Amy Eastment

Designer

Boston, MA, United States

Member since August 30, 2016

Amy is a UX design consultant with over a decade of experience collaborating with startups to build cutting-edge products in both B2B and B2C. She tackles tough design problems with empathy, enthusiasm, curiosity, and a sense of humor. Having worked as an engineer, product manager, user researcher, and now a designer, she is familiar with the challenges of the product life cycle and adapts her approach to meet every client's unique needs.

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Portfolio

Data-focused Dating Mobile App
- Mobile App Design
- Market Research
- In-depth Interviews
- Data Visualization
- Interaction Design (IxD)
- Sketching
Energy Efficiency SaaS Platform
- SaaS
- Enterprise
- Data Visualization
- UX Design
- Website Redesigns
- B2B
Multi-platform Privacy and Password Management
- Web App Design
- UX Design
- Usability Testing
- iOS
- Android
- B2C
MixTape | Musical Social Sharing App
- Mobile UX
- Interaction Design (IxD)
- B2C
- Social Design
- iAd
Custom eCommerce Portfolio and Storefront Website
- B2C
- eCommerce
- Website Redesigns
- User Research
- Usability Testing
- Web Design
- Market Research
Fitness Tracker App Redesign
- Android
- Mobile App Design
- Onboarding
- Heuristic Analysis
- UX Design
- Interaction Design (IxD)
- Mobile
O'Reilly Course: User Research 101
- Technical Training
- Presentations
- User Research

Employment

Product and UX Design Consultant
2012 - PRESENT
Freelance Work
- Created thoughtful UX design for both web and mobile.
- Conducted usability testing studies to address points of friction within products.
- Performed market and competitive research to inform product direction and strategy.
- Worked with teams to develop product and UX road maps.
- Implemented heuristic analyses of products, platforms, and apps with an eye for improving usability, accessibility, and overall user experience.
- Designed data visualizations and dashboards for both B2B and B2C audiences.
- Trained junior talent in product management and design.
Technologies: Sketch, Balsamiq, InVision
Company Advisor
2015 - 2017
Campus Insights
- Helped the Campus Insights team scope and plan user research & usability testing studies studies.
- Built out templates for various deliverables.
- Provided strategic guidance.
Technologies: Google Docs, Keynote
Design Lead
2015 - 2016
BitSight Technologies
- Launched a new, major flagship product built atop complex node graph data, including inventing a new patent-pending business-user-friendly data visualization for exploring massive quantities of data in a scaleable way.
- Owned the designs for all of BitSight's product lines. The ease of use for the BitSight Platform interface is cited as a contributing factor in the majority of sales win reports.
- Worked across teams to evaluate numerous big data streams and design appropriate visualizations for each one to best enable users’ decision-making.
- Collaborated with the product and marketing teams to conduct interviews to inform personas, product road maps, and iterate on product designs.
- Contributed to company growth: mentoring junior team-members, coordinating fun events, and helping with office design.
Technologies: Sketch, Balsamiq, Keynote, InVision, Google Docs, Tableau, Adobe Photoshop
Instructor | Curriculum Developer
2014 - 2016
Startup Institute
- Instructed and mentored students in design, front-end development, and product management on an ongoing basis.
- Helped with major revisions to the product/design track curriculum, including creation of lesson plans for instructors and changes/new content for student labs and intensives.
Technologies: Google Docs, Keynote
Director of Product/UX
2011 - 2012
CustomMade
- Conducted usability testing and informational interviewing to guide the development of the new platform, improve site usability, and inform frequent messaging and a major rebranding effort.
- Owned the product road map, feature prioritization based on KPIs, and balancing team efforts across platform and internal operational projects.
- Documented use cases and anticipated functionality.
- Wireframed screens, features, and flows for CustomMade's transition from a portfolio website to a transaction platform.
Technologies: Balsamiq
Lead QA and Usability Engineer
2009 - 2011
HubSpot
- Worked directly with product owners, engineers, and customer-facing team to address usability, product defects, synchronize teams' expectations of new releases, and expediting the fixes of customer issues.
- Designed, tested, and implemented new features with the collaboration of developers.
- Performed user testing for new and existing features, interpreting, and sharing results.
- Performed bug tracking, triage, and periodic "holistic" bug analysis for trends to improve our coverage.
- Collaborated with engineering team to scale testing resources to meet R&D needs.
- Trained new hires and managed a team of QA engineers.
Technologies: Balsamiq

Education

Bachelor's degree in Computer Science and Writing
2001 - 2006
MIT | Massachusetts Institute of Technology - Cambridge, MA, USA

Experience

Competitor Analysis & Profiling8 years
User Experience (UX)6 years
Usability Testing6 years
Information Architecture (IA)5 years
Interaction Design (IxD)5 years
Data Visualization5 years
InVision3 years
Sketch3 years

Tools

Sketch
InVision

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