Can Yelok, Designer in Almere, Netherlands
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Can Yelok

Verified Expert  in Design

Designer

Location
Almere, Netherlands
Toptal Member Since
March 9, 2018

In the last six years, Can worked with 11 companies and clocked 12,000+ hours. He led design teams in three projects, conducted 200+ stakeholder interviews across six UX research projects, and hit time and budget goals every single time. As an expert invited to work with internal teams to solve problems, Can not only addressed the most critical issues on a product and industry level but also crafted sustainable solutions for potential future challenges based on his experiences.

Portfolio

Work Experience

Lead UX/UI Designer

2023 - 2024
Logo Software Inc.
  • Redesigned the Logo Isbasi web app, one of the most used finance/ERP cloud services for micro/small businesses in Turkey, boosting over 45,000 daily users.
  • Led the design team, collaborated with internal stakeholders, and managed sprints to hit every milestone over six months.
  • Replaced outdated, non-user-friendly structures with cohesive, easy-to-use designs, resulting in user task completion rates approaching 100%.
  • Increased time spent on the dashboard by transforming the classic dashboard into an operational hub with a new assistant for daily tasks and improved data visualization.
  • Made an extensive analysis of existing products, internal and external constraints, competitors, and feature-by-feature comparisons with stakeholder feedback and industry-leading features.
  • Worked with the cross-functional team to ensure the new designs are complete improvements over the current product, maintain the workflow of current users of any persona/scale, and are approved by developers.
Technologies: Product Design, Enterprise Resource Planning (ERP), Design Leadership, User Stories, Software as a Service (SaaS), SaaS, Web App Design, Web App UX, Web App UI, Dashboard Design, Reporting, User Journeys, Wireframing, Responsive Web Apps, Responsive Web Design (RWD), UI Design, UX Design, User Experience (UX), User Interface (UI), User Flows, Task Flows, Use Cases, Prototyping, User Personas, User Journey Maps, Iconography, Usability Testing, User Research, UX Flows, UX Wireframes, B2B, Web UI, Web UX, Interactive Prototypes, Figma, Style Guides, Design Systems, Journey Mapping, Layout, Responsive Design, Customer Experience, Design Thinking, Design Thinking Facilitation, System Design, Web, UI Components, Web Components, Component Libraries, Fintech

Design Lead

2023 - 2023
VitrA
  • Led the design team to redesign the VitrA website, a leading international bathroom and tile brand.
  • Enabled the team to complete the discovery, definition, and execution of project phases. I ensured communication and crisis management between the teams.
  • Designed the overall tone, presence, and content. Along with the content structure and new flows for different personas.
Technologies: Design Leadership, Product Design, eCommerce, User Stories, Customer Experience, Design Thinking, Design Thinking Facilitation, Web

Senior Product Designer

2023 - 2023
MegaMerchant
  • Designed a fulfillment management service for merchants with advanced onboarding and assistant features.
  • Created wireframes, interactive prototypes, and high-fidelity mockups to effectively communicate design ideas and gather feedback from stakeholders and users.
  • Designed completely friction-free interfaces that simplify complex actions.
  • Worked closely with third-party developers to combine and adapt all the necessary features for the MVP.
Technologies: Product Design, UX Design, UI Design, Admin Panels, B2B, SaaS, User Flows, User Journey Maps, Figma, User Stories, Design Thinking, Web, UI Components, Web Components, Component Libraries

Senior Product Designer

2021 - 2022
Acceleration Point
  • Redesigned one of the industry-leading social monitoring and CRM tools used by top pharma companies.
  • Processed big data, worked extensively on data prioritization and visualization, and designed screens to cater to content that varied according to the platform's modules, ranging from media sentiment analysis to clinical research data.
  • Adhered to accessibility and design standards and designed the platform as a base template that could be easily branded with customizable UI. All are documented with a solid design system and guidelines.
Technologies: Product Design, SaaS, Analytical Dashboards, Web App Design, User Journeys, SaaS Design, Reporting, Dashboards, Web App UX, Web App UI, Social, Data Visualization, Dashboard Design, Web Design, Wireframing, UX Design, Responsive Web Design (RWD), UI Design, User Experience (UX), User Interface (UI), User Flows, Task Flows, Use Cases, Prototyping, Mobile UI, Mobile App UI, Tablet UI, Tablet UX, User Personas, User Journey Maps, Iconography, Usability Testing, User Research, Healthcare, Software as a Service (SaaS), UX Flows, UX Wireframes, B2B, Web UI, Mobile Design, Web UX, Interactive Prototypes, ProtoPie, Figma, Style Guides, Responsive Web Apps, App Design, Journey Mapping, Layout, Customer Experience Management, Customer Relationship Management (CRM), Responsive Design, User Stories, Design Thinking, Design Thinking Facilitation, System Design, Web, UI Components, Web Components, Component Libraries, Animated Prototypes

