Alexander is a designer and manager with 20 years of experience working in agencies and in-house in London. He has worked with a multitude of clients from startups to FTSE 100 companies. Al’s working style is easy-going, open, and inclusive. He likes to work in fast-moving teams where he can design, ship, learn, and iterate quickly from research through to detailed design and delivery.
Led the UI design for their ecommerce re-platform project, working from wireframes for the UK's Number 1 Ski Tour Operator. The result drove consistent double-digit growth in online revenue in a tough market.
Assisted the commercial product owner to design and develop the UX and UI for a snow report feature. Working from wireframes to detailed design.
Collaborated with commercial teams to design landing pages and on site advertising for tactical eCommerce campaigns.
Coded and redesigned the suite of HTML marketing templates for the Crystal - the UK's number one ski tour operator.