Alexander is available for hire
Hire AlexanderAlexander Stevens
Verified Expert in Design
Designer
Location
Toulouse, France
Toptal Member Since
December 23, 2019
Alexander is a designer and manager with 20 years of experience working in agencies and in-house in London. He has worked with a multitude of clients from startups to FTSE 100 companies. Al’s working style is easy-going, open, and inclusive. He likes to work in fast-moving teams where he can design, ship, learn, and iterate quickly from research through to detailed design and delivery.
Portfolio
Work Experience
Head of User Experience
2021 - PRESENT
Auderli
- Served as head of UX, delivering the first MVP of the app into the hands of users in the first six sprints. Oversaw 100% of the design and research, including prototyping and testing.
- Collaborated with a small startup team of eight consisting of the founder, VP of engineering, engineering team, product, marketing, and sales.
- Created and documented numerous design and UX deliverables to support the initial MVP and ongoing initiatives, including high-level flows, user needs analysis, persona documents, and user story maps.
- Created hundreds of Figma app designs for handoff to engineers. Breaking them down into small deliverable chunks and producing clickable prototypes to communicate design intent where necessary.
- Designed large number (40 - 60) of low-fidelity sketches, collaborating with primary stakeholders and iterating ideas rapidly before moving towards higher-fidelity designs.
- Created 30+ pages of design documentation, including style guides, brand guidelines, writing guides, and competitor research.
- Launched payment and plans in four sprints. Launched professionals plan in five sprints.
- Used ProdPad and Miro, collaborating with the product owner, and formulated user story maps based on high-level objectives to help organize and prioritize stories.
- Directed and designed a unique brand and developed and evolved the brand through the app and style guide.
- Designed and built all pages and content on the marketing website initially in Gatsby (static site generator) and later in Webflow, including blog, help sections, pricing, and partner landing pages.
Technologies: Figma, Azure RP, Product Design, UX Design, iOS, Android, Web App UX, SaaS Design, Enterprise SaaS, Webflow, Gatsby, Miro, Whimsical, Loom, Style Guides, Notion, HubSpot, Auth0, MUI CSS, Bulma, Heap, Dashboard Design, Blogs, Web, Design Systems, User Experience (UX), User Interface (UI), Web App Design, User Journeys, Mobile App Design, Journey Mapping, App UI, Fintech, Mobile, Consumer Products, Graphic Design, Websites, Web UI Design, Web UX Design
UX Design Consultant
2021 - 2022
UX Consultancy
- Translated client ideas into detailed designs and prototypes, working across three clients.
- Produced high-fidelity mockups for iPhone app screens for client handoff.
- Documented work packages, including interactions and design walk-throughs.
Technologies: InVision, Sketch 2, Web, User Experience (UX), Web App Design, Journey Mapping, App UI, Mobile, Graphic Design, Web UI Design, Web UX Design
Branding/Web Designer
2020 - 2020
Hocking Hills
- Re-designed and documented 13 booking flow screens for a US State Park accommodation website.
- Created an end-to-end clickable prototype to communicate the screens and interactions.
- Created and documented a style guide, color palette, new brand typeface, 60 icons, and brand photography.
- Recorded an end-to-end demo, walking through every interaction and detail of each screen.
Technologies: UX Design, Branding, Web Design, Booking, Search, Web, User Experience (UX), User Interface (UI), Direct to Consumer (D2C), Journey Mapping, Mobile, Graphic Design, Websites, Web UI Design, Travel Design
UX and UI Designer
2017 - 2019
Click Travel
- Provided design expertise and assistance to the Product and Engineering teams as a solo designer. The Click Travel (acquired by Travelperk in 2020) B2B SaaS app handled £300 million worth of business and 2,000 B2B clients.
- Owned and implemented incremental improvements to Click's design pattern library, working with a team of front-end engineers, delivering value directly to the 2,000 clients and 10,000 (B2B2C) end users.
- Worked across seven independent engineering teams of 28 engineers and 5 product managers, collaborating with a larger team of 150 remotely across Europe and in Birmingham, U.K.
- Provided research, conceptual design, prototyping, testing, and high-fidelity design across two larger re-design projects and one re-platform-level project.
- Contributed to the team's achievement of a two-fold NPS improvement/increase over my time making improvements with the team.
Technologies: Tower, WebStorm, Principle, Lookback, Figma, Web, Design Systems, User Experience (UX), Web App Design, User Journeys, Journey Mapping, App UI, Mobile, Social Networking, Consumer Products, Graphic Design, Web UI Design, Travel Design
Lead UX Designer
2010 - 2017
TUI Group
- Managed a team of 3 - 5 designers within a UX team of 12 at TUI Travel, overseeing a portfolio of specialized businesses, including Travelopia and Crystal Ski, the UK's largest ski operator.
