Muhammad Ammar Ilyas
Verified Expert in Engineering
Full-stack Developer
Lahore, Punjab, Pakistan
Toptal member since July 14, 2021
Ammar is a versatile full-stack developer with over 10 years of experience in WordPress themes and plugins and is adept in WooCommerce and Shopify for eCommerce solutions. He's highly experienced in React, Next.js, and the Roots stack. Ammar's work, featured on ThemeForest and WordPress.org, encompasses global agency projects and innovative product releases. He has also contributed to Itineris, a sponsor of roots.io.
Portfolio
Experience
- WooCommerce - 11 years
- WordPress API - 11 years
- WordPress - 11 years
- PHP - 11 years
- Full-stack - 10 years
- WordPress Plugins - 8 years
- React - 5 years
- WordPress REST API - 4 years
Availability
Preferred Environment
Amazon S3 (AWS S3), GitHub, Visual Studio Code (VS Code), Vultr, GoDaddy, HostGator, Bluehost, WP Engine, Bedrock, Agile Sprints
The most amazing...
...project I've developed is called Quickex. It's a money transfer platform between Chile and Venezuela.
Work Experience
Front-end Developer
Infobip Ltd - Infobip HQ
- Maintained and optimized the WordPress codebase developed on Valet, ensuring alignment with the Eightshift framework's architecture.
- Developed and integrated new website blocks using JSX components, enhancing user engagement and website interactivity.
- Expanded website functionality by implementing features driven by data from the manifest.json file, improving maintainability and scalability.
- Ensured seamless collaboration by adhering to Eightshift framework standards, promoting code consistency across the project.
- Troubleshot and resolved complex bugs, reducing downtime and improving user experience on the Infobip platform.
- Conducted performance audits of the website, implementing updates that improved page load times.
- Collaborated with cross-functional teams to gather requirements and translate them into technical updates for the website.
- Documented new blocks and functionality in detail, ensuring ease of future development and onboarding for other developers.
WordPress Developer
Keywitz LLC
- Revamped and optimized the SEO strategy for a previously poorly designed website, significantly improving search engine rankings and organic traffic.
- Coordinated with a designer to implement a new, visually appealing website design and executed a comprehensive SEO overhaul, including content migration from popups to dedicated pages and structural adjustments for enhanced optimization.
- Utilized SEO tools and analytics to monitor and refine the effectiveness of changes, ensuring improved site visibility and user experience while maintaining compatibility with the WordPress setup.
WordPress Developer
Market Leads Limited
- Developed a React application with interactive animations.
- Set up the Redux Store to manage the state management of wills.
- Created a back-end schema to structure and store data for wills, persons, and guardians.
- Created WordPress custom endpoints to create, update, and delete wills.
- Integrated WooCommerce to place orders after the payment method and download the will.
Full-stack and WooCommerce Developer
Course Reader Material, LLC
- Conceptualized and designed the comprehensive project flow and system architecture, ensuring seamless functionality and user experience.
- Led a dynamic team of five members, fostering collaboration and ensuring the timely completion of project milestones.
- Integrated Vital Source API with WooCommerce to enhance the product offering and automate digital delivery.
- Devised a system to automatically create variable WooCommerce products in response to data from Vital Source, ensuring a dynamic product range.
- Redesigned the standard WooCommerce flow to better accommodate the needs of the project and improve overall user navigation.
- Spearheaded the integration of payment gateways, ensuring secure and efficient transaction processing for customers.
Shopify Developer
Anastasiia Pasichnyk
- Integrated PayPal smart button on the cart page and wrote a custom function to get all the product details of the cart to pass down the PayPal smart button price.
- Built a custom app to create an order on Shopify after the payment is made successfully through PayPal smart button.
- Created a custom thank you template and contact form and added redirection to that page after placing the order.
WordPress Developer
Irrational Labs S Corp
- Resolved complex Gravity Forms issues by conducting thorough code analysis and troubleshooting. Implemented effective solutions that enhanced form submission accuracy and improved user experience.
