Alexander Eckhart
Verified Expert in Design
Product Designer
Vienna, Austria
Toptal member since November 12, 2017
Alexander is a seasoned product designer with 15+ years of experience in eCommerce, healthcare, and enterprise software. An expert in UI/UX, he's led teams of up to 40 people and delivered innovative products to diverse companies ranging from dynamic early-stage startups to established Fortune 500 firms. Skilled in product management and passionate about entrepreneurship, machine learning, and no-code tools, Alexander excels in driving enterprise projects to success.
Portfolio
Digital Fabric | Business Automation Platform
Experience
- Adobe Creative Suite - 10 years
- A/B Testing - 10 years
- Figma - 7 years
- Experience Maps - 7 years
- Automation - 7 years
- SaaS - 7 years
- No-code Development - 7 years
- Artificial Intelligence (AI) - 7 years
Tools
- Adobe Creative Suite
Work Experience
Creative Director
Silicon Spirit Studio
- Set creative direction across the studio's product design engagements.
- Hired, onboarded, and trained the in-house design team.
- Built the studio's intake, scoping, and delivery process from the ground up.
- Led consultancy work on the studio's strategic engagements, partnering directly with client founders and product leaders.
- Oversaw client relationships from initial brief through final delivery.
Chief Product Designer | Co-founder
Ettico
- Founded a self-service SaaS platform that lets companies set up AI systems for their business without coding knowledge.
- Led the MVP build, from product design and implementation through to positioning, packaging, and selling the initial offering.
- Designed and implemented custom AI systems for client engagements, scoping solutions, and negotiating delivery roadmaps with stakeholders.
- Hired and onboarded the internal team, and ran platform training for both employees and customers adopting the system.
- Pitched the company to investors, accelerator programs, and press.
- Oversaw the company's commercial direction and early-stage operations.
Principal Product Designer
Dynatrace
- Led the product design team of the company's Vienna R&D hub to deliver the Dynatrace developer hub concept (marketplace).
- Led the initiative to transition toward a no-code-focused experience to expand the customer base.
- Carried out interviews and user tests with existing customers and future 3rd-party developers to determine a strong offering.
- Assisted in creating and delivering a clear roadmap for engineering and design teams.
Product Designer | UX/UI Consultant
Atlashelp.net
- Carried out stakeholder, specialist, and client interviews to understand and determine the strong and weak points of the existing platform.
- Researched and delivered new wireframes for the public website: three main entry funnels and five secondary funnels.
- Built a high-level design system aimed at mobile, tablet, and desktop viewports.
- Delivered the tracking set up, URL structure, and SEO specs for the public website.
- Created high-level mockups for each page in the project and in-depth interactions; they were also fully responsive mobile, tablet, and desktop mockups.
- Implemented Hotjar custom events, custom data layer variables, and custom analytics reports.
Product Designer | UX/UI Consultant
Aurachain
- Carried out stakeholder and client interviews to understand their old platform, their redesign strategy and determine the strong/weak points.
- Delivered wireframes (by user journey), a high-level design system (responsive ready), and a delivery system covering most platform aspects.
- Delivered functional specs and high-level UIs for a brand-new low-code interface builder with drag-and-drop functionality, a diagram-based business process manager (similar to IBM BPM), and a state-of-the-art reporting and data visualization section.
- Researched and delivered due-diligence design documents.
- Discussed and planned front-end and tracking implementation with the development teams.
- Contributed to a redesigned platform which was successfully launched in late March 2019, securing $68 million of financing in a Series A round of funding.
Product Designer | UX/UI Consultant
Consensys
- Researched and delivered wireframes and high-level prototypes for two of their startup projects.
- Designed an event planner platform aimed at simplifying the creation, distribution, and management of events across multiple environments.
- Reviewed and wrote high-level specs for the tracking system, multilanguage customization, gathering qualitative client feedback, and emailing templates.
- Designed a food app for customers interested in purchasing home-cooked vegetarian food. A client could order food from a licensed at-home cook and pick it up once it is ready.
- Delivered high-level clickable prototypes for each app.
- Discussed and planned front-end and tracking implementation with the development teams.
Lead UX/UI Designer
2Checkout
- Updated the tracking scripts of the vendor platform, checkout carts, and affiliate network.
- Implemented an internal UX delivery process to research, validate, and release new design concepts.
- Updated the company's high-revenue checkout carts to a new, consistent design system. Each cart was A/B tested and released gradually with the help of the CRO team.
- Improved main user-flows such as onboarding, product setup, and cart-&-checkout configuration. Based on user interviews and surveys, the redesigned flows performed up to 21% better, increasing SUS results.
- Delivered a new type of cart-&-checkout system designed to work as an overlay window to an existing website or app. The new system showcased a six to 18% increase in conversion rate, depending on vendor domain of activity and products.
- Implemented a system that verified if the design deliverables were fully responsive, consistent with the design system and reusable, before sending them over to the developers.
Lead UX/UI Designer
eMAG
- Designed and developed a UI kit for the company's internal applications.
- Designed wireframes that improved the user experience of many existing internal applications.
- Led the UI development team in developing the UI kit and a responsive version of the company's flagship eCommerce website. This UI kit was also published on GitHub and is available under an MIT license.
- Designed and developed an interface-builder tool that allowed marketing employees to build campaigns and promo pages much more efficiently.
