Alexander Eckhart, Designer in Vienna, Austria
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Alexander Eckhart

Verified Expert  in Design

Product Designer

Location
Vienna, Austria
Toptal Member Since
September 15, 2017

Alexander is a seasoned product designer with 15+ years of experience in eCommerce, healthcare, and enterprise software. An expert in UI/UX, he's led teams of up to 40 people and delivered innovative products to diverse companies ranging from dynamic early-stage startups to established Fortune 500 firms. Skilled in product management and passionate about entrepreneurship, machine learning, and no-code tools, Alexander excels in driving enterprise projects to success.

Portfolio

Work Experience

Chief Product Designer | Co-founder

2020 - PRESENT
Ettico
  • Maintained and communicated the company's vision to investors, clients, and talent, securing key contracts and partnerships.
  • Oversaw the management of the company's finances, assets, and operations.
  • Led a cross-functional team to launch the company's inaugural set of offerings and deliverables to key customers.
  • Secured over 500 beta subscribers and 50 paying customers with limited marketing and talent budgets involved.
  • Devised and executed a strategic initiative to expand services into eCommerce, resulting in a 120% sales increase.
Technologies: Microsoft Azure, Google Cloud Platform (GCP), Hugging Face, No-code Development, Bubble, Webflow, Figma, Miro, AIOps, Google Cloud ML, SaaS Design, Design Leadership, Dashboard Design, User Personas, User Flows, Wireframing, Prototyping, Branding, UX Audits, UI Audits, Shopify Design, Web UI Design, User Interface (UI), Product Design, Agile, User Experience Strategy, Data-informed Visual Design, Web App Design

Principal Product Designer

2020 - 2021
Dynatrace
  • Led the product design team of the company's Vienna R&D hub to deliver the Dynatrace developer hub concept (marketplace).
  • Led the initiative to transition toward a no-code-focused experience to expand the customer base.
  • Carried out interviews and user tests with existing customers and future 3rd-party developers to determine a strong offering.
  • Assisted in creating and delivering a clear roadmap for engineering and design teams.
Technologies: Dynatrace, Hotjar, Google Tag Manager, Figma, Adobe Creative Suite, Amplitude, AWS Amplify, Cloud Infrastructure, Design Leadership, Dashboard Design, User Personas, User Flows, UI Design, Wireframing, UX Audits, UI Audits, Design Systems, Web UI Design, User Interface (UI), Product Design, Agile, User Experience Strategy, Data-informed Visual Design, Web App Design

Product Designer | UX/UI Consultant

2018 - 2019
Atlashelp.net
  • Carried out stakeholder, specialist, and client interviews to understand and determine the strong and weak points of the existing platform.
  • Researched and delivered new wireframes for the public website: three main entry funnels and five secondary funnels.
  • Built a high-level design system aimed at mobile, tablet, and desktop viewports.
  • Delivered the tracking set up, URL structure, and SEO specs for the public website.
  • Created high-level mockups for each page in the project and in-depth interactions; they were also fully responsive mobile, tablet, and desktop mockups.
  • Implemented Hotjar custom events, custom data layer variables, and custom analytics reports.
Technologies: Google Optimize, Google Tag Manager, Hotjar, Google Analytics, Atlassian, Adobe Creative Suite, Design Leadership, Dashboard Design, User Personas, UI Design, Wireframing, Prototyping, Branding, UX Audits, UI Audits, Adobe Experience Design (XD), Design Systems, Web UI Design, User Interface (UI), Product Design, Agile, User Experience Strategy, Web App Design

