Antía García Casal, Designer in Madrid, Spain
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Antía García Casal

Verified Expert  in Design

Bio

Antía is an art director with 10+ years of experience in design, creativity, and marketing. As a freelancer since 2016, she has been combining her agency work with direct client projects. Antía worked with well-known agencies and brands, including FCB Global, DDB Worldwide, VMLY&R, Timberland, Netflix, Heineken, and Telefónica. She strives to help clients develop creative campaigns across all digital and physical platforms, focusing on creative excellence and innovation.

Portfolio

Work Experience

Art and Creative Director | Freelance

2018 - PRESENT
Federación Española de Futbol
  • Rebranded the entire Gourmet de La Roja initiative. Built a brand identity guideline along with all the assets.
  • Built the website, coordinating developers and copywriters, to achieve the best result in the minimum time.
  • Acted as a brand manager, coordinating the visual language with more than ten clients and stakeholders.
  • Designed packaging, stands, and digital ads following the brand guidelines I laid out.
Technologies: Adobe CC, Figma, Apple Keynote, Strategy, Concepting, Animation, Consumer Products, Brand Development, Print Design, Adobe Creative Suite, Social Media, Information Design, eCommerce, B2B, Google Ads, Facebook Ads, Banner Ads, Label Design, Communication, Design, Instagram Ads, Product Design, WordPress, eCommerce UI, Brand Design, Web Marketing, Out-of-home (OOH) Marketing, Print Ads, Image Retouching, Creative Methods, UX Strategy, UI Design, Creativity, Template Design, Presentations, Presentation Design, Packaging, Digital Creative Direction, Art Supervision, Pitch Presentations, Collateral Design, Brand Guidelines, Web Content, Brand Strategy, Visual Identity, Color Palettes, Corporate Branding, PowerPoint Design, Marketing Materials, Adobe Photoshop, Color Theory, Adobe Illustrator, Web UI Design, Social Media Advertising, Marketing Collateral Development, Video Ads

Art Director | Visual Designer

2015 - PRESENT
Freelance
  • Designed a Timberland US website to recycle and refurbish their used gear.
  • Contributed to BBVA's global rebranding process by generating communication images.
  • Built conscious eCommerce to manage all branding and photography processes.
  • Designed different interactive and experiential spaces for Netflix Spain.
Technologies: Photoshop CC, Illustrator CC, Figma, Sketch, Adobe CC, Apple Keynote, After Effects CC, Branding, Brand Design, Logo Design, Visual Design, Web Design, Websites, Responsive Web Design (RWD), Wireframing, High-fidelity Mockups, Real Estate, Logotype, Presentation Design, Presentations, Pitch Decks, Microsoft PowerPoint, Landing Page Design, Landing Pages, T-shirt Design, Illustration, User Interface (UI), User Experience (UX), Web App Design, Web, B2C, Marketing Design, Social Media Design, Digital Advertising, Ad Design, Ads, Multimedia, Marketing, Strategy, Concepting, Animation, Motion Graphics, Information Architecture (IA), Consumer Products, Brand Development, Print Design, Pets, Squarespace, Adobe Creative Suite, Social Media, Information Design, Responsive UI, Responsive Web Apps, eCommerce, B2B, Banner, Google Ads, Facebook Ads, Banner Ads, Label Design, Communication, Design, WordPress, Tablet Design, eCommerce UI, Web Marketing, Out-of-home (OOH) Marketing, Internet of Things (IoT), Icon Design, Event Design, Print Ads, Image Retouching, Creative Methods, UX Strategy, UI Design, Creativity, Template Design, 3D, 3D Rendering, Packaging, Digital Creative Direction, Art Supervision, App UX, Pitch Presentations, Prototyping, Collateral Design, Brand Guidelines, Web Content, Brand Strategy, Instagram, Visual Identity, Color Palettes, Corporate Branding, Motion Design, PowerPoint Design, Marketing Materials, Advertisement Design, UX Audits, Layout Design, Adobe Photoshop, Color Theory, Adobe Illustrator, Web UI Design, Social Media Advertising, Marketing Collateral Development, Video Ads

