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Andrea Zeman
Verified Expert in Design
Designer
Zagreb, Croatia
Toptal member since September 13, 2016
Bio
Andrea is a UX designer who loves to solve problems and create products. She has 13 years of professional experience in the digital product space, and within that period, she led in-house design teams, worked remotely with startups and big corporations, created mobile games played by millions, and mentored junior designers. Andrea is always on the lookout for interesting challenges and collaborations.
Experience
- User Interface (UI) - 13 years
- User Experience (UX) - 7 years
- Product Design - 7 years
- Mobile Design - 6 years
- iOS - 6 years
- Web App Design - 4 years
- Responsive - 4 years
- MVP Design - 3 years
Portfolio
Nanit | Smart Baby Monitor iOS App
User Experience (UX)iOSWireframingUser TestingRapid Interactive PrototypingInformation Architecture (IA)+ 32 more
EnvisionME iOS App
User Experience (UX)WireframingInteractive PrototypesiOSUsability TestingInformation Architecture (IA)+ 25 more
Redesign of an Enterprise White Label App for Banks
User Experience (UX)WireframingPrototypingInformation Architecture (IA)RedesignWebsite Redesign+ 9 more
Work Experience
Senior Product Designer
2020 - PRESENT
Freelance Clients
- Created wireframes for a responsive web app that's part of a complex legal tech ecosystem in a record time (one month). The startup got substantial seed funding at the beginning of 2024.
- Built high-fidelity wireframes, complete user flows, and prototypes for a platform that streamlines rent collection for do-it-yourself landlords without property managers, as well as mobile native apps (React) and responsive web applications.
- Contributed to several web and mobile applications for a European car dealership company. Handled both UX and UI aspects, from fleet accounts to personal accounts and B2B and B2C sides.
Technologies: Sketch, Mobile, B2C, UI Design, Responsive Web Apps, Task Management, Mobile App UI, Branding, Product Design, User Interface (UI), Web Design, Accessibility, Responsive Design, User-centered Design (UCD), UX Principles, Design Systems, Ideation, Visual Design, UX Strategy, Cross-platform Design, UX Sketching, Iterative Design, Miro, Product Ideation, Ideation Workshops, B2B, Web, Direct to Consumer (D2C), eCommerce
Product Designer
2020 - 2020
StressFreeAutoCare
- Worked with a small team on building a digital presence for a new franchise of automotive service shops.
- Designed and built a franchise website with Squarespace.
- Conducted usability tests to refine the car booking experience.
Technologies: B2C, Unmoderated Remote Usability Testing, Remote Usability Testing, Web Illustration, Illustration, Responsive Web Design (RWD), Marketing, Landing Page Optimization, Early-stage Startups, Booking Apps, Booking UX, UI Design, Creative Direction, Onboarding, User Research, Conversion, Optimization, Mobile Design, Consumer-facing Product Design, User Experience (UX), Landing Page Design, Conversion Rate Optimization (CRO), UX Design, Marketing Design, Mobile UI, Mobile App Design, Minimum Viable Product (MVP), MVP Design, Web App Design, User Flows, Digital Product Design, Interactive Prototypes, Web Design, Web App UX, Design Thinking, InVision, Apps, Mobile UX, Mobile, Website Redesign, Lean UX, UX Research, Rapid Interactive Prototyping, GUI Design, Web, Prototyping, Product Design, Usability Testing, Responsive, Usertesting.com, Sketch, Squarespace, Responsive Web Apps, Task Management, React Native, Mobile App UI, Branding, Figma, User Interface (UI), Accessibility, Responsive Design, User-centered Design (UCD), UX Principles, Design Systems, Ideation, Visual Design, UX Strategy, Cross-platform Design, UX Sketching, Iterative Design, Product Ideation, Ideation Workshops, Booking Systems, Direct to Consumer (D2C), eCommerce
Product Designer
2017 - 2020
CarDash
- Was the only designer in an early-stage Silicon Valley startup.
- Worked closely with CEO on product vision and rapid iterations, collaborated with developers on implementation, and with the marketing team on conversion optimization.
- Designed several native apps, responsive web apps for internal use, as well as consumer-facing websites and landing pages.
- Was responsible for sketching, wireframing, prototyping as well as delivering final UI with dev specifications. Went through several company pivots as well as changes in the business model.
- Conducted usability and product tests to help inform product direction. Conducted competition research and surveys.
- Created product illustrations, designed marketing materials, and deck pitches.
