Adrian Ciulei, Designer in Berlin, Germany
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Adrian Ciulei

Verified Expert  in Design


Berlin, Germany
Toptal Member Since
August 21, 2019

With experience leading in-house branding teams and working with startups of all sizes, Adrian will ensure an aesthetic and functional representation of the design language on all fronts. His multi-disciplined background means Adrian can lead a project from the discovery phase to the design and implementation. Adrian's design process shines through with his well-researched solutions, which result in successful projects with both global and local players.


Work Experience

Co-founder | Brand Designer

2017 - PRESENT
  • Created and designed the interface and launched an Android parking app from scratch.
  • Designed various digital assets and collateral for multiple EMEA-based enterprise clients.
  • Rebranded the employer branding presence of a large European retailer.
  • Rebranded and created the website for a payments consultancy company from Berlin.
  • Designed the UX and UI of a banking platform and worked with their developers for the design handover.
  • Developed a new visual identity and website for a venture company from Germany.
  • Built-up a package of digital assets and various pitch decks and presentations for a Berlin company.
Technologies: CSS, Digital Design, Brand Design, Visual Design, Mobile UI, HTML, Webflow, Sketch, Adobe CC, Website Redesign, Color Palettes, Brand Guidelines, Investments, Real Estate, Social Ad Design, Information Design, Microsoft PowerPoint, PowerPoint Templates, Art Direction, UI Development, Professional Services, Luxury Goods, UI Prototyping, SaaS Design, Software as a Service (SaaS), Layout, Figma, Product Design, SaaS, Mobile UI Design, Color Schemes

EMEA Design Lead

2015 - 2017
  • Delivered over 300 design and branding projects with 1,500+ individual deliverables ranging from web assets, infographics, video editing, website design, animations, and campaign branding.
  • Built an internal design team that soon expanded into multiple positions across other lines of business.
  • Offered on-site design support and consultancy at Oracle's largest London and San Francisco conferences.
  • Produced over €400,000 in content value as a rough estimate.
  • Established real progress in educating our campaign leads by holding five design training sessions on the Oracle brand and its visual identity.
  • Empowered the local team and the regional marketing stakeholders to create their own assets by offering them 30 easy-to-use templates.
  • Reduced the overall asset turnaround time by creating a seamless communication and briefing model.
  • Strengthened the relationship with the global brand team in San Francisco and worked with them on some brand initiatives.
Technologies: CSS, Brand Design, Visual Design, HTML, Adobe Audition, Adobe After Effects, Adobe Photoshop, Adobe Illustrator, Website Redesign, Facebook, Instagram, LinkedIn Marketing, Information Design, Microsoft PowerPoint, PowerPoint Templates, Art Direction, UI Development, Professional Services, UI Prototyping, SaaS Design, Software as a Service (SaaS), Layout, Figma, Product Design, Mobile UI Design, Color Schemes

EMEA Graphic Designer | Branding Coordinator

2014 - 2015
  • Delivered 50+ branding campaigns across EMEA while carefully adapting the visual language to the region's cultural and social specifics and target groups.
  • Improved Oracle's employer branding presence in online and offline mediums towards becoming the #1 most desired employer in many key markets.
  • Generated hundreds of custom designs for our campaign and event efforts while adhering closely to the Oracle brand guidelines.
  • Created consistent and scalable branding for our major campaigns and initiatives across EMEA's most important markets.
  • Improved the quality of work and how the brand design was seen within the recruitment organization.
  • Set the foundation for a strong design and content team within the EMEA employer branding division—team. Later, the team grew to over ten members, working on global projects.
Technologies: CSS, Brand Design, HTML, Adobe Dreamweaver, Adobe Audition, Adobe After Effects, Adobe Photoshop, Adobe Illustrator, Information Design, Microsoft PowerPoint, Professional Services, Software as a Service (SaaS), Color Schemes

Branding Specialist

2014 - 2014
  • Worked on communication campaigns for the new website launch.
  • Designed digital and print assets for the startup.
  • Created and implemented various email marketing campaigns.
  • Worked with the lead UX designer to continuously improve the website's functionality.
Technologies: Adobe After Effects, Adobe Photoshop, Adobe Illustrator, Color Schemes

Design and Brand Consultant

2012 - 2013
Visual Playground Design School
  • Organized a design-and-illustration school for young, aspiring designers.
  • Collaborated with the lead designer in creating promotional assets for the project.
  • Supported the relaunch of the new website and reached a nation-wide audience with our marketing campaign.
Technologies: Adobe After Effects, Adobe Photoshop, Adobe Illustrator
2012 - 2015

Bachelor's Degree in Business Management/Administration

Bucharest University of Economic Studies - Bucharest, Romania

2012 - 2013

Completed Courses in Graphic Design

Visual Playground - Bucharest, Romania


Adobe CC, Sketch, Adobe Illustrator, Adobe Photoshop, Figma, Illustrator CC, Banner, Microsoft PowerPoint, Adobe After Effects, InVision App, Adobe Audition, Adobe Dreamweaver, After Effects CC


Webflow, Web, Webflow CMS, WordPress, MacOS

Industry Expertise

Investments, Real Estate, Professional Services, Luxury Goods, Technology, Banking & Finance




Typography, Responsive Design, Digital Branding, Layout, Web UX, Web Layout, Mobile UX Design, Infographics, Corporate Websites, Web UI Design, Branding, Web Design, UI Design, UX Design, Marketing Design, Brand Design, Visual Design, Pitch Decks, Digital Design, Mobile Design, Presentation Design, UI Branding, Prototyping, Design, UX Branding, Brand Development, Web UI, Presentations, Graphic Design, Landing Page Design, Email Design, Email Marketing, Email Template Design, Mobile UI, Web App Design, Responsive Web Design (RWD), User Interface (UI), User Experience (UX), Web Animation, Brand Identity, Identity Design, Visual Identity, Print Design, Websites, B2B, Product Design, Website Redesign, Color Palettes, Social Ad Design, Information Design, PowerPoint Templates, Art Direction, Software as a Service (SaaS), SaaS, Color Schemes, Web Consulting, Wireframing, Vector Illustration, Communication Design, Responsive UX Design, Material Design, Mobile UI Design, Logo Design, Strategy, UI Development, UI Prototyping, SaaS Design, Grid Systems, Online Payments, Transactions, Consulting, Startups, Brand Positioning, Writing & Editing, Mobile Web Design, Venture Capital, Photography, Investing, Web Illustration, Editorial Design, eCommerce, eCommerce Design, eCommerce Web Design, Photography Styling, Layout Design, Mobile UX, Android UI Design, App Design, Parking, Mobile Apps, Driving, App UI, App UX, Mobile App UI, Mobile App Design, Mobile Applications, Google Material Design, Template Design, Landing Pages, Banner Ads, Corporate Design, Corporate Branding, Poster Design, Social Media Design, Designing for Data, Databases, Corporate Identity, Digital Marketing Design, Dashboard Design, Iconography, User Testing, Web Platforms, User Paths, Online Banking, Responsive UI, Consumer Banking, Mobile Banking, Financial UX, Financial Design, Android Design Guidelines, Business, Web Marketing, Dashboards, Facebook, Brand Guidelines, Instagram, LinkedIn Marketing

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