Arto Viitanen, Designer in Porvoo, Finland
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Arto Viitanen

Verified Expert  in Design


Porvoo, Finland
Toptal Member Since
November 13, 2017

Arto is the former Head of Design at Idean, Palo Alto, with 10+ years of UX design experience (and hundreds of projects). He has a versatile background in business, programming, and design, which makes him a good fit for concept creation and MVP projects. His clients praise his efficiency.


Work Experience

Freelence Designer

2014 - PRESENT
  • Contracted primarily for startups.
  • Worked with value creation strategy and marketability.
  • Designed UX/UI/services for 20+ products and services.
  • Branded early-stage companies.
  • Contributed to several AI and machine learning projects.
  • Engaged with a multitude of business domains, including medical, real estate, financial, VR, knowledge management, and many more.
Technologies: Webflow, InVision, Sketch, Adobe Creative Suite

Head of Design

2010 - 2014
Idean Enterprises
  • Managed projects and spearheaded design in dozens of projects with clients ranging from several Fortune 500 companies to early-stage startups.
  • Managed a portfolio of clients and oversaw the processes and quality in project deliveries.
  • Provided not only UX design but also user research, illustration, visual design, animation, and video.
  • Mentored at several startup accelerators.
  • Helped grow the company from 5 to 50 employees and through acquisition.
  • Developed several workshop methods and processes used widely at the company.
Technologies: Android Studio, WordPress, Axure, InVision, Pixate, Adobe Photoshop, Adobe Illustrator


2006 - 2010
  • Handled all levels of tasks including fundraising, business development, sales, recruitment, financials, concept design, UX design, and overall leadership.
  • Developed mobile applications primarily before the iPhone. We were funded by Accel Partners and managed to sign partnerships with several big European carriers and phone manufacturers.
  • Had more than 300,000 installations for our J2ME cartoon generator app (very similar to Snapchat these days) and we were pre-installed on several Sony Ericsson phone models.
Technologies: J2ME, iOS, Android
1999 - 2007

Master's Degree in Industrial Management/Design Business Management/Computer Science

Aalto University - Espoo, Finland


InVision, Illustrator CC, Adobe CC, GoAnimate, Sketch, Apple Keynote, Photoshop CC, Adobe Illustrator, Adobe Photoshop, Android Studio, Adobe Creative Suite, Pixate Studio


Webflow, Webflow CMS, Axure, WordPress, Android, iOS

Industry Expertise

Restaurants & Dining, Hospitality




Responsive UI, Illustration, Service Design, Workshop Facilitation, Value Innovation, Value Proposition Design, Strategy, UX Strategy, Virtual Reality App Design, Virtual Reality (VR), Animation, User Interface (UI), User Interviews, User Experience (UX), Business Design, Business Strategy, Pixate, J2ME, Internet of Things (IoT), Dashboard Design, Databases, Database Clusters, Data Centers, Apps, Educational Games, iPad, iOS App Design, Prototyping, iOS UX Design, App Design, Branding, iOS UI Design, Visual Design, Indoor Positioning Systems, Real-time Locating Systems (RTLS), Web UX, Industrial Internet of Things (IIoT), Fintech, Financial UX, Financial Advisory

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