Technologies: Market Research, B2C, Digital Illustration, Unmoderated Remote Usability Testing, Remote Usability Testing, App Design, Data Visualization, Web Illustration, Illustration, Responsive Web Design (RWD), Marketing, Landing Page Optimization, Early-stage Startups, Booking Apps, Booking UX, Native Mobile Apps, UI Design, Creative Direction, Onboarding, User Research, Conversion, Optimization, Mobile Design, Consumer-facing Product Design, User Experience (UX), Landing Page Design, Conversion Rate Optimization (CRO), UX Design, Marketing Design, Mobile UI, Mobile App Design, Minimum Viable Product (MVP), MVP Design, Web App Design, User Flows, Interactive Prototypes, Product Design, Web Design, Web App UX, User Onboarding, Iterative Design, Design Thinking, Apps, Mobile UX, Mobile, Lean UX, UX Research, Rapid Interactive Prototyping, iPhone, GUI Design, Web, Prototyping, Dashboard Design, Digital Product Design, Usability Testing, iOS, Responsive, Amplitude, Hotjar, Usertesting.com, Balsamiq, Microsoft Office, Instapage, Adobe Photoshop, Zeplin, InVision, Sketch, Responsive Web Apps, Task Management, React Native, Mobile App UI, Branding, User Interface (UI), Accessibility, Responsive Design, User-centered Design (UCD), UX Principles, Design Systems, Ideation, Visual Design, UX Strategy, Cross-platform Design, UX Sketching, Product Ideation, Ideation Workshops, B2B, Booking Systems, Direct to Consumer (D2C), eCommerce
UX Designer
2015 - 2017
Five
- Designed mobile and web apps for mostly USA clients, ranging from lean startups to large corporations.
- Worked on a wide range of products: from an app for an IoT device to a hotel-booking app, social platform, enterprise financial solutions, and eCommerce flows.
- Functioned as a part of a small cross-functional team, working in lean and agile environments, delivering efficiently and on-time.
- Responsible for every aspect of the UX phase: user and competition research, sketching, wireframing, prototyping, user testing, iterating, and analytics.
- Has hands-on-experience with onsite client workshops and design sprints.
Technologies: Market Research, B2C, Remote Usability Testing, App Design, Data Visualization, Responsive Web Design (RWD), Early-stage Startups, Healthcare, Native Mobile Apps, Onboarding, User Research, Mobile Design, Consumer-facing Product Design, User Experience (UX), UX Design, Mobile App Design, Minimum Viable Product (MVP), MVP Design, Web App Design, User Flows, Interactive Prototypes, Web Design, Web App UX, User Onboarding, Iterative Design, Design Thinking, Apps, Mobile Game UX, Mobile UX, Mobile, Website Redesign, Lean UX, UX Research, Rapid Interactive Prototyping, iPhone, GUI Design, Web, Prototyping, Dashboard Design, Usability Testing, iOS, Responsive, Adobe Suite, Principle, InVision, Sketch, Responsive Web Apps, Task Management, Mobile App UI, User Interface (UI), Accessibility, Responsive Design, User-centered Design (UCD), UX Principles, Ideation, UX Sketching, B2B, Direct to Consumer (D2C), eCommerce
Head of the Art Department
2012 - 2015
Nanobit
- Established the entire look, feel, and usability aspect of games played by millions of gamers and featured on the App Store (US).
- Led and managed 17 artists and designers on a day-to-day basis.
- Directed every aspect of the game development cycles, from initial sketches as the art director to later phases as the design teams' team leader, project manager, and mentor.
- Involved in day-to-day coordination between production, design, and development teams.
- Screened, conducted interviews, and mentored new hires.
Technologies: Digital Illustration, Vectorization, Adobe, App Design, Web Illustration, Illustration, Gaming, Marketing, Native Mobile Apps, UI Design, Creative Direction, Onboarding, Mobile Design, Consumer-facing Product Design, User Experience (UX), UX Design, Mobile UI, Mobile App Design, Social Games, User Onboarding, Apps, Mobile Game UX, Mobile UX, Mobile, Adobe Creative Suite, UX Research, iPhone, GUI Design, Usability Testing, iOS, Adobe After Effects, Adobe Illustrator, Adobe Photoshop, B2C, Mobile App UI, User Interface (UI), Responsive Design, User-centered Design (UCD), Visual Design, Direct to Consumer (D2C)
UX/UI Designer
2011 - 2015
Nanobit
- Handled the entire interface (UI/UX) for several mobile apps and a dozen games. I was the only designer working on Nanobit's first game, which we released in record time.
