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Bryant Castro
Verified Expert in Design
Designer
Bangkok, Thailand
Toptal member since October 19, 2022
Bio
Bryant is a designer and leader with nine years of experience building teams and products for startups and corporations. In the last three years, his designs have serviced over ten million users across Asia and Latin America, and he has helped companies shape and scale design culture. He works well with teams of all sizes and adapts to every project's unique context. Bryant's goal is to foster a collaborative team experience because he truly believes that teams build the product.
Portfolio
Arrival Experience
Product DesignUser Experience (UX)User Interface (UI)Remote User TestingBehavioral TestingUX Design+ 81 more
TrueID Sports Responsive Design
User Experience (UX)User Interface (UI)Usability HeuristicsInteraction Design (IxD)Data VisualizationUX Design+ 68 more
Trip Planner App
Product DesignUser Experience (UX)Customer JourneyUser Interface (UI)Proof of Concept (POC)Facilitation+ 72 more
User Research Synthesis
UX ResearchUser PersonasUser ValidationUser ResearchQualitative ResearchQualitative Reports+ 35 more
Experience
- UX Design - 8 years
- UI Design - 7 years
- Facilitation - 7 years
- Product Design - 5 years
- UX Research - 5 years
- Figma - 5 years
- Miro - 4 years
- UX Leadership - 3 years
Tools
- Miro
Work Experience
Product Designer
2023 - 2023
Helium Pte Ltd
- Built a new upsell platform from scratch in 48 days. It is now up and live in the Shopify marketplace.
- Enhanced the existing upsell platforms with new features and Polaris UX patterns.
- Revamped the shipping experience based on interviews with users on other platforms and streamlined shipping fulfillment for solo sellers and large teams.
- Designed a platform that combined all our existing apps into one place from scratch. Crafted a new UI, moving away from Shopify's default design system, allowing us to introduce 'non-code' UX interactions.
Technologies: Web App Design, Web App UX, Web App UI, Shopify, User Workflows
UX Designer
2022 - 2023
Mewt Ltd.
- Defined a mobile MVP user experience and UX metrics for iOS and Android B2B2C product, including onboarding, know your customer (KYC), transaction history, ledger, and rewards program.
- Delivered an audio assistive user interface to improve onboarding for non-digital savvy customers with our product motto of "enable users to onboard without having to ask help from their kids."
- Collaborated on defining future state service blueprints and UX for buy now pay later business (loan application to buy now pay later).
- Defined MVP and future state customer journey experiences for the rewards program.
Technologies: UX Design, Mobile UX, Fintech, Mobile Banking, Wireframing, UX Metrics, Responsive Web Apps, Consumer Banking, Consumer Finance, Product Strategy, Audits, Annotated Wireframes, Mobile Web Design, Onboarding, Component Libraries, Admin Panels, Mobile UI, Scenarios, Product Ownership, B2B2C, Layout Design, Competitive Analysis, Google Sheets, Agile, Finance, Web UI Design, Web UI, Design Consultation, UI Prototyping, Lean, Startups, UI Audits, WebApp, Service Blueprints, Maps, User-centered Design (UCD), Design Documentation, Navigation Design, Android UI Design, Journey Mapping, Software as a Service (SaaS), Web, Consumer Products, Layout, Marketplaces, User Workflows
UX Director for Consumer Products
2021 - 2022
Bitso
- Successfully launched Bitso Colombia, targeting a 20% increase in MAU. (around 1 Million users).
- Set up backdoor experiments to gather insights about future products and perceived value for our users. Such experiments allowed us to validate ideas without spending too many resources on product development and prioritize based on insights.
- Worked closely with designers to launch new features such as Bitso+ (Earning yields in BTC and stablecoins), Deposit and withdrawal, and Recurrent Conversions, resulting in higher customer satisfaction.
- Defined, implemented, and conducted quarterly OKRs and performance reviews for the design team, resulting in >70% employee satisfaction.
- Collaborated with other UX Directors to establish team operations and processes and introduced a lean hiring process resulting in more efficient and objective hiring of new contributors.
