Andy Scott
Verified Expert in Design
Designer
Andy has over a decade of experience in and around user research, customer and user experience, and managing teams of designers—working with clients such as BUPA, Audi, Barclays Bank, CO-OP Bank, amongst others. A genuine interest in how users interact with everyday digital products, fuels his desire to make the complex, intuitive. Andy does this by fusing the latest technologies with the latest in UX learnings and industry standards.
Portfolio
Work Experience
Head of Design
Andyscott UX
- Worked for over 120 small, medium and large businesses across UR, UX, UI, and CRO.
- Ran successful white-label projects, allowing agencies to hit their deadlines.
- Worked across over 40 industries, combining knowledge and using it to help businesses succeed.
- Consistently hit targets, met deadlines, and increased ROI for clients.
- Retained existing clients and acquired new clients through word of mouth.
Consultant User Experience Lead
Situ Live
- Designed and implemented a back-end product catalog that was to be used by admin staff.
- Designed and launched the marketing website to drive in new customers (brands).
- Implemented asset delivery management using Zeplin to ease the handover between design and development.
- Created wireframes for a new eCommerce offering with the first stages of UI being applied as per the brand guidelines.
Lead UX (Management)
ING Bank Phillipines
- Tripled the team in six months through an aggressive hiring process, ensuring that new team members contributed to the team dynamic and not just based on academic achievements.
- Ran weekly knowledge sharing session across the team, enabling learning and creating a stronger team bond.
- Facilitated learning through one-on-ones and group sessions, including user research and experience techniques.
- Worked with senior management to define and implement a double diamond way of working across the company.
- Reduced design debt across both the Philippines and the Chinese market, removing design as the blocker.
- Built the foundations of cross-departmental relationships by teaching empathy of each others roles, reducing frictions between delivery and design.
Experience Director
LDA
- Was intrinsic in a tender response, handling all things experience and selling research, experience, and optimization as a service for LDA.
- Oversaw all wireframing, prototyping, and optimizations projects, including digital strategies for existing and new brands.
- Responsible for assuring all content was correct and politically correct for Manchester's flagship health product, MyCity Health.
- Increased conversion rates for leading educational establishments such as Hugh Baird, Total People, and The Manchester College, to name a few.
Consultant User Experience Lead
Experian
- Increased conversion through the Gov.uk verify funnel.
- Achieved a lower bounce rate on the landing page through a/b testing, resulting in an increased acquisition rate.
- Passed accessibility regulations as set out by the government design service, resulting in no loss of service.
- Designed a platform that was not only easily expanded but could be packaged and used for another brand.
- Passed all UX gates, without issue, enabling a constant 'live' status for Experian.
- Planned and ran multiple user testing sessions, for both able and non-able bodied persons.
- Built a system that was bilingual, taking into account the government's requirement to have a Welsh version of the product.
- Increased the consumer (1 million customers) sign-up process where conversion rates increased 168% as a result of his efforts.
Senior User Researcher
Vodafone UK
- Planned and implemented a 6-month testing strategy across two countries (Spain and the United Kingdom).
- Conducted and analyzed user testing dates from both countries, and fed this information back to stakeholders allowing for product improvement to be made.
- Defined a plan to install an in-house lab, complete with eye-tracking and the ability to stream anywhere in the world.
- Conducted a heuristic evaluation of the existing systems, and feeding back the findings to increase overall useability of the UI.
Consultant User Experience Lead
CO-OP Banking
- Served as one of two leads, who orchestrated and implemented the digital strategy and launch of a brand new banking platform.
- Ensured that the new platform adhered to current WCAG AA compliance and bet the needs of the demographic of users.
- Produced a fully functioning prototype built in Axure RP, allowing for refined user testing.
- Planned, defined and implemented a new loan application system, increasing completion rates.
Consultant User Experience Lead
Barclays Bank PLC
- Oversaw the transfer of knowledge from the incumbent agency to a new in-house team.
- Planned and executed new ways of working within Barclays, working closely with the current development heads to align ideas and ensure a smooth transition.
- Reduced the onboarding process by over 70% resulting in a considerable spike in new customers and increasing the companies ROI.
- Planned and implemented a new feature for buying lottery tickets from The National Lottery, working closely with business analysts and product owners.
- Conducted and analyzed multiple user testing sessions to validate the hypothesis and flag any pain points within the design.
Consultant User Experience Lead
Bupa Healthcare
- Worked solely on the b2b arm of Bupa, ensuring the new design followed and matched the latest design standards as set out by the team in London.
- Worked with product owners to ensure product information was up to date and removing products that no longer existed.
- Revamped the information architecture and menu system across the website, ensuring information was easy to find.
- Ensured the site worked well across multiple devices, Desktop, Tablet and Mobile.
Consultant User Experience Lead
Audi UK
- Served and was instrumental in the Audi 10-year vision, including working heavily on MyAudi.