- Became the head of the art department; led and managed 17 artists and designers on a daily basis. Directed every art aspect of the game development cycle—from initial sketches as the art director to later phases as team leader and project manager.
- Screened, conducted interviews, and mentored new hires.
Technologies: Digital Illustration, Vectorization, Adobe, Web Illustration, Illustration, Creative Direction, Adobe Creative Suite, Mobile, B2C, UI Design, Mobile App UI, User Interface (UI), Responsive Design, User-centered Design (UCD), Visual Design, Direct to Consumer (D2C)
UI/UX Designer | Illustrator | Animator
2011 - 2012
Nanobit
- Created an entire interface for several mobile apps and a dozen of games.
- Managed the entire UI/UX phase on different apps like a to-do shopping list, a dieting app, and an app for tracking a woman's cycle.
- Experienced with independent work as a single designer on a project or working in teams with several designers.
- Delivered creative concepts and final deliveries for mobile games, including marketing materials and company branding.
- Created character designs, animations, landscape designs, and icon designs.
Technologies: Digital Illustration, Vectorization, Adobe, App Design, Web Illustration, Illustration, Gaming, Native Mobile Apps, UI Design, Creative Direction, Onboarding, Mobile Design, Consumer-facing Product Design, User Experience (UX), UX Design, Mobile UI, Mobile App Design, Social Games, User Onboarding, Apps, Mobile Game UX, Mobile UX, Mobile, Adobe Creative Suite, iPhone, GUI Design, iOS, Adobe After Effects, Adobe Illustrator, Adobe Photoshop, B2C, Mobile App UI, User Interface (UI), Visual Design
Graphic Designer
2010 - 2010
Mas Dizajn
- Worked on promotional materials for small-to-medium companies.
- Designed logo types and branding materials.
- Prepared materials for the print process.
Technologies: Vectorization, Adobe, Adobe Creative Suite, Visual Design
Education
2004 - 2010
Master of Arts in Industrial Design
Faculty of Architecture, University of Zagreb - Zagreb, Croatia
Certifications
APRIL 2024 - PRESENT
Strategizing Products and Customer Experiences (SPACE)
Delta CX
Skills
Tools
Adobe Illustrator, Sketch 3, InVision, Adobe Photoshop, Sketch, Adobe, Adobe Creative Suite, Zeplin, Microsoft Office, Balsamiq, Usertesting.com, Hotjar, Principle, Adobe After Effects, Miro
Platforms
Mobile, Figma, Web, iOS, Adobe Suite, Instapage, Android
Industry Expertise
Product Ideation, Healthcare, Marketing
Other
UX Research, Iterative Design, Prototyping, Product Design, Lean UX, Visual Design, Web Design, UI Design, UX Prototyping, MVP Design, Minimum Viable Product (MVP), Mobile App Design, UX Design, Onboarding, Mobile Design, Native Mobile Apps, Usability, App Design, Dashboard Design, B2C, Usability Testing, User Flows, Mobile UX, Apps, Mobile Game UX, Information Architecture (IA), Interaction Design (IxD), User Interface (UI), User Experience (UX), Wireframing, GUI Design, Freelancing, iPhone, Graphic Design, Consulting, UX Strategy, Mobile App UI, Responsive Design, User-centered Design (UCD), UX Principles, Ideation, UX Sketching, Direct to Consumer (D2C), Interactive Prototypes, Redesign, Website Redesign, Web App Design, User Onboarding, Web App UI, Web App UX, Mobile UI Design, Mobile UI, User Research, Conversion, Optimization, Consumer-facing Product Design, Landing Page Design, Booking UX, Booking Apps, Early-stage Startups, Landing Page Optimization, Gaming, Responsive Web Design (RWD), Illustration, Web Illustration, Data Visualization, Remote Usability Testing, Unmoderated Remote Usability Testing, Social Games, eCommerce, Game Design, User Testing, Responsive, Vectorization, Digital Illustration, Digital Product Design, Design Thinking, Responsive Web Apps, React Native, Accessibility, Design Systems, Cross-platform Design, B2B, Booking Systems, Rapid Interactive Prototyping, Market Research, eCommerce UX, SaaS, Rapid Prototyping, Art Direction, Marketing Design, Amplitude, Squarespace, Conversion Rate Optimization (CRO), Creative Direction, Vector Tracing, Business Transformation, Customer Experience, Task Management, Branding, Ideation Workshops
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