Product Designer | UX/UI Consultant

2018 - 2019
Aurachain
  • Carried out stakeholder and client interviews to understand their old platform, their redesign strategy and determine the strong/weak points.
  • Delivered wireframes (by user journey), a high-level design system (responsive ready), and a delivery system covering most platform aspects.
  • Delivered functional specs and high-level UIs for a brand-new low-code interface builder with drag-and-drop functionality, a diagram-based business process manager (similar to IBM BPM), and a state-of-the-art reporting and data visualization section.
  • Researched and delivered due-diligence design documents.
  • Discussed and planned front-end and tracking implementation with the development teams.
  • Contributed to a redesigned platform which was successfully launched in late March 2019, securing $68 million of financing in a Series A round of funding.
Technologies: Lookback, Google Analytics, Atlassian, Adobe Creative Suite, Dashboard Design, User Flows, UI Design, Prototyping, UX Audits, UI Audits, Adobe Experience Design (XD), Design Systems, Component Libraries, Web UI Design, User Interface (UI), Product Design, User Experience Strategy, Data-informed Visual Design, Web App Design

Product Designer | UX/UI Consultant

2018 - 2019
Consensys
  • Researched and delivered wireframes and high-level prototypes for two of their startup projects.
  • Designed an event planner platform aimed at simplifying the creation, distribution, and management of events across multiple environments.
  • Reviewed and wrote high-level specs for the tracking system, multilanguage customization, gathering qualitative client feedback, and emailing templates.
  • Designed a food app for customers interested in purchasing home-cooked vegetarian food. A client could order food from a licensed at-home cook and pick it up once it is ready.
  • Delivered high-level clickable prototypes for each app.
  • Discussed and planned front-end and tracking implementation with the development teams.
Technologies: Atlassian, Adobe Creative Suite, Web Design, UI Design, Adobe Experience Design (XD), Design Systems, Component Libraries, Web UI Design, User Interface (UI), Product Design, UX Design, Web App Design

Lead UX/UI Designer

2018 - 2019
2Checkout
  • Updated the tracking scripts of the vendor platform, checkout carts, and affiliate network.
  • Implemented an internal UX delivery process to research, validate, and release new design concepts.
  • Updated the company's high-revenue checkout carts to a new, consistent design system. Each cart was A/B tested and released gradually with the help of the CRO team.
  • Improved main user-flows such as onboarding, product setup, and cart-&-checkout configuration. Based on user interviews and surveys, the redesigned flows performed up to 21% better, increasing SUS results.
  • Delivered a new type of cart-&-checkout system designed to work as an overlay window to an existing website or app. The new system showcased a six to 18% increase in conversion rate, depending on vendor domain of activity and products.
  • Implemented a system that verified if the design deliverables were fully responsive, consistent with the design system and reusable, before sending them over to the developers.
Technologies: Hotjar, Google Tag Manager, Google Analytics, Adobe Creative Suite, UI Design, Shopify Design, Design Systems, Component Libraries, Web UI Design, User Interface (UI), UX Design, Agile, Web App Design

Lead UX/UI Designer

2015 - 2018
eMAG
  • Designed and developed a UI kit for the company's internal applications.
  • Designed wireframes that improved the user experience of many existing internal applications.
  • Led the UI development team in developing the UI kit and a responsive version of the company's flagship eCommerce website. This UI kit was also published on GitHub and is available under an MIT license.
  • Designed and developed an interface-builder tool that allowed marketing employees to build campaigns and promo pages much more efficiently.
  • Redesigned the pages in the main funnel of the company's flagship website. The product page, product listing page, and homepage, including extensive work to cross-platform components like the delivery estimate system and order management.
  • Redesigned product page had an increase of 9% in conversion rate and an average loading time below two seconds. The listing page and comparison page also had a spike in a conversion rate of up to 6%.
  • Built the project with progressive enhancement and graceful degradation patterns in mind. Part of the success was also attributed to making the platform accessible to a wide range of devices, legacy browsers, and resolutions.
Technologies: Axure, JavaScript, CSS, HTML, Adobe Illustrator, Adobe Photoshop, Web Design, UI Design, Design Systems, Component Libraries, Web UI Design, User Interface (UI), UX Design, Agile, Web App Design