- Acted as a lead designer for a multi-million-pound eCommerce re-platform initiative of the TUI/Travelopia specialist tour operators responsible for 15 million pounds in sales.
- Organized and facilitated workshops with the business across five departments and 100+ individuals. Collaborated with six cross-functional business stakeholders to deliver business objectives and sign-off designs.
- Produced user journeys, screen flows, prototypes, detailed visual design specifications, heuristic analyses, experience maps, and user research.
- Led the design for the Sovereign rebrand discovery phase. This included a UX discovery phase with user research and a fully clickable prototype using Axure for numerous sessions of moderated research with customers.
- Worked closely with the CRO team to devise and execute various CRO tests using Qubit and VWO.
- Organized, attended, and ran hundreds of moderated and unmoderated usability tests, gaining feedback on prototypes, designs, and completed websites.
Technologies: Sketch, Marvel, Adobe Photoshop, Axure, InVision, Discovery Workshops, Newsletters, Web, User Experience (UX), User Interface (UI), User Journeys, Brand Design, Search Engine Optimization (SEO), Direct to Consumer (D2C), Conversion Rate Optimization (CRO), Conversion Rate, Journey Mapping, Mobile, Optimization, Graphic Design, Websites, Web UI Design, Web UX Design, Travel Design
Lead UX Designer
2009 - 2010
Crystal Ski, Thomson Lakes and Mountains
- Created a suite of 15 - 20 high-fidelity designs for their eCommerce re-platform project, working from wireframes for the UK's number one ski tour operator. The result drove consistent double-digit growth in online revenue in a tough market.
- Assisted the commercial product owner in designing and developing the UX and UI for a snow report feature, working from wireframes to detailed design.
- Collaborated with commercial teams to design tactical campaigns and A/B testing for landing pages, as well as on-site advertising for tactical eCommerce campaigns.
- Coded and redesigned the suite of HTML marketing templates for Crystal, the UK's number one ski tour operator.
Technologies: Marvel, Adobe Illustrator, HTML, Adobe Photoshop, Discovery Workshops, Newsletters, Web, User Experience (UX), User Journeys, Direct to Consumer (D2C), Conversion Rate Optimization (CRO), Conversion Rate, Mobile, Optimization, Graphic Design, Websites, Web UI Design, Web UX Design, Travel Design
Creative Partner
2008 - 2009
Fluke
- Acted as the creative partner in own design agency.
- Produced website and email marketing for an early mobile banking startup; MoBank.
Technologies: Adobe Illustrator, HTML, Adobe Photoshop, Web, Graphic Design, Websites, Web UI Design
Senior Web Designer
2007 - 2008
First Choice Holidays
- Was responsible for the art direction of the photographic style used for a new eCommerce platform.
- Improved the flexibility of offer deliveries on the merchandising pages through the use of JavaScript and JSON.
- Collaborated with product on the delivery of key tactical campaigns.
- Designed the seat maps UI screens for the flight only platform Thomson Fly based on supplied wireframes.
Technologies: JavaScript, CSS, HTML, Adobe Illustrator, Adobe Photoshop, Newsletters, User Interface (UI), Direct to Consumer (D2C), Graphic Design, Websites, Web UI Design, Travel Design
Interactive Designer
2003 - 2007
Designate
- Developed the UI for an award-winning eCommerce platform for P&O Ferries.
- Created email designs and build for many clients including Best Western, P&O Ferries, Welsh Tourist Board, and Transavia.
- Developed the online advertising design for Best Western, P&O Ferries, Welsh Tourist Board, and Transavia.
- Created the full design and coded HTML of various projects including Best Western Hotels, Wales in Style, and Sunstar leisure.
Technologies: JavaScript, CSS, HTML, Adobe Illustrator, Adobe Photoshop, Newsletters, User Interface (UI), Search Engine Optimization (SEO), Direct to Consumer (D2C), Banking & Finance, Graphic Design, Websites, Travel Design
Senior Web Designer
1998 - 2003
Ardent Creative
- Delivered projects as a full-stack designer for clients.
- Initiated the use of server-side database driven technologies.
- Produced and designed front end and back-end admin systems for clients.
Technologies: ASP.NET, JavaScript, CSS, HTML, Adobe Illustrator, Adobe Photoshop, User Interface (UI), Search Engine Optimization (SEO), Direct to Consumer (D2C), Graphic Design, Websites
Education
1994 - 1998
Bachelor's Degree in Product Design
Bournemouth University - England
Experience
Collaboration That Works
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
1
Share your needs
Discuss your requirements and refine your scope in a call with a Toptal domain expert.
2
Choose your talent
Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.
3
Start your risk-free talent trial
Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.
Top talent is in high demand.
Start hiring