Publication
Turning Usability Testing Data Into Action
https://www.toptal.com/designers/usability-testing/turning-usability-testing-data-into-action
Carlos is available for hire
Hire CarlosCarlos Rosemberg
Verified Expert in Design
Designer
Location
Toronto, ON, Canada
Toptal Member Since
October 30, 2015
Carlos is a user experience strategist, researcher, and designer with over 15 years of experience creating useful, simple, and pleasurable digital products and services. He is a focused problem-solver and reliable team player who brings together strategic thinking, creativity, and user-centered philosophy in his daily work.
Portfolio
Work Experience
User Experience Expert
2014 - PRESENT
Independent Consulting
- Provided in-house training for IT companies and the government.
- Researched and designed UX solutions for web and mobile applications.
- Consulted on business modeling for startups.
- Redesigned tactical products using design thinking tools and techniques.
- Coached junior UX professionals.
- Lectured in the local UX community.
- Led and executed UX projects in industries like finance (online banking), healthcare, and media.
Technologies: Google Analytics, Hotjar, InVision, Axure
Senior Design Researcher
2019 - 2020
Symcor, Inc.
- Planned and conducted design research studies for several B2B initiatives focused on the largest Canadian banks.
- Led and executed techniques like stakeholder interviews, desk research, customer journey mapping, service blueprinting, personas, usability testing, and card sorting.
- Planned and conducted several empathy and ideation workshop sessions, both in-person and remotely.
- Mentored other team members on agile research techniques.
- Helped to establish an innovation framework focused on supporting new product development, from discovery to testing.
Technologies: Axure, Adobe Suite, Microsoft Office
UX Researcher | Designer
2016 - 2018
Rhinogram
- Performed user profile research and modeling (personas, empathy maps, and more).
- Led ideation workshops with the product development team.
- Designed experience maps (user flows, user journeys, and more).
- Developed sketching/prototyping solutions.
- Performed usability evaluations.
Technologies: Analytics, Sketch, Axure
Freelance UX Designer | Freelance Researcher
2016 - 2016
Union Station (via Toptal)
- Performed user profile research and modeling (personas, empathy maps, and more).
- Led ideation workshops with the product development team.
- Designed experience maps (user flows, user journeys, and more).
- Implemented experiments (landing pages, A/B testing, and more).
- Developed sketching/prototyping solutions.
- Performed usability evaluations.
Technologies: Adobe Photoshop, Sketch, Axure, Adobe Experience Design (XD), Google Analytics
Freelance Senior UX Designer
2016 - 2016
CraftJack (via Toptal)
- Researched and analyzed the market competition from the UX perspective (competitive analysis).
- Brainstormed and draw conclusions about the audience, using techniques like online ethnography, online surveys, empathy maps, and personas.
- Created user experience flows using user journeys.
- Analyzed the current solution from the usability standpoint (heuristic analysis) and proposed solutions accordingly.
- Proposed and implemented wireframes and prototypes according to the findings from the research.
- Suggested a comprehensive validation plan from the prototypes to the actual product.
Technologies: Session Cams, Google Analytics, Axure
UX Researcher | Business Analyst | Interaction Designer
2005 - 2016
Instituto Atlântico
- Led the product discovery, from conception to prototype, in projects for clients such as HP Labs (Palo Alto) and LG (Sao Paulo/Korea). Mostly experimental products and services, including cloud applications, 3D printing, and content management systems.
- Created and adapted tools for user research, product discovery, and product backlog management. A project had its delivery increased by 33% with a backlog management spreadsheet based on business and user needs ROI.
- Led the company’s process redefinition (strongly based on Lean UX principles).
- Researched and designed a solution for visual medical analysis based on DICOM images.
- Worked on an extensive banking ERP software for a public bank in Brazil.
Technologies: Skype, Microsoft Office, Visio, InVision, Axure
Information Architect | Interaction Designer | Founder
2000 - 2005
Multivirtual
- Performed interaction design and information architecture activities in several projects.
- Managed client relationships in several projects as a team leader.
- Managed and coordinated business strategy and marketing areas.
- Worked with small businesses and large corporations such as the largest coffee producer in Brazil and the Ceara State Government.
Technologies: Adobe Photoshop, Visio
Other Experience
Education
2018 - 2019
Postgraduate Certificate in Design Management
George Brown College - Toronto, Canada
2010 - 2013
Master's Degree in Applied Science Computing (Human Computer Interaction)
UNIFOR | Universidade de Fortaleza - Fortaleza, Brazil
2007 - 2008
Postgraduate Certificate in Digital Design
Faculdades Integradas do Ceará - Fortaleza, Brazil
2000 - 2006
Bachelor's Degree in Business Administration
Universidade Federal do Ceará - Fortaleza, Brazil
Certifications
JANUARY 2011 - JANUARY 2013
CSPO (Certified Scrum Product Owner)
Scrum Alliance | Goto Agile
JANUARY 2009 - AUGUST 2015
PMP (Project Management Professional) - 1234485
PMI | Project Management Institute
Experience
Collaboration That Works
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