Alina is available for hire
Hire AlinaAlina Casandra Voicu
Verified Expert in Design
Designer
Location
Bucharest, Romania
Toptal Member Since
December 16, 2021
Casandra combines innovation with a user-centered focus guided by data-driven insights. She excels in aligning business goals with customer needs, nurturing talent, fostering teamwork, and streamlining design for efficiency. Over eight years, Casandra has blended tech with a human touch, prioritizing research and user understanding in every project's foundation.
Portfolio
Work Experience
Product Design Consultant
2018 - PRESENT
CGArtefacts SRL
- Designed user interfaces for highly immersive projects, such as VR training apps and mobile AR architecture visualization projects.
- Created user flows and a UI visual design system that helps the implementation be more efficient.
- Brainstormed solutions for a smoother learning curve for 1st-time users.
- Defined micro-interactions and collaborated closely with the team to ensure a high-quality implementation.
- Tested how the design had been implemented and helped achieve the best results.
Technologies: InVision, Sketch, Adobe Creative Suite, Cinema 4D, Product Design, Motion Graphics, 3D Modeling, UI Design, Prototyping, Figma, UX Design, B2B, User Journeys, Web App Design, Websites, Web Design, UX Wireframes, UI Components, Web, Layout Design, Design, Mobile UX, User Flows, App Design, Miro, Strategy, Augmented Reality (AR), Innovation, Web Dashboards, Dashboard Design, Blockchain, Crypto, MVP Design, Virtual Reality (VR), Artificial Intelligence (AI), User Personas, User Stories, Component Libraries, Style Guides, Web Analytics, Analytics, Data Analysis, Branding, Graphic Design, Jira, Natural Language Processing (NLP), Landing Pages, UX Audits, User Interviews, Software Design, Web UI, Marketing, Discovery Workshops, Gamification, Design Strategy, Mockups, Design Systems, Apple, Generative Design, UI Branding, User Testing, Heuristic Analysis, Responsive Layout
Head of Product Design
2021 - 2023
distrikt
- Designed a social media app built entirely on blockchain that attracted 2,000 users within the 1st month of its launch. Over two years, with continuous design improvements and monthly feature releases, the app gathered around 130,000 users.
- Built a scalable and modular design system that significantly optimized implementation and design processes for new features. The design system also incorporated interactive components, streamlining the prototyping process for maximum efficiency.
- Created diagrams to explain complex blockchain concepts and information architecture. These diagrams served as the foundation for designing new, intricate features such as tipping, the NFT Dashboard, and NFT collections.
Technologies: Figma, InVision, Sketch, Cinema 4D, Maxon Cinema 4D, Adobe After Effects, Miro, UX Wireframes, UI Components, Web, Layout Design, Social Networking, Design, Wireframing, Mobile UI, Mobile UX, Social Media Platforms, Mobile Apps, iOS App Design, User Flows, iOS, App Design, Web Platforms, Strategy, Innovation, Dashboards, Web Dashboards, Dashboard Design, Blockchain, Crypto, MVP Design, Design Leadership, Leadership, Artificial Intelligence (AI), User Stories, Component Libraries, Grid Systems, Style Guides, Web Analytics, Analytics, Data Analysis, Branding, Mobile, Graphic Design, Jira, Web App UI, Minimalism, Landing Pages, Layout, iOS Animations, App UI, Social Networks, Team Management, User Interviews, Software Design, Web UI, UX Research, System Design, Marketing, UI Prototyping, Stakeholder Interviews, Discovery Workshops, Gamification, Design Strategy, Android, Mockups, Native Mobile Apps, Design Systems, Web Applications, Generative Design, UI Branding, User Testing, Heuristic Analysis, Financial UX, Responsive Layout, Component-based Architecture, Component-based Development
Senior UX Designer
2019 - 2021
Intralinks
- Redesigned one of the core areas of Intralinks' platform while contributing to building the company's design system.
- Created an application, user flows, wireframes, and interactive prototypes.
- Conducted user interviews and gathered, analyzed, presented, and implemented solutions and feedbacks.
- Facilitated internal design sprints for multiple project kickoffs.
- Collaborated closely with project managers and the developers' team to ensure the high quality of the project.