Technologies: Figma, Sketch, Jira, Branding, Web Design, Web UX Design, Responsive Web Design (RWD), Mobile Apps, Rapid Prototyping, Design Thinking, Strategy, Strategic Design, Design Strategy, User Experience (UX), Mobile Design, Wireframing, Mockups, User Experience Design, Fintech, UX Research, Product Design, Facilitation, UX Leadership, Proof of Concept (POC), Design Workshops, Remote User Testing, Usability Heuristics, UI Research, User Validation, Qualitative Research, Information Architecture (IA), Jobs to be Done (JTBD), Crypto, Responsive Layout, Web App Design, Interactive Prototypes, Design Leadership, Workshop Facilitation, User Flows, Prototyping, User Stories, Product Benchmarking, User Testing, Mobile Prototypes, Mobile UI Design, Mobile UX Design, Mobile App UI, Web App UX, UX Audits, App Design, Workflow, UX Documentation, UX Workshops, Style Guides, UX Wireframes, Blockchain, Pitch Decks, Cryptocurrency Wallets, Responsive, Web 3.0, Responsive Design, Mobile UX, Mobile Banking, User Journeys, UI Components, UX Strategy, Feature Prioritization, Gamification, Design Sprints, Fintech Design, User Interface (UI), MVP Design, Product Vision, Design, Workshops, Roadmaps, Best Practices in Design, Validated User Research, Product Roadmaps, Responsive Web Apps, Consumer Banking, Consumer Finance, Product Strategy, Audits, Annotated Wireframes, Mobile Web Design, Onboarding, Component Libraries, Admin Panels, Mobile UI, Scenarios, Product Ownership, Layout Design, Competitive Analysis, Interviews, Google Sheets, Agile, Finance, Web UI, BTC Wallet, Decentralized Finance (DeFi), Cryptocurrency, Trading Systems, UI Prototyping, Lean, Blockchain Platforms, Startups, UI Audits, WebApp, Service Blueprints, User-centered Design (UCD), Design Documentation, Usability Testing, Navigation Design, iOS UI Design, Android UI Design, Team Management, Journey Mapping, SaaS, Software as a Service (SaaS), Web, Consumer Products, Layout
UX Manager
2021 - 2021
Casai
- Contributed to the improvement of our CSAT of 4.8 by launching two new products, Casa Extras, and Casai Club.
- Successfully implemented a new homepage UX strategy that contributed to customer acquisition.
- Optimized listing, registration, booking, and post-booking journeys, to maintain and improve our CSAT of 4.8.
- Created fundamentals for our design system and delivered the first 20 CodeReady components, reducing the time and cost of recurrent development.
- Discovered and validated user pain points through interviews, surveys, POCs, and customer usability tests.
- Created and implemented design execution processes and standards across web, iOS, and Android platforms to streamline handoff and increase employee efficiency.
- Designed and implemented the startup's first viable product design ops model to support roadmap and ad-hoc product requests.
- Defined in collaboration with the Head of Product monthly design goals and ensure a minimum of 75% completion rate.
Technologies: Monday.com, Figma, Usertesting.com, Branding, Web Design, Web UX Design, Responsive Web Design (RWD), Mobile Apps, Rapid Prototyping, Design Systems, Design Thinking, Strategy, Strategic Design, Design Strategy, User Experience (UX), Mobile Design, Wireframing, Mockups, User Experience Design, UX Research, Product Design, Facilitation, UX Leadership, Proof of Concept (POC), Design Workshops, Remote User Testing, Usability Heuristics, UI Research, User Validation, Useberry, Qualitative Research, Jira, Information Architecture (IA), Jobs to be Done (JTBD), Responsive Layout, Content Management Systems (CMS), Web App Design, Interactive Prototypes, Design Leadership, Workshop Facilitation, User Flows, Prototyping, User Stories, Product Benchmarking, User Testing, Mobile Prototypes, Mobile UI Design, Mobile UX Design, Mobile App UI, Web App UX, UX Audits, App Design, Landing Page Design, Brand Strategy, Logotype, Workflow, UX Documentation, UX Workshops, Style Guides, UX Wireframes, UX Branding, Pitch Decks, Responsive, Responsive Design, Mobile UX, User Journeys, UI Components, UX Strategy, Feature Prioritization, Gamification, Design Sprints, User Interface (UI), MVP Design, Product Vision, Sitemaps, Design, Workshops, Roadmaps, Best Practices in Design, Validated User Research, Product Roadmaps, Responsive Web Apps, Product Strategy, Audits, Annotated Wireframes, Mobile Web Design, Design Libraries, Onboarding, Component Libraries, Mobile UI, Scenarios, Product Ownership, Layout Design, Competitive Analysis, Interviews, Google Sheets, Agile, Web UI Design, Web UI, UI Prototyping, Lean, Startups, UI Audits, WebApp, Service Blueprints, Maps, User-centered Design (UCD), Design Documentation, Usability Testing, Navigation Design, Smart Homes, Smart Home Technology, iOS UI Design, Android UI Design, Team Management, Journey Mapping, Software as a Service (SaaS), Web, Consumer Products, Electronics, Layout, Information Technology, User Workflows
UX Lead for Regional Products
2020 - 2021
Ascend - TrueMoney
- Overhauled 'phone top-up,' one of the company's top three customer-valued services with 6 million MAU.