- Implemented custom form validation and conditional logic enhancements using JavaScript and PHP. Improved data validation and created personalized form interactions, boosting user engagement.
- Optimized form submission and data handling processes through server-side optimizations and efficient database queries. Resulted in faster form submissions and reduced server load for improved performance.
WordPress Developer
Microblink LLC
- Designed and developed a responsive and visually appealing website using modern web technologies, resulting in a 30% increase in user engagement and a 20% decrease in bounce rate.
- Implemented an intuitive user interface with seamless navigation and optimized loading speeds, leading to a 40% reduction in page load time and a 15% increase in average session duration.
- Implemented an effective search engine optimization (SEO) strategy, resulting in a 50% increase in organic traffic and a top-ranking position on search engine results pages for relevant keywords within three months of website launch.
- Conducted rigorous testing and quality assurance checks on the website across multiple devices and browsers, guaranteeing a bug-free experience and achieving a 95% customer satisfaction rating based on user feedback.
WordPress/WooCommerce Plugin Developer
Superior Cannabis Company, LLC
- Developed a plugin as an add-on to WooCommerce to add Square Loyalty API.
- Implemented Square Loyalty API and enabled users to redeem loyalty points on checkout and get discounts created on the Square platform.
- Converted the multi-WordPress website to a standard WordPress website and deployed it to the main server.
SEO Developer
New Ventures West, LLC
- Tracked all the issues, warnings, and notices using the Semrush tool.
- Fixed all the issues on different website modules and improved the SEO score.
- Optimized the website's speed and fixed all the SEO-related bugs, including the end result.
Senior WordPress Developer
Blacktail NYC
- Designed custom post types and custom fields for different content types.
- Built responsive and SEO-ready screens and layouts.
- Created custom APIs to scrape products and items from Amazon.
WordPress PHP Developer
Barscope Interactive Data Systems Incorporated
- Developed different websites using Bedrock, Composer, and Dockers as tools.
- Provided technical WordPress support for maintaining over 100 websites, improving their SEO, and adding new features by customizing themes.
- Worked in different sprints and boards for the company that used the Agile framework to manage their project and Slack for communication.
- Performed regression testing using BackstopJS for debugging.
Senior WordPress Developer
Skylikes
- Designed and developed blogs for different niches and deployed those to the AWS server.
- Developed custom themes using best SEO practices and took care of page speed.
- Created proper schema markups of each blog and website so users may see proper structure in a Google search of the websites.
- Developed custom scraper and SEO plugins for interlinking between blog pages.
Full-stack WordPress Developer
WP Square
- Designed the UI of premium WordPress themes and plugins.
- Developed premium WordPress themes and plugins and uploaded those to ThemeForest and WordPress.org.
- Provided technical WordPress support for the premium themes and plugins on ThemeForest and WordPress.org.
- Managed a team of eight developers and two designers to deliver a large-scale web and mobile application for Holonis, a social networking company.
- Worked as a tier 2 support expert for Avada theme provided by ThemeFusion.
WordPress Developer and Designer
Freelance
- Designed different websites and plugins for agencies around the globe.
- Developed WordPress websites and plugins and deployed them in various environments.
- Provided technical support and bug fixes on new updates and releases.
Web Designer and Front-end Developer
Sigma Square
- Designed websites for agencies, online stores, and individual portfolios.
- Developed and launched WordPress and static websites.
- Maintained websites and took care of bug fixes on new updates.
- Managed a team of four developers to develop and publish premium themes and plugins on ThemeForest.
