- Was the only designer in an early-stage Silicon Valley startup.
- Worked closely with CEO on product vision and rapid iterations, collaborated with developers on implementation, and with the marketing team on conversion optimization.
- Designed several native apps, responsive web apps for internal use, as well as consumer-facing websites and landing pages.
- Was responsible for sketching, wireframing, prototyping as well as delivering final UI with dev specifications. Went through several company pivots as well as changes in the business model.
- Conducted usability and product tests to help inform product direction. Conducted competition research and surveys.
- Created product illustrations, designed marketing materials, and deck pitches.
Technologies: Market Research, B2C, Digital Illustration, Unmoderated Remote Usability Testing, Remote Usability Testing, App Design, Data Visualization, Web Illustration, Illustration, Responsive Web Design (RWD), Marketing, Landing Page Optimization, Early-stage Startups, Booking Apps, Booking UX, Native Apps, UI Design, Creative Direction, Onboarding, User Research, Product Designer, Conversion, Optimization, Mobile Design, Consumer-facing Product Design, UX, Landing Page Design, Conversion Optimization, Conversion Rate Optimization (CRO), UX Design, Marketing Design, Mobile UI, Mobile App Design, Minimum Viable Products (MVPs), MVP Design, Web App Design, User Flows, Interactive Prototypes, Product Design, Web Design, Web App UX, User Onboarding, Iterative Design, Design Thinking, Apps, Mobile UX, Mobile, Lean UX, UX Research, Rapid Interactive Prototyping, Data Visualization Designer, iPhone, GUI Design, Web, Prototyping, Dashboard Design, Digital Product Design, Usability Testing, iOS, Responsive, Amplitude, Hotjar, Usertesting.com, Balsamiq, Microsoft Office, Instapage, Adobe Photoshop, Zeplin, InVision, Sketch