- Defined user experience for a configurable B2C POS Android app that will be used by SME agents across multiple south-east Asian countries.
- Designed a viable user experience for a regional consumer wallet app that helped business owners obtain the permits and licenses needed to operate in the country.
- Led consumer and business-facing user research studies, resulting in crucial insights that informed business, product, and design decisions.
- Defined several projects' design foundations with stakeholders.
- Managed and mentored three UX Designers and one UX writer and oversaw their design process, increasing cross-team collaboration, better-scoped projects, better-designed projects, and faster design handoff.
Technologies: Sketch, Figma, Zeplin, Branding, SaaS Design, Mobile Apps, Rapid Prototyping, Design Systems, Design Strategy, User Experience (UX), Mobile Design, Wireframing, Mockups, User Experience Design, Fintech, UX Research, Product Design, Facilitation, UX Leadership, Proof of Concept (POC), Design Workshops, Remote User Testing, Usability Heuristics, UI Research, User Validation, Qualitative Research, Jira, Information Architecture (IA), Jobs to be Done (JTBD), Crypto, Responsive Layout, Strategy, Strategic Design, B2B, Web App Design, Interactive Prototypes, Design Leadership, Workshop Facilitation, User Flows, Prototyping, User Stories, Product Benchmarking, User Testing, Mobile Prototypes, Mobile UI Design, Mobile UX Design, Mobile App UI, Web App UX, UX Audits, App Design, Workflow, UX Documentation, UX Workshops, Style Guides, UX Wireframes, UX Branding, Pitch Decks, Responsive, Responsive Design, Mobile UX, Mobile Banking, User Journeys, UI Components, Feature Prioritization, Gamification, Design Sprints, Fintech Design, User Interface (UI), MVP Design, Product Vision, Sitemaps, Design, Workshops, Roadmaps, Best Practices in Design, Validated User Research, Product Roadmaps, Consumer Banking, Consumer Finance, Audits, Annotated Wireframes, Design Libraries, Component Libraries, Admin Panels, Mobile UI, Scenarios, Product Ownership, B2B2C, Layout Design, Competitive Analysis, Interviews, Agile, Finance, Web UI Design, UI Prototyping, UI Audits, Service Blueprints, Maps, User-centered Design (UCD), Design Documentation, Navigation Design, iOS UI Design, Android UI Design, Team Management, Journey Mapping, SaaS, Software as a Service (SaaS), Web, Consumer Products, Layout, Information Technology, User Workflows
Senior UX Designer
2018 - 2020
Wizeline
- Provided client-facing consulting services and contributed to the design team's strategy and processes. Was an advocate and evangelist of Wizeline Academy, our internal education program for non-designers.
- Improved Thailand's biggest TelCo B2C payments services.
- Redesigned Thailand's media and entertainment product, TrueID sports, to support and enhance its Premier League content.
- Facilitated and set product foundations with the biggest budget airline in Asia for their first B2C trip planner.
- Defined and ran POC experiments for early customer validation for an Australian series-C-funded startup.
- Worked with America's fourth-largest media conglomerate on DevSecOps, VOD ops, AD ops, and distribution management platforms.
- Gave more than nine lectures and talks at top-tier educational institutions and local events in Latin America and South East Asia.
