Adrien Castelain

Adrien Castelain

Wellington, New Zealand
Member since January 10, 2019
For the last 13 years, Adrien has been helping global companies and startups developing better digital products from strategy to delivery, understanding and focusing on business goals and customers to create experiences that people love and bring significative value to businesses. Clients hire him for his UX and UI expertise, user-centered approach, strategic mindset, collaborative leadership, and effectiveness.
Adrien is now available for hire
Digital Design
  • Help Bring Your Goals to Life | Banking App
    Help Bring Your Goals to Life | Banking App
  • Rebranding a Real Estate Agency
    Rebranding a Real Estate Agency
  • AI-powered Business Assistant App
    AI-powered Business Assistant App
  • Sustainable Housing Collaboration Platform
    Sustainable Housing Collaboration Platform
  • Pay for Fuel From Your Car
    Pay for Fuel From Your Car
  • Promotional Traveling Web App
    Promotional Traveling Web App
  • Consultant Digital Designer of UX/UI, Interaction, and Strategy
    2016 - PRESENT
    Bold&Bald (New Zealand)
    • Led UX and UI for an investment banking web app, delivering clean and uncluttered look and feel based on research, creating, testing and enhancing main user-flows (onboarding, investing, withdrawing, customer feedback, and so on), building the design system, working across different teams and in an agile environment, collaborating efficiently with multiple stakeholders.
    • Developed creative concepts, UX and UI for innovative AI-powered experience startups, working closely with the production teams and the different stakeholders, using a design-thinking and user-centered approach to develop and improve user-flows and interactions.
    • Directed user research, UX/UI and branding for an innovative crowdsourcing map application, running interviews, developing creative concepts, wireframing, prototyping, and testing, scaling the design system, iterating, and rebranding the overarching guidelines.
    • Oversaw branding, UX/UI, and launch of an MVP for an online tutoring platform.
    • Implemented user research, wireframing, prototyping for and design for complex in-house software, using design thinking process.
    • Designed the UX and UI for Air New Zealand's promotional app.
    Technologies: Sketch, Zeplin, Adobe Photoshop, Adobe Experience (XD), InVision, macOS, Webflow
  • Senior Digital Designer | Digital Art Director
    2013 - 2016
    Ogilvy & Mather (New Zealand)
    • Led the UX and UI for an innovative VR experience for Kellogg's, from creative concepts and brand guidelines to user experience and production-ready UI.
    • Oversaw the art direction and design of various creative digital campaigns for Pernod Ricard.
    • Designed the UX and UI for an innovative mobile app for called BPme (an app that allowed you to pay for your fuel from your phone).
    • Designed hundreds of social media ads for global companies.
    Technologies: Adobe Suite, InVision, UXPin, macOS
  • Master's degree in Communication and Marketing Strategy
    2004 - 2005
    Wesford Grenoble Graduate Business School - Grenoble, France
  • Postgraduate diploma in Multimedia Design and Direction
    2002 - 2004
    Les Gobelins - Annecy, France
  • Bachelor's degree in Digital Communication
    2000 - 2002
    University of Savoie - Chambéry, France
  • User Experience (UX)13 years
  • Digital Design13 years
  • User Interface (UI)13 years
  • Problem Solving13 years
  • Design Leadership7 years
  • Digital Product Design7 years
  • Branding7 years
  • User-centered Design (UCD)5 years


Wellington, New Zealand

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