Alexandre Santos
Verified Expert in Design
UX/UI Designer
Brasília - Federal District, Brazil
Toptal member since October 26, 2021
With nine years of experience as a product designer in the B2B and B2C space, Alexandre specializes in creating human-centered experiences with meticulous attention to visual details. His extensive experience spans government, banking, eCommerce, insurance, retail, distribution, and tech companies.
Experience
- Design Systems - 9 years
- Discovery - 9 years
- UI Design - 6 years
- Mobile UI Design - 6 years
- Responsive Design - 6 years
- User Experience (UX) - 5 years
- Dashboard Design - 5 years
- Prototyping - 5 years
Portfolio
Work Experience
UI Designer
AirDNA, LLC
- Created a comprehensive design system from scratch in Figma, including reusable components, typography, color variables, and responsive layout guidelines.
- Participated in rebranding efforts, aligning the product interface with the main company brand and increasing brand consistency across all touchpoints.
- Collaborated closely with product managers and developers to ensure seamless integration of design components, reducing QA feedback cycles by 20%.
- Maintained and iterated on the design system over time, ensuring scalability and adaptability for new features while improving designer-developer collaboration.
Product Designer
Anzen Technologies Inc.
- Worked with the PM to design a user-friendly interface for Anzen’s Quote Comparison Tool, using AI to help insurance brokers efficiently compare quotes, streamline the quoting process, and highlight key details in source documents.
- Developed a rapid prototyping platform for a startup focused on trade development, ensuring ease of use and leveraging the best UX methods to serve as a stepping stone into multiple markets.
- Designed a clean, minimalist, and user-friendly mobile MVP for an early-stage startup, creating a prototype for an innovative personal finance app.
- Enhanced a SaaS platform to provide a more intuitive and consumer-oriented experience, aiming to establish a network that facilitates file management and improves communication among all relevant parties.
UI Designer
Kixieweb Inc
- Conducted a comprehensive UI audit of the client’s existing website, identifying usability issues and areas for visual enhancement that informed the redesign strategy.
- Designed high-fidelity prototypes and custom graphics for the website, enhancing visual appeal and aligning with the client’s evolving brand identity.
- Incorporated branding principles, illustration, and micro-animation into designs to increase user engagement and modernize the customer-facing experience.
Marketing & Visual Designer
Scientific Selling Inc
- Designed high-fidelity, conversion-focused landing page mockups based on pre-existing wireframes, increasing click-through rates by 25% during initial testing.
- Created a cohesive set of custom illustrations and graphic assets, enhancing visual storytelling and improving user engagement metrics by 18%.
- Collaborated closely with developers to implement design assets and interactions, resulting in faster production deployment and fewer post-launch design fixes.
Senior Product Designer
TOTVS
- Led the design of a comprehensive design system, standardizing detailed visual elements and interaction patterns across multiple products with a strong focus on UX, visual consistency, and attention to detail.
- Conducted comprehensive market research, user studies, and usability testing to gather valuable insights and user needs. Analyzed findings to refine design solutions based on user feedback and market trends.
- Collaborated with cross-functional teams, including developers, product managers, and marketing, to ensure alignment between project goals and deliverables.
Product Designer
Riess Group, LLC.
- Designed and implemented custom Shopify themes tailored to the unique branding and functionality needs of top-tier clients, enhancing their online presence and user engagement.
- Designed a mobile app interface to measure and reward retail staff performance by tracking and sharing top KPIs, setting weekly goals, and fostering team motivation.
- Managed multiple projects simultaneously, maintaining a 95% on-time delivery rate and exceeding client expectations for quality and functionality.
- Collaborated with cross-functional teams, including developers and marketers, to ensure seamless integration of designs and achieve project goals within deadlines.
Product/Brand Designer
Vikrant Kahlir
- Redesigned the product’s user interface to deliver a more intuitive, consumer-oriented experience, improving task completion efficiency compared to conventional SaaS layouts.
- Designed an interactive landing page that effectively illustrated product workflows, increasing user engagement and understanding of core features.
- Collaborated with the client to elevate existing materials, aligning branding, UI, and visual storytelling for maximum impact on target audiences.
UI Designer
itrvl, LLC
- Designed polished UI components for both agent and client portals of an African safari booking platform, improving visual clarity and usability for thousands of active users.
- Provided input on UX flows and feature enhancements, ensuring seamless integration of design with existing booking processes and increasing user satisfaction metrics.
- Applied travel and booking product knowledge to optimize information architecture and feature presentation, enhancing conversion rates and engagement for users.
Product Designer
VTEX
- Conducted the discovery process of integrating Google Page Speed charts into the VTEX admin.
- Collaborated with the analytics team to design web and mobile applications that integrated Google PageSpeed, making VTEX the first platform with native Google data integration and boosting our competitive edge.
- Collaborated closely with the team to establish the visual standards of the current design system, mainly focusing on documentation guidelines.
- Contributed to the evolution of improvements to the company's SaaS platform, solving potential customer problems.
Web Designer
otbDev Inc
- Revamped the company website with responsive web design (RWD), improving accessibility and user experience across desktop and mobile devices.
- Implemented best practices in web design and branding, aligning the site with the client’s blockchain-focused identity and positioning for global markets.
- Collaborated with stakeholders to ensure design decisions reflected business goals and improved conversion and engagement metrics.
UX/UI Designer
National Industry Confederation (CNI)
- Developed the new industry portal by conducting user research, data analysis, and usability testing for over 12 months.
- Created a new design system to improve navigation, scalability, and consistency. This user-focused approach meets industry needs and enhances the user experience, all completed on time to support CNI's strategic objectives.
- Ran a discovery process to implement a new, user-friendly, and streamlined intranet platform to enhance the user experience and provide a more efficient platform for our employees.
