Andra Tirla, Designer in Cluj-Napoca, Cluj County, Romania
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Andra Tirla

Verified Expert  in Design

Designer

Location
Cluj-Napoca, Cluj County, Romania
Toptal Member Since
January 23, 2018

With over a decade of experience in product UX/UI design, Andra has a proven track record of helping startups bring their product ideas to life, from concept to successful launch. From user research and product strategy to prototyping and user testing, Andra oversees every stage of the project lifecycle with meticulous attention to detail. Her working process is characterized by a unique blend of strategy and creativity that delivers exceptional user experiences and measurable business results.

Portfolio

Work Experience

Product Designer

2016 - PRESENT
Toptal Clients
  • Defined products from scratch or rethought and redesigned existing ones on a range of client jobs.
  • Assisted clients in validating their business idea using frameworks such as value proposition canvas, business model canvas, competitor analysis, and others, performing user research, creating rapid prototypes, and testing them with real users.
  • Served in a proactive role in the product team. Defined product strategy and roadmaps and prioritized features, user stories, and documented requirements.
  • Covered all UX-related activities, including user research, customer segmentation, personas, information architecture, user flows, wireframes, UI designs, design systems, prototypes, and user testing.
  • Adapted easily to different requirements, working comfortably in various team structures.
  • Collaborated with developers and the QA team to ensure they had all the assets and information they needed. Also, checked constantly that the end-product matches the design.
Technologies: Google Analytics, Hotjar, Zeplin, InVision, Lucidchart, Sketch, Agile UX, Lean UX, SaaS Design, Mockups, Startups, Web Design, Responsive Web Design (RWD), Landing Page Design, Lean Startups, Product Strategy, Discovery Workshops

Product Lead

2019 - 2021
Big Interview
  • Designed an interview training system app for managers from scratch. Performed research activities and translated findings into an MVP in order to test the business idea.
  • Created a video interviewing tool that helps managers customize interviews and evaluate candidates fairly.
  • Defined new features and improved existing ones for an app that helps candidates prepare for interviews.
  • Defined product strategy and roadmaps and prioritized features, user stories, and documented requirements while being proactive in the product team.
  • Covered all UX-related activities, including user research, customer segmentation, personas, information architecture, user flows, wireframes, UI designs, design systems, prototypes, and user testing.
Technologies: Agile UX, Product Design, User Interface (UI), User Experience (UX), MVP Design, UX Research, UX Frameworks, Sketch, UX Prototyping, User Flows, Web App UX, Lean UX, SaaS Design, Mockups, Startups, Responsive Web Design (RWD), Edtech Design, AI Design, Lean Startups, Product Strategy, Discovery Workshops

Senior UX/UI Designer

2016 - 2018
Evozon
  • Designed a web-based app that uses data science to match schools to candidate teachers and vice versa.
  • Created an app design that collects data from people living with melanoma, uses it for medical research purposes, and gives back several digital benefits to the user base.
  • Designed an application that improved a local shopping mall employee's experience and can predict the customers' behavior using big data and machine learning.
  • Led workshops and discussions with clients and built a bridge of understanding between the business goals, users' needs, and technical possibilities.
  • Defined the medium and longer-term product strategy.
  • Designed and developed wireframes, user flows, prototypes, and other functional specifications.
  • Sold my work by telling compelling stories when presenting deliverables to clients.
  • Created visual designs and collaborated with front-end engineers on deliverables.
  • Validated and tested high-level prototypes with real users.
Technologies: Apple Keynote, InVision, Moqups, Adobe Photoshop, Sketch, Agile UX, Lean UX, Mockups, Web Design, Responsive Web Design (RWD), Landing Page Design, Product Strategy, Discovery Workshops

Product Consultant

2017 - 2017
Jules App
  • Designed a cross-platform app that creates a comprehensive inventory of the home and connects homeowners with third-party services.
  • Set up, maintained, and implemented an agile process across the team.
  • Worked on UX activities such as being connected with the stakeholders, learning from the user base and product flows, creating wireframes, and testing the visual design.
Technologies: Apple Keynote, InVision, Moqups, Adobe Photoshop, Sketch, Agile UX, Lean UX, SaaS Design, Mockups, Startups, Responsive Web Design (RWD), Lean Startups, Discovery Workshops

Interactive Designer

2012 - 2016
Knightsbridge Branding
  • Understood the business goals, user needs, and technical specifications.
  • Conceptualized solutions before the actual design stage.
  • Translated ideas into detailed wireframes, visual designs, and prototypes.
  • Crafted and delivered intuitive, usable, and engaging interactions.
  • Explored and studied effective UI designs, trends, and best practices when it came to interactions, animations, layouts, and more.
  • Worked hand-in-hand with developers to create responsive solutions that balance performance and visual expression.
  • Created data visualizations that converted complex data into easy-to-understand information.
Technologies: Apple Keynote, InVision, Moqups, Adobe Photoshop, Sketch, Web Design, Responsive Web Design (RWD), Landing Page Design
2004 - 2008

Bachelor's Degree in Art and Design

University of Arts and Design - Cluj-Napoca, Romania

DECEMBER 2023 - PRESENT

AI for Designers

Interaction Design Foundation

Tools

Sketch, InVision, Zeplin, Lucidchart, Figma, Hotjar, Google Analytics, Adobe Photoshop, Apple Keynote, Moqups, Asana, Confluence, Miro, InVision App, Zoom

Platforms

Web, iOS

Industry Expertise

Education, Health, Fitness

Other

User Flows, Data Visualization, Dashboard Design, Minimum Viable Product (MVP), Agile UX, B2B, UI Prototyping, User Behavior, Learning Management Systems (LMS), UX Flows, Wireframing, Prototyping, Responsive Web Apps, User Onboarding, SaaS Design, UX Design, UI Design, Mobile Design, UX Strategy, Product Design, Design Sprints, MVP Design, Web App UX, Competitor Analysis & Profiling, Responsive Web Design (RWD), Visual Design, UX Audits, Lean UX, Mockups, Startups, Web Design, Edtech Design, Market Research, Competitive Analysis, Landing Page Design, Web App UI, UX Wireframes, Low-fidelity Prototypes, High-fidelity Prototypes, User Interface (UI), User Experience (UX), SaaS, Mobile UI Design, Mobile UX Design, Dashboards, Journey Mapping, Consumer Health, Information Architecture (IA), Sitemaps, Lean Startups, Rapid Prototyping, Product Strategy, Discovery Workshops, Web UX, Product Roadmaps, Survey Design, Design Systems, UI Style Guides, Gamification, Style Guides, User Research, AI Design, Documentation, User Testing, Workshops, Research, Product Discovery, Analytics, Marketplace Design, Recruitment, User Stories, Requirements & Specifications, B2C, Home Management, Business Process Flow Diagrams, iOS UI Design, Android UI Design, Mobile App UI, Feature Planning, iOS App Design, Android App Design, Concept Sketching, Storyboarding, E-learning, Website Redesign, Conversion-centered Design, Wellness, K-12 Education, Educational Platform Design, Educational Portals, Tablet UX, Tablet UI, Learning Strategy, Personalization, eCommerce UX, eCommerce UI, Website Audits, Responsive UI, Responsive Design, Presentation Design, Android Design Guidelines, Onboarding, Training, UX Research, UX Frameworks, UX Prototyping, Fitness Trackers, Mobile UX, Mobile UI, Workout, Web UI, Interviews, Personas, Websites, Web App Design, Notion, Artificial Intelligence (AI)

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