Becky Martin, Designer in Amsterdam, Netherlands
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Becky Martin

Verified Expert  in Design


Amsterdam, Netherlands
Toptal Member Since
October 22, 2018

Dedicated to meaningful design and improving lives, Becky is an experienced designer with a demonstrated history of working in the information technology and service industry. She's skilled in UX, UI, product design, graphic design, conceptual thinking, marketing, identity, and branding. Becky has degrees in psychology and design and has worked with international clients such as Nike, Uber, Coca-Cola, Mars, Reebok, and Disney.


Work Experience

Founder | Freelance Designer

2018 - PRESENT
Becky Martin Design
  • Founded and ran a freelance design business specializing in design consultation.
  • Ran workshops and facilitated Google design sprints.
  • Designed a web app for the world's largest pharmaceutical company enabling chemists and salespeople to communicate efficiently and create more ecologically friendly chemical products.
  • Designed salespeople's marketing and animation materials for Uber during their rebranding.
  • Designed a magazine for an agile consultation firm in Amsterdam—telling a story about their work and core values while displaying their workshops and training sessions on offer.
Technologies: Design Thinking, Design Sprints, Zeplin, InVision, Adobe Suite, Sketch, Banner Design, Web Banner Design, Figma, Presentation Design, Infographics, Pitch Decks, Web Design, Mobile Design


2022 - 2023
Adidas Netherlands
  • Designed solutions to improve the web experience for visitors, working as part of the category experience team.
  • Collaborated with PMs and POs to deliver the strategy for the future of running vision on the eCommerce platforms.
  • Worked within the design system to design new components and tokens to be implemented on the .com site.
  • Partnered with the user research team to refine research and design and implement design solutions for user challenges such as wayfinding and product information hierarchy.
Technologies: Figma, Web Design

Senior Digital Designer

2021 - 2022
  • Worked as a concept and visual designer for WeTransfer’s unique and award-winning advertising space, collaborating with a team of talented designers and developers to create beautiful, non-distracting ad campaigns.
  • Created ads ranging from static and video to highly interactive customer builds, resulting in greater storytelling and, therefore, higher click-through and engagement rates.
  • Designed a web app to enable WeTransfer clients to create their advertising in a simple modular ad creation app. This work included UX flows, user interviews, flows, stories, and visual design.
Technologies: Figma, Adobe After Effects, Adobe Photoshop, Adobe Illustrator, Social Media Covers, Presentation Design, Data Visualization, Infographics, Pitch Decks, Web Design

Principle Designer

2020 - 2021
  • Worked within the showcase team—a fantastic multidisciplinary scrum team— where we concepted, designed, and prototyped features that empowered customer-facing teams and partners to showcase Backbase's banking-as-a-service capabilities.
  • Worked across various fintech features on the app and web platforms, utilizing user insights and research to design solutions for retail banking, business banking, and employee dashboards.
  • Conceptualized and designed future-focused banking features such as gifting, in-app credit cards, personal and home loan applications, and real-time communication for customer service and support.
  • Collaborated with other product development teams within Backbase to elevate their designs to fit within the showcase look and feel.
  • Mentored and led junior designers in the team and participated in the design community within Backbase.
Technologies: Sketch, Figma, InVision, Principle, Web Design, Mobile Design

Freelance Designer

2018 - 2019
  • Concepted, mocked up, and designed numerous advertising campaigns that ran live on the WeTransfer platform.
  • Worked on campaigns ranging from static and video to animated and interactive.
  • Collaborated with a team of other talented designers and developers to create the best possible experiences for WeTransfer users.
  • Coded various campaigns to be fully responsive, lightweight, and optimized on the platform using HTML, CSS, and JavaScript.
Technologies: JavaScript, CSS, HTML, Adobe Suite, Marketing Campaign Design, Advertising Design, Social Media Design, Digital Marketing Design, Advertising, Menu Design, Presentation Design, Pitch Decks, Web Design

University Professor

2018 - 2019
Hogeschool van Amsterdam
  • Taught the course, Designing for Purpose to third-year university design students.
  • Taught the course, Visual and Interaction Design to third-year university design students.
  • Mentored and guided design students through their studies.
Technologies: Microsoft PowerPoint, Sketch

Visual Designer | Animator

2018 - 2018
  • Created marketing and brand communications for campaigns for EMEA regions.
  • Made graphic design assets for the rollout of Uber's new branding.
  • Created animation and video assets for the rollout of Uber's new branding, working with provided style guides.
Technologies: Adobe After Effects, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Print Marketing Design, Print Design, Presentation Design, Pitch Decks

Creative Lead

2016 - 2018
  • Led a team of eight in designing and delivering digital solutions for the instant loyalty programs, working in collaboration with the brand loyalty team.
  • Conceptualized and designed the UX and visuals for a farm-building game that was successfully sold and delivered in over 20 countries and achieved nearly 1 million players.
  • Spoke at knowledge-sharing sessions, meetups, and conferences on the topic of designing for play, emotion, and ethics.
  • Facilitated workshops for concept brainstorms and design thinking.
Technologies: InVision, Principle, Adobe After Effects, Adobe Suite, Zeplin, Sketch, Gamification, Presentation Design, Data Visualization, Pitch Decks, Mobile Design

