Brandon is available for hire
Hire BrandonBrandon Olmstead
Verified Expert in Design
Designer
Location
St. George, UT, United States
Toptal Member Since
February 10, 2022
Brandon is an experienced product designer and strategist with a strong track record delivering working software across diverse sectors and company sizes, from startups to Fortune 10, e.g., Abbott, ADP, Airbnb, CVS, Dell, and PepsiCo. He has expertise in user-centered design, data-driven insights, lean innovation, visual design, collaborative leadership, and problem-solving. Brandon has led 125+ individuals across 15 teams, delivering award-winning applications.
Portfolio
Work Experience
Sr. Staff Product Designer
2020 - PRESENT
VMware
- Led user experience design for large corporations (CVS, Broadcom, Abbott, Kohls, Dell) and internal VMware initiatives (Spring, Carbon Black), utilizing the VMware ecosystem to deliver enterprise-wide digital products across various client projects.
- Defined UX and design strategy, championed the development of lean, user-centered software solutions, introduced AI automation, managed cross-functional global teams, and collaborated with C-level clients.
- Captured and translated user insights into actionable design solutions by crafting wireframes, mockups, and interactive prototypes for web and mobile interfaces.
Technologies: Figma, Sketch, InVision App, Maze, Miro, Microsoft Office, Adobe Illustrator, Adobe Photoshop, Leadership, Design Leadership, Enterprise SaaS, B2B, Mobile Design, UX Research, Web 3.0, Design Systems, Web App Design, Dashboards, Dashboard Design, Data Visualization, Mobile-first Design, Storytelling, Design Thinking, Mobile UI Design, Mobile UX Design, Mobile App UI, Mobile Apps, Mobile UI, Mobile UX, Discovery Workshops, User Stories, Project Estimation, UX Strategy, Electronic Health Records (EHR), OpenAI, Artificial Intelligence (AI), eCommerce, Layout Design, eCommerce Design, Copywriting, Gamification, UX Audits, Web, Mobile, Web Applications, Web App UI, Web App UX, Generative Design, Design Strategy, Workflow
Staff Product Designer
2022 - 2023
Sunnova
- Revolutionized solar design system, improving efficiency and reducing installation time and costs.
- Championed AI innovation, collaborating with data scientists to refine learning models and leverage emerging technologies.
- Shaped strategy guiding C-suite leadership to reduce project scope, prioritize user experience, and align with business goals, earning praise for research and a well-designed application.
- Crafted wireframes, user flows, hi-fi prototypes, and animations to simulate advanced interaction design in both 2D and 3D spaces.
Technologies: Sketch, Abstracts, Figma, UserZoom, Adobe Photoshop, Adobe Illustrator, InVision, Web Applications, Web App UI, Web App UX, Generative Design, Design Strategy, Workflow
Fractional Design & Leadership
2022 - 2023
Hunt Club
- Transformed recruitment firm experience by leveraging user research, the power of connections, referrals, and AI to identify top talent.
- Designed B2B talent relationship management platform expediting portco hires for top VC and PE firms (i.e Bain Capital, Westcap).
- Operationalized personal and company networks with advanced analytics, matching, search, automated communication, and nurturing tools.
- Launched mobile 1st B2C talent network and job board, connecting seekers with personalized matches and enabling individuals to monetize on successful referrals and placements.
- Promoted user-centered design throughout the entire product lifecycle. Guided and coached staff, ensuring optimal team performance.
Technologies: Figma, Sketch, InVision App, Zeplin, Optimal Workshop, Twilio, Adobe Analytics, Adobe Illustrator, Adobe Photoshop, Leadership, Design Leadership, B2B, Mobile Design, UX Research, Web 3.0, Design Systems, Social Networks, Web App Design, Dashboards, Dashboard Design, Data Visualization, Mobile-first Design, Storytelling, Design Thinking, Mobile UI Design, Mobile UX Design, Mobile App UI, Mobile Apps, Mobile UI, Mobile UX, Discovery Workshops, User Stories, Project Estimation, CRM Design, UX Strategy, Artificial Intelligence (AI), Layout Design, Copywriting, Gamification, Web, Mobile, Chatbots, Web Applications, Web App UI, Web App UX, Generative Design, Design Strategy, Workflow
Principal Product Designer
2022 - 2022
Kohl’s
- Designed revamp of the point-of-sale associate and consumer checkout systems, focusing on improved usability, reducing overhead, and increasing customer lifetime value.