- Redesigned the pages in the main funnel of the company's flagship website. The product page, product listing page, and homepage, including extensive work to cross-platform components like the delivery estimate system and order management.
- Redesigned product page had an increase of 9% in conversion rate and an average loading time below two seconds. The listing page and comparison page also had a spike in a conversion rate of up to 6%.
- Built the project with progressive enhancement and graceful degradation patterns in mind. Part of the success was also attributed to making the platform accessible to a wide range of devices, legacy browsers, and resolutions.
Senior UX Designer
Endava
- Designed the wireframes and UI guidelines for the native iOS and Android app and a responsive web platform for a large British banking company.
- Designed and developed the UI of a responsive web platform for a large German telecom company.
- Built wireframes and the UI of a responsive web platform for a large American insurance company.
- Created stylesheet designs and guidelines for a mobile app for a large British eCommerce company.
- Designed and developed the UI of a responsive web platform for a Romanian educational project.
Education
Bachelor of Engineering Degree in Cybernetics
The Academy of Economic Studies - Bucharest, Romania
Certifications
iLead Academy | Management and Team
eMAG
Certified Scrum Master
Scrum Alliance
Essentials for Managers
Inspires - Romania
Skills
Tools
Adobe Photoshop, Interface Builder, Adobe Experience Design (XD), Adobe Creative Suite, Hotjar, Bubble, Shopify Plus, Adobe Illustrator, Postman, After Effects CC, Google Analytics, Jira, Trello, Lookback, Atlassian, Google Optimize, Miro, Atlassian Suite, Optimizely, Mailchimp, FullStory, Blender, Zapier, Google Vision AI, Claude
Languages
CSS3, HTML5, CSS, HTML, TypeScript, JavaScript
Platforms
Mobile, Figma, Webflow, Shopify, Sanity Studio, Android, iOS, Axure, Messenger Bots, Google Cloud Platform (GCP), Mixpanel, WordPress, WooCommerce, Magento 2
Industry Expertise
Retail & Wholesale, Fashion
Other
Mobile Design, Responsive, Beauty Products, eCommerce, Shopping Carts, Chatbots, Tablet UI, Mobile UX, Virtual Assistance, Mobile UI, UI Development, Product Pages, Reviews, SEO Content, Low Code, Business Process Flow Diagrams, Business Process Automation, Business Process Modeling, Workflow Diagrams, Stakeholder Interviews, Journey Mapping, Experience Maps, Analytics, SaaS, SaaS Design, Automation, Artificial Intelligence (AI), REST APIs, Low-code Development, Responsive Web Design (RWD), Mobile-first Design, User Testing, User Interviews, Rapid Prototyping, A/B Testing, UX Design, Product Design, No-code Development, Machine Learning, Data Analytics, Design Leadership, Dashboard Design, Web Design, User Personas, User Stories, User Flows, UI Design, Wireframing, Prototyping, Branding, UX Audits, UI Audits, Shopify Design, eCommerce UX, Mobile App Design, Digital Brand Identity, Retail Design, Fashion Design, Creative Strategy, Performance Analysis, Customer Experience, User Research, Project Management, Responsive UI, Design Systems, Component Libraries, Web UI Design, User Interface (UI), Midjourney, ChatGPT, Communication, Startups, Social Networks, Business to Business (B2B), OpenAI, Service Design, MVP Design, Proof of Concept (POC), Concepting, Information Architecture (IA), User Experience Strategy, Interaction Design (IxD), Customer Experience (CX) Design, Digital Product Strategy, Agile, User-centered Design (UCD), Design Thinking, Data Visualization, Data-informed Visual Design, Web App Design, Logo Design, Visual Design, n8n, SEO Tools, Creative Direction, Product Design Strategy, Stakeholder Management, B2B, B2C, Design Workshops, UX Workshops, User Experience (UX), App Design, Mobile UX Design, App UX, Apps, Mobile App UI, AI Chatbots, Large Language Models (LLMs), AI Design, AI-powered Product Design, Systems Thinking, Web Development, User Experience Design, UX Research, Tailwind CSS, High-fidelity Mockups, Subscriptions, Dark Mode, Themes, UIKit, Competitive Analysis, Enterprise SaaS, Market Research & Analysis, User Journeys, Customer Journey, Web App UI, Design, Agile UX, App UI, Mobile Apps, Accessibility, Forms, Agentic AI, Growth Strategy, Cursor AI, User Journey Maps, Advisory.Business Advisory.Growth Strategy, Digital Design, Image Design, Visual Storytelling, Video Streaming, Social Media, Network Monitoring, Google Tag Manager, BPM, Robotic Process Automation (RPA), Heuristic Evaluation, Multivariate Testing, Data Engineering, OpenAI GPT-4 API, Marketplace Design, Accessible Design, Artificial Intelligence as a Service (AIaaS), Framer, HIPAA Compliance, Business Management, Dynatrace, VWO, Amplitude, AWS Amplify, Computer Science, Engineering, Databases, Cloud Infrastructure, Microsoft Azure, Hugging Face, AIOps, Google Cloud ML, 3D Visualization, Mistral AI, Unity3D, UiPath, Community, Networking, Growth, Data Classification, Microsoft Clarity, Notion, Codex, React, Technical Hiring, Mentorship & Coaching, Pitch Presentations, Design Ops, Information Security, Economics, Statistics, Astro, Product Strategy, Product Discovery, Storybook, Onboarding, Conversion, Optimization, Claude Code
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