Ben Tweedie

Designer in Sydney, New South Wales, Australia

Member since March 11, 2022

Ben is a seasoned user experience and product design specialist. For over 12 years, he has led design and product teams, successfully launching 25+ new brands to market and 85+ digital products for global brands, including the International Olympic Committee, Canon, Singtel, Seven West Media, Marie Claire, and more. Ben is an evangelist of design thinking and scrum principles and believes any good platform UX relies on brilliant design, product thinking, and engineering working in total unison.

UX Design Product Design User Experience (UX)Wireframing UI UX eCommerce Web App Design Web Design UI Design Mobile Design eCommerce Design Responsive Web Design (RWD)Websites Responsive UI Show more

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Portfolio

Digital Design

PolicyFly InsurTech Platform
- Workflow
- Service Design
- User Experience (UX)
- User Interface (UI)
- Material Design
- Fintech
- InsurTech
- Material UI
- Vue
BeautyCrew Cosmetics Community Website
- Cosmetics
- Style
- User Experience (UX)
- User Interface (UI)
- eCommerce
- Content Management
- Loyalty Programs
- Subscription Box Service
- User-generated Content
- Community Development
2018 Olympic Winter Games Streaming Apps
- eCommerce
- User Experience (UX)
- User Interface (UI)
- Display Advertising
- Premium Content Subscriptions
- Native UI
- Material Design
- Atomic Design
- Design Systems
- IPTV
- Android
- iOS
- Web App Design
- User Stories
- Product Design
- Product Strategy
- Subscriptions
- Chromecast
Oscar Winter Jewellery eCommerce Store
- eCommerce
- User Experience (UX)
- User Interface (UI)
- Product Strategy
- Product Design
- Design Systems
- User Testing
- User Research
- Customer Experience
- Identity & Access Management (IAM)
- Online Payments
LIVE Editorial Publishing Network
- Publishing
- User Experience (UX)
- User Interface (UI)
- Display Advertising
- Sponsorship
- Content Management
- Content Marketing
- Product Strategy
- User Testing
- User Research
- SEO Tools
- Web App Design
7travel Travel Inspiration Website
- User Experience (UX)
- User Interface (UI)
- Publishing
- eCommerce UX
- Branding
- Design Systems
- System Design
- Product Strategy
- Editorial Design
- Display Advertising
- Sponsorship
- Recommendation Systems

