Bradley is available for hire
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Verified Expert in Design
Designer
Tokyo, Japan
Toptal member since January 22, 2016
Bio
Benjamin is an award-winning chief product officer, creative director, and CTO with 20 years of experience in UI/UX, product design, and branding. He is a veteran Web3 product designer and the 2018 EOS Global Hackathon winner. He has co-founded two venture-backed startups, served clients like Kanye West and the United Nations, and built platforms serving 1+ million users. Known for his attention to detail and strong communication skills, Benjamin excels in creating impactful digital experiences.
Portfolio
Work Experience
Co-founder | CPO | Creative Director
2021 - 2024
Genopets
- Raised $8.3 million in venture capital funding from leading VCs such as Pantera, Konvoy, Animoca Brands, and Mechanism Capital.
- Achieved $6 million in revenue in the 1st year, maintaining a 67% Day 30 retention rate as a free-to-play mobile game.
- Launched a token that reached a market capitalization of $3 billion.
- Grew Genopets' community to over 187,000 followers and served more than 500,000 players within two years.
- Conceptualized and developed the idea for Genopets, including its IP, business model, and the 'move-to-earn' concept, combining blockchain gaming with self-care and healthy habits.
- Designed an innovative, procedurally generated, modular 3D pet system with over 800 million possible permutations across 12 evolutionary stages.
- Directed game design, composed original music, created character art, and designed the UI/UX for both the app and Web3 portal.
- Recruited, hired, and managed a fully remote creative team of 24 across three departments and eight countries, including app and web UI/UX, marketing, tech art, and Unity development.
- Led multiple responsibilities simultaneously, including fundraising, product and game design, art direction, music production, community management, and team leadership.
Technologies: Figma, Ableton, Ableton Live, Spline, 3D, React, Next.js, Responsive UI, Responsive Design, Mobile UI, Mobile, 3D Games, Game Art, Blockchain, Solana, Blockchain Design, Blockchain Game Development, Flutter, iOS, Android, Unity, Unity SDK, Adobe Creative Suite, Adobe Illustrator, Adobe Photoshop, Adobe Premiere, Adobe After Effects
Lead Designer
2019 - 2021
Dormzi
- Led and executed product design and UI/UX for responsive web, iOS, and Android. Personally delivered over 285 screens.
- Created and implemented efficient, robust design system and developer hand-off processes.
- Led a comprehensive UXR process. Designed questionnaires, interviewed users, compiled responses, conducted analysis, and implemented feedback.
Technologies: Product Design, UX Design, UI Design, Mobile Design, User Flows, Design Leadership, Branding, eCommerce UI, eCommerce UX, Visual Studio Code (VS Code), Illustrator CC, Photoshop CC, Zeplin, InVision Studio, Figma, Mailchimp, OS X, Sketch, SVG, iPad, GUI Design, Freelancing, Adobe Illustrator, Adobe Photoshop, eCommerce, Responsive UI, Responsive Web Design (RWD), Mobile First, Conversion Rate Optimization (CRO), Android, iOS, Sketch 4, Mobile UX Design, Mobile UI Design, Web Design, Web App UX, Web App UI, Graphic Design, Collateral Design, Brand Books, Wireframing, Web App Design, Responsive Web Apps, User Interface (UI), Presentation Design, Stationery Design, PowerPoint Design, Layout Design, Adobe Creative Suite, Landing Page Design, User Experience (UX), Design Documentation, Design Systems, Responsive Design, Web UI Design, Web UX Design, Learning Management Systems (LMS), Dashboard Design, UX Prototyping, UX Research, Interaction Design (IxD), Usability Testing, User Interviews, User Journeys
Founder | Director
2000 - 2021
Hundredfold Studios
- Created the branding, including logo, web, app, print collateral, photography, and brand book creation.
- Proposed, designed, developed, and maintained websites for various clientele ranging from governmental, corporate, financial, and architecture firms to eCommerce brands, musicians, startups, and photographers in several languages.
- Led several large teams of web developers through detailed and timely communication to deliver over a dozen simultaneous projects on time and within budget.
- Incorporated the latest and most relevant web technologies such as virtual reality (VR), Three.js, and advanced CSS3. Kept up to date about the latest design trends and styles.
- Initiated, cultivated, and maintained client relations and confidence through crises and contingencies.
- Contributed to lead generation, email marketing, content marketing, Facebook, Instagram, and blog outreach.
