Shri Konda, Developer in Farmington Hills, MI, United States
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Shri Konda

Verified Expert  in Engineering

Embedded Systems Developer

Farmington Hills, MI, United States
Toptal Member Since
August 28, 2023

Shri has over 25 years of experience in embedded control system architecture, model-based systems, control algorithm development, and driver-assisted systems for conventional, hybrid, electric, and autonomous vehicles. He has worked with leading automotive companies such as Ford, General Motors, Bosch, ZF, and Magna, delivering high-quality solutions that meet customer needs and industry standards. Shri's core competencies include systems engineering, project management, and model building.



Preferred Environment

Atlassian Suite, MATLAB, MagicDraw, Java

The most amazing... systems I've developed for Ford and General Motors are vehicle-level architectures created in IBM Rational Rhapsody and Simulink.

Work Experience

Technical Product Manager

2021 - 2023
Ford Motor Company
  • Implemented a systems engineering approach to new feature design to meet customer needs. I acted as a systems engineer and product owner for the "Digital Owner's Manual" feature deployed in all vehicles produced by Ford.
  • Reviewed existing system designs to find new opportunities for cost, quality, and technology improvements in all new vehicle programs.
  • Developed system specifications, Failure Mode Avoidance (FMA) documentation, feature verification plans, feature cybersecurity relevance specifics, threat modeling, and functional safety compliance methods.
  • Analyzed system requirements and decomposed them into consumable tasks for developers and testers.
  • Communicated key project landmarks and deliveries to the team and monitored actual release dates.
  • Evaluated incoming feature requests and identified future resource needs based on these requests.
  • Quantified feature release quality by evaluating projected software defect rates, number of open defects, and other metrics. I identified critical defects and carried out root cause analysis (RCA).
  • Built effective relationships with cross-functional teams and created an environment to learn about the latest technologies and possible implementations.
Technologies: Cybersecurity, MagicDraw, C, DOORS, Design for Manufacture & Assembly (DFMA), Vehicle Spy Enterprise, Mobileye Vision Systems, PTC Integrity Lifecycle Manager, Jenkins, Subversion (SVN), ISO 26262, DSpace 6, Artificial Intelligence (AI), Statistics, Systems Engineering, Agile Project Management, Simulink

Global System Architecture for a Leading Automotive Company

Global control system functional requirements that I analyzed. I also identified major new features, modeled them through the IBM Rational Rhapsody model, and generated new interface requirements for serial data. This project then required allocating the functions and the interfaces to the appropriate electronic control units (ECUs) on the global corporate network.

The objective was to eliminate redundant control functionality on various programs across the globe and optimize software, hardware, serial data, and busloads between controllers. This global system architecture encompassed all vehicle domains, including powertrain, hybrid controls, body controls, active safety, and infotainment. The controller production code was generated based on the functional definitions and software components modeled in IBM Rational Rhapsody.
1987 - 1990

Master's Degree in Industrial and Systems Engineering

West Virginia University - Morgantown, USA

1974 - 1976

Master’s Degree in Business Administration (MBA)

Xavier Institute - Jamshegpur, India

1968 - 1973

Bachelor's Degree in Chemical Engineering

Andhra University - Visakhapatnam, India


Certified Test Manager



MATLAB, DOORS, DSpace 6, Atlassian Suite, MagicDraw, Visio, MATLAB Neural Network Toolbox, PTC Integrity Lifecycle Manager, Jenkins, Subversion (SVN), IBM Rational Rhapsody


Simulink, Java, C, C++

Industry Expertise



Model-based Systems Engineering (MBSE), Agile Project Management


Statistics, ISO 26262, Vectors, Functional Safety, Stateflow, Vision Development, Projects, Artificial Intelligence (AI), Systems Engineering, Production Management, Quantitative Techniques, Engineering Management, Development, Local Networking, Lean Six Sigma Black Belt, Design for Manufacture & Assembly (DFMA), Vehicle Spy Enterprise, Mobileye Vision Systems, Test Management, Business Administration, Chemical Engineering, IBM Rational DOORS, Design for Manufacturing

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