Ankita is available for hire
Hire AnkitaAnkita Pandey
Verified Expert in Design
Designer
Location
Berlin, Germany
Toptal Member Since
December 3, 2021
Ankita is a product designer with seven years of experience specializing in visual design, user experience design, and brand strategy. She has deep expertise in the end-to-end product design process, and she has worked extensively in marketing, fashion, and graphic design for retail and as a brand designer. Ankita advocates for users, has superpowers in creative problem solving and storytelling, and has a master's degree in product design.
Portfolio
Work Experience
UX/UI Designer
2021 - PRESENT
The Adecco Group
- Worked on designing the website of The Adecco Group brands.
- Defined the design systems to unite all products offered into one brand umbrella.
- Conducted user research, developed the prototype, and conducted user testing for the client-based B2B product.
- Designed a B2B application to help the company's clients worldwide with the entire staffing process.
Technologies: Figma, Adobe CC, Confluence, Azure, Mobile App Design, Web App Design, User Experience (UX), Design Systems, Web UI Design, Design, Web Design, Webflow, Web UX Design
Product Designer
2020 - 2021
Familynet
- Built the next-generation edtech mobile app and website from scratch for Learniverse and did UX and marketing design for the Go-Looping productivity app.
- Designed the brand identity of Learniverse; worked on the mobile app (Android and iOS) and web app development; conducted extensive user research; and created user journeys, iconography, illustrations, design system, and UI for the apps.
- Managed the entire workflow, from conceptualization to production, for the digital marketing deliverable for the Go-Looping app, leading to a 49% increase in subscription revenue in Android and 47% in iOS.
- Produced targeted customer-centric visual designs by ideating marketing campaigns, creating compelling stories with Google Ads, designing in-app communications, and creating illustrations for the website, app, and social media.
Technologies: Sketch, Figma, InVision, Confluence, Product Design, Edtech Design, Mobile App Design, Websites, UX Design, Marketing Design, Brand Identity, Android, iOS, Web App Development, User Research, User Journeys, Iconography, Design Systems, Mobile App UI, Digital Marketing, Subscriptions, Visual Design, Marketing Campaign Design, Google Ads, Illustration, Conceptual Design, Branding, Brand Design, Web App Design, User Experience (UX), Web UI Design, Design, Web Design, Webflow, Web UX Design, Presentation Design, Social Media Design
Product Designer
2019 - 2020
Deutsche Post
- Worked on UX design and innovation in a collaborative project with Deutsche Post during my master's degree program. The project aimed to design the future of the postal experience.
- Conducted user interviews in rural and urban areas in Germany, mapped user journeys, developed product strategies, and designed prototypes for multiple digital touchpoints to enhance the overall user experience.
- Conducted a design workshop to further develop prototypes for enhanced physical touchpoints and incorporated new features in the mobile app.
Technologies: Figma, Sketch, Photoshop CC, Illustrator CC, Apple Keynote, Design Workshops, UX Design, User Interviews, User Journeys, User Journey Maps, Product Strategy, Prototyping, User Experience (UX), Mobile App UI, Mobile App Design, Web UI Design, Design
Visual Design
2015 - 2019
Arvind Lifestyle Brands Limited
- Served as a creative designer for the biggest retail clothing brands in India—U.S. Polo Assn. (USPA) and F2000 by Flying Machine—handling fashion design, visual design, and brand marketing for around four years.
- Implemented the end-to-end design process for 2,000+ retail products each year, leading to annual revenue growth of 200% and an 80% increase in the number of exclusive stores across India.
- Conducted customer and market research; conceptualized the theme, mood, and color stories; and developed innovative product designs, prints, graphics, and videos.
- Managed multiple brand advertising campaigns, photoshoots, and sales previews and hosted trade shows for prospective buyers.
Technologies: Illustrator CC, Photoshop CC, Videos, Web Presentation, Campaign Design, Fashion Design, Visual Design, Creative Design, Brand Marketing, Customer Research, Market Research, Product Design, Graphics, Advertising Campaigns, Photoshoot Production, Trade Shows, Conceptual Design, Design, Presentation Design, Social Media Design
Education
2019 - 2020
Master's Degree in Product Design | Innovation Design Management
University of Europe for Applied Sciences - Berlin, Germany
2011 - 2015
Bachelor of Arts Degree in Fashion Design
National Institute of Fashion Technology - Bengaluru, Karnataka, India
Experience
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