- Designed the new visual proposal for CNI's employees—a more current and functional proposal to solve employee problems.
- Created branding and landing pages for company events, respecting the best usability practices, including UI animations and UI interactions.
UX/UI Designer
Caixa Seguradora
- Designed the first version of the company's design system and delivered the entire library with all the basic components and design tokens defined.
- Designed a new life insurance simulator, using the design system components to deliver a unique digital life insurance experience.
- Designed a series of improvements to the company's services based on feedback from the research team.
UX/UI Designer
Monumenta
- Designed the new website for Eu Faço Cultura, a cultural project of great relevance in the Brazilian market. It's an innovative initiative that aims to democratize and boost the Brazilian cultural market.
- Designed Banco Caixa's first online lottery gaming platform, which previously required customers to play at a physical location. I participated in creating this platform, which has a high demand.
- Designed the main screens for the new Banco Caixa application when the bank was undergoing a new proposal in the digital area.
UI Designer
Digital Group
- Created the visual identity and website for the Brasília Capital do Ipê cultural project, a partnership between the government of Brasília and the agency. The project foresaw the construction of four squares with different themes and colors of Ipê.
- Designed the new platform for SuperXCap, a capitalization product of one of the largest banks in Brazil. I designed the entire site following the brand and visual line previously developed by another agency.
- Created the visual identity for the Vai dar Jogo contest. As Brasília had been chosen as one of the six cities to host the soccer tournaments at the 2016 Olympics, the contest awarded the best design for the Olympics theme.
Education
Master's Degree in Digital Marketing
IESB University Center - Brasilia, Brazil
Bachelor's Degree in Advertising and Marketing
IESB University Center - Brasilia, Brazil
Certifications
User Experience Design
Tera
Design System & Ops
Meiuca
Product Discovery
How Bootcamps
Design Ops
How Bootcamps
User Interface
UI Lab
Skills
Tools
Jira, Slack, Photoshop CC, Illustrator CC, Sketch
Platforms
Figma, Mobile, Shopify, Desktop, Webflow, Web, Cargo, iOS
Industry Expertise
Sports, Education, Retail & Wholesale, Consumer Products, Technology
Other
Design Systems, Branding, UI Libraries, Discovery, Design, Prototyping, UI Design, Ad Campaigns, Digital Advertising, Mobile Banking, Dashboard Design, Portal Websites, Responsive Design, Mobile UI Design, User Experience (UX), Website Redesign, Health Insurance, Corporate Design, Wireframing, System Design, Websites, App Design, UX Design, User Interface (UI), Mobile App Design, Product Design, Web App Design, Web Design, Responsive UI, Mobile UI, Mobile App UI, Web UX, Responsive Layout, UI Prototyping, Web UI, Mobile UX, MVP Design, High-fidelity Mockups, Web App UX, Social Networks, Soccer, Landing Pages, Landing Page Design, UX Research, User Flows, Personas, Scrum, eCommerce Design, Microinteraction Design, Finance, Insurance APIs, Intranets, Medical Devices, Social Media, Digital Marketing, Mobile Intranet, Wellness, Financial Design, Dashboards, Simulations, Customer Service, User Personas, Design Sprints, Digital Banking, State Government, Web App UI, SaaS, Data Visualization, Trade, Style Guides, Software-defined Networking (SDN), UI Animation, SaaS Design, Jira Align, Slack App, Brand Design, Digital Campaigns, Illustration, Presentation Design, Graphic Design, Visual Design, Presentations, Responsive Web Design (RWD), Rapid Interactive Prototyping, Rapid Prototyping, Product Delivery, UI Audits, Design Reviews, Crypto, Stock Trading, Stock Market, Apps, Educational Games, Digital, LED Lighting, Web UI Design, Web UX Design, eCommerce UI, Usability, Shopping, Luxury Industry, Insurance Processing, Software as a Service (SaaS), Artificial Intelligence (AI), Artificial Intelligence as a Service (AIaaS), eCommerce, eCommerce UX, Mobile eCommerce, Web Shops, Animation, Timelines, Art, Museums & Exhibits, Product Pages, Product Listings, eCommerce Web Design, eCommerce Platforms, Brand Logos, UI Branding, Responsive Web Apps, Responsive, Medicine, General Medicine, UIKit, Data, Cryptocurrency, Cryptocurrency Wallets, Financial UX, Trade Finance, Cryptocurrency Payments, Blockchain & Cryptocurrency, Framer, Interaction Design (IxD), Interactive UI, B2B, Logo Design, Color Palettes, Layout, Cargo & Shipping, Web Dashboards, Dash, Data-driven Dashboards, Schemas, Charts, Live Chat, Chatbox, Mapping, Desk Research, Desktop App Design, Invoices, Networks, User Journeys, Fast Food, Delivery, Food Ordering, Foodtech, Online Ordering, Food Ordering Platforms, UWP UI Design, Food Delivery Services, Product Discovery, User Journey Maps, Generative Artificial Intelligence (GenAI), AI Design, Generative Design, Analytics, Fintech, Fintech Design, Insurance Web Design, Risk Management, Government to Government (G2G), Data Governance, User Testing, Enterprise Resource Planning (ERP), Teamwork, UX Audits, Brand Books, Color Schemes, iOS UX Design, UX Analysis, Page Speed Optimization, Data Validation, SEO Tools, B2B2C, Shopify Design, Furniture Design, Sport Branding, Conversion, User Experience Design, UX Flows, User Interviews, HR Tools, Human Resource Management Systems (HRMS), Mobile Design, Personal Finance, Minimum Viable Product (MVP), Personal Finance Management, Marketing Design, Conversion Rate Optimization (CRO), Mockups, App UX, Data Analytics, Data-informed Visual Design
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