Arda Aksoy
Verified Expert in Design
Designer
Istanbul, Turkey
Toptal member since November 17, 2015
Arda is a digital product designer who helps businesses reach their goals through product strategy and UX and UI design. He provides strategy-led, user-focused, innovative, and cross-platform solutions for digital products. Since 2014, Arda has worked as a freelance consultant and has been fortunate to work with local or global startups and corporations from multiple industries and markets.
Portfolio
NFT Exchange Platform
Real Estate Marketplace
Work Experience
Freelance Digital Product Consultant/Designer
Self-employed
- Worked on the design strategy and UI/UX of internal and customer-facing digital products for a globally advanced supply chain planning and scheduling software company.
- Collaborated on the product strategy and designed the UX and UI of a low-code SaaS platform.
- Collaborated on the product strategy and designed the UX and UI of a mobile home renting platform.
- Designed a new brand identity and mobile app design for a Silicon Valley-based startup.
- Designed and consulted for an insurance company based in the US. Worked on the online checkout and discovery process.
- Created a brand identity in collaboration with architects for a luxury sports company.
Product Designer for Social Media Mobile App
P180 Investments LLC
- Designed a mobile app where users can specifically keep track of their close friends without distractions.
- Designed screens, created interactive prototypes for all app flows, and made a style guide for developer handoff.
- Received the brief from the client in a rough idea form. Researched possible solutions, wireframed the flows, and discussed with the client to reach optimum solutions.
Digital Product Consultant
Kuika Software
- Worked hand-in-hand with the founder to brainstorm, shape, and iterate the initial idea and product directions.
- Developed new ideas and articulated artistic rationale to support creative concepts and direction.
- Balanced frictions and needs with the company's business goals, market viability, and technical feasibility.
- Executed all the product design stages from concept to the final hand-off to developers.
Digital Product Consultant
ICRON Technologies
- Performed heuristic evaluation on the existing platform.
- Interviewed stakeholders and users to gather insights about their habits and workflows.
- Optimized the information architecture and user flow.
- Designed and delivered the new end-user platform to meet the client's updated tech stack.
- Designed and delivered the internal platform for creating new projects and managing existing ones.
- Worked with the R&D team to brainstorm, shape, and iterate the initial idea and product directions.
Visual Designer
Monitise, Inc.
- Designed iOS and Android apps for VISA Europe for their travel-based venture.
- Created an iPad app design for Bilyoner.com (a sports betting website) and also did some work on their Android and iOS app.
- Designed mobile apps for local Turkish banks, including iOS and Android platforms and iPad.
- Crafted the designs for Turkish Airlines' Android app and mobile site.
- Designed the iOS and Android app for Pegasus Airlines.
Education
Bachelor of Arts Degree in Visual Communication Design
Sabanci University - Istanbul, Turkey
Skills
Tools
Sketch, Figma, Adobe Creative Suite, Sketch 3, Adobe Illustrator, InVision, Zeplin, Principle, Marvel, Slack, Lucidchart
Industry Expertise
Real Estate, Insurance, Automotive, Fitness, Sports, Retail & Wholesale
Platforms
Mobile, Android, iOS, Windows Phone, MacOS, Windows, Google Chrome
Languages
CSS, HTML
Other
Product Design, UX Strategy, UX Research, User Research, User Testing, Wireframing, User Journey Maps, User Flows, Responsive Web Design (RWD), Digital Product Design, Digital Design, Mobile App Design, Mobile UX Design, Personas, User Experience (UX), Mobile UI, Mobile UI Design, User Interface (UI), Software as a Service (SaaS), SaaS, SaaS Design, Enterprise SaaS, Cross-platform UX, Cross-platform, Dashboard Design, Information Architecture (IA), Enterprise, Design Systems, Supply Chain, Style Guides, Web App Design, Empathy Mapping, Competitor Analysis & Profiling, WebApp, Research, Surveys, Mobile Apps, User Stories, Responsive Design, Travel, Fintech, iPad, Tablet UI, Tablet UX, Gambling, Mobile Design, Mobile UX, UI Design, UX Design, Web Design, Prototyping, Data Visualization, UX Audits, eCommerce, Flutter, Hybrid Apps, Social Media, App Design, Graphic Design, UX Wireframes, Enterprise System Design, System Design, UI Style Guides, Low Code, Marketplace Design, Visual Design, Non-fungible Tokens (NFT), Blockchain, Blockchain Platforms, Art, Web 3.0, Digital Art, Marketplaces, Analytics, Web Analytics, Software Analysis, Dashboards, Web App UX, Web App UI, Web Applications, SaaS Monitoring, Monitoring, Complex Application User Interfaces (UI), User Experience Design, User Experience Strategy, High-fidelity Mockups, High-fidelity Prototypes, Web Components, UI Components, Web Dashboards, Onboarding, User Onboarding, WYSIWYG Web Builders, Plugins, Web UI Design, Analytical Dashboards, Tables, Form Design, Web Forms, Complex Data Analysis, Branding, Web UX Design, Consumer-facing Product Design, B2C, UX Prototyping, UI Prototyping, Web UX, Competitive Analysis, Residential Real Estate, Graphical User Interface (GUI)
Experience
- Product Design - 10 years
- UX Strategy - 10 years
- UX Design - 10 years
- Web Design - 10 years
- UI Design - 10 years
- UX Research - 10 years
- Wireframing - 10 years
- Prototyping - 10 years
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