Carlos is available for hire

Carlos Cifuentes

Verified Expert in Design

Designer

Location

Talavera de la Reina, Spain

Toptal Member Since

February 25, 2019

With over a decade of experience in product and responsive web design, Carlos specializes in UI/UX, brand, visual design, and strategic design consultancy, enriched by his knowledge in marketing and print. He applies user-centered methodologies for SaaS, dashboards, or crypto/blockchain platforms and is adept at turning complex visions into impactful experiences. His expertise in Figma, Adobe CC, and the integration of AI into his design process highlights his innovation and versatility.

Portfolio

Work Experience

Lead UI/UX, Creative, Visual Designer

2017 - PRESENT

EthicHub

Crafted comprehensive brand guidelines and design systems, including presentation templates and diverse marketing assets, achieving brand uniformity.
Created user journeys, personas, empathy maps, site maps, and facilitation in creative sessions.
Engineered and iterated specialized landing pages for onboarding, token acquisition, and NFT bonds, resulting in a 19% increase in user engagement metrics.

Technologies: Figma, UX Design, Web Design, Web UI Design, Web UX Design, DApps, Landing Page Design, Visual Design, Creative Direction, Collateral Design, Layout Design, B2C, User Flows, Startups, UX Wireframes, Creative Thinking, Web App Design, Design Systems, Newsletter Design, Mobile UI Design, Mobile UX Design, Workshops, Printing Materials, Mobile Web Design, UI Prototyping, Brand Design, UI Components, Web App UI, Web App UX, Dashboard Design, A/B Testing, Surveys, Artificial Intelligence (AI), Blockchain Platforms, Heuristic Analysis, Responsive Web Design (RWD), UX Process, Design Management, Brand Strategy, Design Thinking, Social Impact, Google Material Design, Social Media, Marketing Materials, Project Design & Management, Process Optimization, Design Leadership, User Journeys, Airtable, Data Visualization, Landing Pages, Remote User Testing, Survey Design, Interviews, Illustration, Pitch Decks, Prototyping, Blockchain, Print Design, Digital Creative Direction, Article Design, Ebook Design, Editorial Design, Typography, Brochure Design, Marketing Design, Crowdfunding, Blockchain & Cryptocurrency, InDesign CC, Component Libraries, User Interface (UI), Wireframing, Product Design, Branding, Responsive Web Apps, Mobile Apps, Digital Product Design, Discovery Workshops, Dashboards, Design Workshops, Style Guides, Graphic Design, Presentation Design, Microsoft PowerPoint, Presentations, Marketing, User Research, Marketplaces, Brand Identity, Brand Guidelines, UX Audits, Usability Testing, Mobile, Rapid Prototyping, Natural Language Processing (NLP), Cryptocurrency Wallets, Journey Mapping, Layout, Consumer Products, Technology, Packaging, Material UI, Visual Design Language, Banner Design, Advertising, Web, Marketing Collateral Development, Information Technology, Creative Design, Brand Development, Team Leadership, Interactive Prototypes, User Interviews, Merchandise, Event Marketing, MVP Design, Rewards Programs, Complex Web Systems, Complex Application User Interfaces (UI), User Workflows, Agriculture, Consulting, Cryptocurrency, Images, Thumbnail Images, Curatorship, Curation, User Experience Design, Stakeholder Interviews, UX Branding, Intuitive UX Design, Design, Illustrator CS5, Canva, Conversion Rate Optimization (CRO), Mobile UI, Mobile UX, UI Style Guides, Chart Design, Visualization Design, Interaction Design (IxD), Professional Services, Color Palettes, Small Business, Brand Positioning, Banking & Finance, Mobile First, Color Theory, PowerPoint Design, Websites, Bitcoin, Animation, Agile, Color Schemes, Information Architecture (IA), Web Dashboards, Visual Storytelling, Mockups, Language Models, UI Branding, UX Workshops, Component-based Architecture, Component-based Development, Financial Products, Financial UX, Design Documentation, Enterprise System Design, Miro, Process Mapping, User Stories, User-centered Design (UCD), Workshop Facilitation, DevOps, GitHub, Print Marketing Design, Reports, Marketplace Design, Charts, Pie Charts

Creative, Visual, UX Designer

2005 - PRESENT

Wallkie

Executed consulting projects, digital strategies, and marketing designs for 35+ diverse, long-term clients in industries like blockchain-based crowdlending, healthcare SaaS, and furniture configurations, over six years.
Personalized WordPress templates to craft unique web designs, driving client brand value and elevating the user experience.
Created and improved consulting projects, digital strategy, and marketing design materials.
Partnered with high-profile clients like True&Co and Yamaha Music to deliver design solutions on tight schedules. Spearheaded email campaigns in the US and crafted websites, catalogs, and marketing initiatives for Yamaha Music in Spain.
Engaged in executive-level meetings across sectors, applying UX methods and analytics to exceed client expectations, boosting client satisfaction and project outcomes.

