Adrien Valesa, Designer in Madrid, Spain
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Adrien Valesa

Verified Expert  in Design

Bio

Adrien is a UX researcher with over four years of enterprise experience and 10+ years in the digital industry. He has worked with Roche and Owens Corning, conducting qualitative and quantitative research to inform strategic decisions. Adrien delivers service blueprints, personas, and customer journey maps, working cross-functionally to ensure user insights drive design and marketing decisions. He is fluent in French, Spanish, and English and brings a rich cultural perspective.

Portfolio

Work Experience

UX Researcher

2022 - PRESENT
Owens Corning
  • Analyzed data from the Census and US Bureau of Labor Statistics.
  • Conducted interviews with 12 participants and performed a thematic analysis of the interview data.
  • Segmented contractor's and insulation workers' profiles.
  • Identified discrimination in access to specific insulation techniques, such as spray foam.
  • Supported the creation of a VR training program with a spray foam simulation based on field workers' needs.
Technologies: Insight Reporting, User Personas, Data Analysis, Ethnographic Studies, Statistics, Anthropology, Mixed Method Research, Market Research & Analysis, Dovetail, IBM SPSS, Virtual Reality (VR), Screeners, User Research, Qualitative Research, Quantitative Analysis, UX Research, User Journeys, Data Synthesis, Manufacturing

UX Researcher

2022 - 2023
Owens Corning
  • Conducted and analyzed a national survey with over 1,200 participants in collaboration with key stakeholders to understand customer profiles and motivations for re-roofing.
  • Defined three distinct customer personas and their journeys, highlighting purchase triggers and decision-making processes.
  • Conducted in-depth interviews with 24 participants and analyzed interview data to identify key themes and insights.
  • Influenced segment-focused advertising strategies based on survey and interview insights.
  • Contributed to developing new features, allowing homeowners to visualize their houses with selected shingles, enhancing customer engagement and satisfaction.
  • Developed comprehensive insight reports, detailed customer personas, and journey maps.
Technologies: Customer Segmentation, Customer Journeys, User Interviews, Data Analysis, Market Insights, Insight Reporting, Survey Development & Analysis, IBM SPSS, Regression Modeling, User Personas, Dovetail, Screeners, User Research, Qualitative Research, Market Research & Analysis, Quantitative Analysis, UX Research, User Journeys, Data Synthesis, Manufacturing

UX Researcher

2022 - 2022
Alibaba Group
  • Led a series of in-depth interviews to gather insights and feedback from potential customers.
  • Analyzed and synthesized interview data to assess market viability and refine business strategies.
  • Provided actionable recommendations that informed the development and design of the brand and the user experience of the online store.
Technologies: User Testing, User Validation Testing, Concept Testing, UX Research, User Journeys, Data Synthesis

Product Designer | UX Researcher

2021 - 2022
Roche
  • Partnered with the strategy and innovation manager to define suitable research methodologies to understand the core users.
  • Organized and conducted remote co-creation workshops to gather internal requirements from stakeholders using Miro.
  • Defined protocol and moderate user testing to evaluate design solutions.
  • Collaborated with product managers, engineers, marketing professionals, and designers to understand research needs and design a new product.
  • Informed the design of patient profile pages with precise and relevant information.
  • Developed comprehensive personas and journey maps, highlighting the distinct needs of patients and caregivers for each onboarding step.
  • Provided actionable insights to improve the onboarding experience for diabetes patients, ensuring it is tailored to their specific requirements.
Technologies: Optimal Workshop, Figma, Customer Journeys, Customer Segmentation, User Personas, Insight Reporting, UX Research, User Journeys, Data Synthesis

Interaction Designer

2019 - 2019
OSTC-ZISHI Consultant
  • Designed the guidelines of a human resource tool facilitating the recruitment of new traders in the company using AI and data visualization through dashboards, tables, and charts.
  • Designed and enhanced all the components such as tables, charts, panels, and filtering options from existing low-fidelity wireframes.
  • Collaborated with the team's front-end developer to implement the components created using Bootstrap due to technical limitations.
  • Worked on the art direction of the illustrations contained in the tool to add storytelling to the user experience.
  • Designed micro-interactions and animations of the applications.
Technologies: Web App Design