Lead UX Designer

2020 - 2021
n11
  • Redesigned the Sellers' Office of N11 - one of Turkey's top marketplaces. The new designs were successfully rolled out to 80.000 active users.
  • Performed extensive UX research and analysis; spent three months on discovery and definition. Interviewed more than 50 users.
  • Followed by exceptional design execution, led to massive overall improvement, new levels of seamless onboarding, and increased success rates on complex actions.
Technologies: Figma, InVision, Zeplin, UX Design, UI Design, User Onboarding, User Flows, User Testing, User Personas, Responsive Web Apps, Finance, eCommerce, Dashboard Design, Analytics, B2B, Use Cases, Wireframing, Tablet UI, Tablet UX, Mobile UI, Mobile UX, Iconography, Usability Testing, User Research, User Journey Maps, UI Prototyping, Enterprise, Journey Mapping, Mobile, Layout, Admin Panels, Responsive Design, Enterprise SaaS, Marketplaces, Design Leadership, User Stories, Customer Experience, Design Thinking, Design Thinking Facilitation, System Design, Web, UI Components, Web Components, Component Libraries, Mobile Apps, Animated Prototypes

Senior UI/UX Designer

2020 - 2021
Savvy Reading
  • Designed an edtech web app used by parents, K–12 students, teachers, and internal staff.
  • Created UI designs that worked for adults and kids, using UI elements with kids and accessibility in mind.
  • Designed an advanced match-making system for staff to match students with available classes and teachers, resulting in an easier and faster matching process and better performance on the management side.
Technologies: Software as a Service (SaaS), Web App Design, Web Design, Responsive Web Apps, Responsive Web Design (RWD), SaaS, SaaS Design, Dashboards, User Experience (UX), User Interface (UI), Product Design, Web App UX, Web App UI, UX Design, UI Design, Branding, Edtech Design, Women, Gamification, Wireframing, User Flows, Task Flows, Use Cases, Prototyping, Tablet UI, Tablet UX, Dashboard Design, User Personas, User Journey Maps, Iconography, Usability Testing, User Research, Cross-platform, UX Flows, UX Wireframes, User Journeys, Web UI, Mobile Design, Web UX, Interactive Prototypes, ProtoPie, Booking UX, Figma, App Design, K-12 Education, UI Prototyping, Journey Mapping, Rapid Prototyping, Layout, Customer Experience Management, Customer Relationship Management (CRM), Admin Panels, Responsive Design, Design Thinking, Design Thinking Facilitation, Web, UI Components, Web Components, Animated Prototypes

Product Designer

2018 - 2020
SPOT Business Systems
  • Redesigned a B2B dry-cleaning product's main desktop app into a web app and in-store and mobile apps for internal staff and end-users.
  • Designed a complete ecosystem: managing the daily operations, CRM, and delivery - all as extensive as a product by itself.
  • Designed a UI that can work seamlessly between pointer and touch-based inputs.
Technologies: Product Design, UI Design, Web UI, UX Flows, Web UX, Web App UI, Web App Design, Web App UX, Cross-platform, SaaS, SaaS Design, B2B, Web Design, Wireframing, UX Design, Responsive Web Design (RWD), User Interface (UI), User Flows, Task Flows, Use Cases, Prototyping, Mobile UI, Mobile App UI, Mobile App Design, Tablet UI, Tablet UX, Data Visualization, Dashboard Design, iOS App Design, Android App Design, User Personas, User Journey Maps, Iconography, Usability Testing, User Research, Software as a Service (SaaS), Reporting, Analytical Dashboards, UX Wireframes, MVP Design, Dashboards, User Journeys, App UX, Mobile Design, Interactive Prototypes, ProtoPie, Booking UX, Internet of Things (IoT), eCommerce UI, Figma, Style Guides, Responsive Web Apps, App Design, UI Prototyping, Journey Mapping, Mobile, Layout, Customer Experience Management, Customer Relationship Management (CRM), Admin Panels, Responsive Design, Enterprise Resource Planning (ERP), User Stories, Customer Experience, Design Thinking, Design Thinking Facilitation, Web, UI Components, Web Components, Component Libraries, Fintech, Mobile Apps, Desktop, Animated Prototypes

