Brandon is available for hire
Hire BrandonBrandon Olmstead
Verified Expert in Design
Designer
Location
St. George, UT, United States
Toptal Member Since
February 10, 2022
Brandon is an experienced product designer and strategist with a strong track record delivering working software across diverse sectors and company sizes, from startups to Fortune 10, e.g., Abbott, ADP, Airbnb, CVS, Dell, and PepsiCo. He has expertise in user-centered design, data-driven insights, lean innovation, visual design, collaborative leadership, and problem-solving. Brandon has led 125+ individuals across 15 teams, delivering award-winning applications.
Portfolio
Work Experience
Lead Product Designer I Advisor | Consultant | Service Designer | AI Designer
2021 - PRESENT
VMware
- Advised senior leaders at the 5th largest global software company.
- Pioneered a generative AI tool, reducing labor from 16 hours to 12 minutes per project.
- Directed service design at a Fortune 100 firm, identifying around an $18 billion recovery opportunity.
- Led POS system overhaul for a top US retailer, improving user ratings by 66%.
Technologies: Figma, Sketch, InVision App, Maze, Miro, Microsoft Office, Adobe Illustrator, Adobe Photoshop, Leadership, Design Leadership, Enterprise SaaS, B2B, Mobile Design, UX Research, Web 3.0, Design Systems, Web App Design, Dashboards, Dashboard Design, Data Visualization, Mobile-first Design, Storytelling, Design Thinking, Mobile UI Design, Mobile UX Design, Mobile App UI, Mobile Apps, Mobile UI, Mobile UX, Discovery Workshops, User Stories, Project Estimation, UX Strategy, Electronic Health Records (EHR), OpenAI, Artificial Intelligence (AI), eCommerce, Layout Design, eCommerce Design, Copywriting, Gamification, UX Audits, Web, Mobile
Product Design Lead | User Experience Design, User Research, Localization
2021 - 2021
Dell
- Contracted by Dell to work on sister company VMware, Tanzu Labs Consulting Division.
- Accelerated launch of Asian clinician app, driving 400M medical device sales and around $2 billion growth.
- Improved both the App Store and Google Play ratings by two stars.
- Established design system adapted globally by Fortune 500 companies.
- Became an Edison Award Winner and Fast Company Innovation Finalist.
Technologies: Sketch, Abstracts, Figma, UserZoom, Adobe Photoshop, Adobe Illustrator, InVision
Principal Product Designer
2020 - 2021
The Church of Jesus Christ of Latter-day Saints
- Boosted Google Play rating from 3.0 to 4.4 stars.
- Increased app engagement from 11K to 39K users in five months.
- Oversaw two projects and mentored six product designers.
- Educated 200+ people at a conference as keynote speaker.
Technologies: Figma, Sketch, InVision App, Zeplin, Optimal Workshop, Twilio, Adobe Analytics, Adobe Illustrator, Adobe Photoshop, Leadership, Design Leadership, B2B, Mobile Design, UX Research, Web 3.0, Design Systems, Social Networks, Web App Design, Dashboards, Dashboard Design, Data Visualization, Mobile-first Design, Storytelling, Design Thinking, Mobile UI Design, Mobile UX Design, Mobile App UI, Mobile Apps, Mobile UI, Mobile UX, Discovery Workshops, User Stories, Project Estimation, CRM Design, UX Strategy, Artificial Intelligence (AI), Layout Design, Copywriting, Gamification, Web, Mobile
User Research Manager
2019 - 2020
The Church of Jesus Christ of Latter-day Saints
- Recruited by directors to lead a special task force.
- Guided contextual inquiry in 11 countries, coaching 12 researchers.
- Presented findings to top executives and fostered user empathy.
- Increased user retention by 36% by implementing research findings.
Technologies: Microsoft Office, Miro, Qualtrics
Product Design Consultant
2011 - 2020
Freelancer
- Developed Airbnb pro hosting tools, adopted by over 40,000 businesses.
- Led design sprint workshop for ADP leadership and identified a $50 million opportunity.
- Automated financial model creation from 40 hours to two and a half hours on average.
