Alexandre Santos, Designer in Brasília - Federal District, Brazil
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Alexandre Santos

Verified Expert  in Design

UX/UI Designer

Location
Brasília - Federal District, Brazil
Toptal Member Since
October 26, 2021

Alexandre is an accomplished UI/UX designer with eight years of design experience and six additional years in advertising, giving him in-depth expertise in disciplines essential for UI/UX design. Alexandre has designed digital solutions for banking, insurance, eCommerce, doctors, a national industry organization, and cultural events. He creates exceptional user experiences, optimizes interactions between users and products, and delivers products and outcomes that delight stakeholders.

Portfolio

Work Experience

Product Designer

2022 - PRESENT
Anzen Technologies Inc.
  • Redesigned the entire visual system creating a new library of components and visual patterns.
  • Implemented iterative design updates based on user feedback, resulting in a new and better process for the users.
  • Collaborated with the development and product teams to revamp the UI/UX of a software application and also made use of artificial intelligence in some streams.
Technologies: User Interface (UI), User Experience (UX), Web Design, UI Design, Visual Design, SaaS Design, UX Design, Design Systems, Insurance APIs, Insurance Processing, SaaS, Software as a Service (SaaS), Artificial Intelligence (AI), Artificial Intelligence as a Service (AIaaS), Generative AI, AI Design, Generative Design

Product Designer

2022 - PRESENT
RIESS GROUP, LLC.
  • Redesigned the Lalique website to increase user engagement on the Shopify platform.
  • Created a mobile app interface to measure and reward staff performance in the client retail store. The app allows you to track and share top staff KPIs with the team, set weekly goals for retail staff KPIs, and much more.
  • Participated in revamping the UI/UX of many sites, promoting the improvement in usability and the visual part of the sites.
Technologies: Web Design, Responsive Web Design (RWD), Web UI Design, Web UX Design, Branding, eCommerce UI, App Design, Product Design, Usability, Shopify, Shopping, Luxury Industry, Apps, Retail & Wholesale, Landing Pages, Landing Page Design

Product Designer

2021 - 2022
VTEX
  • Designed a solid foundation of components, principles, processes, tools, and documentation that the VTEX product team can use.
  • Built a new system that enables designers to design more concise experiences for different products and platforms.
  • Developed solid documentation for the development team, which serves as a basis for consultation by the design team.
  • Contributed to the evolution of improvements to the company's SaaS platform, solving potential customer problems.
Technologies: Figma, Jira, Slack, Product Design, UI Design, Design Systems, SaaS, SaaS Design, Discovery, UX Design, Jira Align, Slack App, Presentations, Rapid Interactive Prototyping, Responsive Design, Product Delivery, Web App UX, Prototyping, Microinteraction Design, Corporate Design, Web App Design, eCommerce Design, High-fidelity Mockups

UX/UI Designer

2020 - 2021
National Industry Confederation (CNI)
  • Designed the entire design system structure to feed the organization's complete portal. The structure included base components, typography, spacing, and design tokens.
  • Defined the entire visual line that will be applied throughout CNI's portal. The visual line will serve four large websites of organizations that make up the Brazilian industry system.
  • Applied the entire discovery process for CNI's new intranet, including conducting user interviews, creating wireframes, and developing low and high-fidelity prototypes to validate hypotheses.
  • Designed the new visual proposal for CNI's employees—a more current and functional proposal to solve employee problems.
  • Created branding and landing pages for company events respecting the best usability practices, including UI Animations and UI Interactions.
Technologies: Figma, Jira, Wireframing, Design Systems, Design, Discovery, Portal Websites, User Experience (UX), Landing Pages, Branding, UI Animation, User Flows, UI Design, UX Design, Visual Design, Presentation Design, Responsive Layout, Responsive Web Design (RWD), Mobile UI, Mobile UX, Rapid Prototyping, Rapid Interactive Prototyping, Brand Design, Jira Align, Prototyping, Website Redesign, Microinteraction Design, Personas, Corporate Design, Mobile Intranet, Web App Design, High-fidelity Mockups, Intranets

UX/UI Designer

2019 - 2020
Caixa Seguradora
  • Designed the first version of the company's design system and delivered the entire library with all the basic components and design tokens defined.
  • Designed a new life insurance simulator, using the design system components to deliver a unique digital life insurance experience.
  • Designed a series of improvements to the company's services based on feedback from the research team.
Technologies: Figma, Design, Design Systems, Branding, System Design, Responsive Design, Websites, Design Sprints, User Experience (UX), Landing Pages, SaaS, Social Media, Visual Design, Rapid Prototyping, Responsive Web Design (RWD), Presentation Design, Web App UX, Prototyping, Scrum, Microinteraction Design, Personas, Insurance APIs, Corporate Design, Mobile Intranet, Wellness, Web App Design, High-fidelity Mockups

UX/UI Designer

2017 - 2019
Monumenta
  • Designed the new website for Eu Faço Cultura, a cultural project of great relevance in the Brazilian market. It's an innovative initiative that aims to democratize and boost the Brazilian cultural market.
  • Designed Banco Caixa's first online lottery gaming platform, which previously required customers to play at a physical location. I participated in creating this platform, which has a high demand.
  • Designed the main screens for the new Banco Caixa application when the bank was undergoing a new proposal in the digital area.
Technologies: Figma, Design, Digital Banking, State Government, User Experience (UX), Landing Pages, Landing Page Design, Branding, UI Design, UX Design, Product Design, Mobile Banking, Finance, Presentation Design, Graphic Design, Visual Design, Rapid Interactive Prototyping, Design Reviews, UI Audits, Web App UX, Sports, Soccer, UI Animation, Prototyping, Scrum, Website Redesign, Microinteraction Design, Personas, Insurance APIs, Corporate Design, Mobile Intranet, Web App Design, High-fidelity Mockups