Technologies: Ableton Live, WooCommerce, BigCommerce, Shopify, Node.js, AngularJS, Magento, WordPress, Mailchimp, Adobe Flash, Adobe Edge Animate, Three.js, D3.js, JavaScript, jQuery, HTML5, CSS3, Adobe Illustrator, Adobe Photoshop, eCommerce UI, eCommerce UX, Branding, Design Leadership, User Flows, Mobile Design, UI Design, UX Design, Product Design, Visual Studio Code (VS Code), Illustrator CC, Photoshop CC, Zeplin, InVision Studio, Ableton, After Effects CC, Figma, OS X, Sketch, SVG, iPad, GUI Design, Freelancing, Blockchain, eCommerce, Responsive UI, Responsive Web Design (RWD), Mobile First, Conversion Rate Optimization (CRO), Android, iOS, Sketch 4, Squarespace, Mobile UX Design, Mobile UI Design, Web Design, Web App UX, Web App UI, Graphic Design, Collateral Design, Brand Books, Wireframing, Web App Design, Responsive Web Apps, User Interface (UI), Presentation Design, Stationery Design, PowerPoint Design, Layout Design, Adobe Creative Suite, Landing Page Design, User Experience (UX), Design Documentation, Design Systems, Responsive Design, Web UI Design, Web UX Design, Educational Platform Design, Learning Management Systems (LMS), Virtual Reality (VR), Dashboard Design, UX Prototyping, UX Research, Interaction Design (IxD), Usability Testing, User Interviews, User Journeys
Co-founder | Chief Product Officer | Creative Director
2018 - 2020
Geneos
- Raised $1 million in seed funding after winning the grand prize at the EOS Global Hackathon 2018.
- Conceptualized and implemented a blockchain-based system that gives patients full ownership and privacy over their genetic data.
- Designed, built, and launched a working system prototype within 24 hours.
- Developed a system enabling patients to earn passive income from the value of their genetic data.
- Led business development efforts with electronic medical record companies like Epic to unify genetic and epigenetic patient data.
Technologies: Figma, EOS, Blockchain, Blockchain Platforms, Blockchain Wallets, Blockchain Development
Co-founder | CTO
2017 - 2018
Arcana
- Raised $2 million in seed funding to support early-stage development and growth.
- Hired, trained, and managed a development team of 8, overseeing all technical aspects of the project.
- Architected, implemented, and launched a prototype of a secure air-gapped custodian solution for crypto assets.
- Designed tokenomics and managed token distribution, ensuring legal compliance amidst evolving federal regulations.
- Designed and implemented the responsive UI/UX for the platform and landing pages.
Technologies: Figma, Ethereum, GraphQL, Blockchain Wallets, Blockchain
CTO
2015 - 2017
Travelmate
- Designed over five iterations of UI/UX for native iOS and Android apps, multilingual responsive landing pages, and WeChat app.
- Led an international team of developers across five time zones from Shanghai, Los Angeles, New York, Tel Aviv, and Kyiv to execute product vision.
- Overcame technical challenges in DevOps and infrastructure caused by the Great Firewall of China to accommodate fast content delivery to both Chinese and international markets.
Technologies: Angular, CSS3, HTML5, JavaScript, Adobe Illustrator, Adobe Photoshop, Sketch, eCommerce UI, eCommerce UX, Branding, Design Leadership, User Flows, Mobile Design, UI Design, UX Design, Product Design, Visual Studio Code (VS Code), Illustrator CC, Photoshop CC, Zeplin, InVision Studio, Figma, Mailchimp, OS X, D3.js, SVG, iPad, GUI Design, eCommerce, Responsive UI, Responsive Web Design (RWD), Mobile First, Conversion Rate Optimization (CRO), Android, iOS, Sketch 4, Mobile UX Design, Mobile UI Design, Web Design, Web App UX, Web App UI, Graphic Design, Collateral Design, Brand Books, Wireframing, Web App Design, Responsive Web Apps, User Interface (UI), Presentation Design, Stationery Design, PowerPoint Design, Layout Design, Adobe Creative Suite, Landing Page Design, User Experience (UX), Design Documentation, Design Systems, Responsive Design, Web UI Design, Web UX Design, Dashboard Design, UX Prototyping, UX Research, Interaction Design (IxD), Usability Testing, User Interviews, User Journeys
Co-founder | VP
2011 - 2016
Cocoon
- Managed the new product development (NPD) comprehensively from start to finish. Sourced factories and created samples.
- Designed new product concepts, industrial design, and packaging design.
- Crafted full-scale manufacturing processes and supervised the production process.
- Communicated and coordinated between sales, marketing, production, and logistics departments in three countries and two languages.
- Maintained a presence in the factory to create quality assurance protocols and streamlined the production line by identifying and eliminating bottlenecks. Motivated and galvanized factory workers during crises and exhaustion.
- Oversaw research and development of new technologies in a research lab, as well as customer service and social media marketing.
- Led the creative direction for the UI/UX eCommerce website design.
- Managed the front-end web development and oversaw the Indian development team.
- Trained and led new employees and created and directed standard operating procedures (SOPs). Organized and streamlined team processes and communication.
- Designed landing pages and social media collateral and created print designs, including business cards, catalogs, media kits, sales sheets, and trade show booth design.
