Anna Krych, Designer in New York, NY, United States
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Anna Krych

Verified Expert  in Design

Designer

Location
New York, NY, United States
Toptal Member Since
March 15, 2018

Anna is a creative professional with extensive hands-on experience in a broad range of industries and media. She has worked with brands like The New York Times, Harland Clarke, Shape, Victoria’s Secret, A&E, and many others. She helps organizations of all sizes realize their business goals with thoughtfully crafted design solutions.

Portfolio

Work Experience

Owner, Designer

2002 - PRESENT
234 Design (Self-employed)
  • Served as the NEOU fitness platform designer since its beta release, creating the consumer experience for mobile apps, web, and TV (http://www.neoufitness.com/).
  • Supported Oshi Health with a redesigned logo, landing page, and presentation materials (http://www.oshihealth.com/).
  • Completed UI and UX design work, iconography, illustration, website design, and marketing materials for Ouchie, a pain management and patient support app.
  • Led the UI design for Harland Clarke's universal eCommerce platform.
  • Provided design support for Russell Tobin's custom-built applicant tracking system (via Concentric Studio).
  • Produced website enhancements, social media graphics, content marketing materials, and email template designs for sonima.com.
  • Provided website and app enhancements, email template design, iconography, and landing pages for Vroom.com.
  • Provided design support for the Wyndham Hotels and Resorts corporate website redesign (via Concentric Studio).
  • Redesigned websites, event mini-sites, a point-of-sale tablet, a loyalty rewards app, and more for Victoria's Secret (via Concentric Studio).
  • Contributed to The Knot Wedding Shop eCommerce business, including website and email artwork, textile patterns and illustrations for wedding shop products, and product photography production.
Technologies: Web Design, UI Design, Art Direction, Responsive Web Design (RWD), Digital Product Design, Branding, Creative Direction, Logo Design, Trello, Asana, Figma, WordPress, Squarespace, Basecamp, Jira, InVision, Adobe After Effects, Adobe InDesign, Adobe Experience Design (XD), Adobe Illustrator, Adobe Photoshop, Sketch

Design Director, Digital (Shape, Fit Pregnancy, Natural Health)

2013 - 2014
American Media Inc.
  • Oversaw all of the digital design needs for several rapidly growing active lifestyle brands including Shape, Fit Pregnancy, and Natural Health.
  • Redesigned Natural Health magazine website.
  • Updated and redesigned Fit Pregnancy email templates.
  • Designed Shape Video UI and UX.
  • Integrated social CRM visual design for Fit Pregnancy.
  • Completed design for the InPrint newsstand app in addition to supporting materials for marketing.
  • Designed custom artwork for editorial and sponsored features for all titles.
  • Produced concepts for Shape video graphics (storyboards and assets for openers, lower thirds, etc.).
Technologies: Web Design, UI Design, Art Direction, Responsive Web Design (RWD), Digital Product Design, Branding, Creative Direction, Logo Design, Jira, Adobe InDesign, Adobe Illustrator, Adobe Photoshop

Interface Designer

2000 - 2002
Motivo
  • Contributed to almost every aspect of a project’s process, including proposals, IA, design concepts and documentation and working with the dev team on execution.
  • Designed concepts and production for the award-winning website rosiemagazine.com.
  • Created branding and design concepts for MaxBlue by Deutsche Bank.
  • Researched and designed concepts for BzzAgent, P&G’s influencer marketing service.
  • Designed concepts for website redesigns: MedScape, Jamaica Tourist Board, Mary Baker Eddy Library and others.
Technologies: Web Design, UI Design, Digital Product Design, Branding, Logo Design, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
1996 - 2000

Bachelor of Fine Arts Degree in Communications Design

Pratt Institute - Brooklyn, NY

Tools

Sketch, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, InVision, Adobe After Effects, Adobe Experience Design (XD), Trello, Adobe Creative Suite, Photoshop CC, InDesign CC, Figma, Asana, Basecamp, Jira

Platforms

iOS, Dropbox, MacOS, Android, WordPress

Industry Expertise

Banking & Finance, Health & Wellness, Entertainment & Leisure, Fashion, Marketing, Fitness, Exercise & Fitness, Healthcare, Health, Automotive

Other

UI Style Guides, Design Specifications, App Design, Email Template Design, Startups, Web UI Design, Web Design, Logo Design, Email Design, Creative Direction, Infographics, UI Design, Digital Product Design, Print Design, Graphic Design, Branding, Marketing Design, Presentation Design, Visual Design, Responsive Web Design (RWD), Mobile Design, Design Systems, Style Guides, Art Direction, Adobe Acrobat Pro, PowerPoint Design, eCommerce Web Design, Image Retouching, Wireframing, UX Design, Prototyping, Squarespace, Responsive Design, MVP Design, Design Production, eCommerce, Personal Finance, Checkout, Mobile Web Design, Mobile UI, eCommerce UI, UI Specifications, App UI, Magazines, Tablet UI, Social Media Marketing (SMM), Icon Design, Beauty Products, Publishing, Minimum Viable Product (MVP), Digital Publication, Print Media, Display Advertising, App Store, Android App Design, Newsletter Design, Yoga, Editorial Design, Digital Editorials, PDF, Nutrition & Supplements, Recipes & Cooking, Instagram, Pinterest, Google Material Design, Mobile Apps, Mobile App UI, Medicine, UI Research, UX Research, Direct Mail, Direct Marketing, Consumer Packaged Goods (CPG), Coupons, Print Marketing, Chatbots, Booklet Design, User Testing, Advertisement Design, Print Marketing Design, Template Design, Requirements & Specifications, Website QA, Alternative Medicine, Design Management

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