UI Designer

2015 - 2017
Digital Group
  • Created the visual identity and website for the Brasília Capital do Ipê cultural project, a partnership between the government of Brasília and the agency. The project foresaw the construction of four squares with different themes and colors of Ipê.
  • Designed the new platform for SuperXCap, a capitalization product of one of the largest banks in Brazil. I designed the entire site following the brand and visual line previously developed by another agency.
  • Created the visual identity for the Vai dar Jogo contest. As Brasília had been chosen as one of the six cities to host the soccer tournaments at the 2016 Olympics, the contest awarded the best design for the Olympics theme.
Technologies: Design, Branding, Mobile Banking, Ad Campaigns, Websites, Responsive Design, App Design, UI Design, UX Design, Mobile UI Design, User Experience (UX), Landing Pages, Social Media, Digital Advertising, Brand Design, SaaS Design, Digital Banking, Finance, Digital Campaigns, Photoshop CC, Illustration, Illustrator CC, Figma, Presentations, Presentation Design, Graphic Design, Visual Design, Responsive Layout, Responsive Web Design (RWD), Mobile UI, Mobile, Rapid Interactive Prototyping, Rapid Prototyping, UI Audits, Design Reviews, Web App UX, Sports, Soccer, UI Animation, Prototyping, Scrum, Website Redesign, Microinteraction Design, Insurance APIs, Corporate Design, Mobile Intranet, Web App Design, High-fidelity Mockups
2015 - 2017

Master's Degree in Digital Marketing

IESB University Center - Brasilia, Brazil

2007 - 2010

Bachelor's Degree in Advertising and Marketing

IESB University Center - Brasilia, Brazil

MARCH 2021 - PRESENT

User Experience Design

Tera

AUGUST 2020 - PRESENT

Design System & Ops

Meiuca

FEBRUARY 2020 - PRESENT

Product Discovery

How Bootcamps

JANUARY 2020 - PRESENT

Design Ops

How Bootcamps

JULY 2018 - PRESENT

User Interface

UI Lab

Tools

Figma, Jira, Slack, Photoshop CC, Illustrator CC, Sketch

Industry Expertise

Sports, Education, Retail & Wholesale, Consumer Products, Technology

Platforms

Mobile, Shopify, Desktop, Webflow, Web, Cargo

Other

Design Systems, Branding, UI Libraries, Discovery, Design, Prototyping, UI Design, Ad Campaigns, Digital Advertising, Mobile Banking, Dashboard Design, Portal Websites, Responsive Design, Mobile UI Design, User Experience (UX), Website Redesign, Health Insurance, Corporate Design, Wireframing, Sketching, System Design, Websites, App Design, UX Design, User Interface (UI), Mobile App Design, Product Design, Web App Design, Web Design, Responsive UI, Mobile UI, Mobile App UI, Web UX, Responsive Layout, UI Prototyping, Web UI, Mobile UX, MVP Design, High-fidelity Mockups, Web App UX, Social Networks, Soccer, Landing Pages, Landing Page Design, UX Research, User Flows, Personas, Scrum, eCommerce Design, Microinteraction Design, Finance, Insurance APIs, Intranets, Medical Devices, Social Media, Digital Marketing, Mobile Intranet, Wellness, Financial Design, Dashboards, Simulations, Customer Service, User Personas, Design Sprints, Digital Banking, State Government, Web App UI, SaaS, Data Visualization, Trade, Style Guides, Software-defined Networking (SDN), UI Animation, SaaS Design, Jira Align, Slack App, Brand Design, Digital Campaigns, Illustration, Presentation Design, Graphic Design, Visual Design, Presentations, Responsive Web Design (RWD), Rapid Interactive Prototyping, Rapid Prototyping, Product Delivery, UI Audits, Design Reviews, Crypto, Stock Trading, Stock Market, Apps, Educational Games, Game Art, Digital, LED Lighting, Web UI Design, Web UX Design, eCommerce UI, Usability, Shopping, Luxury Industry, Insurance Processing, Software as a Service (SaaS), Artificial Intelligence (AI), Artificial Intelligence as a Service (AIaaS), eCommerce, eCommerce UX, Mobile eCommerce, Web Shops, Animation, Timelines, Art, Museums & Exhibits, Product Pages, Product Listings, eCommerce Web Design, eCommerce Platforms, Brand Logos, UI Branding, Responsive Web Apps, Responsive, Medicine, General Medicine, Cannabis, Medical Cannabis, UIKit, Data, Cryptocurrency, Cryptocurrency Wallets, Financial UX, Trade Finance, Cryptocurrency Payments, Blockchain & Cryptocurrency, Framer, Interaction Design (IxD), Interactive UI, B2B, Logo Design, Color Palettes, Layout, Cargo & Shipping, Web Dashboards, Dash, Data-driven Dashboards, Schemas, Charts, Live Chat, Chatbox, Mapping, Desk Research, Desktop App Design, Invoices, Networks, User Journeys, Fast Food, Delivery, Food Ordering, Foodtech, Online Ordering, Food Ordering Platforms, UWP UI Design, Food Delivery Services, Product Discovery, User Journey Maps, Generative AI, AI Design, Generative Design

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