- Reduced the bounce rate and increased engagement across all product pages, through a complete overhaul of the current information architecture, using data and research to define content.
- Increased aftermarket purchases through a redesign of Audi's Owner Area section by making information easier to find and consume.
- Planned and conducted in-house usability sessions, and reported those findings back to key stakeholders and other departments with the project, creating transparency and allowing other teams to improve their offerings.
User Experience Designer
Tecmark
- Completed all user experience and user experience work across the agency.
- Project-managed of the team, which included development, graphics, and content.
- Implemented and trained a quality assurer to reduce bug debt before being delivered to the client.
- Worked and was instrumental in the sales process, aiding in quotes and working with the sales team at client meetings to bring in new business.
Demonstrator | Part-time Lecturer
Salford University
- Ran personal one-on-one sessions with students, giving them a further touchpoint to progress further with their projects.
- Held tutorials with students, helping to facilitate their learning and teach them about user-centered design and designing thinking methodologies.
- Ensured that the design studio was ready for students.
- Helped with the end of year project, where design students have to plan, fund, and implement by themselves.
Digital Creative
Tangerine Holdings
- Responsible for all website work across multiple equestrian brands.
- Project-managed a third-party development agency that produced the Carr, Day, & Martin website.
- Assisted with graphic design tasks for packaging and promotional materials.
- Designed and built a promotional video for the largest equestrian horse show, shown across large screens within the venue.
Education
Bachelor of Arts Degree (1st Class) in Design Studies (Design Futures)
Salford University - Salford, United Kingdom
Merit Pass in General National Vocational Qualification (GNVQ) Information Technology (IT)
Wigan and Leigh College - Wigan, United Kingdom
Multiple Certifications in General Certificate of Secondary Education (GCSE)
Prince Rupert School - Rinteln, Germany
Skills
Tools
Affinity Diagrams, OmniGraffle, Sketch, Figma, Google Analytics, Mailchimp, Framer Prototyping, Adobe Photoshop, Axure RP Pro, Adobe Illustrator, InVision, Adobe, Hotjar, Zeplin, ProtoPie, Proto.io, UXPin, Xcode, Balsamiq
Platforms
iOS, Android, Web, Mixpanel, Axure, PlayStation, WordPress
Industry Expertise
Marketing, Automotive, Banking & Finance, Telecommunications
Languages
HTML, CSS
Other
Usability Testing, Hierarchical Task Analysis (HTA), Ethnographic Studies, Primary Research, Quantitative Analysis, Qualitative Analysis, User Personas, Online Surveys, Experience Maps, Use Cases, Story Mapping, Storyboarding, Ideation Workshops, Business Cases, Product Roadmaps, Remote Usability Testing, Web Usability, Web Accessibility, Funnel Analysis, Analysis, Heuristic Analysis, Minimum Viable Product (MVP), Waterfall UX, UX Audits, UI Audits, UX Design, UI Design, User Flows, Mobile Design, Mobile UI, Mobile UX, Product Design, Quantitative User Research, Journey Mapping, Web Design, Dashboard Design, User Interface (UI), eCommerce, Personas, UI Style Guides, Interviews, Stakeholder Interviews, UX Prototyping, UX Research, Validated User Research, Web App UI, Web App UX, Competitor Analysis & Profiling, User Experience (UX), Wireframing, Human-computer Interaction (HCI), Contextual Inquiry, Mobile Web, Desktop Web Design, Quantitative Research, Qualitative Research, Waterfall Development, Card Sorting, Design Research, Diary Studies, Iterative Design, Interaction Design (IxD), High-fidelity Mockups, Responsive UX Design, Heuristic Evaluation, Task Analysis, Sitemaps, Adaptive Design, Flat Design, Mood Boards, Red Route Analysis, Gamification, User Testing, Remote User Testing, Eye-tracking Analysis, Analytics, Conversion Rate Optimization (CRO), Information Architecture (IA), User Research, UX Strategy, Prototyping, Accessibility, Software Technical SWOT Analysis, Project Management, User Stories, User Journeys, Usability, Digital Strategy, Mental Model, Workflow Diagrams, User Interviews, Low-fidelity Mockups, Culture, Eye Tracking, Design Leadership, Design Thinking, Agile UX, Value Proposition Design, Critical Thinking, Facilitation, Technical Diagrams, Heatmaps, Agile, Lean UX, Ethnography, Gestalt Laws, Typeform.io, Crazy Egg, SurveyMonkey, Atomic Design, Strategy, Buyer Personas, Focus Groups, User Onboarding, Fintech, High-fidelity Prototypes, A/B Testing, Crypto, Cross-platform UX, Service Design, System Usability, Screen Recording, Companion Software, Gaming, Cross-platform, Tablets & Smartphones, Design Sprints, Annotated Wireframes
Experience
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