Paulo Marques Esteves, Developer in Porto, Portugal
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Paulo Marques Esteves

Verified Expert  in Engineering

Front-end Developer

Porto, Portugal
Toptal Member Since
March 11, 2021

Paulo is a front-end web developer specializing in the fields of digital marketing, analytics, and eCommerce. Having built both UI and analytics code at Farfetch, the leading global technology platform for the luxury fashion industry, he contributed to the vast expansion of the online luxury digital revolution.


JavaScript, React, Google Tag Manager, .NET, C#, Google Analytics, Node.js...
Angular, Bootstrap, TypeScript, SQL, Front-end, Back-end, HTML, CSS




Preferred Environment

Windows, React, Node.js, .NET, C#, JavaScript, Material UI, eCommerce, Digital Marketing, Web Analytics

The most amazing...

...thing I've helped build is the front-end analytics framework for Farfetch.

Work Experience

Front-end Web Developer

2017 - 2019
  • Restructured and expanded the front-end analytics framework of the Farfetch website as part of the digital marketing cluster.
  • Developed and maintained UI components, mostly for the product listing page.
  • Built a client-side integration with an auction-based ad placement service to increase ad revenue.
  • Built custom code for integrations with third-party code such as marketing services using Google Tag Manager.
  • Helped maintain the website's back-end integrations with digital marketing-related services.
Technologies: JavaScript, React, Google Tag Manager, .NET, C#, Google Analytics, Node.js, Jest, WebdriverIO, Redux, User Experience (UX), Front-end, Back-end, HTML, CSS

Front-end Web Developer

2016 - 2017
  • Built back-office web apps to allow analysts to view, filter, and work with market research data using.
  • Helped develop REST APIs using C# and .NET connected to SQLite databases.
  • Implemented a public-facing landing page designed to acquire volunteers for a large browser extension-based market research project.
Technologies: Angular, Bootstrap, TypeScript, SQL, Front-end, Back-end, HTML, CSS

Open-source React Keyboard Controllable Tree View
After being unable to find a free and open-source tree explorer component written in React that could be navigated using the keyboard, I ended up writing one from scratch myself. Free and available as an NPM package.
2007 - 2010

Bachelor's Degree in Marketing

Institute of Accounting and Administration of Porto - Porto, Portugal

2006 - 2007

Bachelor's Degree (Partially Completed Degree) in Electrical Engineering

Faculty of Engineering, University of Porto - Porto, Portugal


Data Structures and Algorithms Nanodegree

Udacity, Inc.


AI Programming with Python Nanodegree

Udacity, Inc.


React, Node.js, NumPy, Pandas


Google Analytics, WebdriverIO, NPM


JavaScript, TypeScript, C#, SQL, Python, HTML, CSS


Bootstrap, .NET, Material UI, Angular, Jest, Redux



Industry Expertise



Management, Dynamic Programming, REST


Google Tag Manager, Web Analytics, eCommerce, Digital Marketing, Branding, Market Research & Analysis, Data Structures, Algorithms, Sorting Algorithms, Neural Networks, Machine Learning, Calculus, Linear Algebra, User Experience (UX), Front-end, Back-end

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