Aida Sharabkhanyan
Verified Expert in Design
Designer
Aida is a product designer who has worked with large companies such as EPAM, Bayer, Jabil, Schneider, Rogers Communications, PowerDMARC, Mobiloids, etc. She is skilled in digital strategy, UI/UX, design systems, responsive and adaptive designs, and prototyping. Aida designed the 2D mobile game "Water Pipes," which has over ten million downloads. Her previous roles include creative director and senior mobile game designer.
Portfolio
Work Experience
Product Designer
New Level Work
- Conducted user interviews to understand users' pain points and needs, performed data analysis, and facilitated workshops to brainstorm and align with various stakeholders.
- Designed personalized coaching experiences for coaches and participants, focusing on creating an engaging and effective learning environment.
- Developed a platform for learning leaders, enabling them to schedule and enroll participants in courses efficiently, ensuring a seamless, user-centered design process that catered to the specific needs of all users involved.
Product Designer via Toptal
Stash My Bag Ltd.
- Conducted a detailed competitive analysis and user interviews. Utilized the Kano model to prioritize features effectively.
- Offered expert consulting services, guiding the company's market positioning and strategic direction within the luggage storage service industry across the UK and France.
- Developed a cohesive design system with adaptive/responsive components, established a compelling brand identity, and crafted responsive and adaptive designs.
- Contributed to the creation of a fully prototyped design, followed by comprehensive usability testing to ensure the highest standards of user experience.
Experience Designer
EPAM Systems
- Designed dashboards with complex data visualizations for Bayer, a major pharmaceutical company.
- Redesigned an inner tool to track employees' and subordinates' performance and a means to organize and manage documents for Jabil, one of the biggest manufacturing companies in the USA, with 100 plants in 30 countries.
- Conducted user interviews and UI/UX audits, completed the data analysis, created a design system with fully responsive and prototyped components, and delivered responsive, adaptive, and fully prototyped mockups for five breakpoints and different roles.
- Created 100+ high-fidelity mockups, developed a concept for mobile devices and made it fully prototyped, and displayed all the technical information in compact tables for Schneider. Added new components to their existing design system.
- Collaborated with designers and project owners, enhanced and created new features from scratch, tested ideas, and created UI kits for Rogers Communications' users.
- Conducted a competitive analysis and created wireframes, UI kits, and high-fidelity mockups for an educational platform.
- Worked on a web application designed to conduct transactions between EPAM and contractors.
Creative Director
PowerDMARC
- Increased users by 13,341.2%, increased the sessions by 8,702.2%, decreased bounce rate by 10.4%, and increased session duration by 3.1%, all within a year.
- Became knowledgable about the cybersecurity field. Learned many technical and product-specific concepts.
- Conducted competitive analysis to identify and evaluate competitors. Determined the competitor's strengths and weaknesses and set up a plan to improve our experience.
- Created a brand book, illustrated technical ideas in a user-friendly and comprehensive way, created the PowerDMARC website design, made data sheets and case studies, and delivered email templates and all necessary designs for online and offline events.
- Used SmartLook to monitor user behavior, tracked how they move through the website, and validated ideas based on the collected data.
- Conducted usability testings between team members since the features were confidential.
- Collaborated with stakeholders, the product manager, and the support team to improve user frustrations.
UX/UI Tutor
Basic IT Center
- Conducted research on engaging and motivating people to learn and how to make the learning process smoother.
- Prepared interactive slides to explain topics and then shared them with students.
- Explained topics in an interactive way, assigned homework, and controlled and provided feedback.
- Assisted students to create their portfolios and CV.
UX/UI Designer
Freelance
- Created a responsive website design for Hacktech. Created its logo and brand identity. Created a UI kit.
- Built an educational and job search application. Conducted market research, competitive analysis, and user interviews and created user personas and high-fidelity mockups.
- Delivered all-in-one hotel service web app. Conducted user interviews, created personas and problem statements, built flowcharts, conducted workshops with the card-sorting method, made sketches and wireframes, and created a UI kit and all final mockups.
