Adrian Ciulei
Verified Expert in Design
Designer
Berlin, Germany
Toptal member since August 21, 2019
With experience leading in-house branding teams and working with startups of all sizes, Adrian will ensure an aesthetic and functional representation of the design language on all fronts. His multi-disciplined background means Adrian can lead a project from the discovery phase to the design and implementation. Adrian's design process shines through with his well-researched solutions, which result in successful projects with both global and local players.
Portfolio
Work Experience
Co-founder | Brand Designer
studio~humm
- Created and designed the interface and launched an Android parking app from scratch.
- Designed various digital assets and collateral for multiple EMEA-based enterprise clients.
- Rebranded the employer branding presence of a large European retailer.
- Rebranded and created the website for a payments consultancy company from Berlin.
- Designed the UX and UI of a banking platform and worked with their developers for the design handover.
- Developed a new visual identity and website for a venture company from Germany.
- Built-up a package of digital assets and various pitch decks and presentations for a Berlin company.
EMEA Design Lead
Oracle
- Delivered over 300 design and branding projects with 1,500+ individual deliverables ranging from web assets, infographics, video editing, website design, animations, and campaign branding.
- Built an internal design team that soon expanded into multiple positions across other lines of business.
- Offered on-site design support and consultancy at Oracle's largest London and San Francisco conferences.
- Produced over €400,000 in content value as a rough estimate.
- Established real progress in educating our campaign leads by holding five design training sessions on the Oracle brand and its visual identity.
- Empowered the local team and the regional marketing stakeholders to create their own assets by offering them 30 easy-to-use templates.
- Reduced the overall asset turnaround time by creating a seamless communication and briefing model.
- Strengthened the relationship with the global brand team in San Francisco and worked with them on some brand initiatives.
EMEA Graphic Designer | Branding Coordinator
Oracle
- Delivered 50+ branding campaigns across EMEA while carefully adapting the visual language to the region's cultural and social specifics and target groups.
- Improved Oracle's employer branding presence in online and offline mediums towards becoming the #1 most desired employer in many key markets.
- Generated hundreds of custom designs for our campaign and event efforts while adhering closely to the Oracle brand guidelines.
- Created consistent and scalable branding for our major campaigns and initiatives across EMEA's most important markets.
- Improved the quality of work and how the brand design was seen within the recruitment organization.
- Set the foundation for a strong design and content team within the EMEA employer branding division—team. Later, the team grew to over ten members, working on global projects.
Branding Specialist
Bookster
- Worked on communication campaigns for the new website launch.
- Designed digital and print assets for the startup.
- Created and implemented various email marketing campaigns.
- Worked with the lead UX designer to continuously improve the website's functionality.
Design and Brand Consultant
Visual Playground Design School
- Organized a design-and-illustration school for young, aspiring designers.
- Collaborated with the lead designer in creating promotional assets for the project.
- Supported the relaunch of the new website and reached a nation-wide audience with our marketing campaign.
Education
Bachelor's Degree in Business Management/Administration
Bucharest University of Economic Studies - Bucharest, Romania
Completed Courses in Graphic Design
Visual Playground - Bucharest, Romania
Skills
Tools
Adobe Creative Suite Design, Sketch, Adobe Illustrator, Photoshop, Figma, Adobe Illustrator, Banner, Microsoft PowerPoint, Adobe Creative Suite Design, Adobe After Effects Design, InVision App, Adobe Creative Suite Design, Adobe Creative Suite Design, Adobe After Effects Design
Platforms
Webflow Design, Web Design, Webflow CMS, WordPress Design, MacOS
Industry Expertise
Investments, Real Estate, Professional Services, Advertising Management, Luxury Goods, Technology, Banking Consulting
Languages
HTML, CSS
Other
Typography, Responsive Design, Digital Branding, Layout, Web UX Design, Web Layout, Mobile App Design, Infographics, Corporate Websites, Web UI Design, Branding, Web Design, UI Design, UX Design, Marketing Design, Brand Design, Visual Design, Presentation Design, Digital Marketing, Mobile App Design, Presentation Design, UI Design, Prototyping, Design, UX Design, Brand Development, Web UI, Presentations, Graphic Design, Landing Page Design, Email Design, Email Marketing, Email Template Design, Mobile UI Design, Web App Design, Responsive Web Design, UI Design, UX Design, Web Animation, Brand Identity Design, UX Design, Visual Identity Design, Print Design, Web Design, B2B Design, Product Design, Web Design, Color Palettes, Social Ad Design, Information Design, PowerPoint Templates, Art Direction, SaaS Design, SaaS Design, Graphic Design, Content Creation, Social Media Design, Print Media, Social Media Content Creation, Web Consulting, Wireframing, Vector Illustration, Communication Design, Responsive UX Design, Material Design, Mobile App Design, Logo Design, Design Strategy, UI Design, UI Prototyping, SaaS Design, Grid Systems, Online Payments, Transactions, Design Consulting, Startup Development, Brand Positioning, Writing & Editing, Mobile App Design, Venture Capital, Photography, Financial Software Development, Illustration, Editorial Design, E-commerce Website Design, E-commerce Website Design, E-commerce Development, Photography Styling, Layout Design, Mobile UX Design, Android Design, Mobile App, Parking, Mobile Apps, Driving, App UI, App UX, Mobile App Design, Mobile App Design, Mobile App Design, Google Material Design, Template Design, Landing Pages, Banner Ads, Corporate Identity, Brand Design, Poster Design, Social Media Design, Designing for Data, Database, Corporate Identity, Digital Marketing Design, Dashboard Design, Icon Design, User Testing, Web Platforms, User Paths, Online Banking, UI Design, Consumer Banking, Mobile App Design, Financial UX, Financial Design, Android Design, Business, Web Marketing, Dashboard, Facebook, Brand Design, Instagram, LinkedIn Campaign Marketing
Experience
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