Alexandre Brito, Designer in Culemborg, Netherlands
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Alexandre Brito

Verified Expert  in Design

UX Designer

Culemborg, Netherlands
Toptal Member Since
October 18, 2016

Alexandre is a user experience designer and strategist with 12+ years of experience working for companies like Deutsche Bank, Philips, Vodafone, KLM, Intel, Pernod Ricard, Asics, and Toyota. He designs better ways for customers to experience products and services that improve their lives and the business's bottom line. What drives Alexandre is simplifying complex things, understanding behavior, and creating real, innovative experiences.


Work Experience

Experience Designer

2014 - PRESENT
  • Designed a bill notification service using SMS for Origin Energy.
  • Designed a health cover recommendation tool on web and mobile for Medibank.
  • Designed an integrated digital television solution for Telstra.
  • Designed a home loans iPad app for ANZ.
  • Designed the personal and business sign up workflows on web and mobile for Officeworks.
  • Designed an admissions student platform on web and mobile for RMIT University.
  • Designed a horse racing iPhone app for Racing Victoria.
  • Designed the check-out flow of the main booking tool on web and mobile for Jetstar.
  • Reviewed the website content structure for VicSuper.
  • Conducted user research on the use of MyPost card in-Store for Australia Post.
  • Designed a careers site and job application workflow on web and mobile for Aconex.
  • Designed an esports gaming portal on web and mobile Esports Hero.
  • Designed the Hybrid Hub and information architecture and navigation for Toyota.
  • Designed a B2B2C platform (eCommerce brands) for Simple Global.
  • Designed a social network for non profit organizations.
  • Designed a blockchain-based token rewards mobile app for EMAAR.
  • Designed a data capture and field reporting mobile app for Byers Technology.
  • Designed a kitchen and bathroom cloud-based CRM for Compusoft Group.
  • Designed the website for a leading digital conveyancer in Australia.
  • Designed a component library and sitebuilder SaaS app.
  • Designed a self-service cloud infrastructure platform for Zettagrid.
  • Designed an interactive map for campus experience for University of Melbourne.
  • Designed the web and mobile experience for the bookmaker Sportsbet.
Technologies: Lookback, InVision, Principle, Balsamiq, OmniGraffle, Axure, Adobe Creative Suite, Sketch

Design Mentor

2016 - 2016
  • Provided 1-1 guidance to students following the UX research and strategy, interaction design, and UX academy courses.
  • Handled video check-ins to help students set and achieve learning goals, answer subject matter questions, provide feedback on projects, and give career advice.
Technologies: Google Hangouts, Skype

UX Design Course Mentor

2016 - 2016
  • Provided 1-1 guidance to students following the Springboard UX design course.
  • Handled video check-ins to help students set and achieve learning goals, answer subject matter questions, provide feedback on projects, and give career advice.
Technologies: Google Hangouts, Skype

UX Design Lead

2013 - 2014
Science Rockstars
  • Drove the overall product design vision. Using an analytical approach, I defined the UX conceptual models and workflows.
  • Created and documented solutions by various means including diagrams, site maps, user flows, annotated wireframes, and prototypes. These solutions helped the communication with the engineering and product management team. Using Agile Methodology, we are able to create fast product iterations, always having in mind the final experience delivered to the customer.
  • Contributed to a proactive work environment by giving presentations to fellow team members about UX design related topics such as gamification, emotional intelligence, and others.
  • Worked with clients including, Fatboy, G-star, KLM, ING, Rituals, Philips, and UPC.
Technologies: Balsamiq, OmniGraffle, Axure, Adobe Creative Suite, Sketch

UX Designer

2012 - 2013
  • Drove the UX vision for the new Grappster app (web and mobile platforms). I worked with engineering and product management teams to create early vision concepts.
  • Created and ensured the consistency of the UI and visual language for mobile and web platforms.
Technologies: Balsamiq, OmniGraffle, Axure, Adobe Creative Suite

UX Designer

2012 - 2013
  • Collaborated with the Nmbrs development team on all UX and UI related tasks including information architecture, UI components, wireframing, functional specifications, visual design, usability testing, and building rapid prototypes.
  • Defined the UI conceptual models and ensured that workflows and UIs conformed with product vision.
Technologies: Balsamiq, OmniGraffle, Axure, Adobe Creative Suite

UX Designer

2011 - 2012
  • Understood target audiences' needs, tasks, and goals and translated them into creative concepts and functional components.
  • Created and presented wireframes, mockups, process flows, information architecture, site maps, and prototypes for complex web applications, websites, and mobile experiences.
  • Reviewed, iterated, and tested websites and applications to ensure that the designs are implemented according to the wireframes.
  • Developed and documented detailed user experience specifications for highly interactive interfaces.
  • Analyzed and evaluated current user interfaces and proposed usability improvements.
  • Led and participated in UX workshops, immersive user research, concept testing, and usability testing.
  • Created design guidelines and shared best practices.
  • Worked with clients including Sberbank, KPN, Tinkoff Bank, Post Finance, Deutsche Bank, ING, and ABSA.
Technologies: Balsamiq, OmniGraffle, Axure, Adobe Creative Suite

