Benjamin Tse, Designer in New York, NY, United States
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Benjamin Tse

Verified Expert  in Design

Designer

Location
New York, NY, United States
Toptal Member Since
January 22, 2016

Ben is an award-winning designer with over 18 years of experience in creative direction, branding, UI/UX, and product design. He is also a veteran Web3 product designer, winner of the 2018 EOS Global Hackathon, and co-founder of two venture-backed blockchain startups. He has served in many roles, including head of product, CPO, CTO, and CBO. Ben is detail-oriented and a strong communicator with a thorough understanding of design, development, and project management processes.

Portfolio

Work Experience

Co-Founder | Chief Product Officer

2021 - PRESENT
Monarch Gaming, LLC
  • Conceptualized, designed, and pitched the game concept. Raised $8.3 million in seed venture.
  • Built a comprehensive design system for complex cross-platform Web3 user journeys.
  • Hired and led a creative team of over 25 members across six countries to create procedurally generated, modular, 3D game assets.
  • Directed execution and integration of complex interactive 3D Unity scenes with motion Flutter UI across four engineering teams.
Technologies: Ableton Live, Figma, After Effects CC, Illustrator CC, Photoshop CC, Flutter, Unity, Branding, Design Leadership, User Flows, Mobile Design, UI Design, UX Design, Product Design, Visual Studio Code (VS Code), OS X, Three.js, D3.js, SVG, iPad, GUI Design, Freelancing, Blockchain, Adobe Illustrator, Adobe Photoshop, Responsive UI, Responsive Web Design (RWD), Mobile First, Android, iOS, Sketch 4, HTML5, Mobile UX Design, Mobile UI Design, Web Design, Web App UX, Web App UI, Graphic Design, Collateral Design, Brand Books, Wireframing, Web App Design, Responsive Web Apps, User Interface (UI), Presentation Design, Stationery Design, PowerPoint Design, Layout Design, Adobe Creative Suite, Landing Page Design, User Experience (UX)

Co-founder | VP

2011 - PRESENT
Cocoon
  • Managed the new product development (NPD) comprehensively from start to finish. Sourced factories and created samples.
  • Designed new product concepts, industrial design, and packaging design.
  • Crafted full-scale manufacturing processes and supervised the production process.
  • Communicated and coordinated between sales, marketing, production, and logistics departments in three countries and two languages.
  • Maintained a presence in the factory to create quality assurance protocols and streamlined the production line by identifying and eliminating bottlenecks. Motivated and galvanized factory workers during crises and exhaustion.
  • Oversaw research and development of new technologies in a research lab, customer service, and social media marketing.
  • Led the creative direction for the UI/UX eCommerce website design.
  • Managed the front-end web development and oversaw the Indian development team.
  • Trained and led new employees and created and directed standard operating procedures (SOPs). Organized and streamlined team processes and communication.
  • Designed landing pages and social media collateral and created print designs, including business cards, catalogs, media kits, sales sheets, and trade show booth design.
Technologies: Adobe Illustrator, Adobe Photoshop, Rhino, HTML5, CSS3, Magento, Branding, Design Leadership, User Flows, Mobile Design, UI Design, UX Design, Product Design, Visual Studio Code (VS Code), Illustrator CC, Photoshop CC, Zeplin, InVision Studio, Ableton, After Effects CC, OS X, Three.js, D3.js, Sketch, SVG, iPad, GUI Design, eCommerce, Responsive UI, Responsive Web Design (RWD), Mobile First, Conversion Rate Optimization (CRO), Android, iOS, Shopify, Sketch 4, Squarespace, Mobile UX Design, Mobile UI Design, Web Design, Web App UX, Web App UI, Graphic Design, Collateral Design, Brand Books, Wireframing, Web App Design, Responsive Web Apps, User Interface (UI), Presentation Design, Stationery Design, PowerPoint Design, Layout Design, Adobe Creative Suite, Landing Page Design, User Experience (UX)

Founder | Director

2000 - PRESENT
Hundredfold Studios
  • Created the branding, including logo design, web design, app design, print collateral, photography, and brand book creation.
  • Proposed, designed, developed, and maintained websites for a wide range of clientele ranging from governmental, corporate, financial, and architecture firms to eCommerce brands and musicians, startups, and photographers in several languages.
  • Led several large teams of web developers through detailed and timely communication to deliver over a dozen simultaneous projects on time and within budget.
  • Incorporated the latest and most relevant web technologies such as virtual reality (VR), Three.js, and advanced CSS3. Kept up to date about the latest design trends and styles.
  • Initiated, cultivated, and maintained client relations and maintained client confidence through crises and contingencies.
  • Contributed to lead generation, email marketing, content marketing, Facebook marketing, Instagram outreach, and blog outreach.
Technologies: Ableton Live, WooCommerce, BigCommerce, Shopify, Node.js, AngularJS, Magento, WordPress, Mailchimp, Adobe Flash, Adobe Edge Animate, Three.js, D3.js, JavaScript, jQuery, HTML5, CSS3, Adobe Illustrator, Adobe Photoshop, eCommerce UI, eCommerce UX, Branding, Design Leadership, User Flows, Mobile Design, UI Design, UX Design, Product Design, Visual Studio Code (VS Code), Illustrator CC, Photoshop CC, Zeplin, InVision Studio, Ableton, After Effects CC, Figma, OS X, Sketch, SVG, iPad, GUI Design, Freelancing, Blockchain, eCommerce, Responsive UI, Responsive Web Design (RWD), Mobile First, Conversion Rate Optimization (CRO), Android, iOS, Sketch 4, Squarespace, Mobile UX Design, Mobile UI Design, Web Design, Web App UX, Web App UI, Graphic Design, Collateral Design, Brand Books, Wireframing, Web App Design, Responsive Web Apps, User Interface (UI), Presentation Design, Stationery Design, PowerPoint Design, Layout Design, Adobe Creative Suite, Landing Page Design, User Experience (UX)