- Advised VPs, aligned vision, and facilitated leadership workshops.
- Conducted user research to mitigate business risk and understand needs, behaviors, and motivations, informing design decisions for staffing, training, loyalty, credit, and checkout processes.
- Broke down silos, enhancing collaboration between product managers and engineers.
Technologies: Microsoft Office, Miro, Qualtrics, Design Strategy, Workflow, Figma
Fractional Design & Leadership
2021 - 2022
CVS Health
- Aligned CVS on a shared vision, minimizing churn across multiple product teams in the Pharmacy Benefits Management (PBM) ecosystem.
- Initiated a service design initiative identifying revenue recovery opportunities in formulary management, rebate, and claim adjudication processing.
- Defined a comprehensive service blueprint for numerous products and operations based on user research.
- Presented findings through a UX storyboard to Senior Leaders, fostering empathy and inspiring improvements in PBM experiences.
- Established a portfolio management team to bridge business leaders' needs with product teams, enhancing efficiency. Developed a playbook, trained leaders, and mentored designers.
Technologies: Figma, Sketch, Miro, Usertesting.com, B2B, Mobile Design, UX Research, Web 3.0, Web App Design, Dashboards, Dashboard Design, Data Visualization, Mobile-first Design, Storytelling, Visual Storytelling, Design Thinking, Mobile UI Design, Mobile UX Design, Mobile App UI, Mobile Apps, Mobile UI, Mobile UX, Discovery Workshops, User Stories, Project Estimation, UX Strategy, Layout Design, Copywriting, Logo Design, Hospitality, Gamification, Sports, UX Audits, Web, Mobile, Web Applications, Web App UI, Web App UX, Generative Design, Design Strategy, Workflow
Lead Product Designer
2020 - 2021
Abbott Laboratories
- Revitalized COVID-19 testing experiences through enhanced record management, telehealth, scheduling, and testing apps for various project types (B2B, B2C, and B2B2C).
- Improved mobile App Store and Play Store ratings significantly.
- Received recognition through multiple prestigious awards for our team's prompt COVID-19 response.
- Implemented AR and AI for automated self-testing, reducing wait times and saving costs, contributing to substantial sales growth.
- Achieved tight deadlines, addressing global outbreaks (India), collaborating with corporate partners (United, American Airlines), and managing surprise events (PGA, FIFA tournaments).
- Established a WCAG-accessible design system in Figma for mobile and web apps, while managing a team of designers.
Technologies: Sketch, Figma, Zeplin, Qualtrics, Surveys, Optimizely, Adobe Creative Suite, Microsoft Office, Optimal Workshop, Lucidchart, Jira, Trello, Web Applications, Web App UI, Web App UX, Generative Design, Design Strategy, Workflow
Principal Product Designer
2020 - 2020
ADP
- Launched an AI-driven outplacement platform to retain talent, support separated workers, and reduce employer separation costs.
- Achieved broad adoption, positive ratings, and a high success rate.
- Facilitated workshops with senior leadership and cross-functional teams to generate innovative ideas.
- Prioritized features based on impact, feasibility, and risk tolerance as a balanced team. Informed decisions via user research validation.
- Created user flows, wireframes, and interactive prototypes, ensuring accessibility within ADP's design system.
Technologies: Figma, Miro
Principal Product Designer
2018 - 2020
The Church of Jesus Christ of Latter-day Saints
- Led the design and optimization of internal CRM and Android mobile applications for call center agents and field representatives, leading to improved efficiency, personalized workflows, and increased user engagement.
