Case Study

Top Marketing Agency Hires Ten Toptal Developers to Automate Critical Process - Grows Revenue 3x

“When we have a very specific need, Toptal can find us a specialist in just a few days. Toptal lets us launch features at a ferocious pace.”

David Sanghera, Adcrush Co-Founder and CTO

“For years, Toptal has been our ‘secret weapon’ for staying competitive in our industry.”

Tony Wang, Adcrush Co-Founder and CEO

“Toptal developers integrated directly with sales, media buyers, and every aspect of our business. They are part of our team and, what’s more, they take pride in their work and code.”

David Sanghera, Adcrush Co-Founder and CTO

“Time, speed, and money. That’s what Toptal saves me.”

David Sanghera, Adcrush Co-Founder and CTO

Adcrush Media needed to automate their media buying process and scale their company faster without relying on external capital.

Adcrush experienced early success by driving targeted traffic and leads for their clients. However, their manual process for media buying limited their ability to take on additional clients. To scale, Adcrush knew they needed to automate their process.

Building automation functionality would require hiring developers. Adcrush co-founders David Sanghera and Tony Wang challenged themselves to accomplish their goal without resorting to raising any outside capital.

By flexibly engaging with Toptal, Adcrush achieved triple-digit growth while continuing to bootstrap the company.

Using Toptal’s flexible, on-demand hiring model, Adcrush worked with ten developers to automate their ad-buying process and rapidly release critical features.

Over the course of a year and a half, Adcrush engaged a total of ten Toptal developers to build and transform their product. Using agile methodology, David Sanghera worked with the engineers to roll out a minimally viable product after only three weeks and release additional critical features into production every week after that. Adcrush also utilized Toptal experts specializing in machine learning, blockchain, web scraping, and the Facebook API to enhance product functionality.

Toptal Director of Engineering Martin Chikilian worked closely with David to facilitate the hiring flexibility he sought. Adcrush was able to efficiently scale up or down the quantity or specialty of the engineers as the project evolved.

Adcrush Media

San Diego, CA-based Adcrush Media is a performance marketing agency that works with top brands like HBO, Uber, and eHarmony to:

  • Drive targeted traffic through social, programmatic, and mobile marketing.
  • Continually measure and optimize campaigns to deliver qualified leads.

The Team

David Sanghera

David Sanghera

Adcrush Co-Founder and CTO

With a degree in applied mathematics from UC Berkeley and expertise in growth and marketing, David worked at DreamWorks Animation, Involver, and Oracle before founding Adcrush.
Tony Wang

Tony Wang

Adcrush Co-Founder and CEO

With a degree in chemistry from Penn State University, Tony has taken a data-driven approach to building successful performance marketing campaigns. He's grown Adcrush into a 7-figure company within 18 months.
Martin Chikilian

Martin Chikilian

Toptal Lead Director of Engineering

As a full stack engineer with 15+ years of experience, Martin held engineering roles at IBM and HP before joining Toptal. For the past six years, he’s successfully matched clients with experts with the right skill sets for their projects.
Matthew Best

Matthew Best

Toptal Automation Expert

With an MS in computer science, Matthew specializes in cybersecurity and automation. Before Toptal, he was a developer at the Department of Defense where he developed a multi-agent system for offensive computer network operations.

Without raising external capital or hiring a full-time engineering team, Adcrush expanded their client base by 500% and tripled revenue year over year.

By productizing their ad-buying process, Adcrush tripled revenue year over year, significantly expanded their client base, and has seen a 50x return on investment through their ongoing partnership with Toptal.

As a result, Adcrush has not had to take on outside funding and remains independent. They only require one full-time developer on staff, in addition to continuing to work with five Toptal engineers on a flexible and ongoing basis.

3x Revenue Growth
3x Revenue Growth
500% Client Growth
500% Client Growth
$1 Million in Monthly Savings
$1 Million in Monthly Savings
Adcrush Media

San Diego, CA-based Adcrush Media is a performance marketing agency that works with top brands like HBO, Uber, and eHarmony to:

  • Drive targeted traffic through social, programmatic, and mobile marketing.
  • Continually measure and optimize campaigns to deliver qualified leads.

The Team

David Sanghera

David Sanghera

Adcrush Co-Founder and CTO

With a degree in applied mathematics from UC Berkeley and expertise in growth and marketing, David worked at DreamWorks Animation, Involver, and Oracle before founding Adcrush.
Tony Wang

Tony Wang

Adcrush Co-Founder and CEO

With a degree in chemistry from Penn State University, Tony has taken a data-driven approach to building successful performance marketing campaigns. He's grown Adcrush into a 7-figure company within 18 months.
Martin Chikilian

Martin Chikilian

Toptal Lead Director of Engineering

As a full stack engineer with 15+ years of experience, Martin held engineering roles at IBM and HP before joining Toptal. For the past six years, he’s successfully matched clients with experts with the right skill sets for their projects.
Matthew Best

Matthew Best

Toptal Automation Expert

With an MS in computer science, Matthew specializes in cybersecurity and automation. Before Toptal, he was a developer at the Department of Defense where he developed a multi-agent system for offensive computer network operations.