Employment

Design & Digital Experience Consultant
2016 - PRESENT
BT Digital
- Worked in-house and remotely with several brands in Berlin, London, Sydney, and New York to create meaningful digital experiences.
- Managed end-to-end product-market fit development for startups and scaling businesses, including workshop facilitation, quantitative and qualitative research, planning, scoping, and budgeting of projects.
- Engaged directly with the clients and their customers to craft user experiences that reflect business and user objectives.
- Collaborated with 60+ clients across fintech, blockchain, hospitality, medical, retail, automotive, social networks, and more.
- Specialized in e-learning, eCommerce, sales funnels, and decentralized experiences.
Technologies: InVision, Sketch, Figma, Asana, Slack, Blockchain, Decentralized Finance (DeFi), Wireframing, High-fidelity Mockups, Landing Pages, Landing Page Design, Prototyping, Web Design, UI Design, Mobile Design, Mobile Apps, eCommerce Design, Marketplaces, Marketplace Design, Mobile UX, Mobile App UI, Mobile Mockups, Mobile App Design, User Flows, User Data, SaaS Design, Discovery, Responsive Web Design (RWD), Web Analytics, Websites, Responsive UI, Pixel Perfect, Mobile, Web Page Mockups, UI, UX, Dashboard Design, Booking UX, Booking, B2B, Data Visualization, Dashboards, Product Leadership, Project Management, User Journey Maps, Digital Product Design, MVP Design, UX Research, User Interviews, Web 3.0, Social Networks, Web UX, User Journeys
Head of Product & UX
2017 - 2018
Seven Network
- Managed five expert resources across the design, UX, and product teams who were entirely responsible for crafting and managing the business' digital product experiences.
- Defined which products to support and the end-to-end product scope for 23 digital streaming products across native applications, web apps, IPTV, and integrated streaming platforms.
- Delivered over 500 million streaming minutes across five events, including the 2018 Winter Olympics, 2018 Commonwealth Games, Wimbledon, and Rugby Union World Cup.
- Negotiated and executed detailed project requirements with project partners, including advertisers, sporting bodies, payment technology platforms, user and identity management platforms, CRMs, and more.
- Delivered bespoke native user interfaces and user experiences for all the supported digital streaming platforms.
- Implemented and oversaw design thinking, scrum, agile, and atomic design principles within the design, product, and development teams.
Technologies: InVision, Sketch, Jira, Teams, Photoshop CC, Illustrator CC, Wireframing, High-fidelity Mockups, Prototyping, Web Design, UI Design, Mobile Design, Mobile Apps, eCommerce Design, Mobile UX, Mobile App UI, Mobile Mockups, Mobile App Design, User Flows, User Data, Video Streaming, Mobile Streaming, Video Advertising, SaaS Design, Discovery, Responsive Web Design (RWD), Web Analytics, Websites, Responsive UI, Pixel Perfect, Mobile, Web Page Mockups, UI, UX, Dashboard Design, Booking UX, Booking, B2B, Data Visualization, Dashboards, Product Leadership, Project Management, User Journey Maps, Digital Product Design, MVP Design, UX Research, User Interviews, Social Networks, Web UX, User Journeys
Consumer Product Director
2016 - 2017
Seven West Media
- Led the digital product development strategy and integration of commercial products for all new and owned digital products.
- Managed a team of eight integrated UI/UX designers to craft sophisticated product and brand experiences for over 25 digital publishing and eCommerce products.
- Directed a team of three digital product managers and business analysts to gather business and user requirements for all new product development and product iterations.
- Championed industry best practices and emerging digital principles for all teams during the digital transformation of the business.
- Established user and product research processes, feedback loops, stakeholder communication processes, workshops, analysis techniques, and product development methodologies within digital teams.
- Collaborated with the commercial and sales teams to ensure digital products' commercial integration and profitability.
Technologies: InVision, Sketch, Illustrator CC, Photoshop CC, Adobe UX, Wireframing, High-fidelity Mockups, Prototyping, Web Design, UI Design, Mobile Design, eCommerce Design, Marketplaces, Marketplace Design, Mobile UX, Mobile App UI, Mobile Mockups, Mobile App Design, User Flows, User Data, Video Streaming, Mobile Streaming, Video Advertising, Discovery, Responsive Web Design (RWD), Web Analytics, Websites, Responsive UI, Pixel Perfect, Mobile, Web Page Mockups, UI, UX, Dashboard Design, Booking, B2B, Data Visualization, Dashboards, Product Leadership, Project Management, User Journey Maps, Digital Product Design, MVP Design, UX Research, User Interviews, Social Networks, Web UX, User Journeys
Director of Design & UX
2015 - 2017
Pacific Magazines
- Led the design of market-leading digital experiences, strategizing and crafting considered product prototypes, communicating and selling conceptual thinking, and considering the commercial impact of design decision-making.
- Understood and was able to work within all existing and emerging digital technologies to extend the reach of Pacific digital products.
- Oversaw the creative execution of projects ranging from large-scale publishing to shoppable platforms, eCommerce, native applications, and community-driven functionality.
- Managed a team of eight integrated UI/UX designers to craft sophisticated product and brand experiences for over 25 digital publishing and eCommerce products.
- Championed industry best practices and emerging digital principles for all teams during the digital transformation of the business.
- Collaborated with the commercial and sales teams to ensure commercial integration and profitability of digital products.
Technologies: InVision, Sketch, Illustrator CC, Photoshop CC, Adobe UX, Wireframing, High-fidelity Mockups, Prototyping, Web Design, UI Design, Mobile Design, eCommerce Design, Marketplaces, Marketplace Design, Mobile UX, Mobile App UI, Mobile Mockups, Mobile App Design, User Flows, User Data, Discovery, Responsive Web Design (RWD), Web Analytics, Websites, Responsive UI, Pixel Perfect, Mobile, Web Page Mockups, UI, UX, Dashboard Design, B2B, Data Visualization, Dashboards, Product Leadership, Project Management, User Journey Maps, Digital Product Design, MVP Design, UX Research, User Interviews, Web UX, User Journeys
Contract UI/UX & Product Designer
2015 - 2015
REBORN Group
- Handled UX research, design, and prototyping to support the development of the OpenLIVE website and production software.
- Provided UI concepts and polished design deliverables for responsive and native marketplace experiences.
- Developed the digital style and interaction guidelines to support the development team in crafting the OpenLIVE interface.
- Created digital concepts and designed social and marketing assets to promote the platform via trade and digital channels.
Technologies: Photoshop CC, Illustrator CC, Sketch, Data Visualization, Dashboards, User Journey Maps, Digital Product Design, MVP Design, User Journeys
Senior Digital & Product Designer
2014 - 2015
The Zoo Republic
- Led the digital design team to educate the broader business on digital UX and design standards and principles.
- Designed and delivered high-impact and engaging digital marketing campaign assets across digital advertising, websites, trade collateral, email marketing, and more.
- Conceptualized and art-directed digital executions across new and emerging digital formats, including interactive advertising, shoppable content, augmented reality, loyalty platforms, computer vision, and more.
- Prototyped and designed enterprise trade and sales platforms for businesses such as Optus, Canon, Sony, Snackbrands, and Diageo.
Technologies: Photoshop CC, Webflow, Illustrator CC, Sketch, User Data, Digital Product Design, MVP Design
Digital & Creative Lead
2011 - 2013
UMM Communications
- Led the integrated print and digital design team and relationships with clients related to all creative and design projects.
- Created the strategy and digital production of brand design, UI/UX design, social media marketing, and digital advertising design to support client campaigns.
- Liaised and collaborated with key staff from the executive, public relations, and social media departments to manage broader campaign projects.
- Championed digital best practices and emerging technologies to uphold and enhance the quality of all client work.
Technologies: Illustrator CC, Photoshop CC

Education

Bachelor of Design Degree in Visual Communication
2007 - 2010
University of Technology Sydney (UTS) - Sydney, Australia

Certifications

Front-end Development
SEPTEMBER 2015 - PRESENT
General Assembly

Experience

Product Design12 years
UX Design12 years
eCommerce UX8 years
Design Thinking5 years
Sketch4 years
Asana4 years
Miro3 years
Figma3 years

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Designer in Sydney, New South Wales, Australia

Portfolio

Employment

Design & Digital Experience Consultant

Head of Product & UX

Consumer Product Director

Director of Design & UX

Contract UI/UX & Product Designer

Senior Digital & Product Designer

Digital & Creative Lead

Education

Certifications

Experience

Tools

Location