management (CRM), Evaluation, Consulting, Agency, QA Leadership, IT Governance, Account Management, Community, Digital Marketing Product Manager, Facebook Ads, TikTok Ads, DocuSign, Executive Support, Machine Learning, QA Test Plan Management, Regression Testing, Digital Transformation Program Management, Legacy Software, Artificial Intelligence (AI), Operational Assessments, Critical Path Analysis, Work Breakdown Structure, Regulations, Content Creation, Market Research, Data Privacy, Stripe, Digital Marketing Strategy, Clients, Innovation

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