UX Designer Consultant

2018 - 2019
Polymatica
  • Worked closely with the UX design lead and UX researcher to transform the insights from their end users into a more modern and usable product applying UCD methodology.
  • Partnered with the UX researcher, employing a wide range of user research techniques, such as quantitative and qualitative research, usability testing, surveys, interviews, personas, user flows, and heuristic analysis.
  • Created wireframes and prototypes from research insights and got feedback from the market, assisting the UX researcher in defining user testing KPIs and protocols.
  • Collaborated with Polymatica's design team to understand the end user's needs to build a data science tool for citizen data scientists, applying user-centered process designs to enable highly usable and accessible products for their clients.
  • Worked closely with the development team to implement the new product.
Technologies: Web App Design

UI/UX Designer

2017 - 2018
BQ
  • Led the Camera 4.0 project that aimed to enhance the user experience of the camera and, in particular, the accessibility of various camera modes and filters.
  • Conducted market and user research to understand capabilities and requirements and define user flows that were easy to use and understand.
  • Developed hi-fi prototypes, conducted user testing to assess performance, and created all assets in collaboration with the development team.
  • Designed wireframes and user flows based on customers' behaviors.
Technologies: ProtoPie, User Research, Qualitative Research

UI Designer Consultant

2009 - 2016
LEGO Education
  • Led the creative development for Minstorms EV3, an educational software using agile development that effectively increased sales by up to 70% compared with the previous product and simplified the product's usability for younger age groups.
  • Rebranded and launched LEGO Wedo2.0, educational software for younger audiences and recognized at the CES 2016 Best Maker-Friendly Technology Award.
  • Collaborated with key stakeholders to understand business requirements and develop solutions aligning with their core business objectives while utilizing best in class technology to define their brands and enhance market visibility.
  • Performed the technical follow-up with the developer team based in Austin (TX) for implementation.
  • Designed a custom UI library and used it to create high-fidelity mockups. I alsocreatedd custom illustrations.
Technologies: UX Design, Usability Testing

UI/UX Designer Consultant

2013 - 2014
MIT Media Lab
  • Readapted and branded the Scratch educational tool for a younger audience (4-6 years). I was recognized in the Top 10 Technology Programs by the School Library Journal and reviewed by Wired Magazine for innovative concepts and design research.
  • Completed user research and user testing on the icons of the programming language at Tufts University (A/B testing process).
  • Worked on micro-interactions and transition concepts.
  • Collaborated closely with engineering to ensure high-quality user interface implementation and outstanding user experience.
  • Created user journey maps based on observations and user interviews.
Technologies: User Experience (UX), UX Research, User Journey Maps

Education

2021 - 2022

Bachelor's Degree in Sociology and Anthropology

University of Toulouse-Jean Jaurès - Toulouse, France

Certifications

SEPTEMBER 2019 - PRESENT

UX Design - Certification Gobelins

Les Gobelins Paris

Skills

Tools

IBM SPSS, Manufacturing, Adobe Photoshop, ProtoPie, Maze

Platforms

Figma, Dovetail

Other

UX Design, Data Visualization, Design Thinking, User-centered Design (UCD), Customer Interviews, User Research, Web App Design, Qualitative Research, Quantitative Research, User Experience (UX), Mixed Method Research, User Personas, Survey Development & Analysis, Quantitative Analysis, UX Research, User Journeys, Data Synthesis, Design Workshops, Mobile Apps, User Testing, Ideation Workshops, Design Sprints, Market Research & Analysis, User Interviews, Heuristic Evaluation, Usability Testing, Sociology, Anthropology, Ethnographic Studies, Statistics, Remote Usability Testing, Data Analysis, Data Science, Guerilla Usability Testing, Google Lens, Fintech, Robotics, Trading, Artificial Intelligence (AI), Optimal Workshop, Insight Reporting, Customer Journeys, Virtual Reality (VR), Customer Segmentation, Market Insights, Regression Modeling, Screeners, eCommerce, Funnel Marketing, User Journey Maps, User Validation Testing, Concept Testing

Experience

  • User Experience (UX) - 15 years
  • Quantitative Research - 4 years
  • Qualitative Research - 4 years
  • User Research - 4 years
  • Mixed Method Research - 4 years
  • Quantitative Analysis - 4 years
  • Market Research & Analysis - 4 years
  • User Personas - 4 years
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