President2013 - PRESENTDaryl Marco Consulting
- Provided software development and marketing services to small businesses and nonprofit organizations.
- Built reporting tools for a multi-phase health survey for informing participants of results.
- Consulted on building new web sites and redesigning and modernizing existing web assets.
Senior Front-end Developer2020 - 2021Stackboss
- Collaborated with the founder of a DevOps start-up to plan the user experience for the MVP of their product.
- Developed a React web application for managing server resources with a login system, a central dashboard, a tree structure for browsing resources, search capabilities, and chart views for resources.
- Created an animated chart to show potential customers the savings possibilities through using the service.
Marketing Manager2013 - 2013Active Interest Media
Technologies: A/B Testing, SQL
- Refined email billing system for publications including Yoga Journal and Backpacker & Climbing, increasing efficiency by 28%.
- Created new A/B testing guidelines for holiday gift subscription marketing campaigns.
- Forecasted promotional inventory usage and negotiated contracts for creating new promotional publications.
Circulation Director2004 - 2013Homestyles Media
Technologies: A/B Testing, SQL, HTML
- Increased profitability of direct mail campaign results over 160% by A/B testing price and package.
- Accelerated growth rate of online orders by over 50% by leading the redesign of our online ordering system.
- Managed subscriber billing, renewal, and marketing with SQL database.