Shahzad Hafeez

Everything But Water is a USA-based online swimwear retail company.

As a Salesforce consultant and team lead, I worked on Everything But Water's new site based on Storefront Reference Architecture (SFRA) in SFCC. I developed custom back-end modules, built custom components using Page Designer, and performed third-party integrations, including Avalara for tax calculation and Loqate for address suggestions.

Shoebacca is a full-scale online footwear retail company operating in the United States.

As an experienced software engineer and team lead, I developed a progressive web application using Magento PWA, React, Apollo Client, and GraphQL. I wrote custom React modules and performed third-party integrations, such as Braintree for payment authentication and payment methods like PayPal, Apple Pay, and Braintree Vault. I also integrated Adobe Analytics using Adobe Launch, Google Analytics using Google Tag Manager, Algolia for product search, Emarsys for product recommendations, Facebook login, and Crafty Clicks for address suggestions.

Brooks Brothers are the oldest men's clothier in the United States.

I worked on Brooks Brothers' international sites for the United Kingdom and Canada as a software engineer using SFCC Reference Architecture. I built custom back-end modules, wrote back-end tasks, and performed third-party integrations, such as Adyen for payment authentication, Accertify for fraud detection, OneSource and Vertex for tax calculations, and Experian for address verification.

Vineyard Vines is a famous American clothing and accessory brand. Its eCommerce platform is developed on the Salesforce Commerce Cloud platform.

As an associate software engineer, I worked on custom back-end functionality in the SFCC controllers version and resolved the day-to-day issues reported by the client.

I developed the integration cartridge for the integration between Salesforce Commerce Cloud and Mulberry. It includes cartridge development using Node.js, JQuery, Rest APIs, web services, and custom templates for viewing.

Implemented and completed the end-to-end set up of Google Analytics 4 using Google Tag Manager, data layer, and enhanced eCommerce. It includes the setup of all the tags in GTM for Google Analytics 4 and Google Ads.

I implemented and completed the end-to-end set up of Piwik PRO Analytics using Piwik PRO Tag Manager and a data layer. It includes the setup of all the tags in Piwik Tag Manager and the enablement of Piwik PRO eCommerce tracking.