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Anna Krych

Anna Krych

Designer
New York, NY, United States
Member since March 13, 2018
Anna is a creative professional with extensive hands-on experience in a broad range of industries and media. She has worked with brands like The New York Times, Harland Clarke, Shape, Victoria’s Secret, A&E, and many others. She helps organizations of all sizes realize their business goals with thoughtfully crafted design solutions.
Anna is now available for hire
Portfolio
  • InPrint Newsstand App
  • Order My Checks Quick Reorder
  • Sonima Digital
  • Ouchie Pain Management App
  • RedPlum Connect
  • Natural Health Magazine Website
Employment
  • Owner, Designer
    2002 - PRESENT
    234 Design (self-employed)
    • Provided design support for the Wyndham Hotels & Resorts corporate website redesign (via Concentric Studio).
    • Led the UI design for Harland Clarke’s new universal eCommerce platform.
    • Designed branding for artist Laura Nova’s Lower East Side projects: Moving Stories and LES Citizen’s Parade (via Concentric Studio).
    • Reenvisioned Valassis’ decades-old print marketing formats for future advertisers and consumers.
    • Produced website enhancements, social media graphics, content marketing materials, and email template designs for sonima.com.
    • Completed UI and UX design work, iconography, illustration, website design, and marketing materials for Ouchie, a pain management & patient support app.
    • Provided website and app enhancements, email template design, iconography and landing pages for vroom.com.
    • Designed website redesigns, ratings, and reviews integration, one-page checkout design, promotional event minisites, point of sale tablet app, loyalty rewards app and more for Victoria’s Secret (via Concentric Studio).
    • Completed branding, website redesign, editorial features, landing pages, digital marketing materials for Culturemap Houston.
    • Delivered landing pages, banners, and website artwork for Neostrata Skincare.
    • Contributed to The Knot Wedding Shop eCommerce business including website and email artwork, textile patterns, and illustrations for wedding shop products, and product photography production.
    • Developed branding, album art, video animation, websites, posters and other promotional materials for veteran electronic music artists Covenant and I, Synthesist.
    • Created minisite designs and digital marketing materials for history.com and biography.com.
    Technologies: Sketch, Adobe Photoshop, Adobe Illustrator, Adobe XD, Adobe InDesign, Adobe After Effects, InVision, JIRA, Basecamp, Squarespace, WordPress
  • Design Director, Digital (Shape, Fit Pregnancy, Natural Health)
    2013 - 2014
    American Media Inc.
    • Oversaw all of the digital design needs for several rapidly growing active lifestyle brands including Shape, Fit Pregnancy, and Natural Health.
    • Redesigned Natural Health magazine website.
    • Updated and redesigned Fit Pregnancy email templates.
    • Designed Shape Video UI and UX.
    • Integrated social CRM visual design for Fit Pregnancy.
    • Completed design for the InPrint newsstand app in addition to supporting materials for marketing.
    • Designed custom artwork for editorial and sponsored features for all titles.
    • Produced concepts for Shape video graphics (storyboards and assets for openers, lower thirds, etc.).
    Technologies: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, JIRA
Education
  • Bachelor of Fine Arts degree in Communications Design
    1996 - 2000
    Pratt Institute - Brooklyn, NY
Experience
  • Graphic Design20 years
  • Web Design20 years
  • Creative Direction20 years
  • Digital Product Design19 years
  • UI Design19 years
  • Mobile Design9 years
  • Design Systems5 years
  • Responsive Web Design (RWD)4 years
New York, NY, United States
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