Boris Hrncic, Designer in Zagreb, Croatia
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Boris Hrncic

Verified Expert  in Design

Bio

Boris has been designing brands and digital products since 2010 and coding websites since 2008. He has successfully led high-performance teams in bootstrapped startups and established multinationals, transforming business visions into cohesive brand identities, innovative products, and effective marketing strategies that drive revenue. Boris is ready to help you take the go-to-market strategy to the next level.

Portfolio

Work Experience

Co-founder | Chief Design Officer

2018 - PRESENT
Polyfen
  • Founded and served as acting CEO for six years at a fully remote software and creative studio, collaborating with industry-leading clients around the globe.
  • Served as chief design officer, leading creative efforts in UI/UX of digital products, branding, and marketing.
  • Wrote and published a free wiki of best practices in branding, Poly Atlas (Polyatlas.wiki), with a step-by-step guide of the branding process with case studies, template files, and bibliographical references.
Technologies: GitHub, Slack Development, Photoshop, Adobe Illustrator, Figma, Google Analytics, Google Tag Manager, Scrum Master Consulting, Adobe After Effects Design, Asana, UI Design, Branding, Logo Design, Front-end, UX Design, Visual Identity Design, Digital Marketing Product Management, Design Thinking, Art Direction

Lead UX Designer

2020 - 2022
Doppler
  • Led the UX team that owned a leading email marketing application in Latin America, partnering with marketing, engineering, and support teams.
  • Designed and developed the brand guidelines and led the creation of the design system library on Figma and the copywriting style guides.
  • Conducted UX research and marketing research practices, including user interviews, A/B testing, card sorting, analytics, and SEO audits.
  • Contributed to developing the team culture by running workshops on Agile practices and productivity techniques, as well as on overall design and internally-suggested topics like NFTs.
Technologies: Adobe Illustrator, Photoshop, Adobe After Effects Design, Slack Development, Jira, Confluence, Figma, Miro Development, Hotjar, Productboard, UI Design, Branding, Front-end, UX Design, Visual Identity Design, Digital Marketing Product Management, Design Thinking, Art Direction

Freelance Graphic Designer and Front-end Developer

2009 - 2018
Self-employed
  • Conducted market research and set up a marketing strategy, including visual identity, logo design, brand guidelines, brand applications, and web design.
  • Designed business cards, social media profiles, posts, letterheads, presentation templates, pitch decks, infographics, stickers, pins, flyers, brochures, billboards, signage, and packaging.
  • Used mainly the following technologies: HTML, CSS, PHP, Git, FTP, cPanel, Scrum, Bootstrap, and WordPress.
Technologies: Photoshop, Adobe Illustrator, Figma, GitHub, FileZilla, cPanel, UI Design, Branding, Logo Design, Front-end, UX Design, Visual Identity Design, Digital Marketing Product Management, Design Thinking, Art Direction

Art Director

2017 - 2017
Alternation
  • Led the design team.
  • Designed major branding and web projects.
  • Supervised minor day-to-day activities from junior designers.
  • Organized the education plan for new designers.
  • Developed our own company's brand and culture.
Technologies: Slack Development, Asana, GitHub, Git, Photoshop, Adobe Illustrator, Sketch, InVision, UI Design, Branding, Logo Design, Front-end, UX Design, Visual Identity Design, Digital Marketing Product Management, Design Thinking, Art Direction

Strategic Design Consultant

2016 - 2016
Deegeetal
  • Led the design team.
  • Designed major branding and web projects.
  • Supervised minor day-to-day activities from junior designers.
  • Organized the education plan for new designers.
  • Developed our own company's brand and culture.
Technologies: InVision, Photoshop, Adobe Illustrator, UI Design, Branding, Logo Design, Front-end, UX Design, Visual Identity Design, Digital Marketing Product Management, Design Thinking, Art Direction

Lead Designer

2015 - 2016
Deegeetal
  • Designed digital marketing campaigns that would involve Facebook ads, newsletters, eBooks, landing pages (design and development) as well as full websites, and branding.
  • Led the design and development team in day-to-day activities. Organized aspects of project management and handled communication with other departments.
  • Developed our own company's brand and culture. From the logo to organizing actual social events and workshops.
  • Updated the whole company's workflow and replaced outdated communication and project management tools.
  • Standardized processes and compiled all pertinent information into a wiki for employees.
Technologies: CSS, HTML, Photoshop, Adobe Illustrator, UI Design, Branding, Logo Design, Front-end, UX Design, Visual Identity Design, Digital Marketing Product Management, Design Thinking, Art Direction
2010 - 2014

Bachelor of Arts Degree in Graphic Design

Universidad CAECE - Marl del Plata, Argentina

Tools

Adobe Illustrator, Slack Development, Asana, Trello Development, Sketch, Photoshop, InVision, Git, GitHub, Zeplin Design, Atom, Toggl, Figma, Jira, Confluence, Google Analytics, Adobe After Effects Design, Miro Development, Hotjar

Platforms

MacOS, Dropbox Development, cPanel, Windows Development, iOS Design, WordPress Design, Productboard

Languages

CSS, CSS3, HTML, HTML5, S

Industry Expertise

Education, Fashion, Hospitality

Other

Logo Design, UI Design, Branding, Visual Identity Design, Typography, Design, Brand Design, Rebranding, Corporate Identity, Corporate Identity, UX Design, Personal Branding, Creative Strategy, Creativity, Web Design, Design Thinking, Training & Training Content Development, Business, Logo Design, Brand Design, Brand Design, Sub-brands, Brand Design, Culture, Email Design, Newsletter Design, Wireframing, Web Design, Letterhead Design, Training, Business Card Design, App UI, Company Naming, Naming, FileZilla, Art Direction, Bootstrap, Responsive Web Design, Spark, Brand Design, Creative Direction, Web Design, UX Design, Business Development, Research, Graphic Design, Logo Systems, Illustration, Beauty Products, Front-end, UX Design, Digital Marketing Product Management, Writing & Editing, Typeform.io, Communication Design, Typefaces, FTP, Brand Design, Communities, Community, Virtual Coaching, Project Planning, UX Design, UX Design, User Flow Design, Social Media Design, Hand Lettering, App UX, Package Design, Packaging, Marketing Strategy, Marketing Design, Pattern Design, Editorial Design, Brochure Design, SEO, Cloudflare, Tourism, Bicycle Design, Google Tag Manager, Scrum Master Consulting, Product Development, Forex, Crypto, Fintech Development, System Design, Travel, Early-stage Startups, Product Design

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