Carlos Rosemberg, Designer in Toronto, ON, Canada
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Carlos Rosemberg

Verified Expert  in Design


Toronto, ON, Canada
Toptal Member Since
October 30, 2015

Carlos is a user experience strategist, researcher, and designer with over 15 years of experience creating useful, simple, and pleasurable digital products and services. He is a focused problem-solver and reliable team player who brings together strategic thinking, creativity, and user-centered philosophy in his daily work.


Work Experience

User Experience Expert

2014 - PRESENT
Independent Consulting
  • Provided in-house training for IT companies and the government.
  • Researched and designed UX solutions for web and mobile applications.
  • Consulted on business modeling for startups.
  • Redesigned tactical products using design thinking tools and techniques.
  • Coached junior UX professionals.
  • Lectured in the local UX community.
  • Led and executed UX projects in industries like finance (online banking), healthcare, and media.
Technologies: Google Analytics, Hotjar, InVision, Axure

Senior Design Researcher

2019 - 2020
Symcor, Inc.
  • Planned and conducted design research studies for several B2B initiatives focused on the largest Canadian banks.
  • Led and executed techniques like stakeholder interviews, desk research, customer journey mapping, service blueprinting, personas, usability testing, and card sorting.
  • Planned and conducted several empathy and ideation workshop sessions, both in-person and remotely.
  • Mentored other team members on agile research techniques.
  • Helped to establish an innovation framework focused on supporting new product development, from discovery to testing.
Technologies: Axure, Adobe Suite, Microsoft Office

UX Researcher | Designer

2016 - 2018
  • Performed user profile research and modeling (personas, empathy maps, and more).
  • Led ideation workshops with the product development team.
  • Designed experience maps (user flows, user journeys, and more).
  • Developed sketching/prototyping solutions.
  • Performed usability evaluations.
Technologies: Analytics, Sketch, Axure

Freelance UX Designer | Freelance Researcher

2016 - 2016
Union Station (via Toptal)
  • Performed user profile research and modeling (personas, empathy maps, and more).
  • Led ideation workshops with the product development team.
  • Designed experience maps (user flows, user journeys, and more).
  • Implemented experiments (landing pages, A/B testing, and more).
  • Developed sketching/prototyping solutions.
  • Performed usability evaluations.
Technologies: Adobe Photoshop, Sketch, Axure, Adobe Experience Design (XD), Google Analytics

Freelance Senior UX Designer

2016 - 2016
CraftJack (via Toptal)
  • Researched and analyzed the market competition from the UX perspective (competitive analysis).
  • Brainstormed and draw conclusions about the audience, using techniques like online ethnography, online surveys, empathy maps, and personas.
  • Created user experience flows using user journeys.
  • Analyzed the current solution from the usability standpoint (heuristic analysis) and proposed solutions accordingly.
  • Proposed and implemented wireframes and prototypes according to the findings from the research.
  • Suggested a comprehensive validation plan from the prototypes to the actual product.
Technologies: Session Cams, Google Analytics, Axure

UX Researcher | Business Analyst | Interaction Designer

2005 - 2016
Instituto Atlântico
  • Led the product discovery, from conception to prototype, in projects for clients such as HP Labs (Palo Alto) and LG (Sao Paulo/Korea). Mostly experimental products and services, including cloud applications, 3D printing, and content management systems.
  • Created and adapted tools for user research, product discovery, and product backlog management. A project had its delivery increased by 33% with a backlog management spreadsheet based on business and user needs ROI.
  • Led the company’s process redefinition (strongly based on Lean UX principles).
  • Researched and designed a solution for visual medical analysis based on DICOM images.
  • Worked on an extensive banking ERP software for a public bank in Brazil.
Technologies: Skype, Microsoft Office, Visio, InVision, Axure

Information Architect | Interaction Designer | Founder

2000 - 2005
  • Performed interaction design and information architecture activities in several projects.
  • Managed client relationships in several projects as a team leader.
  • Managed and coordinated business strategy and marketing areas.
  • Worked with small businesses and large corporations such as the largest coffee producer in Brazil and the Ceara State Government.
Technologies: Adobe Photoshop, Visio
2018 - 2019

Postgraduate Certificate in Design Management

George Brown College - Toronto, Canada

2010 - 2013

Master's Degree in Applied Science Computing (Human Computer Interaction)

UNIFOR | Universidade de Fortaleza - Fortaleza, Brazil

2007 - 2008

Postgraduate Certificate in Digital Design

Faculdades Integradas do Ceará - Fortaleza, Brazil

2000 - 2006

Bachelor's Degree in Business Administration

Universidade Federal do Ceará - Fortaleza, Brazil


CSPO (Certified Scrum Product Owner)

Scrum Alliance | Goto Agile

JANUARY 2009 - AUGUST 2015

PMP (Project Management Professional) - 1234485

PMI | Project Management Institute


Hotjar, Sketch 3, Axure RP Pro, Adobe Photoshop, Balsamiq Mockups, Adobe Creative Suite, InVision, Figma, Sketch, Microsoft Office, Adobe Analytics, Google Analytics, Visio, Skype, Adobe Experience Design (XD)




Android, iOS, Adobe Suite, Axure, Mobile, MacOS, Windows


User Research, Interviews, Qualitative Research, Design Thinking, Design Leadership, UI Design, Ideation, Ideation Workshops, User Journeys, User Journey Maps, User Flows, Mobile UX Design, Web Design, Prototyping, Mobile Design, Human-centered Design (HCD), HCD, High-fidelity Mockups, Low-fidelity Mockups, Stakeholder Interviews, User Interviews, UX Prototyping, UX Strategy, Usability, User Experience (UX), UX Research, Rapid Interactive Prototyping, Usability Testing, Agile UX, User Requirements, UX Design, Design Strategy, User-centered Design (UCD), Interactive Design, Quantitative Research, Leadership, Data Visualization, Quantitative User Research, Analytics, Product Design, Gamification, Conceptual Design, Visual Design, Product Ownership, Product Management, Session Cams, Information Architecture (IA), Workflow, User Testing, Landing Page Optimization, A/B Testing, Crazy Egg, Project Management, Design Management, Computer Science, Digital Design, Business Administration

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