Technologies: Sketch, Figma, Zeplin, Visual Design, Dashboards, Branding, SaaS Design, Web Design, Web UX Design, Responsive Web Design (RWD), Rapid Prototyping, Design Systems, Design Thinking, Strategy, Design Strategy, User Experience (UX), Mobile Design, Wireframing, Mockups, User Experience Design, UX Research, Product Design, Facilitation, UX Leadership, Proof of Concept (POC), Design Workshops, Remote User Testing, Usability Heuristics, UI Research, User Validation, Qualitative Research, Jira, Information Architecture (IA), Jobs to be Done (JTBD), Brand Design, Responsive Layout, Strategic Design, Content Management Systems (CMS), Web App Design, Interactive Prototypes, Workshop Facilitation, User Flows, Prototyping, User Stories, Product Benchmarking, User Testing, Shopify, Web App UI, Dashboard Design, Mobile Prototypes, Mobile UI Design, Mobile UX Design, Mobile App UI, Web App UX, UX Audits, App Design, Landing Page Design, Logo Design, Brand Strategy, Logotype, Web UX, Websites, Workflow, UX Documentation, UX Workshops, UX Wireframes, UX Branding, Pitch Decks, Responsive, Responsive Design, Product Strategy Consultant, User Journeys, UX Strategy, Feature Prioritization, Design Sprints, User Interface (UI), MVP Design, Product Vision, Sitemaps, Design, Workshops, Roadmaps, Best Practices in Design, Validated User Research, Product Roadmaps, Responsive Web Apps, Product Strategy, Audits, Annotated Wireframes, Mobile Web Design, Admin Panels, Mobile UI, Scenarios, Product Ownership, B2B2C, Layout Design, Competitive Analysis, Interviews, Agile, Web UI Design, Web UI, Design Consultation, UI Prototyping, Lean, UI Audits, WebApp, eCommerce, Service Blueprints, Maps, User-centered Design (UCD), Design Documentation, Usability Testing, Navigation Design, iOS UI Design, Android UI Design, Journey Mapping, SaaS, Web, Layout, DevOps, Information Technology, User Workflows
Senior UX Designer
2017 - 2018
VMLY&R
- Defined POCs for instant loan application and approval for kiosks and ATMs.
- Collaborated on more than six web and mobile B2C and B2B2C products, such as micro-loans, personal banking, money transfer, and POS payments.
- Contributed to a Mexican bank's digital transformation, whose customer sectors account for about 50% of the Mexican working-class population and whose digital products and services reach over three million users.
Technologies: Sketch, Figma, Zeplin, Visual Design, Web Design, Web UX Design, Design Systems, User Experience (UX), Wireframing, Mockups, User Experience Design, Product Design, Facilitation, Proof of Concept (POC), Design Workshops, UI Research, User Validation, Information Architecture (IA), Brand Design, Rapid Prototyping, Graphic Design, Responsive Layout, Illustrator CC, Strategy, Content Management Systems (CMS), Interactive Prototypes, Workshop Facilitation, User Flows, Prototyping, Product Benchmarking, Dashboard Design, Web App UX, App Design, Landing Page Design, Logo Design, Brand Guidelines, Logotype, Web UX, Websites, Workflow, Style Guides, UX Wireframes, UX Branding, Responsive, Responsive Design, Product Strategy Consultant, User Journeys, UX Strategy, Creative Direction, User Interface (UI), Sitemaps, Design, Best Practices in Design, Consumer Banking, Consumer Finance, Annotated Wireframes, Mobile Web Design, Design Libraries, Component Libraries, Admin Panels, Mobile UI, Scenarios, Layout Design, Finance, Web UI Design, Web UI, Design Consultation, UI Prototyping, UI Audits, WebApp, eCommerce, Banner Ads, Digital Marketing Design, Service Blueprints, Maps, Navigation Design, Android UI Design, Journey Mapping, SaaS, Web, Layout, Information Technology, User Workflows
Designer
2014 - 2016
Brooklyn Digital Foundry
- Served as the art director for OMA's first residential building, 121 Lex. Defined branding, style guides, logo, and website.
- Contributed to the Netflix Media Center web redesign.
- Helped design the Olympic Day website for the International Olympic Committee.
- Defined brand and website for the business and sustainable development commission.
