Angela Salud Chua, Designer in Manila, NCR, Philippines
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Angela Salud Chua

Verified Expert  in Design


Manila, NCR, Philippines
Toptal Member Since
October 8, 2020

Angela has been solving design problems for 13+ years, building award-winning, customer-centered, products and experiences that go far beyond the screen. She has freelanced throughout most of her career, building a small boutique studio along the way. Angela is currently leading user experience design for a B2B hospitality startup and a premier digital note-taking app. She has also worked extensively in the entertainment, eCommerce, health, and education industries.


Work Experience

Webflow Designer and Developer

2019 - PRESENT
Toffeenut Design Webflow Studio
  • Designed and developed, a trusted experience partner of the world's leading hotels and properties.
  • Developed and designed, a leading digital eCommerce platform for businesses.
  • Designed and developed, where independent artists can showcase their phygital creations in the NFT space.
  • Made design and developed, a leading note-taking app for iOS, Android, and Windows.
  • Designed and developed, a modern and simple journalling app to build a daily journalling habit.
  • Developed and designed, a development agency website to showcase their clients like Discovery and iHeartMedia.
Technologies: Webflow, Webflow CMS, Figma, Websites

Product Design Studio Lead and Founder

2009 - PRESENT
Toffeenut Design (Self-employed)
  • Collaborated on brand and product designs with clients from various industries, ranging from productivity, travel, hospitality, eCommerce food and beverage, health, and fitness.
  • Played a key role in launching brands and startups from concept to MVP to funding to sustainable and growing businesses.
  • Led product teams and executed designs within project deadlines and with the utmost quality.
Technologies: Marvel, Principle, Adobe Illustrator, Sketch, Figma

Product Designer and Maker

2008 - PRESENT
Fluid Touch
  • Conceptualized and maintained the app design of the top productivity app, Noteshelf, a feature-rich app for taking handwritten notes digitally.
  • Created and designed Whink, which was awarded as one of Apple's best of the year.
  • Designed a complex port of the iOS app into Android natively, achieving top-five overall in Google Play.
Technologies: Principle, Sketch, Figma

Product Design Studio Partner

2008 - PRESENT
DigiValet Inc.
  • Designed DigiValet, the world's leading iPad-based smart hotel automation, providing in-room solutions for the guests.
  • Created and managed web-based back-end tools for the hotel staff, ensuring timely fulfillment of requests for guest services, food, transportation, and more.
  • Conceptualized and designed senior living solutions for elder communities.
  • Designed CasaDigi, the complete smart home solution that manages not only lighting and air conditioning but the complete media system of the household.
Technologies: Principle, Slack, Sketch, Figma

Certified Usability Analyst

Human Factors International


Figma, Sketch, Slack, Marvel, Principle, Adobe Illustrator, Photoshop CC, Pencil & Paper

Industry Expertise

Hospitality, Hotels & Lodging, Entertainment & Leisure, Media, Health, Real Estate, Fitness, Food & Beverage, Restaurants & Dining, Education


Webflow, Webflow CMS


User Experience (UX), User Interface (UI), App Design, Icon Design, Web Dashboards, Product Design, Travel, Sass, TV UI, Websites, Notion, eCommerce, Personas, Task Flows, User Journeys, User Testing, Interviews, User Stories, Booking, Shopping, Pool & Spa, iPad, Tablet UI, Smart TV, Data Visualization, Charts, Wellness, User Flows, Visual Design, Dashboards, Web UI, Internet of Things (IoT), Proptech, Landing Pages, Motion Design, Animation, Prototyping, Meetings, UX Design, Smart Buildings, Automation, Smart Homes, Notes, iOS UI Design, Android UI Design, Apps, Productivity, Tablet UX, Calendars, Apple Pencil, iCloud Sync, Writing & Editing, Business, UI Design, Android Design Guidelines

Collaboration That Works

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