Brandon Olmstead, Designer in St. George, UT, United States
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Brandon Olmstead

Verified Expert  in Design

Designer

Location
St. George, UT, United States
Toptal Member Since
February 10, 2022

Brandon is an experienced product designer and strategist with a strong track record delivering working software across diverse sectors and company sizes, from startups to Fortune 10, e.g., Abbott, ADP, Airbnb, CVS, Dell, and PepsiCo. He has expertise in user-centered design, data-driven insights, lean innovation, visual design, collaborative leadership, and problem-solving. Brandon has led 125+ individuals across 15 teams, delivering award-winning applications.

Portfolio

Work Experience

Lead Product Designer I Advisor | Consultant | Service Designer | AI Designer

2021 - PRESENT
VMware
  • Advised senior leaders at the 5th largest global software company.
  • Pioneered a generative AI tool, reducing labor from 16 hours to 12 minutes per project.
  • Directed service design at a Fortune 100 firm, identifying around an $18 billion recovery opportunity.
  • Led POS system overhaul for a top US retailer, improving user ratings by 66%.
Technologies: Figma, Sketch, InVision App, Maze, Miro, Microsoft Office, Adobe Illustrator, Adobe Photoshop, Leadership, Design Leadership, Enterprise SaaS, B2B, Mobile Design, UX Research, Web 3.0, Design Systems, Web App Design, Dashboards, Dashboard Design, Data Visualization, Mobile-first Design, Storytelling, Design Thinking, Mobile UI Design, Mobile UX Design, Mobile App UI, Mobile Apps, Mobile UI, Mobile UX, Discovery Workshops, User Stories, Project Estimation, UX Strategy, Electronic Health Records (EHR), OpenAI, Artificial Intelligence (AI), eCommerce, Layout Design, eCommerce Design, Copywriting, Gamification, UX Audits, Web, Mobile

Product Design Lead | User Experience Design, User Research, Localization

2021 - 2021
Dell
  • Contracted by Dell to work on sister company VMware, Tanzu Labs Consulting Division.
  • Accelerated launch of Asian clinician app, driving 400M medical device sales and around $2 billion growth.
  • Improved both the App Store and Google Play ratings by two stars.
  • Established design system adapted globally by Fortune 500 companies.
  • Became an Edison Award Winner and Fast Company Innovation Finalist.
Technologies: Sketch, Abstracts, Figma, UserZoom, Adobe Photoshop, Adobe Illustrator, InVision

Principal Product Designer

2020 - 2021
The Church of Jesus Christ of Latter-day Saints
  • Boosted Google Play rating from 3.0 to 4.4 stars.
  • Increased app engagement from 11K to 39K users in five months.
  • Oversaw two projects and mentored six product designers.
  • Educated 200+ people at a conference as keynote speaker.
Technologies: Figma, Sketch, InVision App, Zeplin, Optimal Workshop, Twilio, Adobe Analytics, Adobe Illustrator, Adobe Photoshop, Leadership, Design Leadership, B2B, Mobile Design, UX Research, Web 3.0, Design Systems, Social Networks, Web App Design, Dashboards, Dashboard Design, Data Visualization, Mobile-first Design, Storytelling, Design Thinking, Mobile UI Design, Mobile UX Design, Mobile App UI, Mobile Apps, Mobile UI, Mobile UX, Discovery Workshops, User Stories, Project Estimation, CRM Design, UX Strategy, Artificial Intelligence (AI), Layout Design, Copywriting, Gamification, Web, Mobile

User Research Manager

2019 - 2020
The Church of Jesus Christ of Latter-day Saints
  • Recruited by directors to lead a special task force.
  • Guided contextual inquiry in 11 countries, coaching 12 researchers.
  • Presented findings to top executives and fostered user empathy.
  • Increased user retention by 36% by implementing research findings.
Technologies: Microsoft Office, Miro, Qualtrics