Art and Creative Director

2020 - 2022
Andtonic
  • As Head Art Director for the Netflix Marketing campaigns, I developed all visual assets and creativity for the different premieres and pitches.
  • Managed a team of four designers and copywriters for the street Christmas Campaign for Telefonica in 2021.
  • Acted as Design Lead for different projects within the company.
Technologies: Adobe CC, Apple Keynote, Figma, Animation, Motion Graphics, Brand Development, Print Design, Adobe Creative Suite, Social Media, Information Design, eCommerce, Banner, Google Ads, Facebook Ads, Banner Ads, Label Design, Communication, Design, Instagram Ads, Storytelling, WordPress, Pets, Pitch Decks, Microsoft PowerPoint, Brand Design, Web Marketing, Out-of-home (OOH) Marketing, Event Design, Print Ads, Image Retouching, Creative Methods, UX Strategy, UI Design, Creativity, Presentations, Presentation Design, 3D, 3D Rendering, Packaging, Digital Creative Direction, Art Supervision, Pitch Presentations, Collateral Design, Brand Guidelines, Web Content, Brand Strategy, Instagram, Visual Identity, Color Palettes, Corporate Branding, Motion Design, PowerPoint Design, Marketing Materials, Advertisement Design, Social Media Graphics, Adobe Photoshop, Color Theory, Adobe Illustrator, Web UI Design, Social Media Advertising, Marketing Collateral Development, Video Ads

Art Director | Freelance

2020 - 2021
VMLYR
  • Created storyboards and title designs for the national TV campaign for Font Vella.
  • Worked as an art director for Danone Waters Spain and Mexico, delivering final arts, supporting the film and TV team, and creating concepts from scratch.
  • Redesigned the Font Vella website for Spain, adapting its old contents to a new layout.
Technologies: Adobe CC, Cinema 4D, Figma, Strategy, Concepting, Brand Development, Print Design, Adobe Creative Suite, Social Media, Banner, Facebook Ads, Banner Ads, Communication, Cinematography, Design, Instagram Ads, Storytelling, Motion Graphics, Animation, Pitch Decks, Microsoft PowerPoint, Brand Design, Web Marketing, Out-of-home (OOH) Marketing, Print Ads, Image Retouching, Creative Methods, Creativity, Presentations, Presentation Design, 3D, 3D Rendering, Packaging, Digital Creative Direction, Art Supervision, Pitch Presentations, Collateral Design, Web Content, Instagram, Visual Identity, Color Palettes, Motion Design, PowerPoint Design, Marketing Materials, Social Media Graphics, Adobe Photoshop, Color Theory, Adobe Illustrator, Social Media Advertising, Marketing Collateral Development, Video Ads

Art Director

2014 - 2016
Andtonic
  • Created a campaign for Netflix and House of Cards, presented on the Spanish news day after airing.
  • Built an interactive space for Telefonica and Ferran Adria with over six installations to design a complete ad-hoc UI/UX system.
  • Created a campaign for L'Oréal based on the geolocation of messages, with 1.1+ million ROI.
Technologies: Photoshop CC, Apple Keynote, Illustrator CC, Cinema 4D, Logo Design, Visual Design, Figma, Web Design, Websites, High-fidelity Mockups, Logotype, Presentation Design, Presentations, Pitch Decks, Microsoft PowerPoint, Landing Page Design, Landing Pages, T-shirt Design, Illustration, Web App Design, Web, B2C, Marketing Design, Social Media Design, Digital Advertising, Ad Design, Ads, Multimedia, Marketing, Strategy, Concepting, Print Design, Adobe Creative Suite, Design, Instagram Ads, Storytelling, Motion Graphics, Animation, Brand Design, Web Marketing, Out-of-home (OOH) Marketing, Internet of Things (IoT), Icon Design, Event Design, Print Ads, Image Retouching, Creative Methods, Creativity, 3D, Packaging, Collateral Design, Color Palettes, Motion Design, PowerPoint Design, Advertisement Design, Social Media Graphics, Adobe Photoshop, Color Theory, Adobe Illustrator, Social Media Advertising, Marketing Collateral Development, Video Ads