Senior UX Designer

2012 - 2015
Endava
  • Designed the wireframes and UI guidelines for the native iOS and Android app and a responsive web platform for a large British banking company.
  • Designed and developed the UI of a responsive web platform for a large German telecom company.
  • Built wireframes and the UI of a responsive web platform for a large American insurance company.
  • Created stylesheet designs and guidelines for a mobile app for a large British eCommerce company.
  • Designed and developed the UI of a responsive web platform for a Romanian educational project.
Technologies: Axure, JavaScript, CSS, HTML, Adobe Illustrator, Adobe Photoshop, Web Design, UI Design, Design Systems, Web UI Design, User Interface (UI), UX Design
2005 - 2009

Bachelor of Engineering Degree in Cybernetics

The Academy of Economic Studies - Bucharest, Romania

JULY 2017 - PRESENT

iLead Academy | Management and Team

eMAG

MAY 2017 - MAY 2019

Certified Scrum Master

Scrum Alliance

JULY 2015 - PRESENT

Essentials for Managers

Inspires - Romania

Tools

Adobe Experience Design (XD), Adobe Creative Suite, CodePen, Figma, Hotjar, Bubble, Adobe Photoshop, Adobe Illustrator, Postman, After Effects CC, Google Analytics, Jira, Trello, Lookback, Atlassian, Google Optimize, Interface Builder, Miro, Atlassian Suite, Sketch, Optimizely, Mailchimp, FullStory, Blender, Zapier

Languages

CSS, HTML, JavaScript, CSS3, HTML5

Platforms

Webflow, Android, iOS, Axure, Mobile, Messenger Bots, Google Cloud Platform (GCP), Shopify, Mixpanel, WordPress, WooCommerce, Magento 2

Industry Expertise

Fashion, Retail & Wholesale

Other

Low Code, SaaS, SaaS Design, Automation, Responsive Web Design (RWD), Mobile-first Design, UX Design, Product Design, Dashboard Design, Web Design, User Stories, UI Design, Wireframing, Prototyping, UX Audits, UI Audits, Mobile App Design, Creative Strategy, User Research, Project Management, Responsive UI, Design Systems, Component Libraries, Web UI Design, User Interface (UI), Midjourney, ChatGPT, Startups, Business to Business (B2B), OpenAI, MVP Design, Proof of Concept (POC), Concepting, Information Architecture (IA), User Experience Strategy, Customer Experience Design, Digital Product Strategy, Agile, User-centered Design (UCD), Data Visualization, Data-informed Visual Design, Web App Design, Video Streaming, Social Media, Analytics, Artificial Intelligence (AI), Network Monitoring, REST APIs, Google Tag Manager, BPM, Robotic Process Automation (RPA), User Testing, User Interviews, Rapid Prototyping, Heuristic Evaluation, A/B Testing, Multivariate Testing, No-code Development, Machine Learning, Data Analytics, Data Engineering, Design Leadership, User Personas, User Flows, Branding, Shopify Design, OpenAI GPT-4 API, Marketplace Design, Accessible Design, Logo Design, Mobile Design, Responsive, Beauty Products, eCommerce, Shopping Carts, Chatbots, Tablet UI, Mobile UX, Virtual Assistance, Product Comparison, Mobile UI, UI Development, Product Pages, Reviews, SEO Content, Business Process Flow Diagrams, Business Process Automation, Business Management, Business Process Modeling, Workflow Diagrams, Stakeholder Interviews, Journey Mapping, Experience Maps, Dynatrace, Low-code Development, VWO, Amplitude, AWS Amplify, Computer Science, Engineering, Databases, Cloud Infrastructure, Microsoft Azure, Hugging Face, AIOps, Google Cloud ML, eCommerce UX, Digital Brand Identity, Retail Design, Fashion Design, 3D Visualization, Performance Analysis, Customer Experience, Mistral, Unity3D, UiPath, Communication, Social Networks, Community, Networking, Growth, Data Classification, Service Design, Interaction Design (IxD), Design Thinking, Google Vision AI, Microsoft Clarity

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