Ankita Pandey
Verified Expert in Design
Designer
Berlin, Germany
Toptal member since December 3, 2021
Ankita is a product designer with seven years of experience specializing in visual design, user experience design, and brand strategy. She has deep expertise in the end-to-end product design process, and she has worked extensively in marketing, fashion, and graphic design for retail and as a brand designer. Ankita advocates for users, has superpowers in creative problem solving and storytelling, and has a master's degree in product design.
Portfolio
Work Experience
UX/UI Designer
The Adecco Group
- Worked on designing the website of The Adecco Group brands.
- Defined the design systems to unite all products offered into one brand umbrella.
- Conducted user research, developed the prototype, and conducted user testing for the client-based B2B product.
- Designed a B2B application to help the company's clients worldwide with the entire staffing process.
Product Designer
Familynet
- Built the next-generation edtech mobile app and website from scratch for Learniverse and did UX and marketing design for the Go-Looping productivity app.
- Designed the brand identity of Learniverse; worked on the mobile app (Android and iOS) and web app development; conducted extensive user research; and created user journeys, iconography, illustrations, design system, and UI for the apps.
- Managed the entire workflow, from conceptualization to production, for the digital marketing deliverable for the Go-Looping app, leading to a 49% increase in subscription revenue in Android and 47% in iOS.
- Produced targeted customer-centric visual designs by ideating marketing campaigns, creating compelling stories with Google Ads, designing in-app communications, and creating illustrations for the website, app, and social media.
Product Designer
Deutsche Post
- Worked on UX design and innovation in a collaborative project with Deutsche Post during my master's degree program. The project aimed to design the future of the postal experience.
- Conducted user interviews in rural and urban areas in Germany, mapped user journeys, developed product strategies, and designed prototypes for multiple digital touchpoints to enhance the overall user experience.
- Conducted a design workshop to further develop prototypes for enhanced physical touchpoints and incorporated new features in the mobile app.
Visual Design
Arvind Lifestyle Brands Limited
- Served as a creative designer for the biggest retail clothing brands in India—U.S. Polo Assn. (USPA) and F2000 by Flying Machine—handling fashion design, visual design, and brand marketing for around four years.
- Implemented the end-to-end design process for 2,000+ retail products each year, leading to annual revenue growth of 200% and an 80% increase in the number of exclusive stores across India.
- Conducted customer and market research; conceptualized the theme, mood, and color stories; and developed innovative product designs, prints, graphics, and videos.
- Managed multiple brand advertising campaigns, photoshoots, and sales previews and hosted trade shows for prospective buyers.
Education
Master's Degree in Product Design | Innovation Design Management
University of Europe for Applied Sciences - Berlin, Germany
Bachelor of Arts Degree in Fashion Design
National Institute of Fashion Technology - Bengaluru, Karnataka, India
Skills
Tools
Sketch, InVision, Procreate, Illustrator CC, Photoshop CC, Adobe CC, InDesign CC, Apple Keynote, iMovie, Confluence
Platforms
Figma, Webflow, Azure, Android, iOS, MacOS, Mobile, Web, Google Ads
Other
Illustration, Color Theory, Brand Design, UX Design, Product Strategy, Digital Design, Visual Design, Web Design, Mobile UX, Product Design, Mobile App Design, User Experience (UX), Creative Design, Graphics, Mobile Apps, Web App Design, Responsive Web Design (RWD), Web UI Design, Design, Web UX Design, Conceptual Design, Branding, Fashion Design, Web Presentation, Campaign Design, User Interface (UI), Graphic Design, E-learning, Personas, User Flows, Wireframing, Dashboard Design, B2B, Presentation Design, Social Media Design, Business Design, Videos, Design Workshops, Web UI, Web App UX, Design Systems, UX Strategy, App UX, Mobile UI, Digital Innovation, Web UX, iPad, Flutter, Search, Recommendation Systems, Connectivity, Logo Design, Iconography, App Design, Typography, UI Design, Web Marketing, Marketing Design, Calendar Design, Productivity, Edtech Design, Mobile App Development, Websites, Brand Identity, Web App Development, User Research, User Journeys, Mobile App UI, Digital Marketing, Subscriptions, Marketing Campaign Design, User Interviews, User Journey Maps, Prototyping, Brand Marketing, Customer Research, Market Research, Advertising Campaigns, Photoshoot Production, Trade Shows, Mobile UX Design, WebApp, Web Dashboards, Staffing, HR Tools, Applicant Tracking Software (ATS), CRM APIs
Experience
- Responsive Web Design (RWD) - 8 years
- UX Design - 8 years
- User Experience (UX) - 7 years
- Visual Design - 7 years
- Mobile App Design - 6 years
- Product Design - 6 years
- Figma - 4 years
- B2B - 3 years
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