2011 - PRESENT
- New Product Development: Comprehensively managed NPD from start to finish: designed new product concepts, industrial design, packaging design, sourcing factories, creating samples, designed a full-scale manufacturing processes, and supervised the production process.
- Operations: Communicated and coordinated between sales, marketing, production, and logistics departments in three countries and two languages. Maintained a presence in the factory to create quality assurance protocols, streamlined production line by identifying and eliminating bottlenecks, oversaw research and development of new technologies in research lab, customer service, and social media marketing.
- Creative Direction: Did UI/UX eCommerce website design, front-end web development, project management, oversaw the Indian development team, commissioned and modified designs based on user testing, designed landing pages, designed social media collateral, created print design including business cards, catalogs, media kits, sales sheets, and trade show booth design.
- Leadership: Trained and led new employees, created and directed SOPs, organized and streamlined team processes and communication, motivated and galvanized factory workers during crises and exhaustion.
Technologies: Magento, CSS3, HTML5, Rhino, Photoshop, Illustrator
2000 - PRESENT
- Branding and Design: Comprehensively created the branding including logo design, web design, app design, print collateral, photography, and brand book creation.
- Web Development: Proposed, designed, developed and maintaining websites for wide range of clientele ranging from governmental, corporate financial, and architecture firms to eCommerce brands and musicians, to start ups and photographers in several languages.
- Project Management/DevOps: Led several large teams of web developers through detailed and timely communication to deliver over a dozen simultaneous projects on time and on budget.
- Research and Self-Education: Incorporated the latest and most relevant web technologies such as VR, ThreeJS, and advanced CSS3. Stayed informed about latest design trends and styles.
- Relationship Building: Initiated, cultivated, and maintained client relations, maintained client confidence through crises and contingencies.
- Sales: Worked on lead generation, e-mail marketing, content marketing, Facebook marketing, Instagram outreach, and blog outreach.
Chief Brand Officer
2010 - 2011
- Vision: Created brand designs, development, and management through visual communication, personal copy, and consistency of brand voice.
- Web Development: Comprehensively designed for the web and development. Created and executed a design vision to enhance the user experience to lower bounce rate and increase page-views.
- Branding and Design: Developed print and digital media design including media kits and other promotional material.
- Marketing: Assisted in web traffic monitoring and growth, search engine optimization, strategic planning and execution, and fostered sales strategy development.
Technologies: Photoshop, Illustrator