Technologies: InVision, Sketch, Adobe Creative Suite, Design Sprints, Product Design, Design Systems, UI Design, Prototyping, UX Design, B2B, User Journeys, Mobile UX Design, Mobile UI Design, Web App Design, Web Design, Digital Banking, UX Wireframes, UI Components, Web, Layout Design, Design, Wireframing, Mobile UI, Mobile UX, Social Media, User Flows, Miro, Web Platforms, Strategy, Innovation, Fintech, Dashboards, Web Dashboards, Dashboard Design, MVP Design, Investment Banking, User Personas, User Stories, Component Libraries, Grid Systems, Style Guides, Web Analytics, Analytics, Data Analysis, Mobile, Graphic Design, Jira, Web App UI, Software as a Service (SaaS), Landing Pages, SaaS Design, UX Audits, Layout, App UI, User Interviews, Software Design, Design Revamps, SaaS, Web UI, UX Research, System Design, UI Prototyping, Stakeholder Interviews, Discovery Workshops, Mockups, Web Applications, User Testing, Heuristic Analysis, Service Design, Financial UX, Responsive Layout, Financial Products, Component-based Architecture, Component-based Development
Executive Creative Director
2018 - 2019
Bright Agency
- Led a great team into creating great interactive projects focused on enhancing web UI and UX on such applications.
- Won the PropTech hackathon, an actual estate-focused hackathon with a functional demo built in just three days and showcasing an interactive 3D building with space selection features for renting purposes.
- Facilitated internal design sprints to kick off projects and have a more solid starting knowledge base.
- Collaborated with key stakeholders to understand their business goals and objectives and develop solutions that would bridge those requirements with customers' needs.
Technologies: InVision, Sketch, Adobe Creative Suite, Cinema 4D, ProtoPie, Design Sprints, Product Design, Motion Graphics, 3D Modeling, UI Design, Prototyping, eCommerce, B2C, Figma, UX Design, User Journeys, Mobile UX Design, Mobile UI Design, Web App Design, Websites, Web Design, Digital Banking, UX Wireframes, UI Components, Web, Layout Design, Design, Wireframing, Mobile UI, Event Design, Tech Conferences, Event Ticketing, Digital Tickets, Mobile UX, Social Media, Social Media Platforms, Mobile Apps, User Flows, iOS, App Design, Web Platforms, Strategy, Innovation, Dashboards, Dashboard Design, MVP Design, Design Leadership, Leadership, User Personas, Mobile First, Grid Systems, Branding, Mobile, Graphic Design, Minimalism, Landing Pages, App UI, Team Management, Design Revamps, Web UI, Marketing, UI Prototyping, Real Estate, Android, UI Branding, Responsive Layout
Head of Design
2018 - 2018
Bright Agency
- Managed a team of three designers with expertise in multiple areas, such as UI/UX design, 2D and 3D modeling, motion graphics, and visual branding.
- Found design solutions for technical issues and illustrated them in the best ways to create creative concepts for web and mobile interfaces.
- Designed cross-platform web applications with a focus on 3D web interaction.
Technologies: InVision, Sketch, Adobe Creative Suite, Product Design, Motion Graphics, 3D Modeling, UI Design, UX Design, Websites, Web Design, Design, Mobile UI, Event Design, Tech Conferences, Event Ticketing, Digital Tickets, Design Leadership, Leadership, Marketing
Senior Visual Designer
2016 - 2018
Bright Agency
- Designed interactive landing pages for leading companies in the white goods and real estate sectors.
- Integrated into most campaigns the technology layer that consists of 3D models interaction and motion graphics.
- Brainstormed and created campaign videos in after effects from clients' footage or from 2D motion graphics that I had previously built.
Technologies: Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Sketch, Product Design, UI Design, Websites, Web Design
Visual Designer
2014 - 2016
WeBuzz Corp
- Delivered social media graphic content for leading national companies in the white goods industry and food sector.
- Created web interfaces, visual design, and art concepts for various digital campaigns.
- Brainstormed creative ways of reaching clients and udiences while illustrating the brand's guidelines.
Technologies: Adobe Photoshop, Adobe Illustrator, Adobe After Effects
Education
2011 - 2017
Master's Degree in Architecture
Ion Mincu | University of Architecture and Urban Planning (UAUIMI) - Bucharest, Romania
Certifications
MARCH 2019 - PRESENT
Design Sprint Facilitator Workshop
Design Sprint Academy and InVision
Experience
Tools
Collaboration That Works
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