- Optimized Android app, resulting in a triple increase in user engagement, elevating Google Play rating from 3.2 to 4.4 stars, and reducing battery drain from 19 to 46%. Led 6 designers and 12 researchers between 3 projects.
- Conducted global contextual inquiry, analyzed findings, and improved user goal-setting experience.
- Coordinated redesign of the CRM tool using the latest design system standards, improving accessibility and usability through close collaboration with the design system team while migrating from Sketch to Figma.
Technologies: Android, Mobile Apps, Mobile App UI, Mobile UX, Figma, Sketch, Zeplin, InVision App
Sr. UX Designer
2017 - 2018
Airbnb
- Developed professional hosting tools, including data migration, multi-calendar, bulk listing, payment, and API interfaces.
- Facilitated access to a significant number of new listings, resulting in notable booking revenue lift and adoption by numerous businesses.
- Collaborated cross-departmentally to shape projects, driving app-wide design and policy changes.
- Conducted generative and evaluative user research to inform project decisions and assess existing products. Compiled comprehensive reports, delivering actionable insights to senior leaders.
- Crafted wireframes, mockups, personas, and high-fidelity prototypes for web and mobile interfaces.
- Worked closely with engineering teams, providing detailed specifications for design implementation.
Technologies: Sketch, Figma, Slack, Miro, Microsoft Office, Google Workspace
Head of Product Design
2012 - 2017
Lodgable
- Launched a comprehensive channel management platform, encompassing listing management, data integration, accounting, integrated business websites, payment features, and an app marketplace.
- Led the platform to achieve top usability ratings on GetApp, G2, and Capterra for three consecutive years.
- Established key metrics and analytical tools to track user satisfaction, engagement, adoption, retention, and usability.
- Managed project timelines, budgets, and hiring. Provided guidance, mentorship, and upskilling opportunities to both junior and senior designers.
- Forged partnerships with major online travel agencies (Expedia, Booking.com, TripAdvisor, Airbnb) and airlines.
- Developed a comprehensive design library and ensured consistent branding across all platforms.
- Facilitated successful collaboration between teams, stakeholders, executives, and partners to refine business strategies and drive growth.
Technologies: Infusionsoft, Salesforce, Jira, Confluence, Microsoft Office, Crazy Egg, Google Analytics, WordPress, Sketch, InVision App, Lean, Agile, Product Roadmaps, B2B, Web App Design, Dashboards, Dashboard Design, Data Visualization, Mobile-first Design, Storytelling, Visual Storytelling, Design Thinking, Mobile UI Design, Discovery Workshops, User Stories, Project Estimation, UX Strategy, Layout Design, Copywriting, Logo Design, Hospitality, Web, Mobile, Web Applications, Web App UI, Web App UX, Design Strategy, Workflow
Creative Director/Interaction Designer
2004 - 2012
CoDesign
- Established client base with PepsiCo, Coca-Cola, Ford, Procter & Gamble, and pro athletes.
- Worked closely with clients, delivering impactful visual and interaction design solutions across digital and physical mediums.
- Scaled team from 2 to 20+, fostering high performance.
Technologies: Adobe Illustrator, Sketch, Adobe Photoshop, HTML, CSS, Adobe InDesign, Adobe Premiere, Adobe After Effects, Microsoft Office
Education
2009 - 2011
Minor in Computer Science
Brigham Young University - Provo, UT
2009 - 2011
Bachelor's Degree in Business Management and Marketing
Brigham Young University - Provo, Utah, United States
2009 - 2011
Bachelor of Arts Degree in Visual Design | Computer Graphics
Brigham Young University - Provo, Utah, United States
Certifications
SEPTEMBER 2019 - PRESENT
User Research Methods
Interaction Design Foundation
JULY 2019 - PRESENT
Conducting Usability Testing
Interaction Design Foundation
MAY 2019 - PRESENT
Mobile User Experience Design
Interaction Design Foundation
MARCH 2017 - PRESENT
Certified Scrum Product Owner
Scrum Alliance
Experience
Tools
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