Technologies: Microsoft PowerPoint, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Adobe Experience Design (XD), Creative Direction, Social Media Design, Ad Design, Collateral Design, Layout Design, User Flows, Startups, UX Wireframes, Creative Thinking, Web App Design, Design Systems, Newsletter Design, Mobile UI Design, Mobile UX Design, Printing Materials, Mobile Web Design, UI Prototyping, Brand Design, UI Components, Web App UI, Web App UX, Dashboard Design, Surveys, Heuristic Analysis, Landing Page Design, Responsive Web Design (RWD), UX Process, UI Design, Design Management, Brand Strategy, Design Thinking, Social Impact, Google Material Design, Social Media, Marketing Materials, Project Design & Management, Process Optimization, Design Leadership, User Journeys, Airtable, B2C, Data Visualization, Landing Pages, Remote User Testing, Survey Design, Interviews, Illustration, Pitch Decks, Prototyping, Print Design, Digital Creative Direction, Article Design, Ebook Design, Editorial Design, Typography, Brochure Design, Marketing Design, App Design, Design Ops, InDesign CC, Component Libraries, User Interface (UI), Wireframing, Product Design, Branding, Web Design, Responsive Web Apps, Brochures, Mobile Apps, Digital Product Design, Discovery Workshops, Design Workshops, Style Guides, Graphic Design, Presentation Design, Presentations, Heuristics, Web UI, Web UX, UX Review, SaaS Design, Marketing, B2B, User Research, Marketplaces, Brand Identity, Brand Guidelines, UX Audits, Mobile, Rapid Prototyping, Journey Mapping, Layout, Consumer Products, Technology, Packaging, Material UI, Visual Design Language, Banner Design, Advertising, Software as a Service (SaaS), Web, Marketing Collateral Development, Information Technology, Creative Design, Brand Development, Team Leadership, Interactive Prototypes, User Interviews, Health & Wellness, Merchandise, Events, Event Marketing, Sales & Marketing, MVP Design, Complex Web Systems, Complex Application User Interfaces (UI), User Workflows, Consulting, Cryptocurrency, Sports Websites, Images, Thumbnail Images, Curatorship, Curation, User Experience Design, Stakeholder Interviews, Government, UX Branding, Intuitive UX Design, Design, Illustrator CS5, Canva, Energy, Conversion Rate Optimization (CRO), Mobile UI, Mobile UX, UI Style Guides, Chart Design, Visualization Design, Crypto, Web3, Interaction Design (IxD), Professional Services, Color Palettes, Small Business, Brand Positioning, Banking & Finance, Real Estate, Mobile First, Color Theory, PowerPoint Design, Websites, Bitcoin, Animation, Agile, Color Schemes, Ad Campaigns, Information Architecture (IA), Web Dashboards, Visual Storytelling, Mockups, Language Models, Service Design, UI Branding, UX Workshops, Component-based Architecture, Component-based Development, Financial Products, Financial UX, Design Documentation, Enterprise System Design, Miro, Process Mapping, User Stories, User-centered Design (UCD), Workshop Facilitation, Jira, SAP, DevOps, Confluence, Book Cover Design, GitHub, Books, Print Marketing Design, Reports, White Papers, Marketplace Design, Charts, Pie Charts

Visual/Graphic Designer

2023 - 2024

Global Appropriateness Measures - Main

Analyzed, organized, and classified information from the brief to be coherent with the main marketing message and the online materials already done.
Created three main layouts for the brochures to be flexible and interchangeable, following the design elements previously done for the website without clear visual guidelines.
Prepared all final layouts in Figma to be used in digital and printed formats.