- Created a concept for redesigning the experience of Domino's pizza. Conducted user interviews, built an empathy map, personas, and user stories, created user flows, sketches, and high-fidelity wireframes, checked accessibility, and added gamification.
- Devised landing pages, digital brand identities, and logos for various companies.
Senior Mobile Game Designer
Mobiloids
- Designed 2D mobile games, including "Water Pipes," which has over ten million downloads.
- Served as a member of the development team. We organized all Scrum events, including planning, daily stand-ups, sprint reviews, and retrospectives.
- Involved in the product development process. Brainstormed along with the stakeholders to come up with creative and innovative ideas and features.
- Designed all the visuals and animations for the mobile games.
- Prepared designs for A/B testing and used them with our target users.
- Conducted competitive analysis to gain insight into their product, features, visuals, and marketing tactics and evaluated their strengths and weaknesses relative to ours.
- Created adaptive designs for different device sizes.
Education
Master's Degree in New Media Communication and Interaction Design
Istituto d'Arte Applicata e Design (IAAD) - Italy, Turin
Master's Degree in Computer Graphics
Yerevan State Academy of Fine Arts - Armenia, Yerevan
Bachelor's Degree in Applied Mathematics and informatics
Russian-Armenian (Slavonic) University - Armenia, Yerevan
Skills
Tools
Figma, Adobe Experience Design (XD), Miro, Sketch, Adobe Illustrator, Adobe Photoshop, Adobe CC, InVision, Adobe After Effects, Manufacturing
Industry Expertise
Telecommunications, Food, Hotels & Lodging, Cybersecurity, Marketing
Platforms
Mobile, WordPress
Languages
CSS, HTML, Assembler, C++
Other
User Experience (UX), User Experience Design, User Interface (UI), User Interviews, Competitive Analysis, Graphic Design, Accessibility, Empathy, Product Branding, Digital Branding, Web Design, Research, Abstracts, Adaptive Design, Game Design, Mobile Games, Mobile Game UI, Mobile Game UX, User Research, Responsive Design, Design Thinking, Prototyping, Teaching, Product Design, Illustration, Brainstorming, Market Research, Secondary Research, Primary Research, Surveys, Design Systems, UIKit, Visual Design, B2B, UX Design, UI Design, Information Architecture (IA), Card Sorting, Mobile App Design, Food Delivery Services, Food Ordering, Brand Books, Dashboard Design, Responsive Layout, Dashboards, Branding, Landing Pages, Landing Page Design, Mobile UX Design, Mobile UI Design, Web App UI, Web App UX, UI Components, System Design, UI Prototyping, Mockups, Responsive UX Design, 2D Games, Data Analysis, SaaS, SaaS Design, Software as a Service (SaaS), Web UI, Web UX, Responsive Web Design (RWD), Wireframing, Gamification, User Flows, User Validation, User Testing, Web App Design, Data Visualization, Mobile UI, Mobile UX, Mobile App UI, Ad Design, Websites, Logo Design, Web Illustration, Layout, Mobile Design, Presentation Design, Online Course Design, Apps, Component Libraries, Web Dashboards, Enterprise SaaS, UI Style Guides, Brand Logos, Logotype, Vector Logos, Brand Design, Marketing Design, User Personas, Analytical Thinking, Management, Digital Marketing, Social Media Management, SEO Tools, A/B Testing, Game Art, Key Performance Metrics, Motivational Speaking, Agile, Usability Testing, Motion Design, iOS Animations, DMARC, Email Design, Brand Indicators for Message Identification (BIMI), Encryption, IT Security, Web Animation, Document Management, Design Sprints, Jobs to be Done (JTBD), Email, 3D Logos, Medical Software, Pharmacy, Pharmacology, Financial Design, Finance, Healthcare IT, Healthcare Services, Applied Mathematics, Mathematical Analysis, Cinematography, Data-informed Visual Design, Web UI Design, Web UX Design, Maps, Stakeholder Interviews, Workshops, Computer-aided Manufacturing (CAM)
Experience
Tools
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