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Anuar Heberlein

Anuar Heberlein

Vancouver, BC, Canada
Member since December 20, 2016
Anuar has participated in transactions across the Americas, totaling more than $7 billion over the past 12 years. He has extensive experience working with C-level executives and helping many Fortune 500 clients with corporate and growth strategy projects, M&As, valuations, and JVs. Anuar holds an MBA from INSEAD and a BS in economics from ITAM.
Anuar is now available for hire
Career Highlights
Case studies
Industry Expertise
  • Consumer Products
  • Technology
Other Expertise
  • Demand Sizing & Segmentation
  • Financial Planning & Analysis (FP&A)
  • LBO
  • Mergers & Acquisitions (M&A)
  • Private Equity Consultant
  • United States
  • Partner
    2012 - PRESENT
    • Found acquisition targets for a third fund, created valuation models for targets of interest, helped in the acquisition process and negotiations, and managed portfolio properties. The client was a North American real estate PE group ($2 billion in AUM).
    • Conducted a market assessment and price benchmarking exercise on the indoor, outdoor and portable fireplace industries in North America for Colorado-based Private Equity Co. The client invested in other competitors found during our assessment and as part of our recommendations.
    • Prioritized a new market entry strategy in Europe (Germany, Spain, Portugal, Holland, Belgium,etc.) based on a market sizing exercise and through conducting expert interviews in each of the countries and regions of interest. The client was a Global Saas provider. Based on our recommendations, the client decided to go to the market in Germany first and Spain second.
    • Created LBO financial models and valuations for each portfolio property and created a financial model to manage the consolidated fund including waterfalls for different LP and co-investors. The client was a North American PE group focused on parking facilities ($500 million in AUM).
    • Conducted an in-depth commercial and financial due diligence on a high-tech vacation home rental market place for a Chicago-based venture capital fund. Our analysis determined that the business's underlying investment assumptions were too aggressive and that the company managed key accounts poorly. Our client decided not to invest based on our recommendations.
    • Designed and implemented an account segmentation tool for a global consumer packaged goods company. The client had +300,000 individual accounts and had no visibility at the C-suite level. We were hired to design a segmentation tool and implement it across the company. For that purpose, we data-mined account information from several sources collecting over 1 billion data points for the accounts that allowed the company to segment each of its accounts by size, target market, consumer type, profitability, and so on.
    Focus areas: Mergers & Acquisitions (M&A), Financial Planning & Analysis (FP&A), Market Research, Due Diligence, Performance Reports, Finance Operation Improvements, Finance Process Improvement, Finance Strategy, Corporate Finance, Strategic Investments, Venture Capital, Private Equity, Private Equity Valuation, Leveraged Buyouts, Leveraged Buyout Model, Strategy, Business Strategy, Market Sizing, Market Assessment, Valuation Multiples, Valuation Modeling, Valuation, Consumer Packaged Goods (CPG)
  • Senior Investment Banking Analyst
    2009 - 2010
    Bulltick Capital Markets
    • Restructured a $7,000 million debt resulting in $100 million yearly savings for the state of Mexico.
    • Designed a $35 million JV between a major private college and Mexico's largest fitness company.
    • Structured and placed a $25 million mezzanine loan for an Italian hospitality firm.
    • Led the valuation and due diligence for the largest direct response TV company in Mexico leading to the sale of the company for $90 million to a global PE group.
    Focus areas: Mergers & Acquisitions, Financial Planning & Analysis (FP&A), Financial Benchmarking, Capital Raising, Discounted Cash Flow (DCF), Cost Reduction & Optimization, Due Dilligence, Revenue & Expense Projections, Financial Modeling, Financial Reporting, Three Statement Operating Model, Valuation, Investment Banking
  • Senior Associate Consultant
    2006 - 2009
    Bain & Company
    • Worked at Bain's Private Equity practice where we helped global Private Equity firms with commercial and financial due diligence projects, market assessments, product and price benchmarks in several sectors including CPGs, Appliances & Electronics, Chemicals, Industrial Machinery, etc.
    • Spun off successfully the financial services division of a Spanish energy company for US$150 million. I was responsible for conducting product and price benchmarks, generating a valuation of the company, and helping on the roadshow until it was sold to GE Capital.
    • Led a global benchmark by region of the services offered to small-and-medium enterprises for a US global bank. Designed and redefined the firm’s global strategy for the sector.
    • Identified and implemented levers in the credit card division (Activation Utilization & Retention, AUR model) that exceeded US$90 million in additional earnings for a global Spanish bank.
    • Developed a price-demand elasticity model for the largest beer bottler in Panama. Proved that the demand was inelastic. Presented the results to the CEO and avoided a price reduction that saved tens of millions to the company every year.
    • Quantified and realized US$100 million in synergies/savings between the largest soft drink company in Mexico and a Juice Co during a post-merger integration project that occurred immediately after the company's acquisition.
    Focus areas: Mergers & Acquisitions, Financial Planning & Analysis (FP&A), Data Analysis, Pricing Analysis, Portfolio Analysis, Valuation, Business Intelligence, Cost Benchmarking, Financial Benchmarking, Comparable Company Analysis, Capital Structure Analysis, Cost Reduction & Optimization, Due Dilligence, Discounted Cash Flow (DCF), Revenue & Expense Projections, Financial Modeling, Fundraising, Market Research, Three Statement Operating Model, Profitability Analysis
  • Brand Manager
    2005 - 2006
    Procter & Gamble
    • Led the TAMPAX brand.
    • Launched the TAMPAX Compak line and increased revenues by +30% (YOY) for the brand.
    Focus areas: Profitability Analysis, Business Plan Development, Business Intelligence, Customer Lifetime Value, Cost Reduction & Optimization
Other Experience
  • Private Equity Outlook 2017: Signs of Fatigue (Publication)
    The private equity industry is showing signs of maturity as record competition amongst funds and record-high levels of dry powder, combined with strong competition from cash-rich corporates, have driven valuations to levels that make it difficult to see how returns could remain competitive.
  • Certified MBA (CMBA) in Business Administration
    2010 - 2011
    INSEAD - Fontainebleau, France
  • Bachelor's degree in Economics
    2000 - 2005
    ITAM - Mexico City, Mexico
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