For over the past two decades, Christine has helped startups and Fortune 100 companies with award-winning designs. Her broad range of skills allows her to collaborate within cross-functional teams throughout all stages of a project to execute on a client's vision. Christine's biggest strength is in the integration between brand and strategy for SaaS and web-based products and services.
Solved complex business challenges by applying lean and sprint-based methodologies through workshop facilitation, user research, insights sharing, prototyping and testing, positioning and go-to-market strategies.
Defined and created roadmaps that guided the execution of innovative strategies for new business opportunities or customer experiences.
Planned and conducted primary and secondary research including, but not limited to, script writing, recruitment, stakeholder interviews, workshop facilitation, and qualitative/quantitative data distillation.
Crafted and developed insight-driven personas, journey maps, strategic frameworks, prototypes, wireframes, and iterative testing.
Made recommendations to clients and project teams based on a balance of desirability, feasibility, and viability of new market opportunities for startups and Fortune 500 companies.
Technologies: Airtable, Keynote, Google Docs, Figma, Slack
2014 - PRESENT
Verse Brand Strategy
Dynamically ideated, planned, and designed innovative ideas to assist founders and CEOs to develop or level up new products and brands using design thinking and lean methodologies.
Hired, coordinated, and collaborated with cross-disciplinary teams to sell, scope, plan and execute nearly 100 clients with their design experiences.
Coordinated and presented proposals, budgets, briefs, timelines, and projects to clients, stakeholders, and executive teams.
Planned, conducted, and facilitated discovery workshops and research to assist with the innovation and validation of new products and branded experiences using design thinking and agile methodologies.
Integrated information, data, and critical thinking into relevant and actionable insights, strategies, and roadmaps to design brands, products, and designed experiences.
Led the conceptualization, wireframing, and design of branded experiences using human-centered visual, UX, and UI tools, processes, and methodologies.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Sketch, InVision, Google Docs, PowerPoint, Microsoft Suite
2011 - 2013
AmeriCU Credit Union
Led the strategic planning, creative execution, and implementation of new corporate-wide brand standards and processes which resulted in 20% decrease in resource spending and an average 30% increase in revenue and member acquisition goals.
Creatively directed and designed small- and large-scale projects across multiple marketing touch-points and mediums, including digital, print, and traditional distribution channels.
Curated, led, and managed cross-functional teams to create and execute on creative business initiatives, from conception to completion, for small to Fortune 500 brands.
Technologies: Adobe Creative Suite
Senior Visual Designer
2003 - 2010
Collaborated alongside the CEO to implement and execute on project scopes for digital and printed experiences with B2B and B2C regional and international clients.
Was entrusted with a number of projects and responsibilties due to the fact that I was the longest-standing creative lead at the company.
Technologies: Adobe Creative Suite, HTML, CSS
2008 - 2008
Collaborated with departmental heads and key professors to create curriculum and teach students design industry-related concepts, tools, and methodologies.
Technologies: Adobe Creative Suite
Visual and Interaction Designer
2002 - 2003
Designed and developed human-centered, conversion-optimized digital and printed medium for complex organizations, in adherence to corporate brand guidelines. Clients included, but was not limited to FAO Schwartz, Welch Allyn, Sallie Mae, FedEx Kinkos, ADT, and others.