Amruta Deshmukh, Designer in Navi Mumbai, Maharashtra, India
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Amruta Deshmukh

Verified Expert  in Design

Designer

Location
Navi Mumbai, Maharashtra, India
Toptal Member Since
June 7, 2021

Amruta is a product designer who has worked in global public sectors, created design systems that utilize novel trends, human-centric design, and follow web accessibility principles. ​She has worked with a range of organizations, from advertising firms to Fortune 500 companies, to deliver pixel-perfect visual designs. Amruta finds comfort in building and maintaining strong relationships with people and draws inspiration from the world around her.

Web DesignSketchZeplinFigmaAdobe Experience Design (XD)SVGAdobe IllustratorInVisionUI DesignResponsive LayoutUI MotionHigh-end DesignUX DesignMobile DesignWeb Illustration

Portfolio

Work Experience

Data Visualization and Product Designer

2022 - 2023
BCG - Consulting
  • Worked with Knowledge Tribe at BCG to improve their expertise capture and profile experience. Conducted extensive research, interviewed over 50 BCG employees to understand the current experience.
  • Created post-design engagements like surveys and mood meters to understand and learn the impact of the new design.
  • Conducted usability and A/B testing to finalize design. Collaborated with product stakeholders and developers to deliver the final product.
Technologies: User Research, Data Visualization, Product Design, Web UX, Web UI, Figma, User Journeys, Personas, Prototyping, UXM, Quantitative User Research, Remote User Testing

UI Animator

2021 - 2021
Babylon - Main
  • Applied and defined motion and interactivity to design components, patterns, and pages to support a global design system that established a clean, accessible, and cohesive global product.
  • Worked closely with developers to get the motion design as a part of the developed design system.
  • Worked on After Effects combined with Figma to design motion for components like loader, etc. That gave users confidence and assurance that the client can deliver world-class healthcare service built on attention to detail and reliability.
Technologies: UI Motion, Motion Design, Interactive UI, Design Systems, Atomic Design, Motion Interaction, Prototyping, High-end Design

Senior Product Designer

2021 - 2021
Inmobi
  • Revamped the visual and experience patterns for Roposo.
  • Defined a new design language and design system for Roposo, an Indian short video app.
  • Introduced interaction patterns and created Lottie animations to support interaction patterns.
Technologies: Sketch, Zeplin, Adobe After Effects, Adobe Illustrator

Senior Product Designer

2020 - 2021
Airmeet
  • Created a design system to be used by developers and other designers to follow.
  • Created dark and light theme interfaces for the mobile app and responsive website. Created mapping for dark and light modes.
  • Designed completely customizable interfaces for different brands hosting their events on Airmeet.
Technologies: Figma, Adobe After Effects

Senior Consultant (Visual Designer)

2017 - 2020
Deloitte Digital (US Offices)
  • Defined interface design systems and micro-interaction libraries for responsive websites and apps for an Investment management company in the US.
  • Led a team of visual designers to maintain internal style guides and implement new design patterns.
  • Made high-fidelity prototypes and micro-interactions for user research and user testing.
  • Won outstanding and applause award for being responsive to client needs and delivering designs under a lot of stringent deadlines.
Technologies: Sketch, Figma, InVision App

Art Director

2013 - 2016
Contract Advertising
  • Led a team of six art directors. Contributed to digital campaigns for various FMCG clients.
  • Worked on different innovation concepts like Drone fashion shows, interactive web concepts, video series, etc.
  • Won Socialathon (gold) and Effie wards (silver) for the digital campaigns.
Technologies: Adobe Illustrator, Photoshop CC
2017 - 2019

Master's Degree in Public Relations, Advertising, and Applied Communication

MICA (Mudra Institute of Communications) - Ahmedabad, India

2008 - 2011

Bachelor's Degree in Advertising and Marketing

University of Mumbai - Mumbai, India

JUNE 2021 - PRESENT

Google UX Design Certificate

Google

JANUARY 2020 - PRESENT

UX/UI Design

Springboard

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