Brandon Olmstead
Designer
Location
Salt Lake City, UT, United States
Toptal Member Since
February 10, 2022
Brandon is an award-winning product designer and leader with 10+ years of global experience shaping product strategy and delivering leading-edge solutions. He has deep expertise in conducting user research, designing, and testing prototypes to deliver user-centered products. Brandon has designed for small and large companies, including Abbott, ADP, Airbnb, Dell, CVS, and Family Search. He has led 30+ people and more than a dozen projects, including responsive web, mobile, and SaaS applications.
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Work Experience
2021 - PRESENT
Lead Product Designer
Dell
- Created COVID-19 testing apps that generated an 11.3% increase in 2021 global sales, adding a $1.3 billion to $2.2 billion lift per quarter.
- Designed Abbott Navica clinician and telehealth apps, and led three projects, including the design and launch of the South Asian Navica app in many languages in four months.
- Led a team of five and provided coaching for Lean and user-centered design at Abbott, eMed, and airlines.
- Received the Edison Award and was a finalist for the Fast Company Innovation Award for product design.
Technologies: Figma, Sketch, InVision App, Abstracts, Maze, Miro, Microsoft Office, Adobe Illustrator, Adobe Photoshop, Leadership, Design Leadership, Enterprise SaaS, B2B, Mobile Design, UX Research, Web 3.0, Design Systems, Web App Design, Dashboards, Dashboard Design, Data Visualization, Mobile-first Design, Storytelling, Design Thinking, Mobile UI Design, Mobile UX Design, Mobile App UI, Mobile Apps, Mobile UI, Mobile UX, Discovery Workshops, User Stories, Project Estimation, UX Strategy
2019 - 2021
Lead Product Designer
The Church of Jesus Christ of Latter-day Saints
- Researched and redesigned an app calendar experience that increased calendar usage from 11,000 to 39,000 users—that's 93% of users in five months, and 91% of users highly recommended this feature in a 12-month post-survey.
- Saved the Church $186,000 in development costs and $15,000+ in team licensing overhead by instituting Figma.
- Increased call center engagement by 400% by designing and implementing a Lean solution.
- Led three staff and two projects, mentored six designers, and was selected as keynote speaker to address 200+ staff on the benefits of building user empathy and validating assumptions before building a product.
Technologies: Figma, Sketch, InVision App, Zeplin, Optimal Workshop, Twilio, Adobe Analytics, Adobe Illustrator, Adobe Photoshop, Leadership, Design Leadership, B2B, Mobile Design, UX Research, Web 3.0, Design Systems, Social Networks, Web App Design, Dashboards, Dashboard Design, Data Visualization, Mobile-first Design, Storytelling, Design Thinking, Mobile UI Design, Mobile UX Design, Mobile App UI, Mobile Apps, Mobile UI, Mobile UX, Discovery Workshops, User Stories, Project Estimation, CRM Design, UX Strategy
2011 - 2020
UX Consultant
Freelance
- Designed and consulted for seven small businesses and Fortune 500 companies with revenues exceeding $14 billion annually.
- Designed a new solution for ADP Ventures to provide meaningful assistance to terminated employees, which led to developing and adding a $50 million revenue stream to ADP. Delivered a working prototype by the end of a 3-day sprint workshop.
- Shortened the time required for a client's customers to create a financial model from 20-60 hours to 0.5-4 hours, on average, by transforming a complicated pro forma spreadsheet into a simple DYI financial builder for startups within two months.
Technologies: Figma, Sketch, Miro, Usertesting.com, B2B, Mobile Design, UX Research, Web 3.0, Web App Design, Dashboards, Dashboard Design, Data Visualization, Mobile-first Design, Storytelling, Visual Storytelling, Design Thinking, Mobile UI Design, Mobile UX Design, Mobile App UI, Mobile Apps, Mobile UI, Mobile UX, Discovery Workshops, User Stories, Project Estimation, UX Strategy
2016 - 2019
Senior Product Manager
Lodgable
- Led partnerships with Airbnb, Booking Holdings, Expedia Network, and TripAdvisor and received high compliments for my work.