Lead Designer

2019 - 2021
Dormzi
  • Led and executed product design and UI/UX for responsive web, iOS, and Android. Personally delivered over 285 screens.
  • Created and implemented efficient, robust design system and developer hand-off processes.
  • Led a comprehensive UXR process. Designed questionnaires, interviewed users, compiled responses, conducted analysis, and implemented feedback.
Technologies: Product Design, UX Design, UI Design, Mobile Design, User Flows, Design Leadership, Branding, eCommerce UI, eCommerce UX, Visual Studio Code (VS Code), Illustrator CC, Photoshop CC, Zeplin, InVision Studio, Figma, Mailchimp, OS X, Sketch, SVG, iPad, GUI Design, Freelancing, Adobe Illustrator, Adobe Photoshop, eCommerce, Responsive UI, Responsive Web Design (RWD), Mobile First, Conversion Rate Optimization (CRO), Android, iOS, Sketch 4, Mobile UX Design, Mobile UI Design, Web Design, Web App UX, Web App UI, Graphic Design, Collateral Design, Brand Books, Wireframing, Web App Design, Responsive Web Apps, User Interface (UI), Presentation Design, Stationery Design, PowerPoint Design, Layout Design, Adobe Creative Suite, Landing Page Design, User Experience (UX)

CTO

2015 - 2017
Travelmate
  • Designed over five iterations of UI/UX for native iOS and Android apps, multilingual responsive landing pages, and WeChat app.
  • Led an international team of developers across five time zones from Shanghai, Los Angeles, New York, Tel Aviv, and Kiev to execute product vision.
  • Overcame technical challenges in DevOps and infrastructure due to the Great Firewall of China to accommodate fast content delivery to both Chinese and international markets.
Technologies: Angular, CSS3, HTML5, JavaScript, Adobe Illustrator, Adobe Photoshop, Sketch, eCommerce UI, eCommerce UX, Branding, Design Leadership, User Flows, Mobile Design, UI Design, UX Design, Product Design, Visual Studio Code (VS Code), Illustrator CC, Photoshop CC, Zeplin, InVision Studio, Figma, Mailchimp, OS X, D3.js, SVG, iPad, GUI Design, eCommerce, Responsive UI, Responsive Web Design (RWD), Mobile First, Conversion Rate Optimization (CRO), Android, iOS, Sketch 4, Mobile UX Design, Mobile UI Design, Web Design, Web App UX, Web App UI, Graphic Design, Collateral Design, Brand Books, Wireframing, Web App Design, Responsive Web Apps, User Interface (UI), Presentation Design, Stationery Design, PowerPoint Design, Layout Design, Adobe Creative Suite, Landing Page Design, User Experience (UX)

Chief Brand Officer

2010 - 2011
Bloginity Networks
  • Created brand designs, development, and management through visual communication, personal copy, and consistency of brand voice.
  • Comprehensively designed for the web and development.
  • Created and executed a design vision to enhance the user experience to lower bounce rate and increase page views.
  • Developed print and digital media design including media kits and other promotional material.
  • Assisted in web traffic monitoring and growth, search engine optimization, and strategic planning and execution.
  • Fostered sales strategy development.
Technologies: Adobe Illustrator, Adobe Photoshop, Branding, Design Leadership, User Flows, Mobile Design, UI Design, UX Design, Product Design, Photoshop CC, Zeplin, InVision Studio, Ableton, OS X, SVG, iPad, GUI Design, Responsive UI, Responsive Web Design (RWD), iOS, Mobile UX Design, Mobile UI Design, Web Design, Web App UX, Web App UI, Graphic Design, Collateral Design, Brand Books, Wireframing, Web App Design, Responsive Web Apps, User Interface (UI), Presentation Design, Stationery Design, PowerPoint Design, Layout Design, Adobe Creative Suite, Landing Page Design, User Experience (UX)
2007 - 2009

Bachelor of Science Degree in Hospitality Management

University of Hawaii at Manoa - Honolulu, HI, USA

2005 - 2007

Bachelor of Science Degree in Hospitality Management

Boston University - Boston, MA, USA

Tools

Sketch 4, Adobe Illustrator, Adobe Photoshop, Adobe Edge Animate, Figma, Photoshop CC, Illustrator CC, Microsoft PowerPoint, Adobe Creative Suite, Ableton Live, Sketch, Adobe Flash, Mailchimp, Rhino, After Effects CC, Ableton, InVision Studio, Zeplin

Languages

HTML5, CSS3, JavaScript

Platforms

OS X, iOS, Android, Shopify, BigCommerce, WooCommerce, Magento, WordPress, Visual Studio Code (VS Code)

Other

Freelancing, GUI Design, iPad, Product Design, UX Design, UI Design, Mobile Design, User Flows, Design Leadership, Branding, eCommerce UI, eCommerce UX, eCommerce, Responsive UI, Responsive Web Design (RWD), Mobile First, Presentation Design, Layout Design, PowerPoint Design, Stationery Design, User Experience (UX), Visual Design, Landing Page Design, User Interface (UI), Responsive Web Apps, Web App Design, Wireframing, Brand Books, Collateral Design, Graphic Design, Web App UI, Web App UX, Web Design, Mobile UI Design, Mobile UX Design, Blockchain, Squarespace, Conversion Rate Optimization (CRO), jQuery, D3.js, Three.js, AngularJS, Node.js, Angular, jQuery SVG, SVG, Flutter, Unity

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