Christian Vasile
Verified Expert in Design
Designer
Lisbon, Portugal
Toptal member since February 18, 2019
Christian is an experienced product designer specializing in enterprise and SaaS platforms. Over the past 15 years, he's designed products that have collectively raised over $200 million in funding. He works from ideation to launch and believes in simple design, working closely with engineers and testing products often. Christian's previous clients include British Gas, KPMG, DFS, McLaren, HSBC, and Google.
Portfolio
Work Experience
Senior Product Designer
ZOE
- Worked on increasing the conversion rate using usability testing, A/B experiments, and best design practices.
- Built a cross-product tokenized design system.
- Ran usability testing to understand how our products perform and where they could be doing better.
Senior Product Designer
UPTIME
- Designed the Uptime iOS and Android app with a team of designers, engineers, and data analysts.
- Created and maintained the design system and pattern library for the product.
- Ideated and designed new features to increase our retention and conversion rates.
- Tested prototypes and made A/B tests with the team to keep on top of our numbers constantly.
Lead Product Designer
Filo
- Led the design for a product that was the first of its kind and launched it in less than four months.
- Shaped the product strategy together with the other co-founders.
- Wireframed, tested and designed the visual appearance for the product.
- Created a design system to ensure consistency and implementation speed.
- Prioritized the backlog together with the product owner.
Senior Product Designer
British Gas
- Saved the company mid-six figures in costs by helping move offline capabilities online and improving the support experience.
- Designed new user journeys and ran hundreds of usability testing sessions in our in-house lab.
- Investigated opportunities and designed solutions for how the support experience could be improved. This included enhancing the current design, analyzing data, conducting usability testing, and stakeholder management.
- Prioritized the backlog with our product owner and helped her with the product strategy and stakeholder management.
- Ran workshops together with my product team and third-party matrix team to understand the big picture of the problems we were solving.
Senior Product Designer
Beyond
- Worked end-to-end on digital products from early research and strategy to interaction, visuals, and product road mapping.
- Led product teams, pitched new business, supported younger designers, and helped Beyond transition to a product design agency.
- Worked with a variety of clients, including Warner Brothers, Google, Virgin, Facebook, Shutterstock, Disney, Just Eat, and Instagram.
Senior Experience Designer
KPMG UK
- Helped clients navigate digital transformations and created products for our auditors. Clients included Toshiba, McLaren, HSBC, the UK Ministry of Justice, and Diageo.
- Worked, on a day-to-day basis, across the whole design process.
- Led teams and mentored junior designers and was involved in business development.
- Pitched to clients and KPMG Partners and created a long-term strategy to infuse a design culture in the company.
User Experience Designer
iPaper
- Played a central role in the redesign of the back-end system.
- Created a new website design based on a thought-out strategy created with the marketing team.
- Improved several front-end features as well as helped create new products for the iPaper suite.
- Worked closely with the developers and the management team and contributed with my interaction design and user experience knowledge on everything from major features to micro-interactions.
- Helped in collaboration with the management to shift from a sales-driven focus to design-driven, therefore putting design at the heart of the company culture.
- Ran usability testing sessions to understand the pain points of our customers, which was central to the success of the redesign.
Experience Design Consultant
StudioWeb
- Worked on creating products to solve business problems and help the bottom line of my clients.
- Worked with companies from numerous industries, including healthcare, fitness, security, and banking.
- Ran usability testing sessions on-demand for clients.
Education
Bachelor's Degree in eConcept Development
University College of Northern Denmark - Aalborg, Denmark
Skills
Tools
Figma, Adobe Photoshop, Figma Prototyping, Sketch, InVision, Zeplin, Lean Testing, Jira, GitHub, Google Analytics, Usertesting.com, Miro, Microsoft Power BI, Microsoft Power Apps
Platforms
Mobile, WordPress, Mixpanel
Languages
HTML, CSS
Industry Expertise
Real Estate, Marketing
Other
Web App Design, UX Design, App Design, Web Design, Web App UX, Information Architecture (IA), Product Design, Interaction Design (IxD), Usability Testing, Wireframing, User Interviews, User Experience (UX), Prototyping, SaaS Design, Web UX, Social Media Design, Dashboard Design, Data Visualization, Dashboards, Mobile App Design, User Interface (UI), UI Design, Web App UI, A/B Testing, Component Libraries, User Testing, Mockups, UX Wireframes, Design, B2B, Mobile Design, System Design, Conversion Rate Optimization (CRO), Squarespace, Responsive Web Design (RWD), Web Application Design, Usability, Mobile Apps, User Experience Design, MVP Design, B2C, High-fidelity Prototypes, Enterprise SaaS, Software as a Service (SaaS), Design Systems, Visual Design, UX Research, UX Strategy, User Flows, UI Pattern Library, Agile Sprints, User Research, Design Guidelines, Customer Interviews, User Personas, Agile, Websites, UX Review, Rapid Prototyping, Web Portals, Fintech, User Journey Maps, Landing Page Design, Internal Apps, Pitch Presentations, Behavioral Design, Responsive Design, Product Delivery, Sketching, Research, Analytics, SaaS, Design Sprints, Workshops, Product Strategy, Agile UX, Responsive UX Design, Stakeholder Management, Social Media Apps, Content Management Systems (CMS), Responsive Web Apps, Stakeholder Engagement, Leadership, User Journeys, Design Leadership, Copywriting, Edtech Design, Amplitude, DesignOps, Graphic Design, Accessibility
Experience
Tools
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