Carlos Madrid
Verified Expert in Design
Designer
Mexico City, Mexico
Toptal member since April 20, 2017
Carlos is a multidisciplinary designer specializing in designing stunning multi-channel experiences with a keen passion for crafting simple yet beautiful experiences that ease the communication between brands and their users, ranging from branding and digital marketing to user experience and product design.
Portfolio
Financial Savings Planner
Learner Dashboard
Collection Suites
Elite Management Solutions
Médica St. Carmen
Work Experience
UX Team Lead | Senior Product Designer
Modus Create
- Led, supervised, and mentored a team of multidisciplinary designers.
- Planned and ran workshops to help clients uncover needs, envision new products, and create solutions aligned with their business goals.
- Worked directly with enterprise clients, helping them audit and analyze existing products to uncover pain points that helped envision new products and business opportunities.
- Collaborated with diverse stakeholders, product owners, business analysts, and developers to create quarterly production roadmaps for multiple products in parallel.
- Provided expertise and guidelines in the creation of research plans to perform multiple user interviews, surveys, and user testing sessions to uncover pain points through the user journey.
- Collaborated with product owners, designers, and developers in the creation of a living design system for educational platforms for students and admins that informed design decisions and production guidelines.
Web UI Designer
Ezra Digital
- Designed user interface and branding elements for multiple clients, from healthcare to education.
- Envisioned and designed marketing materials for public figures, life coaches, and internal projects.
- Redesigned an online platform aimed to help families with kids with special needs find the assistance required to live a fulfilling life.
Art Director | Web Designer
The Social Us
- Supervised, managed, and mentored a team of four designers.
- Managed projects from concept to completion, including gathering client requirements, pitch deck design, budgeting, and follow-up meetings with clients.
- Designed a variety of websites and platforms for medium and large companies, including Forbes 200 companies, startups, and Miami-Dade County.
- Provided art direction for seven simultaneous clients, including social media strategies and design, inbound marketing campaigns, landing pages, app design, print publications, branding for startups, and website/blog redesigns.
- Designed and developed an app for Miami-Dade County from its inception, including branding, social media marketing, and crowdsourcing campaigns.
Freelance Designer
8cho Studio
- Contributed branding, landing pages, and microsite designs for small business and startups.
- Provided design expertise during the rebranding of 8cho Studio and their first website.
- Designed small print publications such as books, magazines, and posters.
- Created and implemented social media strategies for small businesses.
UX Designer
Islamiqa
- Designed a Q&A platform for Islam and its people, including design of mobile versions, documentation, prototyping, and social media strategies.
- Created the first functional prototype of the platform with HTML and CSS.
- Provided art direction for the entire platform and social media.
- Designed and developed websites for smaller clients.
- Tested multiple websites for optimal user experience.
Freelance Web Developer
Imacion
- Developed WordPress themes.
Web Designer
Soluciones Web SW
- Designed and developed new–and modified existing–WordPress themes for small business and startups.
Education
Bachelor's Degree in Visual Communication
Prodiseño - Caracas, Venezuela
Coursework Toward a Bachelor's Degree in Computer Science
Universidad Central de Venezuela (UCV) - Caracas, Venezuela
Skills
Tools
Sketch 3, Adobe Photoshop, Adobe Illustrator, Adobe CC, Sketch, Sublime Text, Adobe After Effects, InVision, Microsoft Power BI
Languages
Visual Design Language, CSS3, HTML, CSS, HTML5, PHP, JavaScript, C++, Python
Platforms
Figma, WordPress
Industry Expertise
Marketing, Healthcare, Health
Other
Prototyping, Wireframing, Information Architecture (IA), Agile UX, User-centered Design (UCD), Visual Design, Art Direction, Branding, User Flows, Rapid Prototyping, User Experience (UX), User Interface (UI), Web Design, UX Design, Visual Communication, Graphic Design, UI Design, Digital Product Design, Product Design, B2B, Enterprise Design, Material Design, Categorization, Dashboard Design, Workflow Optimization, Photography Direction, Dashboards, Content Management Systems (CMS), Google Material Design, Mobile App Design, Web Design Strategy, Creative Strategy, Design Systems, Web App Design, HubSpot, News, Community, Forums & Social Networking Portals, Responsive Web Design (RWD), Luxury Industry, Social Media Content, Blog Design, Wellness, Property Management System Integrations, Payment Gateways, Identity, Customer Service, Customer Satisfaction, Typography, Development, Surveys, Pop-up Banner Ads, Interaction Design (IxD), Brand Books, Pitch Deck Design, Illustration, Hand Drawing, Computer Science, Product Strategy, Product Research, Product Roadmaps, Data-informed Visual Design, Data Visualization, UX Research, Leadership
Experience
- User Interface (UI) - 8 years
- Product Design - 7 years
- Visual Design Language - 6 years
- Information Architecture (IA) - 6 years
- User Experience (UX) - 4 years
- Visual Design - 4 years
- User Flows - 4 years
- Wireframing - 3 years
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