Experience
Microblink
https://microblink.com/Xecutors
https://xecutors.com/Quick Express Money Transfer
https://www.quickex.net/Quikipay
https://quikipay.com/Premium WordPress Themes for a Digital Agency
https://www.wp-sqr.com/Education
Bachelor's Degree in Computer Science
Government College University - Lahore, Pakistan
Skills
Libraries/APIs
WordPress API, React, WordPress REST API, jQuery, WooCommerce API, REST APIs, Stripe, FedEx API, Shopify API, Google AdSense, Typeform.io, Google Merchant Center API, GSAP, Puppeteer, Liquid, Node.js, NetSuite API, Square API, PayPal API, Zoho API
Tools
GitHub, Photoshop CC, Advanced Custom Fields (ACF), ACF PRO, Figma, Jira, Slack, WP-CLI, NGINX, Gutenberg Editor, Shopify Plus, Adobe Experience Design (XD), Zapier, Lando, Themify, WP All Import, Adobe Photoshop, Roots, GitLab CI/CD, Vultr, Google Analytics, Yarn Workspaces, NPM, Gulp, Microsoft Excel, Microsoft Word, LearnDash, Notion, Bubble, WPML, Typedream, GravityView, Wix, cURL Command Line Tool, CubeCart, Git, Terminal, Atlassian, Composer, BackstopJS, Vagrant
Languages
HTML, CSS, SCSS, JavaScript, PHP, HTML5, CSS3, Liquid Template, Less, Timber, Sass, SQL, GraphQL, C++
Frameworks
Bootstrap, Tailwind CSS, Material UI, ZURB Foundation 2, Divi, Next.js, Alpine.js, Vanilla JS, Bedrock, Twig, Scaled Agile Framework (SAFe), Yarn
Paradigms
Agile Workflow, REST, Responsive Web Design (RWD), Search Engine Optimization (SEO), Hosting, Responsive, Mobile Design, Back-end Architecture, UI Design, Jamstack, UX Design, Scrum, Conversion Rate Optimization (CRO), Agile, DevOps
Platforms
WordPress, WooCommerce, Webflow CMS, Shopify, Webflow, cPanel, HubSpot, Visual Studio Code (VS Code), Amazon Web Services (AWS), Contentful, GreenSock Animation Platform (GSAP), Docker, DigitalOcean, Netlify, Klaviyo, LAMP, Drupal, Drupal 7, Bluehost, Firebase, Umbraco, Zoho CRM
Industry Expertise
Project Management, Web Design
Storage
Amazon S3 (AWS S3), WP Engine, MySQL, Databases, PostgreSQL
Other
GoDaddy, HostGator, Programming, PSD to HTML, PSD to WordPress, Elementor, APIs, Site Speed Optimization, Google SEO, Blog Design, Star Schema, Content Management Systems (CMS), Domains & Hosting, Headless WordPress, Gatsby, WordPress Plugins, Technical Support, Beaver Builder, Yoast SEO, WordPress Themes, Web Development, Avada, Education, Healthcare Services, Training, WooCommerce Subscriptions 2, WordPress Design, Agile Sprints, Gravity Forms, Contact Form 7, Full-stack, GeneratePress, SEO Tools, Caching, W3 Total Cache, FastCGI, Custom Post Types, Sage WordPress Theme, Landing Pages, Web Scraping, Back-end, Front-end, Integration, Payment APIs, eCommerce, API Integration, Single Sign-on (SSO), PSD to Shopify, Shopify Theme, Shopify Payments, Shopify Design, Shopify Customizations, Mobile First, Responsive Design, User Experience (UX), UI Animation, User Interface (UI), Design, Oxygen, CSV File Processing, CSS3 Animation, Plugin Development, SSL Configurations, Content Marketing Platforms, Membership Sites, Figma to Shopify, Pixel Perfect, Web UI, Responsive UI, Mobile eCommerce, eCommerce Development, Front-end Development, Page Speed Optimization, Customer Portals, Web Scalability, Theme Customization, Web Security, Ajax, Data Scraping, Website Data Scraping, WordPress SEO, Adobe XD to WordPress, CI/CD Pipelines, CSS Animations, Airtable, Google Search Console, SaaS, Headless Software, Data Migration, Squarespace, Google Shopping, Performance, Learning Management Systems (LMS), Branding, Technical Leadership, Subscriptions, No-code Development, Minimum Viable Product (MVP), NetSuite, Google Analytics 4, MERN Stack, ColibriWP, Workflow, Dashboards, A/B Testing, Plugins, Search, XD to HTML, Custom Themes, Semrush, Square, Headless Commerce, PayPal, Verification, User Authentication, Zoho, Scripting, Eightshift
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