Alexandre Santos, Designer in Brasília - Federal District, Brazil
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Alexandre Santos

Verified Expert  in Design

Bio

With nine years of experience as a product designer in the B2B and B2C space, Alexandre specializes in creating human-centered experiences with meticulous attention to visual details. His extensive experience spans government, banking, eCommerce, insurance, retail, distribution, and tech companies.

Portfolio

Work Experience

Product Designer

2022 - PRESENT
Anzen Technologies Inc.
  • Worked with the PM to design a user-friendly interface for Anzen’s Quote Comparison Tool, using AI to help insurance brokers efficiently compare quotes, streamline the quoting process, and highlight key details in source documents.
  • Developed a rapid prototyping platform for a startup focused on trade development, ensuring ease of use and leveraging the best UX methods to serve as a stepping stone into multiple markets.
  • Designed a clean, minimalist, and user-friendly mobile MVP for an early-stage startup, creating a prototype for an innovative personal finance app.
  • Enhanced a SaaS platform to provide a more intuitive and consumer-oriented experience, aiming to establish a network that facilitates file management and improves communication among all relevant parties.
Technologies: User Interface (UI), User Experience (UX), Web Design, UI Design, Visual Design, SaaS Design, UX Design, Design Systems, Insurance APIs, Insurance Processing, SaaS, Software as a Service (SaaS), Artificial Intelligence (AI), Artificial Intelligence as a Service (AIaaS), Generative Artificial Intelligence (GenAI), AI Design, Generative Design, Discovery, Dashboards, Web Dashboards, Fintech, Fintech Design, Insurance Web Design, Risk Management, UI Libraries, User Flows, Prototyping, Responsive Design, Dashboard Design, Responsive

Senior Product Designer

2023 - 2024
TOTVS
  • Led the design of a comprehensive design system, standardizing detailed visual elements and interaction patterns across multiple products with a strong focus on UX, visual consistency, and attention to detail.
  • Conducted comprehensive market research, user studies, and usability testing to gather valuable insights and user needs. Analyzed findings to refine design solutions based on user feedback and market trends.
  • Collaborated with cross-functional teams, including developers, product managers, and marketing, to ensure alignment between project goals and deliverables.
Technologies: Enterprise Resource Planning (ERP), SaaS Design, Cargo, Dashboards, MVP Design, Discovery, User Flows, User Testing, UI Design, UX Design, Design Systems, Dashboard Design, Teamwork, Figma, UI Libraries, Prototyping, Responsive Design, User Experience (UX), Responsive

Product Designer

2022 - 2024
Riess Group, LLC.
  • Designed and implemented custom Shopify themes tailored to the unique branding and functionality needs of top-tier clients, enhancing their online presence and user engagement.
  • Designed a mobile app interface to measure and reward retail staff performance by tracking and sharing top KPIs, setting weekly goals, and fostering team motivation.
  • Managed multiple projects simultaneously, maintaining a 95% on-time delivery rate and exceeding client expectations for quality and functionality.
  • Collaborated with cross-functional teams, including developers and marketers, to ensure seamless integration of designs and achieve project goals within deadlines.
Technologies: Web Design, Responsive Web Design (RWD), Web UI Design, Web UX Design, Branding, eCommerce UI, App Design, Product Design, Usability, Shopify, Shopping, Luxury Industry, Apps, Retail & Wholesale, Landing Pages, Landing Page Design, Discovery, Design Systems, UI Libraries, User Flows, UI Design, Prototyping, Responsive Design, User Experience (UX), Dashboard Design, Webflow, Responsive

Product Designer

2021 - 2022
VTEX
  • Conducted the discovery process of integrating Google Page Speed charts into the VTEX admin.
  • Collaborated with the analytics team to design web and mobile applications that integrated Google PageSpeed, making VTEX the first platform with native Google data integration and boosting our competitive edge.
  • Collaborated closely with the team to establish the visual standards of the current design system, mainly focusing on documentation guidelines.
  • Contributed to the evolution of improvements to the company's SaaS platform, solving potential customer problems.
Technologies: Figma, Jira, Slack, Product Design, UI Design, Design Systems, SaaS, SaaS Design, Discovery, UX Design, Jira Align, Slack App, Presentations, Rapid Interactive Prototyping, Responsive Design, Product Delivery, Web App UX, Prototyping, Microinteraction Design, Corporate Design, Web App Design, eCommerce Design, High-fidelity Mockups, Analytics, Dashboards, MVP Design, Design, UI Libraries, User Flows, User Experience (UX), Dashboard Design, Responsive

