Rajesh Bajpai
Verified Expert in Engineering
Salesforce Developer
Rajesh is a certified Salesforce Marketing Cloud consultant with 10+ years of experience in marketing automation. He has specialized in implementing Salesforce Marketing Cloud across various industries and markets, including retail, fintech, edtech, and pharmacy. Rajesh is skilled in AMPScript, SSJS, Journey Builder, Content Builder, Contact Builder, Reporting, Cloud Pages, Automation Studio, and Marketing Connect.
Portfolio
Experience
Availability
Preferred Environment
Salesforce Marketing Cloud, AMPscript, Salesforce Journey Builder, DevOps, Windows
The most amazing...
...projects I've worked on involved Salesforce Marketing Cloud implementation for an international university and a telecom company.
Work Experience
Marketing Automation Consultant
Freelance
- Implemented complex marketing journeys using Journey Builder and Automation Studio, working with a strategy team to help clients maximize their investment in the Salesforce Marketing Cloud platform.
- Tracked workflow processes, projects, and bugs using Jira and DevOps.
- Developed and implemented industry best practices to optimize data-driven marketing campaigns resulting in exceptional engagement rates.
Head of Technology
Datarati
- Acted as a solutions partner, responding to business requests that can support innovation and product development. Managed the onshore and offshore teams and operations to ensure that best practices were adopted and delivered with high standards.
- Built a center of excellence to ensure speed and precision execution where the customer is the focus. Provided effective leadership and strategic direction across all areas of information technology.
- Implemented Salesforce Marketing Cloud practices. Monitored new technologies and assessed their potential to become new products or services, overseeing the selection of research projects.
- Built the Salesforce Marketing Cloud practice, recruited a new team, and trained and certified them.
Technical Lead
PFSweb
- Developed marketing campaigns and transactional emails for brands like Starbucks, EdByEllen, Pandora, and Elizabeth Arden.
- Integrated Salesforce Marketing Cloud (SFMC) with Demandware and JDE to inject data into SFMC.
- Trained and mentored new team members on Salesforce Marketing Cloud.
Technical Lead
Theorem
- Implemented Salesforce Marketing Cloud for clients like News Corp, Sporting Bet, Camera House, and Pernod Ricord.
- Empowered clients or marketers through custom training and enablement sessions onsite or online. Delivered hundreds of trainings for various clients from industries like Fairfaxax, BodyShop, Dreamworld, RACQ, and Michael Hills.
- Led and mentored a team of four developers and one quality assurance analyst.
Experience
Salesforce Marketing Cloud Implementation
EDbyEllen
UNICEF India
Certifications
Salesforce Certified Marketing Cloud Administrator (SU19)
Salesforce
Salesforce Certified Marketing Cloud Developer
Salesforce
Salesforce Certified Marketing Cloud Consultant
Salesforce
Salesforce Certified Marketing Cloud Email Specialist
Salesforce
Skills
Tools
Salesforce Marketing Cloud, Mailchimp, Jira, Salesforce Sales Cloud
Languages
AMPscript, SQL, HTML, JavaScript
Platforms
Salesforce, Windows
Paradigms
DevOps
Other
Salesforce Journey Builder, Leadership, Email Marketing, Email Marketing Automation
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