Amy Eastment

Designer

Boston, MA, United States

Member since August 30, 2016

Amy is a UX design consultant with over a decade of experience collaborating with startups to build cutting-edge products in both B2B and B2C. She tackles tough design problems with empathy, enthusiasm, curiosity, and a sense of humor. Having worked as an engineer, product manager, user researcher, and now a designer, she is familiar with the challenges of the product life cycle and adapts her approach to meet every client's unique needs.

Lean UX User Research User Experience (UX)Wireframing Usability Testing UX Design Personas Data Visualization Information Architecture (IA)Prototyping Sketch Android iOS Show more

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Portfolio

Digital Design

Data-focused Dating Mobile App
- Mobile App Design
- Market Research
- In-depth Interviews
- Data Visualization
- Interaction Design (IxD)
- Sketching
Energy Efficiency SaaS Platform
- SaaS
- Enterprise
- Data Visualization
- UX Design
- Website Redesigns
- B2B
Multi-platform Privacy and Password Management
- Web App Design
- UX Design
- Usability Testing
- iOS
- Android
- B2C
MixTape | Musical Social Sharing App
- Mobile UX
- Interaction Design (IxD)
- B2C
- Social Design
- iAd
Custom eCommerce Portfolio and Storefront Website
- B2C
- eCommerce
- Website Redesigns
- User Research
- Usability Testing
- Web Design
- Market Research
Fitness Tracker App Redesign
- Android
- Mobile App Design
- Onboarding
- Heuristic Analysis
- UX Design
- Interaction Design (IxD)
- Mobile
O'Reilly Course: User Research 101
- Technical Training
- Presentations
- User Research

Employment

Product and UX Design Consultant
2012 - PRESENT
Freelance Work
- Created thoughtful UX design for both web and mobile.
- Conducted usability testing studies to address points of friction within products.
- Performed market and competitive research to inform product direction and strategy.
- Worked with teams to develop product and UX road maps.
- Implemented heuristic analyses of products, platforms, and apps with an eye for improving usability, accessibility, and overall user experience.
- Designed data visualizations and dashboards for both B2B and B2C audiences.
- Trained junior talent in product management and design.
Technologies: Sketch, Balsamiq, InVision
Company Advisor
2015 - 2017
Campus Insights
- Helped the Campus Insights team scope and plan user research & usability testing studies studies.
- Built out templates for various deliverables.
- Provided strategic guidance.
Technologies: Google Docs, Keynote
Design Lead
2015 - 2016
BitSight Technologies
- Launched a new, major flagship product built atop complex node graph data, including inventing a new patent-pending business-user-friendly data visualization for exploring massive quantities of data in a scaleable way.
- Owned the designs for all of BitSight's product lines. The ease of use for the BitSight Platform interface is cited as a contributing factor in the majority of sales win reports.
- Worked across teams to evaluate numerous big data streams and design appropriate visualizations for each one to best enable users’ decision-making.
- Collaborated with the product and marketing teams to conduct interviews to inform personas, product road maps, and iterate on product designs.
- Contributed to company growth: mentoring junior team-members, coordinating fun events, and helping with office design.
Technologies: Sketch, Balsamiq, Keynote, InVision, Google Docs, Tableau, Adobe Photoshop
Instructor | Curriculum Developer
2014 - 2016
Startup Institute
- Instructed and mentored students in design, front-end development, and product management on an ongoing basis.
- Helped with major revisions to the product/design track curriculum, including creation of lesson plans for instructors and changes/new content for student labs and intensives.
Technologies: Google Docs, Keynote
Director of Product/UX
2011 - 2012
CustomMade
- Conducted usability testing and informational interviewing to guide the development of the new platform, improve site usability, and inform frequent messaging and a major rebranding effort.
- Owned the product road map, feature prioritization based on KPIs, and balancing team efforts across platform and internal operational projects.
- Documented use cases and anticipated functionality.
- Wireframed screens, features, and flows for CustomMade's transition from a portfolio website to a transaction platform.
Technologies: Balsamiq
Lead QA and Usability Engineer
2009 - 2011
HubSpot
- Worked directly with product owners, engineers, and customer-facing team to address usability, product defects, synchronize teams' expectations of new releases, and expediting the fixes of customer issues.
- Designed, tested, and implemented new features with the collaboration of developers.
- Performed user testing for new and existing features, interpreting, and sharing results.
- Performed bug tracking, triage, and periodic "holistic" bug analysis for trends to improve our coverage.
- Collaborated with engineering team to scale testing resources to meet R&D needs.
- Trained new hires and managed a team of QA engineers.
Technologies: Balsamiq

Education

Bachelor's degree in Computer Science and Writing
2001 - 2006
MIT | Massachusetts Institute of Technology - Cambridge, MA, USA

Experience

Competitor Analysis & Profiling8 years
Usability Testing6 years
User Experience (UX)6 years
Information Architecture (IA)5 years
Interaction Design (IxD)5 years
Data Visualization5 years
Sketch3 years
InVision3 years

Tools

InVision
Sketch

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