Lead UX/UI Designer

2018 - 2019
GlaxoSmithKline
  • Designed GSK's new B2B eCommerce portal in Turkey.
  • Developed a never-before-seen user flow where pharmacies can bulk order GSK products with a few clicks from their chosen wholesaler, freeing pharmacies from outdated inventory management desktop apps and websites forced by wholesalers.
  • Boosted GSK's sales and retention. It was a huge success. They invited me to present it as a case study at the global event.
Technologies: Web Design, Wireframing, UX Design, Responsive Web Design (RWD), UI Design, User Experience (UX), User Interface (UI), User Flows, Task Flows, Use Cases, Prototyping, Mobile UI, Mobile App UI, Tablet UX, User Personas, User Journey Maps, Iconography, Usability Testing, User Research, UX Flows, UX Wireframes, MVP Design, eCommerce, User Journeys, B2B, Web UI, Web App UX, Websites, Web UX, Interactive Prototypes, Style Guides, UI Prototyping, Enterprise, Journey Mapping, Mobile, Layout, Responsive Design, Pharmacy, User Stories, Customer Experience, Design Thinking, Design Thinking Facilitation, Web, Animated Prototypes
2006 - 2010

Bachelor's Degree in Graphic Design

Yeditepe University - İstanbul, Turkey

Tools

Figma, ProtoPie, InVision App, Slack, Trello, Adobe CC, InVision, InVision Studio, Moqups, Principle, Asana, Adobe Photoshop, Adobe Illustrator, Zeplin, Adobe Experience Design (XD), Miro

Languages

CSS, HTML, HTML5, CSS3

Platforms

iOS, Mobile, Web, Android, Desktop, Windows, MacOS, Telerik

Industry Expertise

Healthcare, Marketing, Exercise & Fitness, Health & Wellness, Music

Other

SaaS, Booking UX, B2B2C, eCommerce UI, Design Systems, UI Design, Iconography, Product Design, User Research, User Experience (UX), User Interface (UI), User Flows, Task Flows, Use Cases, Prototyping, Responsive Web Apps, Responsive Web Design (RWD), Visual Design, App Design, Mobile UI, Mobile App UI, Mobile App Design, Tablet UI, Tablet UX, Data Visualization, Dashboard Design, iOS App Design, Android App Design, User Personas, Web Design, Wireframing, Landing Page Design, Art Direction, Style Guides, User Journey Maps, UX Design, Web UX, Websites, Web App UI, Web App Design, Web App UX, Mobile Design, Web UI, App UX, B2B, User Journeys, Dashboards, B2C, SaaS Design, Fintech, eCommerce, Business to Business to Consumer (B2B2C), MVP Design, UX Wireframes, UX Flows, Analytical Dashboards, Reporting, Social, Software as a Service (SaaS), Edtech Design, UI Prototyping, Enterprise, Journey Mapping, Rapid Prototyping, Layout, Customer Experience Management, Customer Relationship Management (CRM), Admin Panels, Responsive Design, Enterprise SaaS, User Stories, Customer Experience, Design Thinking, Design Thinking Facilitation, System Design, UI Components, Web Components, Mobile Apps, User Testing, Internet of Things (IoT), Competitor Analysis & Profiling, Usability Testing, Mobile Game Design, Icon Design, Mobile UX, Visual Identity, Branding, Pitch Presentations, Stakeholder Interviews, Product Branding, Corporate Identity, Logo Design, Interactive Prototypes, Crypto, Cross-platform, Women, Gamification, Gaming, K-12 Education, Cryptocurrency Wallets, Design Leadership, Component Libraries, Animated Prototypes, Time Tracking, User-centered Design (UCD), Mobile Games, Digital Branding, Accessibility, Multinational Banking, Blog Design, On-board Diagnostics II (OBD-II), Connected Cars, Graphic Design, Reservation Flow, eCommerce UX, eCommerce Web Design, Marketplaces, Interaction Design (IxD), jQuery, Digital Illustration, Mobile Game UX, Mobile Game UI, Front-end, User Onboarding, Finance, Analytics, User Experience Design, Minimum Viable Product (MVP), Web Platforms, Web UX Design, Web UI Design, Mobile UX Design, Mobile UI Design, Pharmacy, Enterprise Resource Planning (ERP), Adobe Creative Cloud, Notion

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