Technologies: Figma, Sketch, Miro, Usertesting.com, B2B, Mobile Design, UX Research, Web 3.0, Web App Design, Dashboards, Dashboard Design, Data Visualization, Mobile-first Design, Storytelling, Visual Storytelling, Design Thinking, Mobile UI Design, Mobile UX Design, Mobile App UI, Mobile Apps, Mobile UI, Mobile UX, Discovery Workshops, User Stories, Project Estimation, UX Strategy, Layout Design, Copywriting, Logo Design, Hospitality, Gamification, Sports, UX Audits, Web, Mobile
Senior Product Designer
2019 - 2019
The Church of Jesus Christ of Latter-day Saints
- Spearheaded machine learning chatbot user experience design.
- Averted $186K expenditure on undesirable user features.
- Slashed drop rates by 44% and increased response times.
- Saved call center agents two hours per day by implementing user feedback.
Technologies: Sketch, Figma, Zeplin, Qualtrics, Surveys, Optimizely, Adobe Creative Suite, Microsoft Office, Optimal Workshop, Lucidchart, Jira, Trello
Head of Product Design and Management
2016 - 2019
Lodgable
- Promoted for introducing an outcome-based roadmap and cutting scope by 38%.
- Surpassed delivery goals by three months but targeting outcomes and cutting scope.
- Effectively managed a $1.5 million product budget.
- Forged partnerships with Expedia, Booking.com, and other travel leaders.
Technologies: Infusionsoft, Salesforce, Jira, Confluence, Microsoft Office, Crazy Egg, Google Analytics, WordPress, Sketch, InVision App, Lean, Agile, Product Roadmaps, B2B, Web App Design, Dashboards, Dashboard Design, Data Visualization, Mobile-first Design, Storytelling, Visual Storytelling, Design Thinking, Mobile UI Design, Discovery Workshops, User Stories, Project Estimation, UX Strategy, Layout Design, Copywriting, Logo Design, Hospitality, Web, Mobile
Head of Product Design
2014 - 2016
Lodgable
- Launched a new SaaS product from the ground up in six months.
- Created an intuitive inventory distribution system, connecting 100+ travel sites.
- Earned top usability awards for three consecutive years (GetApp, G2, Capterra).
- Scaled product, design, and engineering team from one to 30.
Technologies: Sketch, InVision App, Adobe Illustrator, Adobe Photoshop, Crazy Egg, Google Forms, Usertesting.com, SaaS, Design Thinking, User Research, User Journeys, Wireframing, B2B, Mobile Design, UX Research, Web 3.0, Design Systems, Web App Design, Dashboards, Dashboard Design, Data Visualization, Design Leadership, Mobile-first Design, Storytelling, Visual Storytelling, Mobile UX Design, Mobile App UI, Mobile Apps, Mobile UI, Mobile UX, Discovery Workshops, User Stories, Project Estimation, CRM Design, UX Strategy, Layout Design, Logo Design, Hospitality, Web, Mobile
Director of Design
2013 - 2014
Gnarly Nutrition
- Optimized eCommerce conversion rates for a sports nutrition company by 21%.
- Established an analytics and visual insights platform.
- Elevated web design, photography, and custom illustrations.
Technologies: Sketch, Adobe Illustrator, Adobe Photoshop, Microsoft Office, Leadership, Design Leadership, Mobile Design, UX Research, Web 3.0, Web App Design, Data Visualization, Storytelling, Visual Storytelling, Design Thinking, Mobile App UI, Discovery Workshops, User Stories, Project Estimation, UX Strategy, eCommerce, Layout Design, eCommerce Design, Logo Design, UX Audits, Web, Mobile
Education
2009 - 2011
Minor in Computer Science
Brigham Young University - Provo, UT
2009 - 2011
Bachelor's Degree in Business Management and Marketing
Brigham Young University - Provo, Utah, United States
2009 - 2011
Bachelor of Arts Degree in Visual Design | Computer Graphics
Brigham Young University - Provo, Utah, United States
Certifications
SEPTEMBER 2019 - PRESENT
User Research Methods
Interaction Design Foundation
JULY 2019 - PRESENT
Conducting Usability Testing
Interaction Design Foundation
MAY 2019 - PRESENT
Mobile User Experience Design
Interaction Design Foundation
MARCH 2017 - PRESENT
Certified Scrum Product Owner
Scrum Alliance