Technologies: Adobe Illustrator, Adobe Photoshop, Rhino, HTML5, CSS3, Magento, Branding, Design Leadership, User Flows, Mobile Design, UI Design, UX Design, Product Design, Visual Studio Code (VS Code), Illustrator CC, Photoshop CC, Zeplin, InVision Studio, Ableton, After Effects CC, OS X, Three.js, D3.js, Sketch, SVG, iPad, GUI Design, eCommerce, Responsive UI, Responsive Web Design (RWD), Mobile First, Conversion Rate Optimization (CRO), Android, iOS, Shopify, Sketch 4, Squarespace, Mobile UX Design, Mobile UI Design, Web Design, Web App UX, Web App UI, Graphic Design, Collateral Design, Brand Books, Wireframing, Web App Design, Responsive Web Apps, User Interface (UI), Presentation Design, Stationery Design, PowerPoint Design, Layout Design, Adobe Creative Suite, Landing Page Design, User Experience (UX), Figma, Design Documentation, Design Systems, Responsive Design, Web UI Design, Web UX Design, Virtual Reality (VR), Dashboard Design, UX Prototyping, UX Research, Interaction Design (IxD), Usability Testing, User Interviews, User Journeys
Chief Brand Officer
2010 - 2011
Bloginity Networks
- Created brand designs, development, and management through visual communication, personal copy, and brand voice consistency.
- Designed comprehensively for the web and development.
- Created and executed a design vision to enhance user experience, lower bounce rates, and increase page views.
- Developed print and digital media design, including media kits and other promotional material.
- Assisted in web traffic monitoring, growth, search engine optimization, and strategic planning and execution.
Technologies: Adobe Illustrator, Adobe Photoshop, Branding, Design Leadership, User Flows, Mobile Design, UI Design, UX Design, Product Design, Photoshop CC, Zeplin, InVision Studio, Ableton, OS X, SVG, iPad, GUI Design, Responsive UI, Responsive Web Design (RWD), iOS, Mobile UX Design, Mobile UI Design, Web Design, Web App UX, Web App UI, Graphic Design, Collateral Design, Brand Books, Wireframing, Web App Design, Responsive Web Apps, User Interface (UI), Presentation Design, Stationery Design, PowerPoint Design, Layout Design, Adobe Creative Suite, Landing Page Design, User Experience (UX), Design Documentation, Design Systems, Responsive Design, Web UI Design, Web UX Design, UX Prototyping, UX Research, Interaction Design (IxD), Usability Testing, User Interviews, User Journeys
Education
2007 - 2009
Bachelor of Science Degree in Hospitality Management
University of Hawaii at Manoa - Honolulu, HI, USA
2005 - 2007
Bachelor of Science Degree in Hospitality Management
Boston University - Boston, MA, USA
Skills
Tools
Sketch 4, Adobe Illustrator, Adobe Photoshop, Adobe Edge Animate, Figma, Photoshop CC, Illustrator CC, Microsoft PowerPoint, Adobe Creative Suite, Ableton Live, Sketch, Adobe Flash, Mailchimp, Rhino, After Effects CC, Ableton, InVision Studio, Zeplin, Spline, Unity SDK, Adobe After Effects
Languages
HTML5, CSS3, JavaScript, GraphQL
Platforms
OS X, iOS, Android, Shopify, BigCommerce, WooCommerce, Magento, WordPress, Visual Studio Code (VS Code), Mobile, Ethereum, EOS
Other
Freelancing, GUI Design, iPad, Product Design, UX Design, UI Design, Mobile Design, User Flows, Design Leadership, Branding, eCommerce UI, eCommerce UX, eCommerce, Responsive UI, Responsive Web Design (RWD), Mobile First, Conversion Rate Optimization (CRO), Presentation Design, Layout Design, PowerPoint Design, Stationery Design, User Experience (UX), Visual Design, Landing Page Design, User Interface (UI), Responsive Web Apps, Web App Design, Wireframing, Brand Books, Collateral Design, Graphic Design, Web App UI, Web App UX, Web Design, Mobile UI Design, Mobile UX Design, Web3, Startup Consulting, Design Documentation, Design Systems, Responsive Design, Web UI Design, Web UX Design, Educational Platform Design, Dashboard Design, UX Prototyping, UX Research, Interaction Design (IxD), Usability Testing, User Interviews, User Journeys, User Personas, Blockchain, Squarespace, Blockchain & Cryptocurrency, AI Design, Artificial Intelligence (AI), 3D, Learning Management Systems (LMS), Virtual Reality (VR), Generative Artificial Intelligence (GenAI), jQuery, D3.js, Three.js, AngularJS, Node.js, Angular, jQuery SVG, SVG, Flutter, Unity, Management, React, Next.js, Mobile UI, 3D Games, Game Art, Solana, Blockchain Design, Blockchain Game Development, Adobe Premiere, Framer, Blockchain Wallets, Blockchain Platforms, Blockchain Development, Artificial Intelligence as a Service (AIaaS)
Experience
Tools
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