Interaction Designer

2010 - 2011
Amsterdam Worldwide
  • Worked closely with strategists, creatives, producers, and clients to translate business requirements into meaningful interactive experiences.
  • Created low-high fidelity prototypes, sitemaps, and wireframes to describe the intended user experience for internal clients and the software development team.
  • Implemented client ideas, prototyping and converting them into HTML format to fit company standards and requirements.
  • Defined site architecture and navigational structure that serves as a blueprint of the site upon which all other aspects are built.
  • Created information architecture and interaction design for transactional, informational, and marketing sites.
  • Documented high-level functional annotations and design specifications.
  • Translated client goals into user-centered designs.
  • Worked with clients including Pernod Ricard, Olmeca, Onitsuka Tiger, Asics, and Intel.
Technologies: Balsamiq, OmniGraffle, Axure, Adobe Creative Suite

Junior Interaction Designer

2009 - 2009
  • Assisted a team of senior interaction and graphic designers in creating, detailing, and designing user interfaces for client sites and applications for a variety of platforms including web, mobile, and social media. I was involved in creating wireframes, sitemaps, and detailed user journeys, explaining intuitive navigational paths and site architecture.
  • Worked with clients including Unive and Unilever.
Technologies: Balsamiq, OmniGraffle, Axure, Adobe Creative Suite

Usability Research Intern

2008 - 2008
  • Assisted the usability team in user surveys, card sorting, scenarios, and eye-tracking test preparation, planning, and running of usability testing sessions/interviews.
  • Worked with clients including KLM, Delta Lloyd, ING, and Funda.
Technologies: Balsamiq, OmniGraffle
2007 - 2010

Master's Degree in Cognitive Science

Vrije Universiteit Amsterdam - Amsterdam

2003 - 2007

Bachelor's Degree in Computer Science

Universidade de Lisboa - Lisbon


UX Tools, Balsamiq Mockups, Axure RP Pro, Sketch, InVision, Trello, Balsamiq, Adobe Photoshop, UXPin, Adobe Illustrator, Jira, Adobe Experience Design (XD), Figma, Adobe Creative Suite, OmniGraffle, Principle, Lookback, Skype, Google Hangouts


WordPress, Android, Desktop, iOS, Mobile, Axure

Industry Expertise

Sales & Marketing




Web Applications, Product Strategy, Job Search Sites, Enterprise, Financial Design, Product Management, Mobile Prototypes, UX Design, Mobile App Design, Desktop Web Design, Interaction Design (IxD), UI Design, eCommerce UX, eCommerce Web Design, eCommerce Design, eCommerce UI, Web Design, Prototyping, Android App Design, UI Prototyping, UX Prototyping, Paper Prototyping, Web UX Design, iOS UX Design, Responsive UX Design, Intuitive UX Design, Holistic UX Design, UX Pattern Design, Roku, SaaS, Agile, Enterprise SaaS, User Research, Workshop Facilitation, UX Strategy, Product Design, Marketplaces, Visual Storytelling, Storytelling, Marketplace Design, Mobile UX, Mobile UI, User Interface (UI), Web App Design, Material UI, Web UI, App UI, UI Audits, Website Audits, Big Data, Data Science, Data Analytics, Design Workshops, Card Sorting, eCommerce Platforms, eCommerce, Conversion Rate, Conversion-driven UX, Conversational Interfaces, Conversational UX, Conversational UI, Interactive Design, Dashboard Design, Web Page Mockups, Mobile Mockups, Low-fidelity Mockups, High-fidelity Mockups, Mockups, Google Design Sprints, Agile Sprints, Website Optimization, Optimization, B2B, B2B2C, B2C, Responsive Design, User Personas, Information Architecture (IA), User Stories, Wireframing, Interactive Prototypes, Bootstrap, Google Material Design, Fintech, Information Design, Landing Pages, Landing Page Design, Landing Page Optimization, Mobile eCommerce, Mobile Web, User Workshops, User Workflows, User Needs, User, Enterprise Design, iOS UI Design, iOS Design Guidelines, Data Visualization, Holistic Design, Microinteraction Design, Interactive Dashboards, Interactive UI, Interactive UX, Interactive Web Design, Interactive Charts, Widgets, Workshops, Ideation Workshops, UX Workshops, Digital Product Design, Financial UX, Web App UI, Web App UX, Design, Mobile UI Design, Mobile App UI, App Design, iOS App Design, TV App Design, iPhone, Agile UX, Content Management Systems (CMS), WordPress Design, UX Flows, App UX, Web UX, Lean UX, Website Redesign, UX Audits, Stakeholder Management, Usability Testing, Rapid Prototyping, User Experience (UX), Customer Experience, Responsive Web Design (RWD), Conceptual Design, Mobile UX Design, Business to Business to Consumer (B2B2C), Accessible Design, Visual Impairment, Web Accessibility, Accessibility, Value Proposition, Visual Design, User Flows, Style Guides, User Journeys, Mobile Design, TV UI, Smart TV, Contextual Inquiry, Personas, Sales Funnel, Conversion Rate Optimization (CRO), SaaS Design, Software as a Service (SaaS), Web App Testing, Responsive Web Apps, Responsive Layout, Responsive UI, CRM Design, Customer Relationship Management (CRM), Dashboards

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