Technologies: Sketch, Illustrator CC, Photoshop CC, Visual Design, Dashboards, Branding, Web Design, Web UX Design, Responsive Web Design (RWD), User Experience (UX), Wireframing, Mockups, User Experience Design, Product Design, UI Research, Information Architecture (IA), Brand Design, Rapid Prototyping, Graphic Design, Responsive Layout, Mobile Design, Interactive Prototypes, User Flows, Prototyping, Landing Page Design, Logo Design, Brand Guidelines, Brand Strategy, Logotype, Web UX, Websites, Style Guides, UX Wireframes, UX Branding, Responsive, Responsive Design, Product Strategy Consultant, User Journeys, Creative Direction, User Interface (UI), Design, Responsive Web Apps, Annotated Wireframes, Mobile UI, Layout Design, Web UI Design, Web UI, Design Consultation, UI Prototyping, eCommerce, Banner Ads, Digital Marketing Design, Navigation Design, Web, Layout
Certifications
MAY 2018 - PRESENT
User Research and Jobs to Be Done for Product Design
PuntoLab
MAY 2018 - PRESENT
Design Research and Tools for Exploration
PuntoLab
MAY 2018 - PRESENT
Chatbot Personality
PuntoLab
SEPTEMBER 2016 - PRESENT
Plexic: IoT and Science Fiction
Centro Nacional de las Artes
JANUARY 2015 - PRESENT
Information Architecture
General Assembly New York
DECEMBER 2014 - PRESENT
Graphic Design
Shillington School of Graphic Design
Skills
Tools
Sketch, Miro, MURAL, Jira, Zeplin, Illustrator CC, Photoshop CC, Google Sheets, Usertesting.com
Platforms
Figma, Android, Useberry, iOS, Web, Shopify
Industry Expertise
Consumer Products, Information Technology, Electronics
Other
UX Design, UX Research, Product Design, Facilitation, UX Leadership, UI Design, Monday.com, Service Design, Point of Sale, Electronic Payments, User Experience (UX), Customer Journey, User Interface (UI), Proof of Concept (POC), Design Workshops, Remote User Testing, Behavioral Testing, Usability Heuristics, Interaction Design (IxD), Data Visualization, UI Research, User Personas, User Validation, User Research, Qualitative Research, Qualitative Reports, User Interviews, Jobs to be Done (JTBD), Internet of Things (IoT), Brand Design, Apps, Mobile App Design, Cryptocurrency Payments, Crypto, App UI, Responsive UI, Responsive Layout, Responsive Web Design (RWD), Mobile Apps, Visual Design, Web Design, Content Management Systems (CMS), Dashboards, Branding, SaaS Design, Web UX Design, Rapid Prototyping, Design Systems, Design Thinking, Mobile Design, Wireframing, Mockups, User Experience Design, Fintech, B2B, Web App Design, Interactive Prototypes, Design Leadership, Workshop Facilitation, User Flows, Prototyping, User Stories, Product Benchmarking, User Testing, Web App UI, Dashboard Design, Mobile Prototypes, Mobile UI Design, Mobile UX Design, Mobile App UI, Web App UX, UX Audits, App Design, Landing Page Design, Logo Design, Brand Guidelines, Brand Strategy, Logotype, Web UI Design, Web UX, Websites, Workflow, UX Documentation, UX Workshops, Style Guides, UX Wireframes, UX Branding, Pitch Decks, Cryptocurrency Wallets, Responsive, Web 3.0, Responsive Design, Mobile UX, Mobile Banking, Product Strategy Consultant, User Journeys, UI Components, UX Strategy, Feature Prioritization, Gamification, Design Sprints, Creative Direction, Fintech Design, MVP Design, Product Vision, Sitemaps, Design, Workshops, Roadmaps, Best Practices in Design, Validated User Research, Product Roadmaps, Responsive Web Apps, Consumer Banking, Consumer Finance, Product Strategy, Audits, Annotated Wireframes, Layout Design, Mobile Web Design, Design Libraries, Onboarding, Component Libraries, Admin Panels, Mobile UI, Scenarios, Product Ownership, B2B2C, Competitive Analysis, Interviews, Agile, Finance, Web UI, Design Consultation, BTC Wallet, Decentralized Finance (DeFi), Cryptocurrency, Trading Systems, UI Prototyping, Lean, Blockchain Platforms, Startups, UI Audits, WebApp, eCommerce, Banner Ads, Digital Marketing Design, Service Blueprints, User-centered Design (UCD), Design Documentation, Usability Testing, Navigation Design, Smart Homes, Smart Home Technology, iOS UI Design, Android UI Design, Team Management, Journey Mapping, SaaS, Software as a Service (SaaS), Layout, Marketplaces, User Workflows, Chatbot Conversation Design, Graphic Design, Strategic Design, Design Strategy, Blockchain, Maps, DevOps, Electronic Data Capture (EDC), Information Architecture (IA), Strategy, Tone of Voice, Brand Identity, Visual Identity, UX Metrics, Artificial Intelligence (AI)
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