Abdelbassite Badou

A white-label food delivery platform that allows restaurant owners to interact directly with their customers through dedicated and personalized Android and iOS mobile apps and as a full-stack team lead and developer, I worked on the platform end to end across the React back-office web apps, React Native mobile apps, and Node.js/Express.js-based monolith back end.

The core capabilities of the platform include the following:

• Managing the menu, including sections, subsections, menu items, and menu item options/variations of CRUD.
• Managing delivery agent, customer, and manager accounts.
• Managing discounts and push notification marketing campaigns.
• GPS order tracking via a homegrown Socket.IO-based solution.
• In-app navigation using Google Maps.
• Online payments.
• Mobile app settings in the restaurant back-office to customize the mobile apps' look.
• An automated build system to generate restaurant-specific mobile apps tailored to the restaurant's visual identity.

A portfolio website for a business consultancy firm. This independent freelance project was built using Gatsby with Firebase as a backend-as-a-service (BaaS) model. I worked on the project end to end and made sure to perfect three key areas:

• A unique and memorable UI.
• A fast and lightweight site.
• Easy-to-update content with a crystal clear re-deployment process.

A product placement and reward program management platform, which includes a React-based web application (administrative dashboard) used by the marketing and executive team and a React Native-based mobile application operated by salespeople and merchandisers.

The core capabilities of the mobile app consisted of:

• Accessing a list of assigned stores along with their information, location, and history.
• Creating sales, product placement, and reward reports, including images.
• Offline support allowing salespeople to use the app offline and create reports throughout the day that are uploaded all at once when it is back online.
• An analytics dashboard to show user activity.
• In-app and push notifications to keep salespeople informed.
• A GPS-based distance trigger to ensure reports can only be created when users are close to the store.

The core capabilities of the web app (administrative dashboard ) consisted of:

• CRUD for all entities either from the UI or via Excel file imports (integration with a pre-existing IS).
• Users management and RBAC.
• An analytics dashboard.
• A control panel for the rewards program.
• Reporting and data extraction (Excel and PDF files).

A logistics platform to manage a truck fleet of a logistics company, as well as serve as a marketplace for trucking and transportation services, where the React Native mobile app is used by the truck drivers. The platform consists of three separate applications:

1. A Next.js-based customer web app used by customers to look up and book their expeditions, other transportation organizations, or individuals to create their accounts and offer their services on the platform.

2. A React (CRA) based web app (administrative dashboard) used by the platform and organization administrators. Its core capabilities include:

• Managing expeditions, drivers, vehicles, and more (CRUD of the entities).
• An analytics dashboard.
• GPS tracking for all in-progress expeditions.

3. A React Native-based Android mobile application used by truck drivers. Its core capabilities include:

• The planning of booked expeditions.
• In-app navigation and background GPS tracking when an expedition is in progress.

A platform that provides tools for executives and marketers in the consumer health industry to streamline market research and optimize sales and advertising through keyword and target audience analysis. It also includes tools for AI-powered target audience analysis and recommendations. As the lead front-end engineer, I researched, conceptualized, and implemented all of the platform's feature sets. The tech stack revolved around Next.js, TypeScript, and MUI.

The platform's core capabilities include the following:

• Managing portfolios of consumer health products/services.
• Exploring a large repository and building personalized target audiences.
• Exploring relevant portfolio metrics through a wide array of charts and visualizations.
• Estimating revenue based on traffic from multiple data sources (search, social, and eCommerce).
• Exploring relevant keywords along with current and historical data from multiple sources.
• Generating PDF reports.
• Managing subscriptions with Stripe.
• Providing OpenAI-powered workflows for product analysis, audience matching, and audience recommendations.
• Having an OpenAI-powered generative AI tool to write targeted copy based on target audiences