Technologies: Collateral Design, Graphic Design, Visual Design, Figma, Marketing Design, Brochures, Brochure Design, Print Design, Print, Printing, Layout, Layout Design, PDF, Photoshop CC, Image Retouching, Visual Storytelling, Mockups, UI Branding, Print Marketing Design, Reports

UI Designer

2023 - 2023

MOD Worldwide

Conducted UX research for B2B and B2C using AI tools, expediting decision-making. Resulted in a 400% design efficiency increase and optimized data-driven decisions.
Successfully executed a comprehensive UI/UX strategy, achieving 100% of client objectives. Implemented Figma for centralized design collaboration, reducing project timeline by 14 days and ensuring on-time delivery.
Facilitated client engagement sessions at each project stage, securing a 90% client approval rating, and pioneered the application of design thinking methodologies, enhancing problem-solving capabilities and accelerating project delivery by 15%.

Technologies: Web Design, Web UI Design, Responsive Web Design (RWD), UX Strategy, UX Research, Prototyping, Visual Design, Version Control, Responsive UI, Responsive Layout, Figma, Sketch, Material UI, Visual Design Language, Web, Information Technology, Creative Design, Interactive Prototypes, MVP Design, Consulting, Images, Thumbnail Images, Curatorship, Curation, User Experience Design, Stakeholder Interviews, UX Branding, Intuitive UX Design, Design, Illustrator CS5, Conversion Rate Optimization (CRO), Mobile UI, Mobile UX, UI Style Guides, Chart Design, Visualization Design, Interaction Design (IxD), Professional Services, Color Palettes, Brand Positioning, Mobile First, Color Theory, Websites, Animation, Agile, Color Schemes, Information Architecture (IA), Visual Storytelling, Mockups, UI Branding, UX Workshops, Component-based Architecture, Component-based Development, Design Documentation, User-centered Design (UCD), Jira, SAP, DevOps, Reports

Senior UX/UI Designer

2020 - 2023

FtiSmallBusiness.com

Created design systems in XD and Figma and was proactive in organizing components and design layouts.
Conceived and articulated diverse UI designs grounded in comprehensive UX insights, offering a spectrum of alternative solutions to optimize user experience.
Devised and implemented innovative UI/UX solutions based on rigorous UX insights, transforming mobile user flows and elevating product usability.

Technologies: Adobe Illustrator, Layout Design, Creative Thinking, Web App Design, Design Systems, Mobile UI Design, Mobile UX Design, Mobile Web Design, B2B, Web App UI, Figma, Adobe Experience Design (XD), User Interface (UI), User Experience (UX), Landing Page Design, Responsive Web Design (RWD), UX Process, UI Design, Google Material Design, Process Optimization, Landing Pages, Prototyping, Article Design, Component Libraries, Wireframing, Web Design, Responsive Web Apps, Startups, Digital Product Design, Style Guides, Graphic Design, Heuristics, Web UI, Web UX, UX Review, User Research, Brand Identity, Mobile, Rapid Prototyping, Layout, Material UI, Visual Design Language, Web, Information Technology, Interactive Prototypes, Images, Thumbnail Images, Curatorship, Curation, User Experience Design, Stakeholder Interviews, UX Branding, Intuitive UX Design, Design, Illustrator CS5, Conversion Rate Optimization (CRO), Mobile UI, Mobile UX, UI Style Guides, Visualization Design, Interaction Design (IxD), Professional Services, Color Palettes, Small Business, Mobile First, Color Theory, Websites, Animation, Agile, Color Schemes, Mockups, UI Branding, Component-based Architecture, Design Documentation, User-centered Design (UCD), SAP, Reports, Charts, Pie Charts

UX, Visual Designer

2014 - 2016

Convergence Health

Helped create more than 200 wireframes for the platform, making the logotype for the product, the visual design, and the marketing materials for online and print.
Collaborated with tech consultants to implement a healthcare system, boosting operational efficiency. Employed varied research methods to align the platform with user needs, aiding employees and clients.
Worked with global teams in Mexico, Spain, and the US. Aligned research and competitor analysis, identified product evolution opportunities, and navigated cultural differences.