- Introduced engineer accountability and forecasting tools that increased the accuracy of product deliverables by 85%. Increased engineers' productivity by 40% by implementing Agile.
- Managed a $1.5 million budget, three projects, and 12 employees. Advanced to this role after proposing a new product roadmap based on Lean and Agile methodologies to keep the firm from constantly missing product launch dates.
- Reduced the scope of one project by 38% and launched the product 3.5 months ahead of schedule.
Technologies: Infusionsoft, Salesforce, Jira, Confluence, Microsoft Office, Crazy Egg, Google Analytics, WordPress, Sketch, InVision App, Lean, Agile, Product Roadmaps, B2B, Web App Design, Dashboards, Dashboard Design, Data Visualization, Mobile-first Design, Storytelling, Visual Storytelling, Design Thinking, Mobile UI Design, Discovery Workshops, User Stories, Project Estimation, UX Strategy
2014 - 2016
Principal UX Designer
Lodgable
- Oversaw and designed the entire SaaS application, using design thinking principles, including research, drafting user journeys, and wireframing.
- Crafted the mapping architecture that allowed users to aggregate content across 100+ major booking websites.
- Increased the lodgable.com session rate by 186% and decreased the bounce rate by 14% in three months by eliminating inefficiencies.
- Achieved Gartner's 2017 and 2018 "Best Ease of Use" software awards based on positive customer feedback.
Technologies: Sketch, InVision App, Adobe Illustrator, Adobe Photoshop, Crazy Egg, Google Forms, Usertesting.com, SaaS, Design Thinking, User Research, User Journeys, Wireframing, B2B, Mobile Design, UX Research, Web 3.0, Design Systems, Web App Design, Dashboards, Dashboard Design, Data Visualization, Design Leadership, Mobile-first Design, Storytelling, Visual Storytelling, Mobile UX Design, Mobile App UI, Mobile Apps, Mobile UI, Mobile UX, Discovery Workshops, User Stories, Project Estimation, CRM Design, UX Strategy
2013 - 2014
Lead UX Designer
Gnarly Nutrition
- Implemented user feedback, leading to a 21% increase in customer retention in two months after taking over the director of UX role while simultaneously fulfilling the lead UX designer responsibilities. Retained the team during the transition.
- Implemented file-sharing and an asset library that decreased waste by 44% in one month.
- Increased design efficiencies for the UX team by 44% in six months by implementing shared standards.
Technologies: Sketch, Adobe Illustrator, Adobe Photoshop, Microsoft Office, Leadership, Design Leadership, Mobile Design, UX Research, Web 3.0, Web App Design, Data Visualization, Storytelling, Visual Storytelling, Design Thinking, Mobile App UI, Discovery Workshops, User Stories, Project Estimation, UX Strategy
Education
2009 - 2011
Bachelor's Degree in Business Management and Marketing
Brigham Young University - Provo, Utah, United States
2009 - 2011
Bachelor of Arts Degree in Visual Design | Computer Graphics
Brigham Young University - Provo, Utah, United States
Certifications
SEPTEMBER 2019 - PRESENT
User Research Methods (Top 10% in Class)
Interaction Design Foundation
JULY 2019 - PRESENT
Conducting Usability Testing (Best in Class Distinction)
Interaction Design Foundation
MAY 2019 - PRESENT
Mobile User Experience Design (Top 10%)
Interaction Design Foundation
MARCH 2017 - PRESENT
Certified Scrum Product Owner
Scrum Alliance
Experience
User Experience (UX) - 13 yearsProduct Design - 13 yearsUser Interface (UI) - 13 yearsInteraction Design (IxD) - 13 yearsSketch - 9 yearsInVision App - 8 yearsUser Research - 8 yearsFigma - 5 yearsLocation
