Since 2012, Alan has been working with companies and clients to design well-executed brands, websites, and applications. He's tested conversion rates and agonized over typography, hierarchy, and accessibility. Alan also has experience in building small, passionate teams that have achieved some incredible results along the way.
Demolished silos to build a culture of camaraderie by building and managing cross-functional teams on both client-based projects and internal products.
Directed the creative vision and design of projects and products, including the management of in-house and freelance designers, illustrators, and photographers.
Led the creative discovery process, strategy development, conceptual exploration, and client presentations.
Put forth an initiative of an internal design critique, convening designers and stakeholders in an intermittent feedback loop and implemented new design process tools, including asset management and revision history control.
Coordinated with the other senior team in project scope development, budget, timelines, and technology development, as well as the acquisition, onboarding, growth, and retention of the creative team and contractors.