Visual Designer

2015 - 2016
Virtual Affairs
  • Designed the marketing materials, corporate blog, white papers, and corporate style guide for virtual affairs.
  • Strategized and designed the user experience and visuals for multi-device insurance, investment, and banking platforms.
  • Designed pitch decks for client proposals, sourced visuals, and created infographics and data visualization.
Technologies: Adobe Suite, Zeplin, Sketch, Presentation Design, Data Visualization, Infographics, Pitch Decks, Web Design, Mobile Design

Graphic Designer

2012 - 2015
  • Designed the federation and club fanwear collections.
  • Collaborated with a team to design the federation team football kits, presentations, and brand material.
  • Designed and branded the athlete journey apparel collections.
  • Managed seasonal projects and planned product lines.
  • Developed 3D modeling and animation best practices.
  • Researched and implemented trends, color, and innovation.
  • Gathered athlete and consumer insights and feedback.
  • Visited and worked with product creation centers in Asia and Europe.
Technologies: Adobe Suite, Poster Design, Presentation Design, Pitch Decks

Graphic Design and Marketing

2009 - 2010
Smyth Galleries
  • Designed exhibition branding, advertisements, catalogs, and exhibition environments (wayfinding, labels).
  • Created marketing materials and controlled gallery marketing.
  • Maintained the gallery’s website.
Technologies: Adobe InDesign, Adobe Photoshop, Adobe Illustrator
2020 - 2022

Master's Degree in Master of Arts in Ethics

Dublin City University - Dublin (Remote from Amsterdam)

2011 - 2014

Bachelor of Science Degree in Psychology and Communication

Massey University - Palmerston North, New Zealand

2006 - 2009

Bachelor of Design Degree in Graphic Design and Visual Communication

Unitec New Zealand - Auckland, New Zealand

2008 - 2008

Spent an Exchange Year in Graphic Design for Marketing

Kwantlen University College - Vancouver, Canada


Certified Product Owner

Agile Alliance


Certified Scrum Master

Agile Alliance


Design Sprint Master

Design Sprint Academy


Apple Keynote, Microsoft PowerPoint, Zeplin, Sketch, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Principle, InVision, Figma, Adobe After Effects


iOS, WordPress, Web, Adobe Suite, WatchOS, Android

Industry Expertise

Sports, Apparel & Accessories, Marketing, Advertising, Education, Insurance, Telecommunications, Games, Entertainment & Leisure, Film & Television, Technology, Fitness, Banking & Finance


HTML5, CSS, HTML, JavaScript


Branding, UX Design, Web Design, UI Prototyping, Design Thinking, Design, Visual Design, Graphic Design, Concepting, Presentations, Presentation Design, Design Sprints, Google Design Sprints, Facilitation, Workshop Facilitation, App Design, UI Design, Brochure Design, Product Branding, Brand Guidelines, Asset Management, Digital Asset Management, Task Flows, User Interviews, Workshops, Design Workshops, Mobile Design, User Flows, iOS UI Design, Conceptual Design, Infographics, App UI, App UX, iOS App Design, Prototyping, Agile Sprints, Print Marketing Design, Marketing Campaign Design, Advertising Design, Print Design, Digital Marketing Design, Pitch Decks, Game Design, Magazine Cover Design, Interaction Design (IxD), Marketing Design, Animation, WordPress Design, Wireframing, Sketching, Innovation, Illustration, Tablet Design, Web App UX, Agency, Agency Websites, Digital Agencies, Product Design, Interactive Design, Marketing Images, UX Research, Dashboards, Chart Design, Designing for Data, Rapid Prototyping, Chatbot Conversation Design, Graphical User Interface (GUI), Advertising Campaigns, Posters, Poster Design, Interactive UI, Interactive Campaigns, Material Design, Design Guidelines, Interactive Prototypes, Feature Planning, Gamification, Social, Social Media Design, Menu Design, Social Media Covers, Data Visualization, Clothing, Sportswear, Sportswear Design, Corporate Design, User Research, Testing, Chatbots, Onboarding, Magazines, Layout Design, Reports, RFPs, Typography, Agile, Scrum, Proposal Design, User Testing, Children's Illustration, Educational Games, Augmented Reality (AR), Virtual Reality (VR), Virtual Reality App Design, Art Direction, Creative Direction, Loyalty Schemes, Loyalty Programs, Loyalty Applications, Collection, Toys & Children's Products, Card UI, Digital Innovation, User Needs, Logo Design, User Personas, Fitness Trackers, Weather, User Journeys, Investment Banking, Finance, Investment Banking Technology, iOS UX Design, Android App Design, Investing, Investment Learning, Private Banking, Style Guides, Photography, Video Editing, SaaS Design, Banner Design, Web Banner Design, Ethics, Philosophy, Ethical Design, Strategy, UX Strategy, Design Systems

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