Product Design Consultant

2011 - 2020
Freelancer
  • Developed Airbnb pro hosting tools, adopted by over 40,000 businesses.
  • Led design sprint workshop for ADP leadership and identified a $50 million opportunity.
  • Automated financial model creation from 40 hours to two and a half hours on average.
Technologies: Figma, Sketch, Miro, Usertesting.com, B2B, Mobile Design, UX Research, Web 3.0, Web App Design, Dashboards, Dashboard Design, Data Visualization, Mobile-first Design, Storytelling, Visual Storytelling, Design Thinking, Mobile UI Design, Mobile UX Design, Mobile App UI, Mobile Apps, Mobile UI, Mobile UX, Discovery Workshops, User Stories, Project Estimation, UX Strategy, Layout Design, Copywriting, Logo Design, Hospitality, Gamification, Sports, UX Audits, Web, Mobile

Senior Product Designer

2019 - 2019
The Church of Jesus Christ of Latter-day Saints
  • Spearheaded machine learning chatbot user experience design.
  • Averted $186K expenditure on undesirable user features.
  • Slashed drop rates by 44% and increased response times.
  • Saved call center agents two hours per day by implementing user feedback.
Technologies: Sketch, Figma, Zeplin, Qualtrics, Surveys, Optimizely, Adobe Creative Suite, Microsoft Office, Optimal Workshop, Lucidchart, Jira, Trello

Head of Product Design and Management

2016 - 2019
Lodgable
  • Promoted for introducing an outcome-based roadmap and cutting scope by 38%.
  • Surpassed delivery goals by three months but targeting outcomes and cutting scope.
  • Effectively managed a $1.5 million product budget.
  • Forged partnerships with Expedia, Booking.com, and other travel leaders.
Technologies: Infusionsoft, Salesforce, Jira, Confluence, Microsoft Office, Crazy Egg, Google Analytics, WordPress, Sketch, InVision App, Lean, Agile, Product Roadmaps, B2B, Web App Design, Dashboards, Dashboard Design, Data Visualization, Mobile-first Design, Storytelling, Visual Storytelling, Design Thinking, Mobile UI Design, Discovery Workshops, User Stories, Project Estimation, UX Strategy, Layout Design, Copywriting, Logo Design, Hospitality, Web, Mobile

Head of Product Design

2014 - 2016
Lodgable
  • Launched a new SaaS product from the ground up in six months.
  • Created an intuitive inventory distribution system, connecting 100+ travel sites.
  • Earned top usability awards for three consecutive years (GetApp, G2, Capterra).
  • Scaled product, design, and engineering team from one to 30.
Technologies: Sketch, InVision App, Adobe Illustrator, Adobe Photoshop, Crazy Egg, Google Forms, Usertesting.com, SaaS, Design Thinking, User Research, User Journeys, Wireframing, B2B, Mobile Design, UX Research, Web 3.0, Design Systems, Web App Design, Dashboards, Dashboard Design, Data Visualization, Design Leadership, Mobile-first Design, Storytelling, Visual Storytelling, Mobile UX Design, Mobile App UI, Mobile Apps, Mobile UI, Mobile UX, Discovery Workshops, User Stories, Project Estimation, CRM Design, UX Strategy, Layout Design, Logo Design, Hospitality, Web, Mobile

Director of Design

2013 - 2014
Gnarly Nutrition
  • Optimized eCommerce conversion rates for a sports nutrition company by 21%.
  • Established an analytics and visual insights platform.
  • Elevated web design, photography, and custom illustrations.
Technologies: Sketch, Adobe Illustrator, Adobe Photoshop, Microsoft Office, Leadership, Design Leadership, Mobile Design, UX Research, Web 3.0, Web App Design, Data Visualization, Storytelling, Visual Storytelling, Design Thinking, Mobile App UI, Discovery Workshops, User Stories, Project Estimation, UX Strategy, eCommerce, Layout Design, eCommerce Design, Logo Design, UX Audits, Web, Mobile
2009 - 2011

Minor in Computer Science

Brigham Young University - Provo, UT

2009 - 2011

Bachelor's Degree in Business Management and Marketing

Brigham Young University - Provo, Utah, United States

2009 - 2011

Bachelor of Arts Degree in Visual Design | Computer Graphics

Brigham Young University - Provo, Utah, United States

SEPTEMBER 2019 - PRESENT

User Research Methods

Interaction Design Foundation

JULY 2019 - PRESENT

Conducting Usability Testing

Interaction Design Foundation

MAY 2019 - PRESENT

Mobile User Experience Design

Interaction Design Foundation

MARCH 2017 - PRESENT

Certified Scrum Product Owner

Scrum Alliance