Pricing strategy is one of the most important functions that any business engages in. Prices are a foundational element of a company's revenues—If managed carefully, they can generate high profits and consequently cash. But setting prices appropriately is tricky, and when mistakes are made, companies suffer. In this article, Toptal Finance Expert Dalibor Pajic draws on his 15+ year career in corporate finance to outline seven practical examples of when pricing strategy plays a crucial role, with the aim of illustrating how pricing decisions can be approached in different situations. Pending
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Toptal consultant unlocks 250% revenue growth for UK-based EdTech company with breakthrough go-to-market strategy.
Challenge: Expanding into international markets unlocks new opportunities—and just as many challenges. Although a UK-based EdTech company had successfully launched its day care administration platform in certain markets, the brand struggled to find footing in the Americas.
Impact: Toptal’s strategy consulting services enabled the company to expand throughout the Americas, unlocking 250% revenue growth within a year. The company now operates in over 1,000 global facilities, with Latin America now representing the client’s largest market by revenue.
Anuar [Toptal's strategy consultant] was instrumental in our growth as a company. His robust analysis gave us the insight and confidence we needed to successfully launch in the Americas, leading to significant customer and revenue growth.
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