Art Director

2012 - 2014
FCB Global
  • Won the digital Heineken account in Spain for FBC with my team, acting as an art director for a year.
  • Worked with the innovation team in charge of new business and creative pitching.
  • Created and produced a graphic campaign with my team that won the first Cannes Lions prize for Spain's agency.
Technologies: Photoshop CC, Illustrator CC, Cinema 4D, Logo Design, Visual Design, Websites, High-fidelity Mockups, Logotype, Presentation Design, Landing Page Design, Landing Pages, Web App Design, B2C, Marketing Design, Social Media Design, Digital Advertising, Ad Design, Ads, Multimedia, Marketing, Strategy, Concepting, Print Design, Cinematography, Design, Instagram Ads, Storytelling, Animation, Pitch Decks, Microsoft PowerPoint, Brand Design, Out-of-home (OOH) Marketing, Event Design, Print Ads, Award-winning, Image Retouching, Creative Methods, Creativity, Presentations, Motion Design, PowerPoint Design, Advertisement Design, Adobe Photoshop, Color Theory, Adobe Illustrator, Social Media Advertising, Marketing Collateral Development, Video Ads
2008 - 2009

Master's Degree in Communications

Camilo José Cela University - Madrid, Spain

2004 - 2008

Bachelor's Degree in Audiovisual Communication

The University of Burgos - Burgos, Spain

DECEMBER 2019 - PRESENT

UX Design Course

UXER School

DECEMBER 2010 - PRESENT

Advertising and Marketing Course

Zink Project

Tools

Photoshop CC, Illustrator CC, Apple Keynote, Adobe CC, Adobe Creative Suite, Adobe Photoshop, Adobe Illustrator, Cinema 4D, Figma, Microsoft PowerPoint, Banner, After Effects CC, Premiere Pro CC, Autodesk Maya, Sketch

Industry Expertise

Marketing, Consumer Products, Psychology & Mental Health, Real Estate

Platforms

Web, Google Ads, WordPress

Other

Communication, Design, Advertising Design, Creative Design, Creativity, Branding, Graphic Design, Web Design, Brand Design, Visual Design, Presentation Design, Presentations, Pitch Decks, T-shirt Design, User Interface (UI), B2C, Marketing Design, Digital Advertising, Ad Design, Ads, Multimedia, Strategy, Concepting, Print Design, Template Design, eCommerce, Pitch Presentations, Collateral Design, Visual Identity, Corporate Branding, Marketing Materials, Advertisement Design, Web UI Design, UX Design, UI Design, Digital Creative Direction, Art Supervision, Logo Design, Image Retouching, Web Marketing, Websites, Responsive Web Design (RWD), Wireframing, High-fidelity Mockups, Logotype, Landing Page Design, Landing Pages, User Experience (UX), Web App Design, Social Media Design, Brand Development, Pets, Squarespace, Storytelling, Product Design, Social Media, Responsive UI, Instagram Ads, Facebook Ads, Banner Ads, Label Design, eCommerce UX, Brand Guidelines, Web Content, Brand Strategy, Instagram, Color Palettes, Social Media Marketing (SMM), PowerPoint Design, Mobile UI Design, Social Media Graphics, Layout Design, MVP Design, UX Wireframes, Color Theory, Social Media Advertising, Marketing Collateral Development, Cinematography, Creative Methods, UX Strategy, Creative Direction, App UX, UX Branding, Web Illustration, 3D, 3D Rendering, Art Direction, Packaging, Creative Advertising, Award-winning, Print Ads, Event Design, Icon Design, Internet of Things (IoT), Out-of-home (OOH) Marketing, Illustration, eCommerce UI, Animation, Motion Graphics, Information Architecture (IA), App Design, Tablet Design, Toys & Children's Products, Information Design, Responsive Web Apps, B2B, Food Packaging, Prototyping, Motion Design, UX Audits, Design Systems, Video Ads

Experience

Photoshop CC - 12 yearsMarketing - 12 yearsAdobe CC - 12 yearsCreative Design - 12 yearsBranding - 10 yearsUI Design - 3 yearsFigma - 3 yearsUX Design - 3 years

Tools

Photoshop CCAdobe CCFigma
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