UX/UI Designer

2020 - 2021
National Industry Confederation (CNI)
  • Developed the new industry portal by conducting user research, data analysis, and usability testing for over 12 months.
  • Created a new design system to improve navigation, scalability, and consistency. This user-focused approach meets industry needs and enhances the user experience, all completed on time to support CNI's strategic objectives.
  • Ran a discovery process to implement a new, user-friendly, and streamlined intranet platform to enhance the user experience and provide a more efficient platform for our employees.
  • Designed the new visual proposal for CNI's employees—a more current and functional proposal to solve employee problems.
  • Created branding and landing pages for company events, respecting the best usability practices, including UI animations and UI interactions.
Technologies: Figma, Jira, Wireframing, Design Systems, Design, Discovery, Portal Websites, Landing Pages, Branding, UI Animation, User Flows, UI Design, UX Design, Visual Design, Presentation Design, Responsive Layout, Responsive Web Design (RWD), Mobile UI, Mobile UX, Rapid Prototyping, Rapid Interactive Prototyping, Brand Design, Jira Align, Prototyping, Website Redesign, Microinteraction Design, Personas, Corporate Design, Mobile Intranet, Web App Design, High-fidelity Mockups, Intranets, Government to Government (G2G), Data Governance, Dashboards, UI Libraries, Responsive Design, User Experience (UX), Dashboard Design, Education, Educational Games, General Medicine, Responsive

UX/UI Designer

2019 - 2020
Caixa Seguradora
  • Designed the first version of the company's design system and delivered the entire library with all the basic components and design tokens defined.
  • Designed a new life insurance simulator, using the design system components to deliver a unique digital life insurance experience.
  • Designed a series of improvements to the company's services based on feedback from the research team.
Technologies: Figma, Design, Design Systems, Branding, System Design, Responsive Design, Websites, Design Sprints, User Experience (UX), Landing Pages, SaaS, Social Media, Visual Design, Rapid Prototyping, Responsive Web Design (RWD), Presentation Design, Web App UX, Prototyping, Scrum, Microinteraction Design, Personas, Insurance APIs, Corporate Design, Mobile Intranet, Wellness, Web App Design, High-fidelity Mockups, Discovery, UI Design, Dashboard Design, Sketch, Responsive

UX/UI Designer

2017 - 2019
Monumenta
  • Designed the new website for Eu Faço Cultura, a cultural project of great relevance in the Brazilian market. It's an innovative initiative that aims to democratize and boost the Brazilian cultural market.
  • Designed Banco Caixa's first online lottery gaming platform, which previously required customers to play at a physical location. I participated in creating this platform, which has a high demand.
  • Designed the main screens for the new Banco Caixa application when the bank was undergoing a new proposal in the digital area.
Technologies: Figma, Design, Digital Banking, State Government, User Experience (UX), Landing Pages, Landing Page Design, Branding, UI Design, UX Design, Product Design, Mobile Banking, Finance, Presentation Design, Graphic Design, Visual Design, Rapid Interactive Prototyping, Design Reviews, UI Audits, Web App UX, Sports, Soccer, UI Animation, Prototyping, Scrum, Website Redesign, Microinteraction Design, Personas, Insurance APIs, Corporate Design, Mobile Intranet, Web App Design, High-fidelity Mockups, Discovery, Responsive Design, Dashboard Design, Sketch, Responsive

UI Designer

2015 - 2017
Digital Group
  • Created the visual identity and website for the Brasília Capital do Ipê cultural project, a partnership between the government of Brasília and the agency. The project foresaw the construction of four squares with different themes and colors of Ipê.
  • Designed the new platform for SuperXCap, a capitalization product of one of the largest banks in Brazil. I designed the entire site following the brand and visual line previously developed by another agency.
  • Created the visual identity for the Vai dar Jogo contest. As Brasília had been chosen as one of the six cities to host the soccer tournaments at the 2016 Olympics, the contest awarded the best design for the Olympics theme.
Technologies: Design, Branding, Mobile Banking, Ad Campaigns, Websites, Responsive Design, App Design, UI Design, UX Design, Mobile UI Design, User Experience (UX), Landing Pages, Social Media, Digital Advertising, Brand Design, SaaS Design, Digital Banking, Finance, Digital Campaigns, Photoshop CC, Illustration, Illustrator CC, Figma, Presentations, Presentation Design, Graphic Design, Visual Design, Responsive Layout, Responsive Web Design (RWD), Mobile UI, Mobile, Rapid Interactive Prototyping, Rapid Prototyping, UI Audits, Design Reviews, Web App UX, Sports, Soccer, UI Animation, Prototyping, Scrum, Website Redesign, Microinteraction Design, Insurance APIs, Corporate Design, Mobile Intranet, Web App Design, High-fidelity Mockups, Discovery, Dashboard Design, Responsive