Technologies: Microsoft PowerPoint, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Platform Design, Creative Direction, Social Media Design, Ad Design, Collateral Design, Layout Design, B2C, User Flows, UX Wireframes, Creative Thinking, Web App Design, Design Systems, Newsletter Design, Mobile UI Design, Mobile UX Design, Workshops, Printing Materials, Mobile Web Design, Brand Design, B2B2C, B2B, UI Components, Web App UI, Web App UX, Dashboard Design, A/B Testing, Surveys, Heuristic Analysis, Landing Page Design, Responsive Web Design (RWD), UX Process, UI Design, Design Management, Brand Strategy, Design Thinking, Social Media, Marketing Materials, Project Design & Management, Process Optimization, Design Leadership, User Journeys, Airtable, Data Visualization, Landing Pages, Remote User Testing, Survey Design, Interviews, Illustration, Pitch Decks, Prototyping, Print Design, Digital Creative Direction, Article Design, Typography, Brochure Design, Marketing Design, InDesign CC, User Interface (UI), Wireframing, Product Design, Branding, Web Design, Responsive Web Apps, SaaS, Mobile Apps, Digital Product Design, Discovery Workshops, Dashboards, User Testing, Design Workshops, Style Guides, Presentation Design, Presentations, Heuristics, Web UI, Web UX, UX Review, SaaS Design, Marketing, User Research, Brand Identity, Brand Guidelines, Usability Testing, Mobile, Rapid Prototyping, Journey Mapping, Layout, Consumer Products, Technology, Visual Design Language, Banner Design, Advertising, Software as a Service (SaaS), Web, Marketing Collateral Development, Information Technology, Creative Design, Brand Development, Team Leadership, Interactive Prototypes, User Interviews, Health & Wellness, Merchandise, Events, Event Marketing, Sales & Marketing, MVP Design, Rewards Programs, Complex Web Systems, Complex Application User Interfaces (UI), User Workflows, Consulting, Images, Thumbnail Images, Curatorship, Curation, User Experience Design, Healthcare, Brand Books, Stakeholder Interviews, UX Branding, Intuitive UX Design, Design, Illustrator CS5, Mobile UI, Mobile UX, UI Style Guides, Chart Design, Interaction Design (IxD), Professional Services, Color Palettes, Brand Positioning, Mobile First, Color Theory, PowerPoint Design, Websites, Animation, Agile, Color Schemes, Information Architecture (IA), Web Dashboards, Visual Storytelling, Mockups, UI Branding, UX Workshops, Component-based Architecture, Design Documentation, Process Mapping, User Stories, User-centered Design (UCD), Workshop Facilitation, GitHub, Print Marketing Design, Reports, Charts, Pie Charts

Art Director

2000 - 2005

Motorpress Iberica

Orchestrated art direction for various magazines while coordinating with creatives and stakeholders to meet 2-weekly and 7-monthly deadlines.
Steered a team of 15 designers, achieving on-time delivery of nine automotive magazines. Implemented workflow templates, enhancing operational efficiency.
Created a "rudimentary system" (at that time) to link Excel sheets with InDesign through XML labels, then we could automate some tasks and graphics through pre-defined styles.

Technologies: Microsoft PowerPoint, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Creative Direction, Ad Design, Layout Design, Creative Thinking, Design Systems, Printing Materials, Brand Design, Marketing Materials, Project Design & Management, Process Optimization, Design Leadership, Airtable, Collateral Design, Data Visualization, Interviews, Illustration, Pitch Decks, Print Design, Typography, Brochure Design, InDesign CC, Brochures, Graphic Design, Marketing, Rapid Prototyping, Layout, Technology, Packaging, Visual Design Language, Banner Design, Advertising, Web, Marketing Collateral Development, Information Technology, Creative Design, Brand Development, Team Leadership, Merchandise, Events, Event Marketing, Rewards Programs, Images, Thumbnail Images, Curatorship, Curation, Stakeholder Interviews, Design, Illustrator CS5, Visualization Design, Professional Services, Color Palettes, Small Business, Brand Positioning, Color Theory, PowerPoint Design, Websites, Print, Typesettings, Color Schemes, Visual Storytelling, Mockups, Book Cover Design, Books, Print Marketing Design, Reports, Charts, Pie Charts

Education

2009 - 2009

Master of Business Administration (MBA) in Graphic Design Management

EOI Business School - Madrid, Spain

1990 - 1995

Bachelor's Degree in Graphic Design and Communication

Universidad Autónoma Metropolitana - Mexico City, Mexico

Experience

User Experience (UX) - 12 years Visual Design - 10 years Pitch Decks - 10 years Marketing Materials - 10 years Mobile Design - 10 years Web UI Design - 10 years Blockchain & Cryptocurrency - 5 years Design Ops - 4 years

Collaboration That Works

How to Work with Toptal

Toptal matches you directly with global industry experts from our network in hours—not weeks or months.

Share your needs

Discuss your requirements and refine your scope in a call with a Toptal domain expert.

Choose your talent

Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.

Start your risk-free talent trial

Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.

Top talent is in high demand.

Start hiring