Amy Eastment, Designer in Boston, MA, United States
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Amy Eastment

Verified Expert  in Design

Designer

Location
Boston, MA, United States
Toptal Member Since
September 7, 2016

Amy is a UX design consultant with over a decade of experience collaborating with startups to build cutting-edge products in both B2B and B2C. She tackles tough design problems with empathy, enthusiasm, curiosity, and a sense of humor. Having worked as an engineer, product manager, user researcher, and now a designer, she is familiar with the challenges of the product life cycle and adapts her approach to meet every client's unique needs.

Web UXMockupsLean UXUser ResearchUser Experience (UX)Data VisualizationWireframingUsability TestingUX DesignWeb App DesignSaaS DesignPersonasInformation Architecture (IA)Web DesignResponsive Web Design (RWD)

Portfolio

Image of Data-focused Dating Mobile App project
Data-focused Dating Mobile App
Mobile App DesignMarket ResearchInterviewsInteraction Design (IxD)SketchingLean UX+ 5 more
Image of Energy Efficiency SaaS Platform project
Energy Efficiency SaaS Platform
Dashboard DesignMockupsData VisualizationB2BWebsite RedesignUX Design+ 2 more
Image of Multi-platform Privacy and Password Management project
Multi-platform Privacy and Password Management
Web App DesignUX DesignUsability TestingiOSAndroidB2C
Image of MixTape | Musical Social Sharing App project
MixTape | Musical Social Sharing App
Interaction Design (IxD)B2CSocial DesigniAd
Image of Custom eCommerce Portfolio and Storefront Website project
Custom eCommerce Portfolio and Storefront Website
B2CeCommerceWebsite RedesignUser ResearchUsability TestingWeb Design+ 1 more
Image of Fitness Tracker App Redesign project
Fitness Tracker App Redesign
AndroidMobile App DesignOnboardingHeuristic AnalysisUX DesignInteraction Design (IxD)+ 1 more
Image of O'Reilly Course: User Research 101 project
O'Reilly Course: User Research 101
Technical TrainingPresentationsUser ResearchLean UX

Work Experience

Product and UX Design Consultant

2012 - PRESENT
Freelance Work
  • Created thoughtful UX design for both web and mobile.
  • Conducted usability testing studies to address points of friction within products.
  • Performed market and competitive research to inform product direction and strategy.
  • Worked with teams to develop product and UX road maps.
  • Implemented heuristic analyses of products, platforms, and apps with an eye for improving usability, accessibility, and overall user experience.
  • Designed data visualizations and dashboards for both B2B and B2C audiences.
  • Trained junior talent in product management and design.
Technologies: Mobile UX, User Journeys, HR Tools, Dashboard Design, Dating Apps, Cybersecurity, UI Design, Web UX, Data Visualization, InVision, Balsamiq, Sketch

Company Advisor

2015 - 2017
Campus Insights
  • Helped the Campus Insights team scope and plan user research & usability testing studies studies.
  • Built out templates for various deliverables.
  • Provided strategic guidance.
Technologies: Apple Keynote, Google Docs

Design Lead

2015 - 2016
BitSight
  • Launched a new, major flagship product built atop complex node graph data, including inventing a new patent-pending business-user-friendly data visualization for exploring massive quantities of data in a scaleable way.
  • Owned the designs for all of BitSight's product lines. The ease of use for the BitSight Platform interface is cited as a contributing factor in the majority of sales win reports.
  • Worked across teams to evaluate numerous big data streams and design appropriate visualizations for each one to best enable users’ decision-making.
  • Collaborated with the product and marketing teams to conduct interviews to inform personas, product road maps, and iterate on product designs.
  • Contributed to company growth, mentoring junior team members, coordinating fun events, and helping with the office design.
Technologies: Dashboard Design, Cybersecurity, Data Visualization, Adobe Photoshop, Tableau, Google Docs, InVision, Apple Keynote, Balsamiq, Sketch

Instructor | Curriculum Developer

2014 - 2016
Startup Institute
  • Instructed and mentored students in design, front-end development, and product management on an ongoing basis.
  • Helped with major revisions to the product/design track curriculum, including creation of lesson plans for instructors and changes/new content for student labs and intensives.
Technologies: Apple Keynote, Google Docs

Director of Product/UX

2011 - 2012
CustomMade
  • Conducted usability testing and informational interviewing to guide the development of the new platform, improve site usability, and inform frequent messaging and a major rebranding effort.
  • Owned the product road map, feature prioritization based on KPIs, and balancing team efforts across platform and internal operational projects.
  • Documented use cases and anticipated functionality.
  • Wireframed screens, features, and flows for CustomMade's transition from a portfolio website to a transaction platform.
Technologies: User Journeys, Web UX, Lean UX, Balsamiq

Lead QA and Usability Engineer

2009 - 2011
HubSpot
  • Worked directly with product owners, engineers, and customer-facing team to address usability, product defects, synchronize teams' expectations of new releases, and expediting the fixes of customer issues.
  • Designed, tested, and implemented new features with the collaboration of developers.
  • Performed user testing for new and existing features, interpreting and sharing results.
  • Performed bug tracking, triage, and periodic "holistic" bug analysis for trends to improve our coverage.
  • Collaborated with the engineering team to scale testing resources to meet R&D needs.
  • Trained new hires and managed a team of QA engineers.
Technologies: Balsamiq
2001 - 2006

Bachelor's Degree in Computer Science and Writing

MIT | Massachusetts Institute of Technology - Cambridge, MA, USA