Alexandra has over eight years of experience as a UX designer in four countries. She has partnered with both small startups as well as innovative, market-leading blue-chip brands at both top-line strategic and granular levels—including Johnnie Walker, Waitrose, Barclays, Weetabix, KFC, World Animal Protection, and more. Most recently she has been working extensively with software market leader Atlassian in San Francisco.
Redesigned the components of a major international hotel's website.
Created the UX strategy and provided insights about increasing the corporate and occasion hotel bookings.
Provided insights and designed the UX strategy around booking add-ons and packages.
Contributed to a redesign of the information architecture of a major infant care brand website.
Came up with initial concepts for internal brand toolkit and guidelines for a major international toy company.
Technologies: Photoshop, OmniGraffle
User Experience Lead
2016 - 2016
Led the UX and design strategy for an internal fintech solution for a major multinational banking company.
Worked directly with the client to work out initial and ongoing requirements.
Worked on a team included developers, digital designers, and QA.
Managed the project planning and kept track of the schedules and timelines.
Developed iteratively a website in response to continuous feedback as the requirements changed.
Technologies: Sketch, OmniGraffle, InVision
User Experience Designer
2014 - 2016
Bartle Bogle Hegarty
Redesigned the responsive, global website for Johnnie Walker.
Helped create an interactive collaborative music experience for Waitrose's Christmas 2015 campaign incorporating the end user's native phone and computer hardware.
Designed the UX and strategy for a self-funding wildlife campaign to educate travelers about the hidden truth behind animal tourism.
Helped create an interactive game to help teach children to code in a fun and engaging way.
Completed an extensive customer experience mapping project to help a clothing retailer understand their users better and be proactive in their strategy moving forward. This involved stakeholder interviews, workshops, and user focus groups, as well as lots of research and collaborative working.
Worked on the Camden Access Programme—improving the interface and functionality of the online penalty charge notice system.
Helped redesign the online council tenant issue reporting system.
Established a fundamental UX framework where there hadn't been one before.
Spearheaded a UX style guide to steer the overall user experience and ensure its consistency moving forward.
Helped improve digital access, reduce waste, avoid duplication, and improve reporting across all customer service functions.
Technologies: Axure, OmniGraffle, InVision
Marketing and Web Manager
2012 - 2012
Created and implemented an overall yearly digital marketing and public relations strategy.
Coordinated and facilitated community meetups.
Created, planned, and ran topical hackathons.
Technologies: Photoshop, Social Media
Digital Creative | UX Designer
2011 - 2012
Created wireframes and conducted IA/UX reviews for the Hippodrome Casino's website.
Helped develop the concept for interactive video story used as a tool to promote Berghaus outdoor clothing brand. Made a fairly complex project simple-to-understand and easy-to-navigate from a user’s point of view.
Conducted tests and reviews of old and new sites to make sure information was complete, correct, and functional. Implemented improvements for navigational flow, user interaction, and increased accessibility in relevant areas.
Technologies: OmniGraffle, Adobe Creative Suite, Pen & Paper