Education

2015 - 2017

Master's Degree in Digital Marketing

IESB University Center - Brasilia, Brazil

2007 - 2010

Bachelor's Degree in Advertising and Marketing

IESB University Center - Brasilia, Brazil

Certifications

MARCH 2021 - PRESENT

User Experience Design

Tera

AUGUST 2020 - PRESENT

Design System & Ops

Meiuca

FEBRUARY 2020 - PRESENT

Product Discovery

How Bootcamps

JANUARY 2020 - PRESENT

Design Ops

How Bootcamps

JULY 2018 - PRESENT

User Interface

UI Lab

Skills

Tools

Figma, Jira, Slack, Photoshop CC, Illustrator CC, Sketch

Industry Expertise

Sports, Education, Retail & Wholesale, Consumer Products, Technology

Platforms

Mobile, Shopify, Desktop, Webflow, Web, Cargo, iOS

Other

Design Systems, Branding, UI Libraries, Discovery, Design, Prototyping, UI Design, Ad Campaigns, Digital Advertising, Mobile Banking, Dashboard Design, Portal Websites, Responsive Design, Mobile UI Design, User Experience (UX), Website Redesign, Health Insurance, Corporate Design, Wireframing, System Design, Websites, App Design, UX Design, User Interface (UI), Mobile App Design, Product Design, Web App Design, Web Design, Responsive UI, Mobile UI, Mobile App UI, Web UX, Responsive Layout, UI Prototyping, Web UI, Mobile UX, MVP Design, High-fidelity Mockups, Web App UX, Social Networks, Soccer, Landing Pages, Landing Page Design, UX Research, User Flows, Personas, Scrum, eCommerce Design, Microinteraction Design, Finance, Insurance APIs, Intranets, Medical Devices, Social Media, Digital Marketing, Mobile Intranet, Wellness, Financial Design, Dashboards, Simulations, Customer Service, User Personas, Design Sprints, Digital Banking, State Government, Web App UI, SaaS, Data Visualization, Trade, Style Guides, Software-defined Networking (SDN), UI Animation, SaaS Design, Jira Align, Slack App, Brand Design, Digital Campaigns, Illustration, Presentation Design, Graphic Design, Visual Design, Presentations, Responsive Web Design (RWD), Rapid Interactive Prototyping, Rapid Prototyping, Product Delivery, UI Audits, Design Reviews, Crypto, Stock Trading, Stock Market, Apps, Educational Games, Digital, LED Lighting, Web UI Design, Web UX Design, eCommerce UI, Usability, Shopping, Luxury Industry, Insurance Processing, Software as a Service (SaaS), Artificial Intelligence (AI), Artificial Intelligence as a Service (AIaaS), eCommerce, eCommerce UX, Mobile eCommerce, Web Shops, Animation, Timelines, Art, Museums & Exhibits, Product Pages, Product Listings, eCommerce Web Design, eCommerce Platforms, Brand Logos, UI Branding, Responsive Web Apps, Responsive, Medicine, General Medicine, UIKit, Data, Cryptocurrency, Cryptocurrency Wallets, Financial UX, Trade Finance, Cryptocurrency Payments, Blockchain & Cryptocurrency, Framer, Interaction Design (IxD), Interactive UI, B2B, Logo Design, Color Palettes, Layout, Cargo & Shipping, Web Dashboards, Dash, Data-driven Dashboards, Schemas, Charts, Live Chat, Chatbox, Mapping, Desk Research, Desktop App Design, Invoices, Networks, User Journeys, Fast Food, Delivery, Food Ordering, Foodtech, Online Ordering, Food Ordering Platforms, UWP UI Design, Food Delivery Services, Product Discovery, User Journey Maps, Generative Artificial Intelligence (GenAI), AI Design, Generative Design, Analytics, Fintech, Fintech Design, Insurance Web Design, Risk Management, Government to Government (G2G), Data Governance, User Testing, Enterprise Resource Planning (ERP), Teamwork, UX Audits, Brand Books, Color Schemes, iOS UX Design, UX Analysis, Page Speed Optimization, Data Validation, SEO Tools, B2B2C, Shopify Design, Furniture Design, Sport Branding, Conversion, User Experience Design, UX Flows, User Interviews, HR Tools, Human Resource Management Systems (HRMS), Mobile Design, Personal Finance, Minimum Viable Product (MVP), Personal Finance Management

Experience

  • Design Systems - 9 years
  • Discovery - 9 years
  • UI Design - 6 years
  • Mobile UI Design - 6 years
  • Responsive Design - 6 years
  • User Experience (UX) - 5 years
  • Dashboard Design - 5 years
  • Prototyping - 5 years
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